The Missing Link
The Missing Link is an Australian managed security, IT, cloud, and AI-automation services firm headquartered in Sydney, founded in 1997 and acquired by Infosys in May 2025. It serves enterprise and government customers with a 24/7 onshore SOC, MDR, cloud, and automation services.
- Company typePrivate
- Founded1997
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The Missing Link does
The Missing Link is an Australian managed security, IT, cloud, and AI-automation services provider headquartered in Sydney and founded in 1997. Since its May 2025 acquisition by Infosys for AUD 98 million, the company operates as a subsidiary of the Indian IT services major while retaining its brand, leadership team, and onshore Australian operating model.
The company's offering is organised around three service pillars. The cyber security pillar centres on a 24/7 onshore Security Operations Centre staffed by approximately 40 analysts, delivering Managed Detection and Response, vulnerability management, ASD Essential 8 compliance, offensive security testing (penetration testing, red team, CORIE readiness), and the Spectra Alliance - an integrated CrowdStrike, Netskope, Okta, and Proofpoint solution for which The Missing Link is the Australian portal. The IT and cloud pillar includes SmartCLOUD (public, private, hybrid cloud), SmartPROTECT (backup and disaster recovery), managed IT services, modern workplace, and networking capabilities delivered with vendor partnerships spanning Microsoft, AWS, Palo Alto Networks, Cloudflare, Hitachi Vantara, and others across a 160+ vendor ecosystem. The AI and automation pillar covers RPA implementation (primarily with UiPath), ChatGPT integration and training, Microsoft 365 Copilot readiness, and an AI-strategy consulting practice; AI is also embedded in the SOC for AI-assisted investigation and automated alert triage.
Revenue is generated through a mix of recurring managed services (SOC, MDR, cloud management), project-based professional services (penetration testing, compliance assessments, automation implementations), and channel-led reselling of partner technologies. The go-to-market is direct enterprise and government field sales combined with co-selling through major security and cloud vendors, with approved-supplier status on NSW, Queensland, and Federal government panels and ISO 27001 plus CREST accreditation supporting regulated-industry deals. Customer concentration is diversified across financial services, healthcare, education, legal, government, and retail verticals, with named customers including the Department of Premier and Cabinet (VIC), Flinders University, Kennards Hire, Mackay Goodwin, and Hicksons Lawyers.
The Missing Link firmographics
Firmographics- Name
- The Missing Link
- Legal name
- The Missing Link Security Pty Ltd
- Website
- https://themissinglink.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- The Missing Link is an Australian managed security, IT, cloud, and AI-automation services firm headquartered in Sydney, founded in 1997 and acquired by Infosys in May 2025. It serves enterprise and government customers with a 24/7 onshore SOC, MDR, cloud, and automation services.
- Ownership category
- akta.pro rank
The Missing Link industry classification
Industry- Product category
- Managed IT and Cybersecurity Services
- NAICS
- Computer Systems Design and Related Services (54151), Security Systems Services (except Locksmiths) (561621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
- akta.pro secondary industry
- Cloud DR, Backup & Business Continuity (BPAEACAJ)
Keywords
Where The Missing Link is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Missing Link business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Managed Security Services: Recurring managed security services including SOC, MDR, vulnerability management, and security awareness training delivered as subscription-based services.
- Professional Security Consulting: Project-based security consulting services including penetration testing, security strategy, compliance assessments, and implementation services.
- IT & Cloud Services: Managed IT, cloud infrastructure, networking, modern workplace, and backup/recovery services delivered as ongoing managed services or project implementations.
- AI & Automation Services: AI strategy, planning, training, adoption, and AI-powered automation implementation using RPA technologies like UiPath.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
The Missing Link product offering
Product offeringCore offering
The Missing Link is an Australian IT services company delivering managed cybersecurity, IT/cloud, and AI/automation solutions to enterprise and government customers. Core offerings include a 24/7 onshore Security Operations Centre, Managed Detection and Response, cloud infrastructure management (SmartCLOUD), backup and disaster recovery (SmartPROTECT), and AI-powered automation services including RPA and generative AI integration. The company serves as a single integrated partner spanning security operations, cloud infrastructure, and intelligent automation.
