Bramble Berry

What Bramble Berry does

Bramble Berry Inc. is a privately held, specialty e-commerce retailer founded in 1999 and headquartered in Bellingham, Washington. The company sells soap making, candle making, and body care crafting supplies directly to consumers through its website, brambleberry.com. Its catalog spans more than 910 SKUs organized across scents (278 fragrance oils, essential oils, natural fragrance oils, flavor oils), colorants (micas, pigments, color blocks, candle dyes, eco-glitter), molds, butters, oils, melt-and-pour and lotion bases, curated craft kits, waxes, packaging, additives including lye, and tools and accessories. Anne-Marie Faiola is the Founder and CEO.

Name

Bramble Berry

Legal name

Bramble Berry Inc.

Website

https://brambleberry.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Bramble Berry is a private DTC e-commerce retailer, founded 1999 in Bellingham, WA, selling 910+ specialty supplies — fragrance oils, colorants, bases, kits, and packaging — to DIY soap, candle, and body care hobbyists and small businesses.

Ownership category

akta.pro rank

Product category

Soap and Candle Making Supplies

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industry

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)

Keywords

• Soap making supplies
• Candle making supplies
• Fragrance oils
• DIY craft kits
• Body care ingredients

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct product sales through e-commerce website including fragrance oils, essential oils, colorants (micas, pigments, color blocks), molds (silicone, wood, plastic), butters, oils, bases (melt and pour soap, body care, lotion), kits, waxes, packaging, tools and accessories.
2. DIY Craft Kits: Pre-packaged maker kits for various crafts including soap making, candles, body care, skincare, bath bombs, and hair care. Kits include curated ingredients and instructions.
3. Rewards Program: Handcrafted Rewards Program drives customer retention through points earning on purchases, tiered membership benefits, and exclusive offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bramble Berry sells soap making, candle making, and body care crafting supplies direct-to-consumer through its own e-commerce website. Its catalog spans fragrance oils, essential oils, colorants, molds, butters, base oils, melt-and-pour and lotion bases, crafting kits, waxes, packaging, tools, and additives. The company also offers a Private Label Program for small businesses creating custom-branded bath and body products.

Product overview

Bramble Berry is a specialty craft supply retailer founded in 1999, offering a comprehensive portfolio of soap making, candle making, and body care crafting products. The company operates a single-site e-commerce platform with a broad product assortment organized by craft type and product category. The core offering consists of fragrance oils, essential oils, natural fragrance oils, and flavor oils for scenting; micas, natural colorants, pigments, color blocks, candle dyes, and eco-glitter for coloring; molds in silicone, wood, and plastic materials; butters and oils as base ingredients; melt and pour soap, body care, lotion, liquid soap, and hair care bases; crafting kits at various skill levels; waxes for candle making; and packaging materials including jars, bottles, boxes, wraps, and templates. Supporting tools include the Lye Calculator and Fragrance Calculator for formulation assistance. The company also offers sub-brand seasonal collections (Camp Bramblewood, Wildflower Garden, Foolishly Fun, Handcrafted Home, Silk and Shadow), interactive discovery tools (New Maker Quiz, Fragrance Finder Quiz), a tiered Handcrafted Rewards loyalty program, and Private Label services for business customers. The business model centers on supplying both hobbyist crafters and small business owners with high-quality, ethically sourced ingredients and step-by-step project resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrance Oils Expertly formulated scent oils for cold process and melt and pour soap, candles, body lotions, and personal care products, covering scent families from floral and fruity to woody and masculine.
• Essential Oils 100% pure aromatherapy-grade essential oils for soap making, candle making, and skincare formulations.
• Natural Fragrance Oils Plant-derived fragrance oils that are paraben and phthalate free for lotions, bath bombs, and body products, with full ingredient transparency.
• Flavor Oils Cosmetic-grade flavor oils formulated for DIY lipstick, lip gloss, and lip balm.
• Colorants (Micas, Natural Colorants, Pigments, Color Blocks, Candle Dyes, Eco-Glitter) Mineral and earth-based colorants including ethically sourced micas, natural colorants, stable iron and titanium pigments, pre-blended color chips for melt and pour, candle-specific dyes, and eco-friendly glitter.
• Molds (Silicone, Wood, Plastic) Crafting molds in silicone, wood, and plastic materials for shaping soap, candles, and other craft projects.
• Butters Skin-nourishing butters including shea butter and mango butter for soap, lotion, and body care formulations.
• Oils Base oils for soap making and body care formulations including coconut oil, palm oil, sweet almond oil, and castor oil.
• Bases (Melt and Pour Soap, Body Care, Lotion, Liquid Soap, Hair Care, Rebatch Soap, Quick Mix Oils) Ready-to-use bases for melt and pour soap, body care, lotion, liquid soap, hair care, rebatch soap, and quick-mix oil formats.
• Crafting Kits (Starter, Maker, Beginner Creator, Soap Making, Candle, Skincare, Body Care, Hair Care, Bath Bombs, Mini Kits, Party Kits) Curated crafting kits for beginners through advanced makers covering soap making, candle making, skincare, body care, hair care, bath bombs, and party/event kits, priced $26-$140.
• Waxes Candle waxes for container, pillar, and wax melt candle making projects.
• Packaging (Jars, Bottles, Boxes, Wraps, Templates) Packaging materials and supplies including jars, bottles, boxes, wraps, and printable label templates for finished products.
• Tools and Accessories Crafting tools and accessories including mix and measure tools, utensils, safety gear, books, candle wicks, and Bramble Merch.
• Additives and Lye Soap making additives including lye, botanicals, exfoliants, powders, extracts, clays, liquids, emollients, humectants, preservatives, salts, surfactants, and thickeners.
• Private Label Program Custom branding and private label services for businesses looking to create custom soap, body balm, lip balm, lotion, and liquid soap products.

