What Kindthread does

Kindthread is a direct-to-consumer retailer of scrubs and medical apparel serving individual healthcare professionals and healthcare organizations in the United States. The company sells through its e-commerce platform, kindthread.com, supported by free shipping on all U.S. orders, and operates a single physical showroom at the Westfield Topanga mall in Canoga Park, Los Angeles. A separate Team Orders portal extends the offering to bulk purchasing for hospitals, clinics, and veterinary practices.

The product portfolio is structured as a multi-brand assortment rather than a single label, combining proprietary Kindthread sub-brands (ProFlex, ProFlex Endure, and the Beyond tier comprising Indulgence, Happy, and Core) with branded collections sourced from established scrub manufacturers Landau (Forward) and White Cross (VIBE and CRFT). This stack spans performance stretch scrubs, fashion-forward modern silhouettes, and value-priced basics, with unit prices ranging from $13.99 for entry-level tops to roughly $75 for jumpsuits and dresses. Products are offered across men's and women's fits, in over twenty core colors, with feature-based merchandising (4-way stretch, moisture wicking, fluid repellency, wrinkle resistance) and dedicated landing pages for professions such as nursing, dentistry, physical therapy, veterinary, aesthetics, and students.

The business model is straightforward one-time unit sales with no subscription component and no disclosed enterprise contracts. Marketing is concentrated in owned channels: an SEO-optimized e-commerce site, an email newsletter offering a 10% first-order incentive, and organic social media centered on a 'Kindfolk' community concept. The company is privately held with no disclosed external funding, no parent company, and no management team information available in the source data, leaving scale, ownership structure, and financial trajectory largely opaque.

Name

Kindthread

Legal name

Kindthread

Website

https://kindthread.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kindthread is a direct-to-consumer scrubs and medical apparel retailer serving U.S. healthcare professionals through its e-commerce site, one Westfield Topanga showroom in Los Angeles, and a Team Orders portal for healthcare organizations, offering a multi-brand portfolio spanning performance, fashion, and value price tiers.

Ownership category

akta.pro rank

Product category

Medical Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Other Health and Personal Care Retailers (45619)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

akta.pro secondary industry

Medical/Clinic Scrub & Lab Coat Service (Small Practice) (HSAJAMAJ)

Keywords

• Medical scrubs
• Healthcare apparel
• Nurse uniforms
• Medical workwear
• Scrub retailer

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Kindthread generates revenue through direct sales of scrubs and medical apparel to healthcare professionals. Products are sold as individual units at fixed retail prices with no subscription component. The company offers free shipping on all U.S. orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kindthread sells scrubs and medical apparel directly to healthcare professionals via its e-commerce platform kindthread.com and a physical showroom at Westfield Topanga in Los Angeles, CA. The assortment spans performance, classic, fashion-forward, and value-tiered collections (ProFlex, Forward, VIBE, CRFT, Beyond Indulgence, Beyond Happy, Beyond Core) in tops, pants, jackets, dresses, underscrubs, and all-in-one styles across men's and women's fits. A Team Orders portal handles bulk uniform purchasing for hospitals, clinics, and other healthcare organizations.

Product overview

Kindthread is a direct-to-consumer online retailer and physical store offering scrubs and medical apparel for healthcare professionals. The product portfolio is organized into multiple branded collections: the core ProFlex (performance stretch), Forward by Landau (versatile everyday), VIBE and CRFT by White Cross (fashion-forward), and the Beyond line (Indulgence premium, Happy value, Core entry-level), plus a limited-time ProFlex Endure collection. Products span scrub tops, pants, jackets, dresses, skirts, underscrubs, and all-in-one jumpsuits/bodysuits available in men's and women's fits across a wide color palette. The company also offers Team Orders (B2B bulk purchasing) for healthcare organizations. The business operates one retail location in Los Angeles (Westfield Topanga) alongside its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• ProFlex: Stretchy performance scrub collection with moisture-wicking and fluid-repellent features.
• ProFlex Endure
• Forward
• VIBE
• CRFT
• Beyond Indulgence
• Beyond Happy
• Beyond Core

Products and services

• ProFlex Collection Performance scrubs collection featuring stretch fabric technology for healthcare professionals requiring mobility and comfort, with moisture-wicking and fluid-repellent features.
• ProFlex Endure Collection Limited-time performance collection marketed as the toughest in the ProFlex line, designed for durability during demanding healthcare shifts, with tops starting at $13.99 and pants at $15.99.
• Forward Collection (by Landau) Core scrubs collection by Landau offering a range of tops, pants, jackets, and dresses in various styles and colors, featuring wrinkle-free fabric and comfortable fit.
• VIBE Collection (by White Cross) Fashion-forward scrubs collection by White Cross featuring contemporary styles including jogger pants and modern top silhouettes.
• CRFT Collection (by White Cross) Premium scrubs collection by White Cross emphasizing soft, comfortable fabrics with functional pocket designs.
• Beyond Indulgence Collection Luxury scrubs line within the Beyond collection featuring premium fabrics and refined styling for healthcare professionals seeking higher-end apparel.
• Beyond Happy Collection Value-oriented scrubs collection within the Beyond line offering comfort and functionality at accessible price points.
• Beyond Core Collection Entry-level scrubs collection within the Beyond line providing basic healthcare apparel essentials at the lowest price tier.
• Team Orders (B2B Bulk Ordering Service) Dedicated B2B bulk ordering service for outfitting healthcare teams, hospitals, clinics, and organizations with custom branding and consistent scrub uniform orders.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• FIGS: FIGS is the leading direct-to-consumer premium scrubs brand, serving the same healthcare professional customer base (nurses, doctors, veterinarians) with a similar DTC e-commerce model and performance-focused product positioning.
• Scrubs & Beyond: Scrubs & Beyond is a multi-brand scrub retailer with both physical stores and e-commerce, selling many of the same Landau and White Cross brands Kindthread carries.
• Medelita: Medelita is a premium scrubs and lab coat brand sold DTC to healthcare professionals, competing in the higher-end segment similar to Kindthread's Beyond Indulgence line.
• Koi Scrubs: Koi is a fashion-forward scrubs brand offering colorful, contemporary scrubs through DTC and specialty retail, overlapping with Kindthread's VIBE and CRFT collections.
• Jaanuu: Jaanuu is a DTC scrubs and medical apparel brand selling fashion-forward and performance scrubs through e-commerce to healthcare professionals, directly competing with Kindthread's ProFlex and VIBE collections.
• Wink Scrubs: Wink is a DTC scrubs brand focused on fashion-driven designs and bright prints, directly overlapping with Kindthread's fashion-forward color and style assortment.
• Uniform City: Uniform City is a multi-brand uniform and scrubs retailer with both brick-and-mortar locations and an online store, competing for the same healthcare professional customer across multiple price tiers.
• Healing Hands Scrubs: Healing Hands offers performance and fashion scrubs sold through specialty uniform retailers, directly comparable to Kindthread's assortment of ProFlex and Beyond series.

Broad incumbents

• Cherokee Uniforms: Cherokee is one of the largest established medical apparel brands, offering scrub collections at multiple price points to both individual healthcare professionals and hospital procurement channels.
• Dickies Medical: Dickies extends its workwear brand into healthcare scrubs and uniforms, competing on durability and value with broad retail distribution across department stores and specialty uniform retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kindthreadco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindthread