What RealReports does

RealReports, operated by BHR Labs, Inc. and headquartered in New York, is an AI-powered property intelligence platform built for U.S. residential real estate agents. Its core product is the RealReport, available in two tiers — Snapshot ($5 per property, 35 data categories) and Pro ($30 per property, 72 data categories) — both powered by Aiden, a proprietary AI property advisor that performs natural-language Q&A on any property, summarizes inspection reports, condo documents, and seller disclosures, and generates AI comparables and lead-capture insights. The platform aggregates structured data from over 70 third-party providers (ATTOM, Regrid, AirDNA, Melissa, Clear Estimates, FEMA, EPA, Census, FBI, HUD, USDA, CDC, and others) to deliver an unusually broad property, environmental, and neighborhood dataset per U.S. property.

The company monetizes through a hybrid model: per-report pay-as-you-go purchases on the realreports.ai self-serve storefront, recurring subscription plans (including an Unlimited Snapshot tier subject to a Fair Use Policy, billed via Stripe), free trials, and referral credits. Distribution is channel-led: RealReports has reached 50+ MLS and brokerage partnerships in 2025, including flagship deals with MetroList (Northern California, 20,000+ agents), Imagine MLS, CRMLS, FMLS, and bridgeMLS, plus enterprise endorsements from Compass, Keyes, and Coldwell Banker. The product suite is being extended beyond reports into adjacent AI modules — Prospector (predictive seller prospecting), Pulse (AI client retention), Taxshot (public records), the AI Inspection Estimator (powered by Clear Estimates' $25B+ contractor database), and an AI-powered CMA tool.

Founded in 2022 and currently self-described as profitable, RealReports has raised approximately $3M in disclosed venture funding: a $2M round in November 2023 (CMS Holdings, Erez Capital, Fortified Ventures, LAUNCH, Moderne Ventures, SNR.vc, TTV Capital) and a $1M strategic round in November 2025 from MLS partners MetroList Services, Inc. and MLS Now. The company remains small (1-10 employees) and is directing the latest capital toward product expansion, hiring, and adoption.

Name

RealReports

Legal name

BHR Labs, Inc.

Website

https://realreports.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

RealReports, operated by BHR Labs, Inc., is an AI-powered property intelligence platform that gives U.S. residential real estate agents Snapshot ($5) and Pro ($30) property reports powered by the Aiden AI advisor, with distribution through 50+ MLS and brokerage partnerships.

Ownership category

akta.pro rank

Product category

Real Estate Property Intelligence Software

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• AI property intelligence
• Real estate software
• Property data platform
• AI document analysis
• Listing automation tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Per-Report Sales (Snapshot and Pro): Pay-per-report model: Snapshot report priced at $5 per property (35 data categories) and Pro report at $30 per property (72 data categories with deeper research, AI document summaries, AI comparables, and lead generation). Individual agents and brokerages buy credits on demand.
2. Subscription / Recurring Paid Services: Recurring subscription plans are available (including plans offering "Unlimited" Snapshot RealReports subject to a Fair Use Policy). Stripe is the payment processor; subscriptions auto-renew at the then-current non-promotional rate unless cancelled. Billing cycles can be monthly or other durations per the user's selection.
3. Free Trials and Promotional Access: Free trial periods and promotional offers are made available for Paid Services; if not cancelled before trial end, the user is charged. The Terms also support referral-based credits that Referrers can earn when Referees complete required actions such as subscribing.
4. AI Inspection Estimator Pay-Per-Use: Standalone inspection estimation product priced at Basic $5 (1 project, $1 per additional), Detail $8 (2 projects, $2 per additional), and Precision $15 (3 projects, $3 per additional). Represents a separate transaction-fee-style stream on top of the core report business.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

RealReports is an AI-powered property intelligence platform that generates comprehensive property reports for real estate agents across the United States. Powered by Aiden, a proprietary AI property advisor, the platform analyzes tens of thousands of data points aggregated from over 70 industry-leading providers across 35 (Snapshot, $5) or 72 (Pro, $30) data categories, performs AI document analysis on inspection reports and condo docs, and supports conversational Q&A about any property. The platform is extended by add-on modules including Prospector (predictive seller prospecting), Pulse (AI client retention), Taxshot (public records), and an AI Inspection Estimator powered by Clear Estimates contractor data.

