Konga Online Shopping

What Konga Online Shopping does

Konga Online Shopping is Nigeria's pioneer e-commerce marketplace, founded in 2012 and headquartered at 5 Redemption Crescent, Gbagada, Lagos. The company operates a multi-vendor marketplace that connects third-party sellers and official brand stores with Nigerian consumers across more than 50 product categories, including electronics, mobile phones, fashion, home appliances, groceries, and lifestyle goods. Authorized official brand stores are maintained for global OEMs and brands including Samsung, Apple, LG, HP, Tecno, Infinix, Xiaomi/Redmi, ZTE, Starlink, Haier Thermocool, EcoFlow, La Roche-Posay, Nivea, and Garnier, with authenticity guarantees aimed at mitigating counterfeit-product risk in the Nigerian market.

The platform is built around an integrated ecosystem of wholly-owned service subsidiaries. KongaPay provides a proprietary payment rail with checkout, bill payments, airtime/data top-up, and cashback incentives; Kxpress Logistics handles in-house nationwide fulfillment; and KongaNow offers same-day delivery (30 minutes to 6 hours) in Lagos for orders placed before 3PM. Adjacent wholly-owned units extend the platform horizontally into travel (Konga Travels & Tours), health and wellness (Konga Health), B2B procurement (Konga Corporate), grocery delivery (Konga Groceries), and streaming (Konga TV). Distribution combines the konga.com e-commerce site, native iOS and Android applications, and a network of KongaOutlets physical stores.

Konga generates revenue through four streams: marketplace commissions on third-party seller transactions, first-party retail margins on direct product sales, payment processing fees via KongaPay, and shipping/delivery fees from Kxpress and KongaNow. Pricing is transaction-based and pay-as-you-go, with seasonal promotional campaigns (Konga Yakata/Black Friday, Freedom Sale, Mid-Year Festival, Back-to-School, Tech Month) and discounts ranging from 5% to 95%. The company has raised approximately $79.5M across four equity rounds between 2012 and 2014 from Kinnevik and Naspers, employs 1,001-5,000 people, and serves Nigeria as a single-country domestic market. Leadership includes Prince Ekeh (CEO), Nick Imudia (Co-CEO/Founder), and Babatope Makun (Group CFO).

Name

Konga Online Shopping

Legal name

Konga.com Online Shopping Limited

Website

https://konga.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Konga is Nigeria's largest multi-vendor e-commerce marketplace, connecting third-party sellers and global brand stores (Samsung, Apple, LG, HP, Starlink) with Nigerian consumers across 50+ categories. It integrates payments (KongaPay), in-house logistics (Kxpress), and same-day delivery (KongaNow) with nationwide reach.

Ownership category

akta.pro rank

Product category

E-commerce Marketplace

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Retail-Catalog & Mail-Order Houses (5961), Retail-Variety Stores (5331)

akta.pro primary industry

Mass-Market Multi-category (1P/3P) Marketplaces (CRAFAAAA)

akta.pro secondary industry

Subscription Box & Direct-to-Consumer (DTC) Parcel Delivery (TLAAAFAK)

Keywords

• Online marketplace
• E-commerce platform
• Mobile payments
• Logistics services
• Retail distribution

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Konga operates as a multi-vendor marketplace earning commissions from third-party sellers transacting on the platform. Sellers pay fees to list products and complete sales through the Konga marketplace.
2. First-Party Retail Sales: Konga sells products directly to consumers through Konga Warehouse and official store operations, earning margins on product sales.
3. Payment Processing (KongaPay): KongaPay generates revenue through transaction fees on payments processed, bill payments, airtime, data, electricity, and cable TV subscriptions with cashback incentives.
4. Logistics Services: Kxpress and KongaNow delivery services generate revenue from shipping and delivery fees charged to customers and sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Konga operates a multi-vendor e-commerce marketplace that connects third-party sellers and first-party retail operations with Nigerian consumers across electronics, mobile phones, fashion, home appliances, groceries, and lifestyle products. The marketplace is integrated with proprietary KongaPay payment processing, Kxpress nationwide logistics, and KongaNow same-day delivery in Lagos, supplemented by KongaOutlets physical stores and vertical sub-brands (Konga Travels & Tours, Konga Health, Konga Groceries, Konga TV, Konga Corporate).

