MetroList
MetroList is northern California's largest Multiple Listing Service, providing 20,000+ real estate brokers and agents across 15 counties with MLS listing data, property search tools, and AI-powered productivity assistants, primarily through annual subscriptions via its metrolist.com platform.
- Company typePrivate
- Founded1985
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MetroList does
MetroList Services, Inc. is a private, Sacramento-headquartered Multiple Listing Service (MLS) founded in 1985 and majority owned by California Real Estate Brokers, Inc. (C.R.E.B.). It operates as northern California's largest MLS, providing brokers and agents across 15 counties — covering 26+ named counties from Sacramento to San Francisco to Santa Clara — with property listing data, agent directories, and a suite of search tools including map search, voice search, and open house search. The company distributes its services primarily through the metrolist.com online platform on a subscription basis, with annual billing to real estate professionals, and supplements direct distribution with partnerships such as the Calaveras County Association of Realtors and integration into the Cribio.com industry-owned home-search platform.
MetroList's product surface has expanded beyond the core listing database through a series of 2025-2026 partnerships and product launches. In October 2025, the RealReports partnership brought AI-powered tools — the Aiden property advisor and the Taxshot public record platform — to 20,000+ real estate professionals. In April 2026, parent C.R.E.B. took a unit-holder stake in Broker Public Portal and integrated MetroList listings into Cribio.com, an ad-free consumer search platform. Most recently, in June 2026, MetroList launched 'nora,' an AI assistant developed with Lundy, Inc. that autonomously manages emails, calendars, property searches, and MLS compliance, with a Stripe-powered wallet-based payment model and an initial balance provided by MetroList to test the service.
The underlying technology stack centers on a regional MLS database, web-based property search tools, account and authentication services for subscriber access, and integrations with Stripe for payment processing. Revenue is generated primarily through annual subscription fees from brokers and agents, with a nascent usage-based monetization layer introduced via the nora wallet. The company has 11-50 employees and is operated as a broker-owned cooperative-style entity, with no venture capital or private equity backing indicated. Its competitive position rests on the network density of 20,000+ subscribers, the comprehensiveness of its regional listing data, and its alignment with industry-owned distribution channels.
MetroList firmographics
Firmographics- Name
- MetroList
- Legal name
- MetroList Services, Inc.
- Website
- https://metrolistmls.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MetroList is northern California's largest Multiple Listing Service, providing 20,000+ real estate brokers and agents across 15 counties with MLS listing data, property search tools, and AI-powered productivity assistants, primarily through annual subscriptions via its metrolist.com platform.
- Ownership category
- akta.pro rank
Where MetroList is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MetroList business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- MLS Subscription Services: MetroList provides MLS services to brokers and agents across 15 northern California counties on a subscription basis. The platform includes a Stripe-powered wallet-based payment system for the AI assistant 'nora', with MetroList providing subscribers an initial balance to test the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MLS subscription services for brokers and agents |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels2 records
MetroList product offering
Product offeringCore offering
MetroList operates Northern California's largest Multiple Listing Service (MLS), providing real estate brokers and agents across 15 counties with a property search and listing database platform. The core offering is a subscription-based MLS platform featuring map search, voice search, open house listings, and agent directory services, enhanced by an AI assistant ("nora") for productivity, MLS compliance, email and calendar management, and integrations with AI-powered property data tools.
Product overview
MetroList is Northern California's largest Multiple Listing Service (MLS) providing a comprehensive property search platform and listing management system. The core product is a property search and listing database serving brokers and agents across 15 northern California counties, offering map search, voice search, open house listings, and agent directory services. The platform is enhanced by strategic partnerships including the AI assistant "nora" (built with Lundy, Inc.) for professional productivity, and RealReports AI tools (Aiden and Taxshot) for AI-powered property data. The platform also integrates with Stripe for payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- MetroList MLS Platform Subscription-based Multiple Listing Service (MLS) platform providing property search, listing management, voice search, map search, open house search, saved properties/searches, and agent directory services for real estate brokers and agents across 15 Northern California counties.
- nora AI Assistant AI assistant developed with Lundy, Inc. that helps real estate professionals manage emails, calendars, property searches, and MLS compliance. It learns user preferences over time and operates on a Stripe-powered wallet-based payment system with an initial MetroList-provided balance for testing.
Quantifiable outcome
- Serves 20,000+ real estate professionals across 15 northern California counties
Companies that use MetroList
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
MetroList technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature7 records
MetroList partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Lundy, Inc.coreMetroList partnered with Lundy, Inc. to launch 'nora,' an AI assistant for real estate professionals. The assistant helps manage emails, calendars, property searches, and MLS compliance. It learns user preferences over time and operates on a Stripe-powered wallet-based payment system, with MetroList providing subscribers an initial balance to test the service.