Product overview
The Missing Link is a managed services provider offering an integrated portfolio of Cyber Security, IT & Cloud, and AI & Automation solutions. Their core offerings are built around three pillars: (1) Cyber Security services including Managed Security Services with 24/7 SOC, Managed Detection and Response (MDR), Vulnerability Management, Network Security, and Penetration Testing; (2) IT & Cloud services featuring SmartCLOUD (public/private/hybrid cloud), SmartPROTECT (backup and disaster recovery), and Managed IT Services including Modern Workplace solutions; and (3) AI & Automation services encompassing RPA implementation, ChatGPT integration, and AI-powered automation. Key differentiators include their onshore SOC team, the Spectra Alliance (a unified security alliance with CrowdStrike, Netskope, Okta, and Proofpoint), and comprehensive coverage from security operations to cloud infrastructure to intelligent automation. The company operates as part of Infosys following its acquisition in 2025.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCLOUD: Cloud services solution providing public, private, and hybrid cloud offerings.
- SmartPROTECT
- Spectra Alliance
Products and services
- Managed Security Services Comprehensive managed security service bundling 24/7 Security Operations Centre monitoring, Managed Detection and Response, vulnerability management, and network security services for enterprise and government customers.
- Security Operations Centre (SOC) 24/7 onshore Security Operations Centre providing real-time threat monitoring, incident response, and security analytics using advanced SIEM and XDR platforms to detect threats before they impact business.
- Managed Detection and Response (MDR) Managed threat detection and response service providing proactive defence, continuous monitoring, and rapid incident response to protect organisations from cyber threats.
- Vulnerability Management as a Service (VMaaS) Continuous vulnerability assessment and management service that identifies, prioritises, and helps remediate security weaknesses across IT infrastructure.
- Network Security Services Network security services including next-generation firewall management, secure SD-WAN, and network monitoring to protect infrastructure from threats.
- Security Awareness Training Employee security awareness training programs designed to help organisations build a security-conscious workforce and reduce human-based security risks.
- ASD Essential 8 as a Service Implementation and management of the Australian Signals Directorate Essential Eight cybersecurity strategies, helping government and organisations meet compliance requirements.
- Cloud Security Services Cloud security services covering cloud infrastructure protection, cloud-native security controls, and secure cloud migration for AWS, Azure, and Google Cloud environments.
- Penetration Testing
- Red Team Testing Red team testing service simulating adversary tactics, techniques, and procedures to test organisational defences and detection capabilities.
- CORIE Readiness Assessment CORIE readiness assessment service helping financial institutions prepare for the Council of Financial Regulators Cyber Operational Resilience Intelligence-led Exercises framework.
- SmartCLOUD Cloud services solution offering public, private, and hybrid cloud infrastructure with managed services to help organisations migrate to and manage cloud environments.
- SmartPROTECT Backup and disaster recovery solution providing data protection, business continuity, and rapid recovery capabilities for critical systems and data.
- Managed IT Services Comprehensive managed IT services including end-user management, infrastructure management, service desk, and IT support to keep business operations running smoothly.
- Modern Workplace Solutions Modern workplace solutions including Microsoft 365, Teams, Windows 365, remote working solutions, and Microsoft 365 Copilot readiness services.
- RPA (Robotic Process Automation) Services
- ChatGPT and Generative AI Training and Integration AI training and integration services helping businesses leverage ChatGPT and generative AI tools to streamline operations, drive productivity, and automate sophisticated tasks.
- Spectra Alliance Integrated Security Solution A first-of-its-kind integrated security solution combining CrowdStrike, Netskope, Okta, and Proofpoint to securely enable remote work at scale with unified endpoint, identity, cloud, and email protection.
Quantifiable outcome
- 55% faster response times for organizations using SOC automation
- +3 more outcomes
Companies that use The Missing Link
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles6 records
The Missing Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
The Missing Link partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and key.
- CloudflareflagshipThe Missing Link is one of five global Design Partners in the Cloudflare One Design Partner Designation program, receiving deep technical expertise, financial resources, and access to Cloudflare One Stack framework to help enterprises migrate to SASE architecture.
- CrowdStrikecorePreferred partner for CrowdStrike Falcon platform endpoint protection. Part of Spectra Alliance providing integrated cybersecurity solutions.
- NetskopecorePreferred partner for Netskope web and cloud security plus data protection. Part of Spectra Alliance providing integrated cybersecurity solutions.
- OktacorePreferred partner for Okta identity management solutions providing strong identity management and simplified user experience. Part of Spectra Alliance.
- ProofpointcorePreferred partner for Proofpoint protection against people-oriented attacks on workforce. Part of Spectra Alliance providing integrated cybersecurity solutions.
- Palo Alto NetworkscoreNamed Palo Alto NextWave Diamond Innovator, indicating highest level partnership for delivering Cortex, Prisma, and Strata security solutions.