Product overview

Konga Online Shopping is Nigeria's largest online marketplace operating as a unified e-commerce platform with multiple integrated services and modules. The core platform (Konga Online Shopping Marketplace) connects sellers and buyers across diverse product categories including electronics, fashion, home goods, groceries, and health products. Supporting modules include KongaPay (secure payment solution), KongaNow (same-day delivery), Kxpress Logistics (nationwide shipping), Konga Travels & Tours (travel booking), Konga Corporate (B2B procurement), Konga Health (wellness products), Konga Groceries (grocery delivery), and Konga TV (streaming). The platform also hosts numerous official brand stores including Samsung, Tecno, Infinix, Redmi, HP, LG, Apple, La Roche-Posay, Starlink, ZTE, Garnier, Nivea, Haier Thermocool, and EcoFlow, offering authenticated products with exclusive deals. Seasonal campaigns like Konga Yakata (Black Friday), Mid-Year Shopping Festival, Freedom Sale, and Back-to-School Promos drive customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• KongaPay: Secure payment solution with instant cashback and discounts on bill payments, airtime, data, electricity, and cable TV subscriptions.
• KongaNow
• Konga Travels & Tours
• Konga Health
• Konga Corporate
• Konga Groceries
• Konga TV
• Kxpress Logistics

Products and services

• Konga Online Shopping Marketplace Multi-vendor e-commerce marketplace offering millions of products across electronics, mobile phones, fashion, home appliances, groceries, and lifestyle essentials with nationwide delivery and secure payment options, for Nigerian consumers.
• KongaPay Proprietary secure payment solution and digital wallet enabling seamless checkout, instant cashback, and discounts on bill payments, airtime, data, electricity, and cable TV subscriptions, used by Konga marketplace shoppers and sellers.
• KongaNow Same-day delivery service offering delivery within 30 minutes to 6 hours for eligible products in select Lagos locations, available for orders placed before 3PM, for Nigerian consumers needing fast fulfillment.
• Kxpress Logistics Proprietary in-house logistics and delivery service providing nationwide order fulfillment, shipping, and order tracking, serving Konga marketplace customers and sellers across Nigeria.
• Konga Travels & Tours Online travel booking service offering flight reservations, hotel bookings, and travel packages to Nigerian consumers.
• Konga Corporate B2B procurement solution enabling corporate and business customers to purchase goods in bulk for organizational and business needs.
• Konga Health Health and wellness product offering featuring beauty products, personal care items, and health supplements for Nigerian consumers.
• Konga Groceries Online grocery delivery service offering food items, beverages, and household essentials to Nigerian consumers.
• Konga TV Streaming and entertainment service integrated within the Konga platform for video content consumption by Nigerian consumers.
• KongaOutlets Network of physical retail locations across Nigeria where customers can experience products, make purchases, or pick up online orders from the Konga marketplace.
• Konga Mobile App Native iOS and Android mobile shopping application providing on-the-go access to the Konga marketplace with exclusive in-app deals and optimized mobile checkout.