Product overview

RealReports is a unified AI-powered property intelligence platform, operated by BHR Labs, Inc., that delivers property reports and AI-driven insights to real estate agents across the United States. The core product is the RealReport, available in two tiers — Snapshot ($5, 35 data categories) and Pro ($30, 72 data categories) — both powered by Aiden, the proprietary AI property advisor that performs natural-language Q&A, AI document analysis of inspection reports and condo docs, AI comparables, and lead generation. Built on top of data from over 70 third-party providers, the platform is extended by a growing suite of add-on modules: Pulse (AI client retention), Prospector (AI-driven listing prospecting with predictive Sell Scores), Taxshot (public records and tax data), the Inspection Estimator (AI-generated repair estimates powered by Clear Estimates), and the AI-powered CMA tool. Together, these products form a single property intelligence ecosystem that helps agents win listings, evaluate properties, generate leads, and retain clients.

Differentiator

Problem solved

Functional benefit

Brands

• Aiden: AI property advisor powering RealReports; analyzes tens of thousands of data points and answers any property question, performs document analysis, and generates leads.
• Prospector
• Pulse
• Taxshot

Products and services

• RealReports Platform (Snapshot and Pro tiers) AI-powered property intelligence platform for real estate agents that generates comprehensive property reports across 35 (Snapshot, $5) or 72 (Pro, $30) data categories for every property in the US, powered by Aiden and 70+ industry-leading data providers. Used by agents to win listings, generate leads, evaluate properties, and build credibility with buyers and sellers.
• Aiden AI Property Advisor AI property advisor that powers every RealReport. Analyzes tens of thousands of data points to instantly answer any property question, performs AI document analysis on inspection reports, condo documents, and seller disclosures, generates AI comparables, and produces AI document summaries. Available in Snapshot (property advisor) and Pro (deep research) variants.
• Prospector AI-driven prospecting tool that integrates nationwide property data with predictive Sell Scores and AI recommendations to help agents find and connect with potential sellers more effectively. Available to Imagine MLS subscribers as part of the February 2026 official tax records partnership.
• Pulse AI-driven client retention engine for real estate agents that integrates property data with homeowner behavior insights to deliver automated updates and analytics, helping agents maintain long-term relationships and generate repeat business in a competitive, low-inventory market.
• Taxshot Public record / tax records platform offered by RealReports that highlights tax history and public records data on properties. Selected in February 2026 as the official tax records provider for Imagine MLS.
• AI Inspection Estimator
• AI-powered Comparative Market Analysis (CMA) tool

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability8 records

Feature9 records

Partnerships

32 partnerships are on record, tiered flagship, core and minor.

