Spokeo
Spokeo is a people search platform that aggregates 13+ billion public records into unified contact, property, and background reports for individual consumers via a freemium subscription model and for enterprises through its Spokeo Business API.
- Company typePrivate
- Founded2006
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Spokeo does
Spokeo is a people search and people intelligence platform founded in 2006 and headquartered in Pasadena, California. It aggregates over 13 billion public records drawn from thousands of databases — including 130M+ property records, 6B consumer records, 3.9B historical records, 600M court records, 89M business records, and 120+ social networks — into unified reports that surface contact information, personal details, location history, wealth data, family and associates, and criminal records. The platform supports search by name, phone, email, and address, with consumer-facing tools for reverse phone lookup, reverse email lookup, and reverse address lookup as standalone products.
The business operates a freemium model at the consumer tier: basic search results are free, with detailed reports and premium data categories (e.g., social media, criminal records) unlocked via monthly/annual subscriptions and usage-based add-on fees. The company also offers Spokeo Business, an enterprise tier providing API access, team collaboration features, and customized data enrichment for use cases such as sales prospecting, investigations, and compliance screening. Distribution is overwhelmingly self-serve and PLG-driven through spokeo.com, supported by SEO dominance in people-search queries, a content blog (Spokeo Compass), and earned media coverage in CNBC, Forbes, ABC, NYT, HuffPost, and Fox News.
Spokeo claims 23M+ customers and 18M+ unique monthly visitors. It is ISO 27001:2013 certified and PCI-compliant, and operates under an FCRA compliance framework with privacy opt-out mechanisms. The company is privately held with no disclosed institutional investors, funding rounds, M&A, or revenue figures in the available data. It has come under regulatory scrutiny, with EPIC's 2026 audit of 38 data companies flagging Spokeo for deceptive opt-out design — a material reputational and regulatory overhang for the business model.
Spokeo firmographics
Firmographics- Name
- Spokeo
- Legal name
- Spokeo, Inc.
- Website
- https://spokeo.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Spokeo is a people search platform that aggregates 13+ billion public records into unified contact, property, and background reports for individual consumers via a freemium subscription model and for enterprises through its Spokeo Business API.
- Ownership category
- akta.pro rank
Spokeo industry classification
Industry- Product category
- People Search and Public Records Intelligence
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industries
- Search, Retrieval & Semantic Ranking (BM25/vector, hybrid) (HDAAADAB), Data Extraction & Structuring (Invoices, POs, Receipts, KYC) (BPAAAKAF)
Keywords
Where Spokeo is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spokeo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Consumer Subscriptions: Monthly and annual subscription plans providing access to unlimited people searches, reverse phone lookups, email searches, and address lookups. Subscriptions unlock full reports and premium data categories.
- One-Time Report Purchases: Individual report purchases for users who prefer not to subscribe. Reports available for people searches, phone lookups, email searches, and address searches.
- Spokeo Business Enterprise: Enterprise tier offering API access, team collaboration features, and customized data enrichment solutions for businesses. Includes volume-based pricing and dedicated support.
- Premium Data Add-ons: Additional fees beyond base membership for certain types of information including social media accounts, criminal records, and other enhanced data categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic search functionality |
| Subscription | Monthly | Subscription membership plans |
| Subscription | Annual | Spokeo Business Enterprise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Spokeo product offering
Product offeringCore offering
Spokeo aggregates over 13 billion public records from thousands of databases into on-demand people search reports accessible by name, phone number, email, or address. The platform packages these records into subscription-based consumer reports and exposes them programmatically through the Spokeo Business API for enterprise data enrichment, outreach, and investigations. Products include people search, reverse phone lookup, email search, reverse address search, and an enterprise people intelligence tier.
Product overview
Spokeo is a people search and people intelligence platform offering a unified suite of search tools including people search by name, reverse phone lookup, email search, and address lookup. The platform aggregates over 12 billion public records from thousands of sources—including property records, consumer records, court records, business records, and social network data—into comprehensive reports. Spokeo operates two main product tiers: a consumer-facing people search platform (Spokeo People Search) and an enterprise offering (Spokeo Business/Enterprise) that provides API access and team collaboration features for data enrichment and investigative purposes.
Differentiator
Problem solved
Functional benefit
Brands
- Spokeo Business: Business-focused service providing API access for data enrichment, outreach, and investigations, offering public and regulated data access, record enrichment at scale, and automation capabilities.
