BeenVerified

What BeenVerified does

BeenVerified is a New York-based public records aggregation platform founded in 2007 and operated as BeenVerified, LLC under the holding company The Lifetime Value Co. LLC. The company compiles information from billions of public records and government database sources and exposes them through a single consumer-facing platform spanning 12+ search products, including people search, reverse phone, reverse email, reverse address, username, VIN/vehicle, property, court records, obituary, genealogy, unclaimed money, and IP/fraud lookups. The platform is accessible via website and native iOS and Android applications, and is used by more than 4 million active users who have collectively conducted over 484 million people searches according to company disclosures. BeenVerified has also established a registered trademark portfolio and a third-party review footprint of 2,500+ reviews on Trustpilot.

The business operates a recurring subscription revenue model across two tiers. The consumer tier offers monthly and annual subscription plans accessed primarily through a self-serve direct-to-consumer funnel with SEO, content marketing, and social media as the main acquisition channels. The business tier, marketed as BeenVerified for Business, sells monthly subscription plans with set search limits to professional users in real estate, home services, legal services, investigators and skip tracers, financial services, and insurance, with custom plans available for higher-volume needs. Enterprise customers can also access the underlying data through a REST API and bulk CSV enrichment for CRM and workflow integration. The company holds FCRA-related usage restrictions on the consumer product and uses partners such as Google Analytics, Google Ads, Meta, LinkedIn, Twitter/X, Cloudflare, and Google reCAPTCHA for analytics, advertising, infrastructure, and fraud prevention.

BeenVerified has been recognized as a Great Place to Work (2025), a Glassdoor Best Place to Work (2022), and a Timmy Awards Best Tech Work Culture in New York recipient (2022), and it operates with a headcount in the 11-50 range, including co-founder and Chief Operating Officer Ross Cohen. The operating footprint is limited to the United States and no public funding rounds, M&A activity, or outside investors are disclosed.

Name

BeenVerified

Legal name

BeenVerified, LLC

Website

https://beenverified.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BeenVerified is a New York-based public records aggregation platform founded in 2007, serving over 4 million active consumers and business users with 12+ subscription-based people, property, vehicle, and court record search tools delivered via web, mobile, and API.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Subscription Plans: Monthly and annual subscription plans for individual consumers to access the platform's search tools and reports.
2. Business Plans: Subscription plans for business teams with set monthly search limits. Custom plans available for higher volume needs.
3. API and Bulk Processing: Enterprise access via API or bulk CSV processing for organizations with large-scale data needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BeenVerified operates an online public records search platform that aggregates billions of records from public records and government databases, offering consumers and businesses tools for people search, reverse phone, email and address lookup, vehicle records, property records, court records, genealogy, unclaimed money, and fraud/IP lookups. The service is delivered via subscription through a website, iOS/Android mobile apps, and a REST API for business and enterprise customers.

Product overview

BeenVerified is a consumer and business public records search platform offering 12+ search tools in one unified platform. The core consumer offering includes People Search, Reverse Phone Lookup, Email Lookup, Address Lookup, Username Search, Unclaimed Money, Vehicle Lookup (VIN), Obituaries, Genealogy/Ancestry, Fraud Scan (IP Lookup), and Court Records. The platform aggregates billions of records from public sources and government databases. A separate sub-brand, BeenVerified for Business, provides professional-tier features including bulk search, bulk CSV enrichment, REST API access, and industry-specific solutions for real estate, home services, legal services, investigators, financial services, and insurance. Both tiers are powered by the same underlying public records database with FCRA-compliant restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• BeenVerified Consumer Subscription Subscription-based consumer access to 12+ public records search tools (people search, reverse phone, email, address, vehicle VIN, court records, genealogy, unclaimed money, username, IP/fraud scan, obituaries, comprehensive public records) covering billions of aggregated public records. Targets individual consumers for personal safety verification, reconnecting with friends/family, genealogy, and property/vehicle research.
• BeenVerified for Business Subscription-based professional/enterprise tier of the BeenVerified platform featuring bulk search, bulk CSV enrichment, REST API access, and industry-specific solutions for lead generation, identity verification, CRM enrichment, fraud prevention, skip tracing, and case-intake research.
• BeenVerified Mobile App Native iOS and Android applications enabling users to run public records searches and reports from mobile devices, with companion access to the same subscription-backed tools available on the website.
• BeenVerified Public Records API REST API and bulk CSV processing service that allows organizations to plug BeenVerified public records data directly into existing systems and workflows for large-scale data needs, with custom enterprise plans for higher search volumes.

Quantifiable outcome

• 484,993,234+ people searches conducted
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor.

• Google AnalyticsminorOthersUsed for website analytics to help understand how visitors use the website and improve performance.
• Google Ads/AdSenseminorOthersAdvertising partner for delivering relevant ads, measuring ad performance, and providing personalized marketing.
• Meta (Facebook, Instagram)minorOthersSocial media platform used for integration, content personalization, and engagement measurement. May also set cookies for advertising purposes.
• LinkedInminorOthersSocial media platform that may set cookies for integration and engagement purposes.
• Twitter/XminorOthersSocial media platform that may set cookies for integration and engagement purposes.
• CloudflareminorOthersWeb hosting and CDN provider that helps maintain platform integrity and provides security and fraud prevention through cookies.
• Google reCAPTCHAminorOthersSecurity and fraud prevention tool that helps protect the website from abuse and detect fraudulent activity.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TruthFinder: Direct competitor offering consumer people-search and public-records subscriptions including reverse phone lookup, background reports, and dark web scan. Same GTM (DTC subscription), same data sources, and commonly co-owned within The Lifetime Value Co. portfolio.
• Instant Checkmate: Direct competitor in the consumer public-records subscription space, offering people search, criminal records, and background reports. Operates under the same parent (The Lifetime Value Co.) as BeenVerified, making it the closest internal comparable.
• Spokeo: Direct competitor offering consumer people search, reverse phone/email lookup, and background reports via subscription. Comparable product surface area and direct-to-consumer motion in the same U.S. public-records category.
• Intelius: Direct competitor providing people search, background checks, reverse phone lookup, and public records reports through subscription. Long-standing brand in the same category with comparable product breadth.
• Whitepages: Direct competitor offering people search, reverse phone lookup, background checks, and address lookup with a freemium-to-premium subscription model. Highly comparable product set and consumer-facing GTM.
• PeopleFinder: Direct competitor in consumer public-records search with people search, reverse phone lookup, and address lookup. Comparable subscription model and similar data aggregation approach.
• USSearch: Direct competitor offering people search, background reports, and public records via subscription. Same category, same U.S. consumer focus, comparable subscription pricing structure.
• ThatsThem: Direct competitor offering free and paid people search, reverse phone/email/address lookup, and public records access. Comparable product surface in the same consumer public-records category.

Emerging players

• Pipl: Identity resolution and people-search API provider focused on B2B fraud prevention, KYC, and trust & safety. Comparable underlying data asset but more enterprise/API-centric and less consumer-facing than BeenVerified.
• NumLookup: Reverse phone lookup and people-search service offering free and premium tiers. Partial overlap with BeenVerified's phone-lookup and people-search products; smaller scale but same fundamental offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BeenVerified
• YouTubeyoutube.com/user/beenverified
• Facebookfacebook.com/BeenVerified
• Instagraminstagram.com/beenverified

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeenVerified