Podscribe
Podscribe is an independent, IAB-certified AdTech SaaS that measures, verifies, and optimizes podcast, streaming, YouTube, CTV, radio, and video advertising. It serves enterprise advertisers, agencies, and publishers with usage-based pixel attribution, incrementality testing, and AI-driven ad verification.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Podscribe does
Podscribe is an independent, IAB-certified AdTech SaaS platform that measures, verifies, and optimizes advertising performance across podcast, streaming audio, YouTube, CTV, radio, display, and in-app channels. Founded in 2017 as Podible (later rebranded to Podscribe) by engineer Pete Birsinger, the company initially built a podcast transcript-search tool before pivoting to a full-funnel audio attribution and verification suite. Its core products — Pixel-Based Attribution, Incrementality Testing, and Automated Airchecks (real-time AI-driven ad verification across 18+ quality flags) — sit on an AWS-based data lake with serverless ingestion, a React/TypeScript dashboard, Python/Rust micro-services for audio fingerprinting and NLP, and a Kafka event pipeline in a private VPC. Identity is built on a household-level graph using TransUnion/Neustar and Roqad, with extensibility into major MMPs (AppsFlyer, Adjust, Kochava, Singular, Branch), CDPs (Segment, Tealium), and DSPs (The Trade Desk).
The company monetizes through a usage-based, progressive CPM model: podcast/simulcast measurement starts at $1.50 CPM for the first 2M impressions and declines to $0.85 CPM at 25M+ impressions, with parallel tiers for streaming/CTV/video/display ($0.50 down to $0.35 CPM), radio attribution priced as a percentage of measured media spend (minimum $3,000/quarter), a $250/month platform fee, and optional add-ons such as SmartServe, dedicated Slack support, and research/planning modules. Go-to-market is hybrid: sales-led for enterprise advertisers and agencies (with custom quotes and dedicated account management) and product-led for self-service sign-up at app.podscribe.com. Customer base spans Fortune 500 advertisers across automotive (Toyota, Land Rover), financial services (Wells Fargo, Wise), DTC/health (BetterHelp, Athletic Greens), publishing (The New York Times), marketplaces (Shopify), agencies (Oxford Road, GroupM, IPG, WPP), and major inventory owners (Audacy, iHeartMedia, Spotify, SiriusXM Media, NPR).
Podscribe remains a small (1–10 employee), remote-first, privately-held company incorporated as Podible, Inc. in New York with operational headquarters in Austin, Texas; the company has disclosed only ~$500K in historical seed funding (2017, Gambit Ventures and one undisclosed round), implying self-funded growth from operations. The product roadmap in the trailing twelve months has shifted the platform beyond pure measurement into ad serving (SmartServe), offline conversion attribution (In-Store Attribution via Shopify POS, Ibotta, credit-card data), generative-AI analytics (Podscribe AI Chatbot), and predictive modeling (YouTube SmartModeling), while expanding European coverage via the Roqad identity integration and extending airchecks to SiriusXM satellite radio.
Podscribe firmographics
Firmographics- Name
- Podscribe
- Legal name
- Podible, Inc.
- Website
- https://podscribe.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Podscribe is an independent, IAB-certified AdTech SaaS that measures, verifies, and optimizes podcast, streaming, YouTube, CTV, radio, and video advertising. It serves enterprise advertisers, agencies, and publishers with usage-based pixel attribution, incrementality testing, and AI-driven ad verification.
- Ownership category
- akta.pro rank
Podscribe industry classification
Industry- Product category
- Podcast and Audio Ad Measurement & Attribution
- NAICS
- Sound Recording Industries (5122)
- akta.pro primary industry
- Podcast Analytics, Measurement & Attribution Platforms (MPAIADAL)
- akta.pro secondary industries
- Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)
Keywords
Where Podscribe is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Podscribe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Podcast & Simulcast Measurement: Usage-based CPM pricing for podcast and simulcast (YouTube, Rumble, Spotify Video) impression measurement. Progressive tiers from $1.50 CPM for first 2M impressions down to $0.85 CPM for 25M+ impressions. YouTube views billed at podcast rates.
- Streaming, CTV, Video & Display Measurement: Separate usage-based tiers for streaming audio, CTV/OTT, video, and display impressions, starting at $0.50 CPM for first 5M impressions down to $0.35 CPM for 25M+ impressions.
- Radio Attribution: Billed as percentage of total monthly radio spend being measured, with minimum fee of $3,000/quarter. Rates decrease with volume, from 6% for $150K monthly spend to 2.5% for $1M+ monthly spend. Radio aircheck verification starts at $5,000/mo.
