Marfeel
Marfeel is a Barcelona-based SaaS analytics and personalization platform serving 5,000+ digital publishers. Founded in 2011, it offers ten product modules covering content optimization, audience measurement, AI-powered distribution, and competitor benchmarking, priced on subscription tiers tied to pageview volume.
- Company typePrivate
- Founded2011
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Marfeel does
Marfeel Solutions, S.L. is a Barcelona-based SaaS company founded in 2011 that provides an analytics and personalization platform for digital publishers. The company operates as a private limited company registered in the Commercial Registry of Barcelona (fiscal ID ESB65651259), audited annually by Deloitte since 2013, with a wholly-owned subsidiary (Marfeel Colombia SAS) supporting Latin American operations. According to its own material, Marfeel serves more than 5,000 publishers and processes over 40 billion monthly pageviews with 8 million concurrent users; enterprise customers include Business Insider, O Globo, TechCrunch, El País, Axel Springer, Infobae, Seattle Times, McClatchy, Webedia, Clarín, and Le Figaro.
The platform is built around ten core product modules: Marfeel Compass (holistic analytics), HUD & AB Testing (headline and homepage optimization), Marfeel Amplify (write-once-publish-everywhere distribution), Marfeel Copilot (AI newsroom assistant), Marfeel Monitoring (competitor benchmarking on Google Discover and Social), Site Technology (technical SEO), Marfeel Reporting (dashboards), Data & BI (business intelligence), Recommender (personalized content recommendations), and Multimedia (multimedia optimization). These are organized into three solution areas: Audience, Engagement, and Conversions. The architecture is API-accessible under Marfeel's GTOS terms and supports IAB TCF 2.0–compliant consent management with documented GDPR, LGPD, CNIL, and CCPA compliance. The company claims 100+ new features shipped in 24 months and 99.97% platform uptime over the prior 90 days.
Marfeel generates revenue primarily through subscription fees, priced on a tiered basis tied to publisher pageview volume and activated feature modules, with both monthly and annual billing cadences available. The go-to-market is hybrid: a sales-led motion for enterprise publishers (demo → technical evaluation → contract → structured GoLive phases) and a product-led self-serve/freemium flow through hub.marfeel.com, augmented by a partner referral program with 400+ partners. AI capabilities are applied across generative, recommendation, predictive analytics, and automation modalities, though no proprietary models, patents, or third-party benchmarks are disclosed. Total disclosed equity funding is approximately $5.55 million across 2012–2015, with no further rounds in the available record.
Marfeel firmographics
Firmographics- Name
- Marfeel
- Legal name
- Marfeel Solutions, S.L.
- Website
- https://marfeel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marfeel is a Barcelona-based SaaS analytics and personalization platform serving 5,000+ digital publishers. Founded in 2011, it offers ten product modules covering content optimization, audience measurement, AI-powered distribution, and competitor benchmarking, priced on subscription tiers tied to pageview volume.
- Ownership category
- akta.pro rank
Marfeel industry classification
Industry- Product category
- Digital Publishing Analytics
- NAICS
- Software Publishers (513210), Newspaper, Periodical, Book, and Directory Publishers (5131), Marketing Research and Public Opinion Polling (541910)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Content Distribution & Syndication Services (BPAFAIAK), White-Label/Hosted Publishing Platforms (MPACAIAJ)
Keywords
Where Marfeel is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Marfeel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Marfeel generates revenue through its analytics and monetization platform on a subscription basis. Publishers pay a recurring monthly or annual fee based on number of page views / traffic tier and/or feature sets or modules activated (e.g., Amplify, Copilot, Monitoring, Experiences & Recommender).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Traffic/Pageview-based tiered pricing |
| Subscription | Annual | Feature-based modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Marfeel product offering
Product offeringCore offering
Marfeel is a SaaS analytics and audience activation platform for digital publishers, providing ten modules covering real-time and historical content analytics, A/B testing, AI-powered cross-channel content distribution, AI newsroom assistance, competitor benchmarking, technical SEO, reporting dashboards, business intelligence, personalized recommendations, and multimedia optimization. Publishers subscribe on a recurring basis priced by monthly pageview tier and activated feature modules, and the platform processes 40B+ monthly pageviews across 5,000+ publishers.
Product overview
Marfeel is a SaaS publishing intelligence platform providing analytics and audience activation solutions for digital publishers. The platform operates on a subscription model with revenue based on page view tiers and feature modules. The product suite includes ten core modules: Marfeel Compass (holistic analytics), HUD & AB Testing (headline optimization), Marfeel Amplify (content distribution), Marfeel Copilot (AI newsroom assistant), Marfeel Monitoring (competitor intelligence), Site Technology (technical SEO), Marfeel Reporting (dashboards), Data & BI (business intelligence), Recommender (personalized recommendations), and Multimedia (content optimization). These products are organized into three solution areas: Audience, Engagement, and Conversions. The platform serves 5,000+ publishers processing over 40 billion monthly pageviews and 8 million concurrent users.
Differentiator
Problem solved
Functional benefit
Products and services
- Marfeel Compass Holistic analytics product for digital publishers using real-time and historical data to understand content performance and optimize editorial strategy.
- HUD & AB Testing Headline and homepage optimization product that enables A/B testing to improve click-through and engagement on publisher front pages.