Products and services
- Spokeo People Search Primary people search platform enabling consumers to look up contact information, addresses, and public records by name, aggregating billions of records into comprehensive reports. Targeted at individual consumers seeking to find people, verify identities, or reconnect with lost contacts.
- Reverse Phone Lookup Lookup service that identifies the owner of a phone number, including associated name, address, and social profiles, helping consumers identify unknown callers and texters.
- Email Search Reverse email search that surfaces personal information associated with an email address to help verify identities and detect potential scams.
- Reverse Address Search Address lookup tool that surfaces property owners, residents, and neighborhood information associated with a specific location.
- Spokeo Business Enterprise people intelligence platform that exposes Spokeo's aggregated public and regulated data via API for programmatic data enrichment, outreach automation, and investigations at scale, targeted at larger organizations.
- Spokeo Enterprise Business solution providing collaborative team search capabilities and results-driven pricing for small and medium-sized businesses to find and connect with prospective customers.
Quantifiable outcome
- 23+ million customers trust Spokeo
- +2 more outcomes
Companies that use Spokeo
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Spokeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spokeo partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Spokeo competitors and assessment
Company assessmentDirect peers
- Pipl: Identity resolution and people search company focused on B2B customers for fraud, KYC, and investigations. Closely comparable to Spokeo's enterprise API offering, with a heavier enterprise tilt.
- BeenVerified: Direct competitor offering consumer people search, reverse phone lookup, and background reports via a similar freemium subscription model. Operates in the same data broker category with overlapping data sources and customer segments.
- Intelius: Long-standing people search and public records provider owned by PeopleConnect, offering reverse phone lookup, people search, and background reports to consumers. Directly comparable in product surface area, monetization model, and data categories.
- TruthFinder: People search and background report platform serving the same consumer use cases as Spokeo (reconnecting with people, verifying identities, checking criminal records) with subscription pricing and aggregated public-record sources.
- Whitepages.com: Incumbent people search and reverse phone lookup destination offering free and premium tiers. Competes directly with Spokeo for organic search traffic and consumer subscriptions.
- PeopleFinder: Consumer people search service offering reverse phone, address, and email lookups with similar data aggregation model and subscription monetization.
- PeopleLooker: People search platform targeting similar consumer use cases (reconnecting, identity verification, background checks) with freemium subscription pricing and aggregated public record reports.
- US Search: Consumer people search and public records service owned by PeopleConnect, offering reports, reverse phone, and background search with subscription-based monetization overlapping Spokeo's core offerings.
- CheckPeople: People search and reverse lookup subscription service targeting the same consumer need states as Spokeo, including identity verification, reconnecting, and background checks.
- Instant Checkmate: People search and public records subscription product covering criminal records, contact info, and background data — closely comparable in product, pricing, and audience to Spokeo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Spokeo social profiles
Digital presenceSpokeo compliance and trust
Trust signalCompliance1 record
Spokeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spokeo leadership team
Management profileNumber of profiles
Profiles5 records
Spokeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spokeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spokeo
What does Spokeo do?
Spokeo aggregates over 13 billion public records from thousands of databases into on-demand people search reports accessible by name, phone number, email, or address. The platform packages these records into subscription-based consumer reports and exposes them programmatically through the Spokeo Business API for enterprise data enrichment, outreach, and investigations. Products include people search, reverse phone lookup, email search, reverse address search, and an enterprise people intelligence tier.
Is Spokeo a public or private company?
Spokeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spokeo founded?
Spokeo was founded in 2006. It employs 101 to 250 people.
Where is Spokeo based?
Spokeo is headquartered in Pasadena, United States, in the North America region.
How does Spokeo make money?
Four revenue lines are on record. Consumer Subscriptions are the primary driver. The others are one-Time Report Purchases, spokeo Business Enterprise and premium Data Add-ons.
Who are Spokeo's main competitors?
Direct peers on record are Pipl, BeenVerified, Intelius, TruthFinder, Whitepages.com, PeopleFinder, PeopleLooker, US Search, CheckPeople and Instant Checkmate.
Does Spokeo have an API?
Yes. Spokeo offers an API for business customers to access public and regulated data, enabling data enrichment, outreach, and investigations at scale. The API allows businesses to automate record enrichment. Documentation available at https://www.spokeo.com/business/api. Developer documentation is at www.spokeo.com/business/api.
What industry is Spokeo in?
Spokeo's product category is People Search and Public Records Intelligence. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAAADAB, Search, Retrieval & Semantic Ranking (BM25/vector, hybrid). Its NAICS code is 5192 and its SIC code is 7374.