- Platform Fee: $250 monthly platform fee for account servicing and keeping the account active.
- Optional Add-ons: Research & planning add-on at $1,500/mo; Dedicated support Slack channel at $1,500/mo; Google Sheet campaign sync at $1,500/mo. SmartServe targeting billed as CPM uplift added to existing attribution rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Podcast/Simulcast: First 2M impressions at $1.50 CPM |
| Usage-based | Monthly | Streaming/CTV/Video/Display: First 5M impressions at $0.50 CPM |
| Usage-based | Monthly | Radio Attribution: Percentage of monthly radio spend |
| Subscription | Monthly | Platform Fee: $250/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Podscribe product offering
Product offeringCore offering
Podscribe is an independent, IAB-certified podcast and cross-channel ad attribution, verification, and marketing analytics SaaS platform. The core product combines pixel-based attribution, incrementality testing, and automated aircheck verification across podcast, streaming audio, YouTube, CTV, radio, and video channels. It is sold primarily to enterprise advertisers, agencies, and publishers through direct sales with custom CPM-based quotes plus a $250/month platform fee.
Product overview
Podscribe is an independent IAB-certified podcast and cross-channel ad attribution, verification, and marketing analytics platform (AdTech SaaS). The core product consists of a unified measurement suite combining Pixel-Based Attribution, Incrementality Testing, and Automated Ad Verification (Airchecks) across podcast, streaming audio, YouTube, CTV, radio, and video channels. This core platform is supplemented by planning tools (Podscribe Planner, Competitive Intelligence), research capabilities (Industry Ranker, Benchmark Reports), and value-added modules including SmartServe (ad serving), SmartPromos/SmartLinks (promo tracking), Podscribe AI Chatbot (LLM-powered queries), YouTube SmartModeling (predictive analytics), Clean Room capabilities, In-Store Attribution, Watchlists, and Podcaster Logins. The platform uses a usage-based pricing model with progressive CPM tiers and serves advertisers, agencies, and publishers seeking to measure, verify, and optimize audio advertising performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixel-Based Attribution
Quantifiable outcome
- 18% of podcast ads have make-good-worthy errors detected by automated verification
- +4 more outcomes
Companies that use Podscribe
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Podscribe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability11 records
Feature8 records
Podscribe partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- AudacycorePodscribe was named Audacy's 'preferred measurement partner' to deliver advanced attribution across streaming audio, podcasts, CTV, display, and select broadcast. This is a flagship partnership with one of the largest audio media companies.
- Right Side UpcoreEnhanced Radio Attribution partnership bringing real-time, digital-style analytics to terrestrial and satellite radio. Right Side Up contributed to methodology development for radio measurement.
- TealiumcoreNew turnkey Tealium integration with pre-configured fields for server-to-server data activation. Available in Tealium marketplace as Podscribe S2S connector.
- TransUnioncoreAudience segment integration for household-level identity and audience overlap modeling using TransUnion audience data and Neustar identity graph.
- AdjustcoreMMP integration for app install and in-app event tracking, sending conversion data from Adjust to Podscribe for attribution.
- AppsflyercoreMMP integration for mobile app attribution, enabling Podscribe to receive app install and in-app event data.
- KochavacoreMMP integration for cross-device attribution and conversion tracking.
- SingularcoreMMP integration for unified marketing analytics and attribution.
- SegmentcoreCustomer data platform integration for event routing and audience synchronization.
- BranchcoreDeep linking and attribution integration for cross-platform user journey tracking.
- The Trade DeskcoreDSP integration enabling publisher-level reporting visibility within programmatic audio campaigns.
- Oxford RoadcoreMarketing agency partner and research collaborator, co-producing YouTube Views vs Podcast Downloads white paper and conducting joint studies on podcast advertising effectiveness.
- iHeartMediacoreMajor podcast and radio publisher partner whose inventory is included in Podscribe's programmatic and direct campaign measurement.
- SpotifycorePodcast platform partner whose content and advertising inventory is measured and verified by Podscribe.
- SiriusXM MediacoreSatellite and streaming audio partner with live aircheck support for SiriusXM stations in Podscribe's verification pipeline.
- AcastcorePodcast hosting and monetization platform partner integrated with Podscribe's measurement and verification.
- WonderycorePodcast network partner whose content inventory is measured by Podscribe.
- NPRcorePublic radio network partner with content measured by Podscribe.
