Calirosa Tequila

What Calirosa Tequila does

Calirosa Tequila is a privately held premium spirits brand operating under 222 Spirits Company LLC, a California LLC, that produces and markets a portfolio of 100% Blue Weber agave tequilas from the Real family's family-owned distillery in Jalisco, Mexico. The brand's defining technical differentiator is its Rosa Tequila process — aging tequila in California red wine barrels rather than the industry-standard whiskey barrels — which yields a signature pink color, smoother mouthfeel, and red berry / wine-influenced tasting notes. The portfolio spans five aged expressions (Rosa Blanco at 1 month, Reposado at 9 months, Añejo at 18 months, Extra Añejo at 3 years, and the limited-edition Extra Añejo Cinco Años at 5 years), all bottled at 40% ABV in 750mL format, plus a 2024 mini-bottle extension (12- and 60-pack 50mL formats), gift cards in $50–$250 denominations, and branded merchandise. Traditional production methods (handmade brick ovens, natural yeast fermentation for 50 hours, stone mill extraction, and double distillation in copper pot stills) are supplied by master distiller Luis Trejo Rodriguez, a third-generation tequila maker.

The business runs a hybrid direct-to-consumer and wholesale model. DTC is powered by a Shopify storefront with Recharge-powered subscriptions (10% off, monthly/bi-monthly/quarterly cadence) and reaches customers in 30+ U.S. states; on-demand delivery is provided through Drizly, Instacart, and Uber Eats. Wholesale distribution supplies liquor stores, restaurants, bars, and hotels, with a retail store locator and a wholesale inquiry contact form supporting channel growth. The brand is co-marketed by celebrity partners Adam Levine (Maroon 5) and Behati Prinsloo, who discovered the spirit on a trip to Mexico and partnered with the Real family to scale it, with earned media placement in Vogue, Cosmopolitan, and ELLE and an active social presence on Instagram, TikTok, and YouTube. The cocktail recipe blog and email signup (with recipe book + 10% off incentive) serve as content-led acquisition and retention levers.

Customer segments split between premium spirit consumers (primary persona, 21+, Instagram-driven) and hospitality/retail wholesale buyers (secondary business unit), and the product is positioned as a visually distinctive, giftable alternative to traditional silver, reposado, and añejo tequilas. All SKUs are self-attributed gluten-free, non-GMO, vegan, and zero-carb. The company is privately held with no disclosed funding rounds, revenue, or headcount in the available data; 222 Spirits Company LLC serves as the U.S. importer with offices in Los Angeles, and the Real family operates production in Jalisco under the Tequila Volcano agave sourcing region.

Name

Calirosa Tequila

Legal name

222 Spirits Company LLC

Website

https://calirosatequila.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Calirosa Tequila is a privately held premium spirits brand that sells 100% Blue Weber agave tequila aged in California red wine barrels — the original Rosa Tequila invented by the Real family of Jalisco, Mexico — to U.S. consumers via Shopify DTC, subscription, and wholesale through Drizly, Instacart, Uber Eats, and retail accounts.

Ownership category

akta.pro rank

Product category

Premium Tequila

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium tequila
• Rosa tequila
• Red wine barrel aging
• Agave spirits
• Direct-to-consumer spirits

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through calirosatequila.com with standard one-time purchases and subscription options offering 10% discount.
2. Retail/Wholesale Distribution: Wholesale distribution through liquor stores, restaurants, bars, and hotels. Products available through third-party marketplaces including Drizly and Instacart.
3. Mini Bottles: Smaller format 50ml mini bottles sold in 12-pack and 60-pack configurations for events and sampling.
4. Merchandise: Branded merchandise including beach towels ($35) and gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Calirosa Tequila produces and sells premium 100% Blue Weber agave tequila aged in California red wine barrels (rather than traditional whiskey barrels), giving the spirits a signature rosa color and red berry notes. The portfolio spans five aged expressions (Rosa Blanco, Reposado, Añejo, Extra Añejo, Extra Añejo Cinco Años) plus mini-bottle packs, gift cards, and branded merchandise, distributed via direct-to-consumer e-commerce, third-party delivery marketplaces, and wholesale to bars, restaurants, and hotels.

