AdsWizz
AdsWizz provides digital audio advertising technology — SSP, DSP, dynamic ad insertion, attribution, and podcast publishing tools — to publishers, advertisers, agencies, and podcasters globally, operating as a wholly-owned subsidiary of Sirius XM Holdings.
- Company typePrivate
- Founded2011
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AdsWizz does
AdsWizz is a wholly-owned subsidiary of Sirius XM Holdings Inc. (NASDAQ: SIRI) that provides end-to-end digital audio advertising technology for publishers, advertisers, agencies, and podcasters. The company's platform encompasses AudioMax (a supply-side platform for publisher inventory monetization), AudioMatic (a demand-side platform for programmatic audio buying), AudioServe (a campaign management tool), an attribution and measurement suite purpose-built for audio, and Simplecast (a podcast publishing, distribution, and analytics platform acquired by AdsWizz). The company holds IAB Podcast Measurement 2.2 certification and powers dynamic ad insertion across streaming, podcasts, and now video podcast formats including as a launch partner for Apple Podcasts video. AdsWizz operates a two-sided audio advertising marketplace aggregating inventory from major publishers (SiriusXM Media portfolio, SoundCloud across 14 European markets, NPR, and hundreds of smaller outlets) and connecting it to advertiser demand through programmatic and direct channels. The platform also offers AudioGO, a self-serve interface for small businesses and agencies. Strategic exclusivity arrangements with YouTube (via SiriusXM Media) for US audio advertising and with SoundCloud for Europe anchor the company's distribution advantage.
AdsWizz firmographics
Firmographics- Name
- AdsWizz
- Legal name
- AdsWizz Inc.
- Website
- https://adswizz.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AdsWizz provides digital audio advertising technology — SSP, DSP, dynamic ad insertion, attribution, and podcast publishing tools — to publishers, advertisers, agencies, and podcasters globally, operating as a wholly-owned subsidiary of Sirius XM Holdings.
- Ownership category
- akta.pro rank
AdsWizz industry classification
Industry- Product category
- Audio Advertising Technology
- NAICS
- Other Services Related to Advertising (54189), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
Keywords
Where AdsWizz is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AdsWizz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Technology Platform Fees: Fees charged for using AdsWizz's SSP and DSP platforms for buying and selling audio advertising inventory. The platform enables real-time auctions and programmatic transactions between publishers and advertisers.
- Marketplace Commission: Commission-based revenue from the AdsWizz Audio Marketplace where publishers and advertisers transact audio advertising. The marketplace aggregates inventory from publishers of all sizes.
- Subscription/Platform Licensing: Subscription fees for access to AdsWizz's technology platforms including AudioMax SSP, AudioMatic DSP, AudioServe Campaign Manager, and Simplecast podcast management tools.
- Podcast Monetization Services: Revenue from Simplecast podcast publishing and monetization platform, including hosting, distribution, and ad management services for podcasters.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
AdsWizz product offering
Product offeringCore offering
AdsWizz provides an end-to-end digital audio advertising technology platform comprising a supply-side platform (AudioMax SSP), demand-side platform (AudioMatic DSP), dynamic ad insertion solutions, the AudioServe campaign manager, an attribution/measurement platform, and the Simplecast podcast publishing and analytics suite. The platform connects audio publishers with advertisers through an integrated marketplace and supports programmatic and direct transactions for radio, streaming, and podcast inventory.
Differentiator
Problem solved
Functional benefit
Brands
- Simplecast: Podcast publishing, distribution, and audience analytics platform acquired by AdsWizz
Products and services
- AudioMax SSP
Quantifiable outcome
- 86% ad recall rate for podcast advertising among most active listeners
- +2 more outcomes
Companies that use AdsWizz
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
AdsWizz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature10 records
AdsWizz partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- SiriusXM Media / Google (YouTube)coreSiriusXM Media partnership with Google making SiriusXM Media the exclusive audio advertising representative for YouTube in the United States. The deal is powered by AdsWizz Inc.'s ad tech platform, allowing advertisers to purchase guaranteed audio ad impressions at scale on YouTube audio-first content including podcasts, talk shows, and music.
- NextAud.iocoreExclusive agreement making NextAud.io the sales representative for streaming and podcast advertising in MENA region (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE, and Egypt). Also secured preferred reseller status for several Asian markets and Morocco. NextAud.io becomes leading podcast advertising network in MENASA region with access to AdsWizz's marketplace including SiriusXM Podcast Network.
- SoundCloudcoreExclusive partnership renewed through 2024 for AdsWizz to continue selling SoundCloud's audio ad inventory across 14 European markets. SoundCloud is a music streaming service and AdsWizz serves as exclusive sales partner.
- AudaciacoreGlobal advertising marketplace partnership where Audacia represents AdsWizz's marketplace ad inventory across streaming and podcasts in Asia. Combined AdsWizz's audio advertising technology with Audacia's expertise in the JAPAC market.