- AudioboomcorePodcast hosting and distribution platform partner integrated with Podscribe's measurement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Podscribe competitors and assessment
Company assessmentBroad incumbents
- Claritas: Claritas provides cross-channel audience and campaign measurement with proprietary identity graphs. Its attribution and audience overlap products compete with Podscribe's household-level pixel attribution and Audience Overlap Engine, especially for multi-channel advertisers.
- Spotify Ad Studio: Spotify's owned ad platform offers first-party measurement and analytics for podcast and streaming audio advertising. While a partner, Spotify's in-house measurement (built partly on Chartable and other acquisitions) is the principal walled-garden threat to independent players like Podscribe.
- Nielsen: Nielsen is the dominant cross-media measurement incumbent and offers audio measurement (Nielsen Audio, formerly Nielsen Audio / Triton). It competes with Podscribe at the high end of advertiser audio measurement, particularly for agencies requiring syndicated cross-media metrics.
- Comscore: Comscore is an established cross-channel audience and advertising measurement incumbent. Its audio/podcast measurement products (formerly through its partnership with Podcast Index) compete with Podscribe's podcast impression and audience measurement capabilities.
- iSpot.tv: iSpot.tv is an established cross-channel TV/video/CTV measurement and attribution vendor that has expanded into digital. It competes with Podscribe on attribution and verification for advertisers buying across CTV and video, including simulcast video buys Podscribe measures.
Emerging players
- Analytic Partners: Analytic Partners provides marketing measurement and mix modeling, including incrementality testing that overlaps with Podscribe's incrementality and lift-testing products. It is a more established player in MMA but is expanding into digital audio attribution.
Direct peers
- Veritonic: Veritonic provides audio marketing analytics, including creative testing, attribution, and brand lift for podcast, streaming, and radio ads. It directly overlaps with Podscribe's measurement, verification, and competitive intelligence offerings for audio advertisers.
- Magellan AI: Magellan AI is a podcast advertising analytics and intelligence platform that tracks ad spend, creative, and performance across podcasts — directly competing with Podscribe on ad intelligence, brand-safety, and competitive benchmarking for the same advertiser and agency buyers.
- Sounds Profitable: Sounds Profitable publishes industry research, benchmarks, and educational content for the podcast advertising market and operates tools (including the former Podtrac measurement) that overlap with Podscribe's ranker, benchmark report, and podcast intelligence offerings.
- Signal Hill Insights: Signal Hill Insights delivers podcast and audio advertising research, including brand lift studies, ad effectiveness research, and benchmarking — directly competitive with Podscribe's research, benchmark reports, and lift-testing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Podscribe social profiles
Digital presencePodscribe compliance and trust
Trust signalCompliance3 records
Podscribe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Podscribe leadership team
Management profileNumber of profiles
Profiles7 records
Podscribe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Podscribe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Podscribe
What does Podscribe do?
Podscribe is an independent, IAB-certified podcast and cross-channel ad attribution, verification, and marketing analytics SaaS platform. The core product combines pixel-based attribution, incrementality testing, and automated aircheck verification across podcast, streaming audio, YouTube, CTV, radio, and video channels. It is sold primarily to enterprise advertisers, agencies, and publishers through direct sales with custom CPM-based quotes plus a $250/month platform fee.
Is Podscribe a public or private company?
Podscribe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Podscribe founded?
Podscribe was founded in 2017. It employs 1 to 10 people.
Where is Podscribe based?
Podscribe is headquartered in New York, United States, in the North America region.
How does Podscribe make money?
Five revenue lines are on record. Podcast & Simulcast Measurement is the primary driver. The others are streaming, CTV, Video & Display Measurement, radio Attribution, platform Fee and optional Add-ons.
Who are Podscribe's main competitors?
Broad incumbents on record are Claritas, Spotify Ad Studio, Nielsen, Comscore and iSpot.tv. Analytic Partners is listed as an emerging player. Direct peers are Veritonic, Magellan AI, Sounds Profitable and Signal Hill Insights.
Does Podscribe have an API?
Yes. Podscribe offers a public API for programmatic access to campaign data, impressions, and conversions. API endpoints documented at docs.api.podscribe.com including GET paths for campaigns performance, impressions, and conversions. Supports server-to-server integration for sending conversion events. Developer documentation is at docs.api.podscribe.com.
What industry is Podscribe in?
Podscribe's product category is Podcast and Audio Ad Measurement & Attribution. Its primary akta.pro industry code is MPAIADAL, Podcast Analytics, Measurement & Attribution Platforms, with a secondary code of MPACADAD, Podcast Ad Sales Networks & Monetization Platforms. Its NAICS code is 5122.