- Broker Public Portal (BPP)coreC.R.E.B. (majority shareholder of MetroList) partnered with Broker Public Portal to integrate MetroList's listings into Cribio.com, an industry-owned home-search platform. C.R.E.B. also became a unit holder in BPP, investing in a broker-centric model for online home search. The platform aims to provide transparent and accurate home-search experience without advertising, lead diversion, or paid placement.
- Broker Public Portal (BPP)coreNorthstarMLS and CREB (majority shareholder of MetroList MLS) entered strategic partnerships with Broker Public Portal to expand Cribio.com's reach. CREB took an ownership stake as a Unit Holder and integrated MetroList listings into Cribio's national footprint. This reflects a broader industry trend of MLSs investing in industry-owned platforms as alternatives to third-party listing portals.
- Calaveras County Association of Realtors (CCAR)coreMetroList partnered with the Calaveras County Association of Realtors to expand services and provide new tools to CCAR members. The partnership allows CCAR members access to MetroList's advanced MLS tools, data, and support, aiming to enhance service delivery and regional cooperation.
- RealReportscoreRealReports partnered with MetroList to provide over 20,000 real estate professionals access to its AI-powered property data tools. The collaboration enhances the data ecosystem with tools like Aiden (AI property advisor) and Taxshot (public record platform). This marked RealReports' 43rd partnership of 2025 and was part of its national expansion strategy.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
MetroList competitors and assessment
Company assessmentDirect peers
- California Regional MLS (CRMLS): The largest MLS in California, covering Southern California and other regions. Directly comparable to MetroList as a regional MLS serving brokers and agents with subscription-based listing data and MLS tools, though with substantially broader California coverage.
- Bright MLS: One of the largest MLSs in the U.S., serving the Mid-Atlantic region with similar subscription-based MLS tools and listing data services. Directly comparable business model and scale of subscriber base as MetroList.
- Stellar MLS: A large regional MLS serving Florida and adjacent markets. Comparable to MetroList as a subscription-based MLS platform serving real estate professionals across a defined multi-county footprint.
- NorthstarMLS: A regional MLS serving Minnesota and western Wisconsin. Directly comparable to MetroList as a regional MLS with similar broker/agent subscriber model. Notably, NorthstarMLS was mentioned alongside MetroList/CREB in the same Broker Public Portal strategic partnership.
- MIBOR REALTOR Association (MIBOR MLS): Regional MLS serving central Indiana with a comparable subscription model for broker and agent subscribers. Similar regional MLS structure to MetroList with association-style governance.
Broad incumbents
- Zillow Group: Dominant consumer-facing real estate platform that aggregates MLS listing data and competes with MLS-controlled distribution channels. Operates broadly across all U.S. markets including MetroList's Northern California territory.
- Realtor.com (Move, Inc.): Major consumer-facing real estate portal operated by Move, Inc. (News Corp). Competes with MLS-controlled listing distribution and operates across the same Northern California geographies as MetroList.
- Homes.com (CoStar Group): CoStar-owned consumer real estate portal that has been aggressively expanding to challenge Zillow. Competes for listing-distribution influence and consumer attention that MetroList's industry-owned portal strategy (Cribio.com) seeks to recapture.
Others
- RealReports: AI-powered property data platform that partnered with MetroList to provide Aiden (AI property advisor) and Taxshot tools to 20,000+ real estate professionals. A technology partner/ecosystem participant rather than a direct competitor.
- Broker Public Portal / Cribio.com: Industry-owned consumer home search platform that MetroList's majority owner C.R.E.B. invested in. Not a direct competitor but a strategic distribution channel and ecosystem partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MetroList social profiles
Digital presenceMetroList financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetroList leadership team
Management profileNumber of profiles
MetroList funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetroList M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetroList
What does MetroList do?
MetroList operates Northern California's largest Multiple Listing Service (MLS), providing real estate brokers and agents across 15 counties with a property search and listing database platform. The core offering is a subscription-based MLS platform featuring map search, voice search, open house listings, and agent directory services, enhanced by an AI assistant ("nora") for productivity, MLS compliance, email and calendar management, and integrations with AI-powered property data tools.
Is MetroList a public or private company?
MetroList is a private company. It is classified as corporate owned and is currently operating.
When was MetroList founded?
MetroList was founded in 1985. It employs 11 to 50 people.
Where is MetroList based?
MetroList is headquartered in Sacramento, United States, in the North America region.
How does MetroList make money?
One revenue line is on record: MLS Subscription Services.
Who are MetroList's main competitors?
Direct peers on record are California Regional MLS (CRMLS), Bright MLS, Stellar MLS, NorthstarMLS and MIBOR REALTOR Association (MIBOR MLS). Broad incumbents are Zillow Group, Realtor.com (Move, Inc.) and Homes.com (CoStar Group). Others are RealReports and Broker Public Portal / Cribio.com.
Does MetroList have an API?
No public API is recorded for MetroList.