- Hitachi VantarakeyAwarded Acquisition Partner of the Year at Hitachi Vantara Exchange 2026. Partnership delivers enterprise-grade data infrastructure solutions combining Hitachi Vantara's infrastructure with The Missing Link's technical expertise.
- MicrosoftcoreLong-standing partnership for Microsoft 365, Azure, Teams Calling, and Microsoft 365 Copilot training and deployment services.
- AWScoreAWS partner providing cloud services, optimization, and migration services.
- ZscalerkeyZscaler top local partner for 2024, providing zero trust security and SASE solutions.
- UiPathkeyUiPath partner for robotic process automation (RPA) implementation, managed services, and training across industries.
- CrowdStrikecoreAdditional technology partners including Carbon Black, Check Point, Checkmarx, CyberArk, Dell, Exabeam, Fortinet, Mimecast, Proofpoint, Rapid7, SkyKick, Sophos, Tenable, Veeam, VMware Carbon Black, and others for comprehensive security solution delivery.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Missing Link competitors and assessment
Company assessmentBroad incumbents
- Accenture Security: Global professional services giant with a large ANZ security practice; competes for the largest enterprise managed security and transformation deals, with broader portfolio scale.
- DXC Technology: Global IT services and security provider with significant ANZ presence, competing on large managed infrastructure and security outsourcing deals.
- Telstra (Telstra Enterprise Security): Australia's largest telco, offering managed network and security services to enterprise and government; competes in managed SASE/MSSP deals and government panel work.
- Deloitte Cyber (Australia): Big Four cyber practice offering strategy, managed security, and incident response; competes in regulated verticals and government advisory mandates.
Direct peers
- Datacom: Trans-Tasman IT services and cloud provider with a growing cybersecurity practice, competing in ANZ managed services and government panel contracts.
- Tesserent: Australian MSSP providing SOC, MDR, and compliance services to government and enterprise; comparable in scale and ANZ market focus, now owned by Thales.
- Sekuro: Australian cybersecurity and digital resilience services firm covering managed security, cloud security, and GRC — directly overlaps with The Missing Link's mid-market enterprise segment.
- CyberCX: Australia's largest pure-play cybersecurity services firm, offering managed security, advisory, and incident response to enterprise and government — the closest direct competitor to The Missing Link in the ANZ MSSP market.
- Macquarie Government:
- BAE Systems Australia (Cyber): Defence-grade cybersecurity services arm of BAE Systems in Australia, competing for government and critical infrastructure security work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Missing Link social profiles
Digital presenceThe Missing Link compliance and trust
Trust signalCompliance2 records
The Missing Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Missing Link leadership team
Management profileNumber of profiles
Profiles6 records
The Missing Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Missing Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Missing Link
What does The Missing Link do?
The Missing Link is an Australian IT services company delivering managed cybersecurity, IT/cloud, and AI/automation solutions to enterprise and government customers. Core offerings include a 24/7 onshore Security Operations Centre, Managed Detection and Response, cloud infrastructure management (SmartCLOUD), backup and disaster recovery (SmartPROTECT), and AI-powered automation services including RPA and generative AI integration. The company serves as a single integrated partner spanning security operations, cloud infrastructure, and intelligent automation.
Is The Missing Link a public or private company?
The Missing Link is a private company. It is classified as corporate owned and is currently acquired.
When was The Missing Link founded?
The Missing Link was founded in 1997. It employs 101 to 250 people.
Where is The Missing Link based?
The Missing Link is headquartered in Sydney, Australia, in the Oceania region.
How does The Missing Link make money?
Four revenue lines are on record. Managed Security Services are the primary driver. The others are professional Security Consulting, IT & Cloud Services and AI & Automation Services.
Who are The Missing Link's main competitors?
Broad incumbents on record are Accenture Security, DXC Technology, Telstra (Telstra Enterprise Security) and Deloitte Cyber (Australia). Direct peers are Datacom, Tesserent, Sekuro, CyberCX, Macquarie Government and BAE Systems Australia (Cyber).
Does The Missing Link have an API?
No public API is recorded for The Missing Link.
What industry is The Missing Link in?
The Missing Link's product category is Managed IT and Cybersecurity Services. Its primary akta.pro industry code is BPAEALAI, Backup & DR Software Implementation & Managed Platforms, with a secondary code of BPAEACAJ, Cloud DR, Backup & Business Continuity. Its NAICS code is 54151 and its SIC code is 7373.