Quantifiable outcome

• Konga merchant achieved 1.28M+ sales over 9 years with 4.6/5.0 rating

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung operates an official shop-in-shop store on Konga featuring Galaxy smartphones, TVs, home appliances, and accessories with guaranteed authenticity. Konga offers same-day delivery for Samsung products in Lagos and features exclusive launch availability for new Samsung devices.
• ApplecoreChannel Partner/ Reseller/ DistributorApple maintains an official store on Konga selling iPhones, iPads, MacBooks, Apple Watch, and accessories directly to Nigerian consumers with authenticity guarantees.
• StarlinkcoreChannel Partner/ Reseller/ DistributorKonga serves as authorized Starlink retail distributor in Nigeria, offering Standard Kit, Business Kit, and Starlink Mini packages with genuine products and delivery across Nigeria.
• LGcoreChannel Partner/ Reseller/ DistributorLG official store on Konga features TVs, home appliances, and electronics with guaranteed authenticity and competitive pricing.
• HPcoreChannel Partner/ Reseller/ DistributorHP official laptop and computer store on Konga offering Spectre, Envy, Pavilion, Omen, EliteBook, ProBook, ZBook, and Chromebook series with authenticity guarantee.
• InfinixcoreChannel Partner/ Reseller/ DistributorInfinix official phone store on Konga offers latest Hot, Note, and Smart series smartphones with early access to new releases and guaranteed original products.
• TecnocoreChannel Partner/ Reseller/ DistributorTecno official store on Konga features latest 5G flagship smartphones and accessories with exclusive deals and early availability of new Tecno devices.
• Xiaomi/RedmicoreChannel Partner/ Reseller/ DistributorRedmi official phone store on Konga offers Note, K, A, and C series smartphones with guaranteed authenticity and affordable pricing.
• ZinoxcoreChannel Partner/ Reseller/ DistributorZinox brand products available on Konga, offering Nigerian-made computing solutions.
• La Roche-PosaycoreChannel Partner/ Reseller/ DistributorOfficial La Roche-Posay dermatologist skincare store on Konga featuring Effaclar, Anthelios, and Lipikar product lines.
• KongaPay Banking PartnerscoreTechnology or IntegrationKongaPay integrates with Nigerian banks and payment networks enabling secure checkout, bill payments, airtime/data purchases, and cashback on transactions.
• Card Networks (Visa, Mastercard, Verve)coreTechnology or IntegrationIntegration with major card networks enabling customers to pay using credit/debit cards from Visa, Mastercard, and local Verve cards.
• Access BankminorGTM or Marketing PartnerAccess Bank Xclusive Plus campaign advertised on Konga offering promotional deals to Access Bank customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jumia Technologies: Pan-African e-commerce marketplace operating across multiple African countries including Nigeria, with marketplace commission model, payment services (JumiaPay), and logistics infrastructure (Jumia Logistics). The most direct head-to-head competitor to Konga in Nigeria and across Africa.

Emerging players

• Jiji Nigeria: Leading Nigerian online classifieds and marketplace platform for new and used goods across electronics, vehicles, real estate. Competes with Konga in Nigerian consumer-to-consumer and small-merchant commerce, particularly in phones, electronics, and home goods categories.
• Slot Nigeria: Nigeria-based specialty electronics retailer with physical store presence and online storefront selling phones, laptops, and consumer electronics from brands like Samsung, Apple, Tecno, and HP. Direct competitor to Konga in branded electronics retail with comparable official-distribution positioning.

Regional players

• Takealot Group: South Africa's largest e-commerce marketplace, owned by Naspers, operating multi-category marketplace with proprietary logistics (Mr D, now Takealot Delivery). Comparable marketplace+logistics vertically integrated model in African market, though focused on South Africa rather than Nigeria.
• Noon: Middle East-focused e-commerce marketplace with vertically integrated fulfillment and strong brand partnerships. Comparable marketplace model serving emerging-market consumers, with similar challenges around payment localization and last-mile logistics.
• Kilimall: China-founded African e-commerce marketplace operating in Nigeria, Kenya, and Uganda. Competes with Konga in Nigeria's online electronics and general merchandise categories, though with smaller scale and less brand recognition.

Others

• Paystack: Nigerian payment gateway (acquired by Stripe) processing online and mobile payments for Nigerian businesses. Competes with KongaPay in the Nigerian online payment processing layer, particularly for third-party merchants.
• Flutterwave: Nigerian payment infrastructure provider enabling merchants to accept and process payments across Africa. Adjacent ecosystem participant relevant to KongaPay's payment processing layer and broader Nigerian fintech landscape.

Broad incumbents

• Mercado Libre: Largest Latin American e-commerce marketplace with integrated payments (Mercado Pago) and logistics (Mercado Envios). Demonstrates the vertically integrated marketplace + payments + logistics model Konga is pursuing, providing strategic and operational benchmark.
• Amazon Global Store: Global e-commerce leader with marketplace, logistics (Fulfillment by Amazon), and payment (Amazon Pay) infrastructure. While not directly competing in Nigeria today, sets the operational benchmark for vertically integrated commerce platforms Konga is emulating at African scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shopkonga
• Facebookfacebook.com/ShopKonga
• LinkedInlinkedin.com/company/konga-online-shopping-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konga Online Shopping