MCI USA

What MCI USA does

MCI USA is the US subsidiary of MCI Group Holding SA, a privately held, family-owned engagement marketing agency headquartered in Geneva, Switzerland. The firm operates two principal business lines: a Corporate Solutions division serving enterprises with registration, housing, lead cultivation, incentive travel, and brand experience services, and an Association Solutions division delivering full-service association management (governance, membership, finance, communications) for trade and professional associations. MCI USA targets large enterprise clients and associations through consultative field sales led by Senior Vice Presidents and account management teams, securing multi-year strategic partnerships (e.g., National Association of REALTORS, National Home Delivery Association) and managing marquee congresses such as FIGO 2025 and Equip Exposition.

MCI USA's core technology platform is OneSystem Plus, an AI-enhanced registration, housing, and lead-retrieval platform with 100+ integrations to AMS and exhibition management systems. Embedded in this platform is Jade AI, a voice agent supporting 57 languages that has handled approximately 30,000 responses since launch with a 66% autonomous resolution rate. The firm is GDPR-compliant and holds ISO 27001 and ISO 27701 certifications on its Swiss entity. Revenue is generated primarily through professional services (event/congress management and association retainers), supplemented by transaction-fee income (non-dues revenue commissions, exhibit hall management) and an emerging recurring AI/XaaS stream (AiCX.com, targeted at ~$50M ARR in 2026). The parent group is projected at approximately $250M ARR in 2026 with a $1B+ enterprise valuation target by 2030, operating from 60 offices across 31 countries with a 4,500+ global workforce.

Name

MCI USA

Legal name

MCI Group Holding SA

Website

https://wearemci.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

MCI USA, the US arm of family-owned MCI Group, is an engagement marketing agency delivering AI-enhanced event management, registration, and full-service association management to large associations and enterprises across more than 30 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. MCI BPO (Business Process Outsourcing) - Events & Registration: Core event management and registration services generating approximately $200M ARR projected for 2026. Services include registration, housing, lead retrieval, conference management, exhibit hall management. Revenue derived from project fees, platform licensing, and service contracts with associations and corporations.
2. Association Management Services: Full-service association management including governance support, membership development, communications, financial management, and operational infrastructure. Nearly 30 years of experience delivering results-oriented management for nonprofits and associations. Revenue model based on retainer/professional services fees.
3. Non-Dues Revenue Generation: Strategic sales services targeting non-dues revenue growth for associations across media channels and national events. Includes exhibit hall management, sponsorship sales, and vendor community engagement. Commission and project-based revenue.
4. MCI AiCX (AI-powered XaaS): AI-powered Everything-as-a-Service division spun out from MCI, projected at approximately $50M ARR in 2026. Delivers AI-enhanced customer experience solutions including the Jade AI agent and related AI-powered event tools.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MCI USA is a global engagement marketing agency that provides end-to-end event, congress and association management services for associations and corporations. Its core offerings include full-service association management, Professional Congress Organisation (PCO), registration, housing and lead retrieval, and brand experience and incentive travel programmes, delivered through proprietary AI-enabled platforms such as OneSystem Plus and the Jade AI voice agent.

Product overview

MCI USA offers a unified engagement marketing platform built around OneSystem Plus, an AI-enhanced registration and housing management system. The core platform integrates registration, housing, lead retrieval, mobile, virtual, and exhibitor management capabilities. Jade AI Agent provides voice AI for multilingual support across 57 languages, with autonomous event setup capabilities. Specialized services include F.A.S.T. (association transformation), D.I.V.E (virtual engagement), and Tier-5 AiCX.com (AI-powered XaaS). AI capabilities span lead scoring, matchmaking, call center automation, and behavior tracking throughout the event lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• OneSystem Plus: AI-enhanced registration and housing platform for events
• Jade AI
• F.A.S.T. by MCI
• D.I.V.E by MCI
• Tier-5 AiCX.com

