Ampersand

What Ampersand does

Ampersand is a multiscreen advanced TV advertising company jointly owned by the three largest US cable operators—Comcast, Charter (Spectrum), and Cox Communications. Founded in 1981 and headquartered in New York City, the company employs 501–1,000 staff across 14 US offices and operates as a separate commercial entity while drawing on the MVPD-owned inventory and viewership data of its three cable parents. Its product portfolio centers on Addressable TV Advertising (the core product), supplemented by the proprietary Addressable Simulator (which models campaign performance against light, medium, and heavy TV-household terciles), National Solutions (incremental reach and full-funnel KPIs for agencies and advertisers), Local Solutions (cross-screen, deduplicated measurement across 200+ DMAs and 165+ networks and apps), and TrueStream Political (authenticated, fraud-free CTV for political campaigns via MVPD-owned inventory).

The company's underlying technology combines multiscreen data-driven targeting with what it describes as America's largest TV inventory and viewership data set. Its coverage spans 200+ Designated Market Areas, 165+ networks and apps, and 90% of all live sports events on TV, with cross-screen deduplicated measurement down to the DMA level delivered in a single dashboard. Customer segments include national agencies and advertisers, local and regional businesses, and political campaigns of all sizes, with notable case-study outcomes such as 100% of campaign impressions delivered to targeted light/medium TV households for a national casual dining chain and improved audience reach across 34 specific DMAs for a leading fitness brand.

Ampersand monetizes through TV advertising sales across three primary streams: national addressable TV, local/regional TV, and political advertising. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led enterprise field sales, organized regionally with General Sales Managers covering the West (Los Angeles), Midwest (Chicago), Northeast (New York), and South (Atlanta), plus dedicated political sales teams for national and streaming political accounts. The company markets through industry events, LinkedIn, and content marketing including insights reports and case studies.

Name

Ampersand

Legal name

Ampersand

Website

https://ampersand.tv

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ampersand is a multiscreen advanced TV advertising company, jointly owned by Comcast, Charter, and Cox, that sells addressable, local, and political TV advertising to agencies, advertisers, and campaigns across 200+ US DMAs.

Ownership category

akta.pro rank

Product category

Advanced TV Advertising

NAICS

Media Buying Agencies (541830), Media Representatives (541840), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)

akta.pro secondary industries

Media Planning, Buying & Optimization (BPAFAAAC), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

Keywords

• Advanced TV advertising
• Addressable TV solutions
• Connected TV advertising
• TV viewership data
• Political streaming advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. TV Advertising Sales: Ampersand generates revenue through TV advertising sales across multiple platforms including national addressable TV, local/regional TV, and political advertising. The company enables incremental reach and total TV measurement for brands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ampersand sells multiscreen advanced TV advertising inventory and related technology solutions to agencies, advertisers, and political campaigns. Its portfolio includes Addressable TV Advertising, National Solutions, Local Solutions across 200+ DMAs, and TrueStream Political for streaming political advertising, supported by proprietary tools such as the Addressable Simulator for campaign performance prediction.

Product overview

Ampersand is a multiscreen advanced TV advertising company offering a unified platform that combines addressable TV advertising with national and local solutions. The core product is Addressable TV Advertising, supported by proprietary tools including the Addressable Simulator for campaign optimization. The portfolio includes National Solutions for country-wide campaigns, Local Solutions for regional targeting across 200+ DMAs, and TrueStream Political for premium political streaming. The company is jointly owned by major cable operators (Comcast, Cox, Spectrum) and leverages America's largest TV inventory and viewership data insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Addressable TV Advertising Multiscreen advanced TV advertising solution enabling brands to reach target audiences with precision at scale across linear and streaming formats. Built on America's largest TV inventory jointly provided by Comcast, Charter, and Cox.
• National Solutions National advertising solutions for agencies, advertisers, and political campaigns providing incremental reach, total TV measurement, and full-funnel KPIs that enable smarter campaigns and maximize ROI.
• Local Solutions Local and regional advertising spanning 200+ DMAs across 165+ networks and apps, with coverage of 90% of all live sports events on TV, including cross-screen deduplicated measurement down to the DMA level.
• TrueStream Political Premium political streaming solution delivering authenticated, fraud-free CTV across MVPD-owned inventory from Comcast, Charter, and Cox. Built for programmatic and managed buying, providing verified voter reach across premium, brand-safe streaming environments at scale.

Quantifiable outcome

• 100% of campaign impressions delivered to light and medium TV households
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Magnite: Largest independent supply-side platform (SSP) specializing in CTV and video. Operates the programmatic pipes that connect Ampersand's MVPD inventory to DSPs; a key partner but also a structural competitor for CTV ad-tech relationships.
• The Trade Desk: Leading independent demand-side platform (DSP) for programmatic advertising across CTV, display, video, and audio. Competes for advertiser budgets and increasingly for CTV inventory buying relationships that Ampersand seeks to own.
• Roku: Major CTV platform with its own ad platform (Roku Ads Manager) selling inventory across the Roku OS. Represents an alternative for advertisers targeting connected TV audiences outside the MVPD ecosystem Ampersand serves.
• FreeWheel: Comcast-owned ad server and programmatic monetization platform for premium video. Competes in CTV ad serving and measurement, and is closely connected to Ampersand through shared Comcast ownership.
• Hulu (Disney Advertising Sales): Major AVOD/streaming platform operated by Disney with its own advertising sales team. Competes for national and political TV budgets alongside Ampersand, especially in CTV advertising.

Direct peers

• Cox Media Group: Cox's media and advertising sales entity (separate from Ampersand's Cox ownership stake). Sells TV, radio, and digital advertising to local and national advertisers using MVPD and broadcast inventory - closely analogous to Ampersand's local and political offerings.
• Spectrum Reach: Charter Communications' (Spectrum) advertising sales division, focused on cable TV and digital advertising for advertisers. Sister to Ampersand through Charter's joint ownership; highly comparable offering for local and regional TV ad sales.
• Comcast Advertising: Comcast's in-house advertising sales arm for its cable and streaming (including NBCUniversal) inventory. It is one of Ampersand's parent entities and competes directly in addressable and political TV advertising sales, often coordinating with Ampersand.

Emerging players

• Innovid: Independent ad-tech provider focused on CTV ad serving, creative personalization, and measurement. Competes with Ampersand's measurement and delivery tooling in the cross-screen measurement category.

Others

• Pubmatic: Public supply-side platform with growing CTV capabilities. Less directly competitive with Ampersand's MVPD-led sales model but operates in the broader programmatic TV/CTV ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/meetampersand
• Xx.com/meetampersand

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ampersand