- BarometermajorPartnership for AI-powered contextual analysis to help advertisers understand content before buying. Combines AI transcription with contextual analysis to interpret tone, sentiment, and relevance for brand safety in podcast advertising. Episodes are transcribed and analyzed before ads are served.
- The Trade DeskmajorIntegration with The Trade Desk for programmatic audio buying. Will Doherty, SVP of Inventory Partnerships at The Trade Desk, participated in Programmatic I/O 2025 panel discussing audio advertising.
- Apple PodcastsmajorLaunch partner for Apple Podcasts video podcast capabilities. Supporting the rollout of HLS-powered video podcast support enabling dynamic ad insertion for video content. Simplecast and AdsWizz integrated as initial partner companies.
- SimplecastcoreSimplecast is AdsWizz's podcast publishing, distribution and audience analytics platform. Part of the AdsWizz suite of podcast solutions, providing bulletproof publishing capabilities and analytical tools for podcasters.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
AdsWizz competitors and assessment
Company assessmentDirect peers
- Acast: Global podcast hosting, monetization, and advertising platform that competes directly with Simplecast and AdsWizz's podcast marketplace. Acast serves both podcasters and advertisers with dynamic ad insertion and marketplace services.
- Triton Digital: Audio-focused ad tech provider offering SSP, ad serving, and podcast measurement tools to publishers. It is the most direct functional competitor to AdsWizz's AudioMax SSP, AudioServe, and attribution suite across digital audio and podcasting.
- Megaphone (Spotify-owned): Podcast monetization and ad-serving platform acquired by Spotify. Megaphone directly competes with AdsWizz's podcast monetization and Simplecast CMS offerings for enterprise podcast networks and programmatic audio buyers.
Broad incumbents
- The Trade Desk: Leading omnichannel DSP with growing audio and podcast inventory integrations. The Trade Desk competes with AudioMatic for programmatic audio buying and is a partner-integrated platform rather than a purely audio-specialist.
- Spotify Ad Studio: Spotify's in-house self-serve audio advertising platform for music and podcast inventory. While vertically integrated into Spotify's owned inventory, it competes with AudioGO and AudioMatic for advertiser audio budgets and is a major marketplace participant.
- iHeartMedia: Largest US radio broadcaster and owner of Triton Digital and iHeartRadio, operating an audio ad marketplace that overlaps with AdsWizz's publisher and advertiser solutions, particularly across broadcast radio digital inventory.
- Amazon Publisher Services / Ad Server: Amazon's ad tech stack for publishers and advertisers. Amazon's audio ambitions (Audible, Twitch, podcast) and broader ad tech scale make it an incumbent competitor with potential to expand into audio-specific programmatic offerings.
Emerging players
- ART19 (Amazon): Amazon-owned podcast hosting and ad management platform that integrates with AdsWizz's video podcast rollout. ART19 is both a partner and competitive alternative to Simplecast for podcasters and podcast networks.
- Podscribe: Podcast attribution and measurement platform that competes with AdsWizz's Attribution Platform specifically on cross-channel podcast ad effectiveness. Smaller specialist but directly comparable on measurement and brand-suitability.
- Barometer: AI-powered podcast brand-safety and contextual analysis provider that integrates with AdsWizz but also serves as a competitive alternative for episode-level brand suitability verification in podcast advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AdsWizz social profiles
Digital presenceAdsWizz financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdsWizz leadership team
Management profileNumber of profiles
Profiles14 records
AdsWizz subsidiaries and ownership
Company hierarchySubsidiaries1 record
AdsWizz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdsWizz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdsWizz
What does AdsWizz do?
AdsWizz provides an end-to-end digital audio advertising technology platform comprising a supply-side platform (AudioMax SSP), demand-side platform (AudioMatic DSP), dynamic ad insertion solutions, the AudioServe campaign manager, an attribution/measurement platform, and the Simplecast podcast publishing and analytics suite. The platform connects audio publishers with advertisers through an integrated marketplace and supports programmatic and direct transactions for radio, streaming, and podcast inventory.
Is AdsWizz a public or private company?
AdsWizz is a private company. It is classified as corporate owned and is currently operating.
When was AdsWizz founded?
AdsWizz was founded in 2011. It employs 101 to 250 people.
Where is AdsWizz based?
AdsWizz is headquartered in San Mateo, United States, in the North America region.
How does AdsWizz make money?
Four revenue lines are on record. Advertising Technology Platform Fees are the primary driver. The others are marketplace Commission, subscription/Platform Licensing and podcast Monetization Services.
Who are AdsWizz's main competitors?
Direct peers on record are Acast, Triton Digital and Megaphone (Spotify-owned). Broad incumbents are The Trade Desk, Spotify Ad Studio, iHeartMedia and Amazon Publisher Services / Ad Server. Emerging players are ART19 (Amazon), Podscribe and Barometer.
Does AdsWizz have an API?
No public API is recorded for AdsWizz.
What industry is AdsWizz in?
AdsWizz's product category is Audio Advertising Technology. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 54189 and its SIC code is 7310.