Products and services

• OneSystem Plus AI-enhanced registration, housing and lead cultivation platform that combines SaaS and custom platform capabilities. Supports multilingual registration in dozens of native languages and currencies with GDPR compliance and PCI protection, and integrates registration, housing, lead retrieval, mobile app and exhibitor management in a single platform with AI-driven attendee behavior scoring, matchmaking and exhibitor-defined lead cultivation.
• Jade AI Agent AI voice agent integrated into the OneSystem Plus platform that enables event organisers, exhibitors and attendees to speak naturally in 57 languages and receive instant responses. Used across registration, housing and lead retrieval events to autonomously resolve queries without human intervention.
• Tier-5 AiCX.com AI-powered Everything-as-a-Service (XaaS) enterprise spun out of MCI's AiCX.com division, delivering AI-enhanced customer experience solutions including the Jade AI agent and related AI-powered event tools as a stand-alone business.
• F.A.S.T. by MCI 12-week transformational roadmap programme for associations to enhance relevance and agility. Delivers strategic transformation guidance to help organisations build toward successful futures.
• D.I.V.E by MCI Virtual engagement transformation methodology helping organisations adapt engagement strategies for the virtual world and create meaningful human connections in digital environments.
• Association Management Services Full-service association management delivering governance support, membership development, communications, financial management and operational infrastructure for trade and professional associations.
• Corporate Events, Meetings & Incentives Registration, housing, lead cultivation, incentive programmes and travel, design and content, interactive creative technology, and strategic and digital communication services delivered to corporate clients such as Samsung, Microsoft, Mastercard, Cartier and Nestlé.
• Professional Congress Organisation (PCO) Full-service congress and trade show management for international associations and medical/scientific societies, covering logistics, delegate recruitment, abstract handling, sponsorship sales and on-site delivery for events such as FIGO 2025 and ESPEN.
• Non-Dues Revenue Generation Strategic sales services targeting non-dues revenue growth for associations across media channels and national events, including exhibit hall management, sponsorship sales and vendor community engagement.
• Digital Community and Online Engagement Platforms Design, build and management of online communities, digital brand identity, global websites and social media channels for associations and other organisations, exemplified by the CGI eCommunity platform.

Quantifiable outcome

• 66% of registration and housing interactions resolved without human intervention using Jade AI
• +5 more outcomes

Named customers35 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• National Home Delivery Association (NHDA)coreStrategic or Co-development Partner · 1 February 2026MCI USA welcomes NHDA as a new full-service association management client. NHDA is the national trade association representing logistics companies, partners and professionals supporting final mile delivery of bulky goods. MCI USA provides comprehensive association management including governance support, membership development, communications, financial management and operational infrastructure, with Bill Lecos continuing as Executive Director in a hybrid staffing model.
• Tier-5 AiCX.comcoreStrategic or Co-development Partner · 27 November 2025MCI announced plans to spin out its AiCX.com division into a separate Tier-5 AI-powered XaaS enterprise. MCI BPO projected at approximately $200M ARR and MCI AiCX at approximately $50M ARR in 2026. This spinoff represents a significant strategic restructuring separating the AI-powered customer experience division from core BPO operations.
• National Association of REALTORS (NAR)coreStrategic or Co-development Partner · 29 August 2024MCI USA entered a strategic partnership with NAR (America's largest trade association, representing 1.5 million members) effective January 1, 2025. MCI USA leads non-dues revenue generation across NAR's extensive portfolio of media channels and national events, and serves as NAR's partner for Exhibit Hall Management. The partnership focuses on deepening vendor community engagement and optimizing exhibit hall layouts to enhance networking and attendee experience.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maritz Global Events: Maritz is one of the largest US corporate meeting, incentive, and engagement marketing agencies, with overlapping service lines in strategic events, incentives, and association-style managed programs — directly comparable to MCI USA's corporate and meetings practice.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events management agency serving large enterprises with strategic meetings management programs — overlapping with MCI USA's corporate events, incentives, and congress management business.
• ITA Group: ITA Group is a West Des Moines-based engagement marketing firm specializing in incentive travel, events, and loyalty solutions for associations and enterprises — a near-direct competitor to MCI's incentive programs and association management offerings.
• PRA Business Events: PRA is a US-headquartered global corporate events and meeting management agency owned by Eventus, competing head-to-head with MCI USA in pharmaceutical, financial services, and corporate incentive programs.
• ConferenceDirect: ConferenceDirect is a global meetings and event management company with deep association sector presence, providing site selection, registration, and full-service meeting planning — directly comparable to MCI USA's association congress and meetings business.
• Freeman: Freeman is a leading US event experiences and exposition services company, providing event production, registration, and digital tools for large trade shows like MCI USA's Equip Exposition and FIGO — directly comparable in scale and event delivery capability.
• George P. Johnson Experience Marketing: GPJ is a large global experience marketing agency designing brand experiences, events, and trade shows for enterprise clients (similar to MCI's work with Samsung, Oracle, Cartier) — a direct competitor in the brand experience and corporate events category.

Others

• American Society of Association Executives (ASAE) Association Management Companies: ASAE's AMC constituency includes full-service association management firms (e.g., SmithBucklin, Association Management Center, Virtual, Inc.) that compete directly with MCI USA's Association Solutions division for outsourced governance and operations mandates.

Broad incumbents

• Cvent: Cvent is the dominant event management software platform (registration, housing, lead retrieval, mobile apps) — the same capabilities provided by MCI USA's OneSystem Plus — and competes both as a technology supplier and increasingly as a managed services provider.

Emerging players

• Bizzabo: Bizzabo is a venture-backed event experience platform providing registration, virtual/hybrid event delivery, and AI-powered engagement features — an emerging SaaS competitor to MCI's OneSystem Plus / Jade AI platform for mid-market events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mci-usa
• Xx.com/MCI_USA
• Facebookfacebook.com/MCIGroup.USA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCI USA