• MetroList Services, Inc.flagshipChannel Partner/ Reseller/ DistributorNorthern California's largest MLS partnered with RealReports, giving its 20,000+ real estate professionals access to AI property data tools including Aiden (AI property advisor) and Taxshot (public records platform). The deal was RealReports' 43rd partnership of 2025 and a key milestone in its national expansion. MetroList also participated in the $1M strategic funding round.
• Imagine MLSflagshipChannel Partner/ Reseller/ DistributorRealReports was selected as Imagine MLS's official tax records provider in February 2026, including its Taxshot and Prospector products, to enhance property data and lead generation services for subscribers.
• New Mexico MLS (NMMLS)coreChannel Partner/ Reseller/ DistributorRealReports' 50th partnership of 2025, announced November 2025. NMMLS members gain access to the RealReports platform and AI advisor Aiden to enhance their real estate services and competitiveness.
• First Multiple Listing Service (Mid Georgia MLS)coreChannel Partner/ Reseller/ DistributorRealReports expanded its AI property intelligence platform to Mid Georgia MLS members through a partnership with First Multiple Listing Service, announced in April 2026 as part of a wave of MLS technology integrations.
• MLS NowflagshipChannel Partner/ Reseller/ DistributorMLS Now co-invested in RealReports' $1M strategic funding round in November 2025 alongside MetroList Services, Inc., and is featured as a trusted partner on the RealReports homepage, indicating a close go-to-market and capital relationship.
• Taxshot (RealReports product integrated via Imagine MLS)coreOEM/ Whitelabel/ Licensing PartnerRealReports' Taxshot product is offered as part of the Imagine MLS tax records integration, providing public record tax data to subscribers.
• PrimeMLScoreChannel Partner/ Reseller/ DistributorPrimeMLS is featured as a trusted partner MLS on the RealReports homepage, indicating an integration that gives its members access to RealReports' AI property intelligence tools.
• CRMLScoreChannel Partner/ Reseller/ DistributorCalifornia Regional MLS (CRMLS) is featured as a partner MLS on the RealReports homepage, extending RealReports' reach to a large California agent base.
• FMLS (First MLS)coreChannel Partner/ Reseller/ DistributorFMLS is featured as a partner MLS on the RealReports homepage, providing its agent members access to RealReports and Aiden.
• KeyesflagshipChannel Partner/ Reseller/ DistributorFlorida brokerage Keyes is a featured partner with President Christina Pappas providing a public testimonial that RealReports is one of the first AI products they believe will 10x agents' business.
• RPCRAminorChannel Partner/ Reseller/ DistributorRPCRA is featured as a partner on the RealReports homepage, indicating a brokerage or association integration.
• Baird & WarnercoreChannel Partner/ Reseller/ DistributorBaird & Warner is featured as a partner brokerage on the RealReports homepage, providing its Chicago-area agents with RealReports access.
• San Francisco Association of Realtors (SFAR)flagshipStrategic or Co-development PartnerRealReports collaborated with SFAR on a joint 3-year study (2022–2024) comparing MLS-listed versus off-market home sales in San Francisco, producing landmark data on $750M+ in lost seller value from off-market sales.
• DanberryminorChannel Partner/ Reseller/ DistributorDanberry is listed as a partner on the RealReports homepage, indicating a brokerage integration.
• GeparminorChannel Partner/ Reseller/ DistributorGepar is listed as a partner on the RealReports homepage, indicating an MLS or association integration.
• Park City MLSminorChannel Partner/ Reseller/ DistributorPark City MLS is listed as a partner on the RealReports homepage, extending RealReports into the Utah luxury market.
• bridgeMLSminorChannel Partner/ Reseller/ DistributorbridgeMLS is listed as a partner MLS on the RealReports homepage, extending RealReports into the San Francisco Bay Area.
• LRMLS (Little Rock MLS / Lex-Realtors)minorChannel Partner/ Reseller/ DistributorLRMLS is listed as a partner MLS on the RealReports homepage, extending RealReports' regional footprint.
• Southwest MLSminorChannel Partner/ Reseller/ DistributorSouthwest MLS is listed as a partner on the RealReports homepage.
• 8zminorChannel Partner/ Reseller/ Distributor8z is listed as a partner brokerage on the RealReports homepage, providing Colorado agents access to the platform.
• Baldwin RealtorsminorChannel Partner/ Reseller/ DistributorBaldwin Realtors is listed as a partner on the RealReports homepage.
• Coldwell BankerflagshipChannel Partner/ Reseller/ DistributorColdwell Banker is featured as a partner brokerage with Broker Stephen Meadows publicly endorsing RealReports for listing appointments and buyer counseling.
• Arizona BestminorChannel Partner/ Reseller/ DistributorArizona Best is listed as a partner on the RealReports homepage.
• ATTOMflagshipTechnology or IntegrationATTOM is a featured data provider in RealReports' ecosystem, supplying property data that powers RealReport property, owner, financial, and valuation categories.
• RegridcoreTechnology or IntegrationRegrid is a featured data provider in RealReports' ecosystem, supplying nationwide parcel boundary data.
• AirDNAcoreTechnology or IntegrationAirDNA is a featured data provider supplying short-term and long-term rental performance data used in RealReports' rental potential categories.
• MelissacoreTechnology or IntegrationMelissa is a featured data provider in the RealReports ecosystem, supplying address verification, contact data, and identity-related data.
• Clear EstimatesflagshipTechnology or IntegrationClear Estimates powers the AI Inspection Estimator. Its database contains $25B+ of estimates from 50k contractors covering 800k projects and 13M detailed tasks across 90%+ of US population. Described as the #1 rated industry software tool with 20+ years of trust.
• RentCastcoreTechnology or IntegrationRentCast is a featured data provider in the RealReports ecosystem, supplying rental market data.
• ZoneomicscoreTechnology or IntegrationZoneomics is a featured data provider in the RealReports ecosystem, supplying zoning information.
• Stripe, Inc.flagshipTechnology or IntegrationStripe is RealReports' payment processor for Paid Services (including recurring subscriptions), handling credit/debit card payment data in compliance with Stripe's terms of service and privacy policy.
• Third-Party Authentication Providers (Google, kvCORE, MoxiWorks, Flexmls, Cloze, Relevate, Paragon, Delta Media Group)coreTechnology or IntegrationRealReports supports login via Third-Party Accounts from Google, kvCORE, MoxiWorks, Flexmls, Cloze, Relevate, Paragon, and Delta Media Group, allowing users to access the platform through existing real estate platform credentials.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• ATTOM: National property data provider whose datasets RealReports aggregates; competes at the data-layer level and offers its own property-report and analytics products to agents and enterprises.