- Marfeel Amplify AI-powered content distribution product enabling publishers to write once and publish everywhere across internal and external channels.
- Marfeel Copilot AI newsroom assistant that uses generative AI to supercharge editorial workflows and content operations.
- Marfeel Monitoring Competitor intelligence product providing benchmarking on Google Discover and social media for publishers to outperform competitors.
- Site Technology Technical SEO product that ensures technical SEO issues do not interfere with publisher reader experience and site performance.
- Marfeel Reporting Reporting dashboard product that consolidates all publisher data into one accessible platform for building dynamic dashboards.
- Data & BI Business intelligence and data governance product that aligns publisher business goals with data capabilities.
- Marfeel Recommender Personalized content recommendation engine that increases reader engagement and loyalty by suggesting relevant content.
- Marfeel Multimedia Multimedia optimization product helping publishers produce multimedia content that contributes to the bottom line by optimizing topics, formats, structures, and placements.
Quantifiable outcome
- Increased ad revenue, traffic growth, and enhanced content engagement for publishers
- +1 more outcomes
Companies that use Marfeel
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles3 records
Marfeel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
Marfeel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MGIDcoreMGID, a global advertising platform, has partnered with Marfeel for one year as of January 2026. Marfeel has embedded its advanced content analytics capabilities into MGID+ to help publishers track performance and optimize monetization. The collaboration provides publishers with analytics tools to track content performance with reported outcomes including increased ad revenue, traffic growth, and enhanced content engagement.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Marfeel competitors and assessment
Company assessmentDirect peers
- Piano: Piano provides a commercial platform for publishers spanning subscription management, paywalls, personalization, and analytics, overlapping with Marfeel's subscription growth, conversions, and personalization solutions.
- Chartbeat: Chartbeat provides real-time content analytics and audience engagement tooling for digital publishers, competing head-to-head with Marfeel Compass, HUD/AB Testing, and Reporting modules across the same enterprise publisher customer base.
- Outbrain: Outbrain provides content discovery and amplification across open web, overlapping with Marfeel Amplify's AI-powered cross-channel distribution capabilities for publishers monetizing external traffic.
- Taboola: Taboola operates a content recommendation and native advertising platform used by publishers to drive engagement and ad revenue, comparable to Marfeel Amplify and Recommender offerings.
- Parse.ly: Parse.ly offers content analytics, personalization, and recommendation tools targeted at digital publishers and media companies, directly overlapping with Marfeel's analytics, recommender, and reporting products.
Broad incumbents
- Similarweb: Similarweb provides digital market intelligence and competitive benchmarking including Google Discover and social monitoring, overlapping with Marfeel Monitoring's competitor benchmarking capabilities for publishers.
- Google Analytics 4: Google Analytics 4 is the dominant free web analytics product used by publishers globally; it serves as the primary low-cost incumbent alternative to Marfeel Compass and Reporting for publishers not requiring premium vertical-specific features.
- Adobe Analytics: Adobe Analytics is part of the Adobe Experience Cloud and competes for advanced analytics, BI, and reporting workloads in large media organizations, overlapping with Marfeel's Data & BI and Reporting modules.
Emerging players
- Sophi.io: Sophi.io is an AI-driven content optimization and paywall platform built by The Globe and Mail, competing with Marfeel's AI newsroom Copilot, Amplify distribution, and Recommender modules for AI-native publisher workflows.
- Polar Analytics: Polar Analytics provides consolidated analytics and marketing attribution for Shopify and DTC brands, with overlapping analytics, BI, and reporting capabilities though focused on retail rather than publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Marfeel social profiles
Digital presenceMarfeel compliance and trust
Trust signalCompliance4 records
Marfeel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marfeel leadership team
Management profileNumber of profiles
Profiles9 records
Marfeel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Marfeel funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marfeel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marfeel
What does Marfeel do?
Marfeel is a SaaS analytics and audience activation platform for digital publishers, providing ten modules covering real-time and historical content analytics, A/B testing, AI-powered cross-channel content distribution, AI newsroom assistance, competitor benchmarking, technical SEO, reporting dashboards, business intelligence, personalized recommendations, and multimedia optimization. Publishers subscribe on a recurring basis priced by monthly pageview tier and activated feature modules, and the platform processes 40B+ monthly pageviews across 5,000+ publishers.
Is Marfeel a public or private company?
Marfeel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Marfeel founded?
Marfeel was founded in 2011. It employs 101 to 250 people.
Where is Marfeel based?
Marfeel is headquartered in Barcelona, Spain, in the Europe region.
How does Marfeel make money?
One revenue line is on record: subscription Revenue.
Who are Marfeel's main competitors?
Direct peers on record are Piano, Chartbeat, Outbrain, Taboola and Parse.ly. Broad incumbents are Similarweb, Google Analytics 4 and Adobe Analytics. Emerging players are Sophi.io and Polar Analytics.
Does Marfeel have an API?
Yes. The GTOS grants users a non-exclusive, non-transferable, revocable, limited license to access and use Marfeel's API solely in connection with using the services. Publishers may submit personal information such as visitor user IDs through their platform.
What industry is Marfeel in?
Marfeel's product category is Digital Publishing Analytics. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAFAIAK, Content Distribution & Syndication Services. Its NAICS code is 513210 and its SIC code is 2741.