Quantifiable outcome

• Products tested for performance in cold process soap and candle applications
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Making Cosmetics: Supplier of cosmetic ingredients, bases, and formulation supplies for DIY skincare and personal care product makers. Comparable to Bramble Berry in the body care, lotion, and personal care formulation segments.
• CandleScience: Specialty retailer of candle and soap making supplies, fragrance oils, waxes, and wicks serving both hobbyists and small businesses. Closely comparable to Bramble Berry in product categories, customer profile, and DTC e-commerce distribution.
• Wholesale Supplies Plus: Bulk supplier of soap making, candle making, and personal care ingredients including fragrance oils, bases, and molds. Comparable to Bramble Berry across both hobbyist and small-business customer segments with similar catalog breadth.
• Nature's Garden: Supplier of candle and soap making ingredients, fragrance oils, and cosmetic bases serving DIY crafters and small businesses. Direct overlap with Bramble Berry's core categories of fragrance oils, soap bases, and craft supplies.
• Bulk Apothecary: Wholesale and retail supplier of soap making oils, butters, fragrance oils, and personal care ingredients. Comparable to Bramble Berry in ingredient catalog and in serving both DIY hobbyists and small-batch business customers.
• The Flaming Candle: Candle and soap making supplier offering fragrance oils, waxes, wicks, and colorant products to hobbyists. Overlaps with Bramble Berry in fragrance oils, candle-making inputs, and DTC craft-supply positioning.
• Rustic Escentuals: Soap and candle making supply retailer with fragrance oils, melt-and-pour bases, and colorants for small business and hobbyist makers. Direct catalog overlap with Bramble Berry's soap-making supply line.
• Saffire Blue / Indigo Fragrance: Wholesale and retail supplier of soap and cosmetic making supplies including fragrance oils, essential oils, and base ingredients. Overlaps with Bramble Berry's catalog across oils, butters, and colorants.

Broad incumbents

• Amazon Handmade: Large-scale marketplace for handcrafted goods including soaps, candles, and body care products. Indirect competitor that competes for end-customer maker mindshare and offers adjacent DIY supply sourcing, though not a direct supplies retailer.
• Etsy: Marketplace for handmade and craft goods, serving many of the same small soap and candle businesses that buy supplies from Bramble Berry. Functions as an indirect competitor and channel for Bramble Berry's SMB customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brambleberry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bramble Berry