Broad incumbents

• Compass AI tools (Compass internal): National brokerage building its own AI property tools for its agent base; while Compass is also a RealReports customer, its internal AI roadmap represents a strategic incumbent alternative in agent productivity.
• Zillow Group: The dominant consumer real estate marketplace with Zestimate, Premier Agent tools, and an active AI roadmap for agent workflows; competes for both agent adoption and underlying property data, though as part of a much broader product portfolio.
• Realtors Property Resource (RPR): NAR-affiliated property data and analytics platform provided to Realtors; offers comps, neighborhood data, and reports at low or no cost to members, making it an incumbent competitor in the same agent-property-report category.
• SkySlope: Real estate transaction and brokerage management software used by agents and brokerages; overlaps with RealReports' brokerage-side productivity tooling though its core is transaction management rather than property intelligence.
• Realtor.com (Move, Inc.): Major consumer real estate portal with operator-facing tools and data; overlaps with RealReports on property reports and agent productivity as part of a much broader portal-plus-tools offering.

Emerging players

• Local Logic: Neighborhood and location-intelligence data provider used by real estate portals and agents; comparable to the neighborhood/location portion of RealReports' aggregated property reports.

Direct peers

• HouseCanary: AI-driven residential property analytics and valuation platform serving real estate professionals with comps, market data, and AVM-style insights — directly comparable to RealReports' Pro tier and Aiden AI advisor.
• Likely.ai: Predictive analytics platform that uses AI to score homeowners for likelihood to sell; overlaps directly with RealReports' Prospector product on AI-driven seller prospecting for real estate agents.
• Offrs: AI-powered seller prediction platform serving real estate agents and teams with lead-generation scoring, a narrower but functionally overlapping alternative to RealReports' Prospector.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RealReportsAI
• LinkedInlinkedin.com/company/realreports

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RealReports