Product overview

Calirosa Tequila is a premium Rosa Tequila brand built around a single core differentiator: aging 100% blue agave tequila in California red wine barrels instead of traditional whiskey barrels, which produces its signature rosa color and red berry tasting notes. The product portfolio consists of five main tequila SKUs — Rosa Blanco (aged 1 month), Reposado (aged 9 months), Añejo (aged 18 months), Extra Añejo (aged 3 years), and Extra Añejo Cinco Años (aged 5 years) — sold alongside a mini bottle line (12- and 60-pack formats of Rosa Blanco, Reposado, and Añejo), gift cards in $50–$250 denominations, and branded merchandise (beach towel). A free cocktail recipe platform hosted on the website complements the products, providing pairing and mixed-drink guidance. All products are available via direct-to-consumer shipping through the Shopify storefront and through third-party delivery marketplaces (Drizly, Instacart, Uber Eats), with a 10% subscription discount offered through Recharge.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosa Blanco Tequila Flagship blanco tequila aged 1 month in prized California red wine barrels, delivering a smooth, fruity-floral taste with signature rosa color. 40% ABV, 750mL. Sold one-time at $49.99 or via subscribe-and-save at $44.99.
• Reposado Tequila Reposado tequila aged 9 months in red wine barrels, yielding tropical tang notes with a rose gold hue. 40% ABV, 750mL. Sold one-time at $59.99 or via subscribe-and-save at $53.99.
• Añejo Tequila Añejo tequila aged 18 months in red wine barrels, producing rich amber coloring with sweet brunch tasting notes (currant, maple, French toast, hazelnut). 40% ABV, 750mL. Sold one-time at $74.99 or via subscribe-and-save at $67.49.
• Extra Añejo Tequila Extra Añejo tequila aged 3 years in red wine barrels, with deep toasty spice notes and a bright garnet color. 40% ABV, 750mL. Sold one-time at $199.99 or via subscribe-and-save at $179.99.
• Extra Añejo Cinco Años Tequila Ultra-premium extra añejo aged 5 years in red wine barrels, featuring black cherry, toffee, and espresso notes. Limited edition, 40% ABV, 750mL. Sold at $299.99 one-time or $269.99 via subscription.
• Rosa Blanco Minis – 12 Pack Mini 50mL bottles of Rosa Blanco tequila sold in a 12-pack case. $49.99 per case ($4.16 each). Award-winning gold medal.
• Rosa Blanco Minis – 60 Pack Mini 50mL bottles of Rosa Blanco tequila sold in a 60-pack bulk format. $224.99 per case ($3.74 each).
• Reposado Minis – 12 Pack Mini 50mL bottles of Reposado tequila sold in a 12-pack case. $59.99 per case ($4.99 each).
• Reposado Minis – 60 Pack Mini 50mL bottles of Reposado tequila sold in a 60-pack bulk format. $269.99 per case ($4.49 each).
• Añejo Minis – 12 Pack Mini 50mL bottles of Añejo tequila sold in a 12-pack case. $74.99 per case ($6.24 each). Currently sold out.
• Añejo Minis – 60 Pack Mini 50mL bottles of Añejo tequila sold in a 60-pack bulk format. $329.99 per case ($5.49 each). Currently sold out.
• Calirosa Gift Card Digital gift cards available in $50, $100, $150, $200, and $250 denominations, enabling gifting of Calirosa tequila products to other consumers.
• Calirosa Beach Towel Branded Calirosa beach towel merchandise item sold alongside the tequila portfolio for $35.00.

Quantifiable outcome

• 5.0/5 star average rating across all products with 100% recommendation rate

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Adam Levine and Behati PrinsloocoreGTM or Marketing PartnerCelebrity couple Adam Levine (Maroon 5) and Behati Prinsloo (supermodel) discovered Calirosa during a trip to Mexico and partnered with the family-owned distillery to introduce Rosa Tequila to the global market. They serve as brand ambassadors and co-investors, bringing celebrity visibility and credibility to the brand.
• The Real Family (Dom Dionislo 'Nicho' Real, Don Roberto Real, Don Fernando Real)coreStrategic or Co-development PartnerThe Real family are the original creators of Rosa Tequila, with Dom Dionislo 'Nicho' Real producing tequila since 1942. They operate the family-owned distillery in Jalisco, Mexico. Adam Levine and Behati Prinsloo partnered with this traditional producer. Master distiller Luis Trejo Rodriguez (third-generation tequila maker) crafts every batch.
• DrizlyminorChannel Partner/ Reseller/ DistributorOnline alcohol marketplace providing same-day delivery of Calirosa products to consumers. Available through the main website with direct links to Drizly listing.
• InstacartminorChannel Partner/ Reseller/ DistributorGrocery delivery platform partner enabling same-day delivery of Calirosa products. Available through the main website with direct links to Instacart listing.
• Uber EatsminorChannel Partner/ Reseller/ DistributorFood delivery service providing on-demand delivery of Calirosa products alongside restaurant orders.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Teremana Tequila: Celebrity-backed (Dwayne Johnson) premium tequila with strong DTC channel and mainstream pricing. Direct competitor in the premium celebrity-tequila category targeting similar premium spirit consumers.
• Casamigos Tequila: Premium tequila co-founded by George Clooney and sold to Diageo. Closest analog to Calirosa: celebrity-backed, premium DTC-driven tequila with strong lifestyle positioning and broad U.S. distribution.
• Gran Coramino Tequila: Kevin Hart-backed premium tequila with DTC focus and Cristalino variant. Comparable celebrity-driven DTC tequila targeting overlapping premium spirit consumers.
• Clase Azul Tequila: Ultra-premium Mexican tequila brand with distinctive handcrafted decanters, premium positioning, and gifting-led demand. Comparable in targeting ultra-premium gifting and high-end on-premise occasions.
• Código 1530 Tequila: Premium tequila aged in special casks (including French wine and whiskey barrels) with DTC and selective distribution. Closest direct analog to Calirosa's wine-barrel-aged differentiation and barrel-finishing strategy.
• 818 Tequila (Tequila 818): Kendall Jenner's celebrity-backed premium tequila brand with DTC e-commerce and lifestyle positioning. Direct competitor fighting for the same premium-celebrity-tequila consumer and bar placements.
• Casa Dragones Tequila: Ultra-premium sipping tequila focused on Joven and Añejo expressions with strong gifting and on-premise presence. Comparable ultra-premium positioning and lifestyle-driven brand storytelling.
• DeLeón Tequila: Ultra-premium celebrity-associated tequila (Diddy partnership) with DTC channel and on-premise focus. Comparable premium tequila positioned for aspirational gifting and nightlife consumption.

Broad incumbents

• Patrón Tequila: One of the largest premium tequila brands globally (Bacardi), broad DTC and wholesale distribution, and a wide SKU range. Represents the dominant incumbent Calirosa competes against in the premium tequila aisle.
• Don Julio Tequila: Mass-premium tequila owned by Diageo with broad distribution, multiple aging tiers, and strong bar presence. Sets the pricing and quality benchmark Calirosa competes against at the premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@shopify
• YouTubeyoutube.com/channel/UCrdVKbiwskt6Upw4G8vPf5w
• Facebookfacebook.com/CalirosaTequilaOfficial
• Instagraminstagram.com/calirosa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calirosa Tequila