Shinhan Financial Group

What Shinhan Financial Group does

Shinhan Financial Group is Korea's first private financial holding company, established in 2001 and headquartered in Seoul. Through 15 wholly-owned subsidiaries — including Shinhan Bank, Shinhan Card, Shinhan Investment & Securities, Shinhan Life, Shinhan Capital, Shinhan Asset Management, Jeju Bank, Shinhan Savings Bank and Shinhan DS — the group delivers an integrated suite of retail banking, credit card, securities, insurance, asset management, venture capital and trust services to consumers, SMEs and large corporates. It is publicly listed on NYSE (ticker SHG) and Korean exchanges with a market capitalization of approximately $32.79 billion (April 2026), AAA domestic credit ratings, and a 15-consecutive-year No. 1 ranking in the KMAC K-BPI Korea Brand Power Index for financial groups.

The group's core technology stack centers on Shinhan Super SOL, an AI-powered super-app that consolidates banking, card, securities and insurance services into a single mobile platform with conversational AI agents accessing approximately 50 financial services. Complementary capabilities include the Shinhan SOL LINK hybrid banking-securities account with 0.01%/0.07% trading fees, an alternative credit assessment model using non-financial data from the owned Ttaenggyeoyo delivery app, stablecoin payment infrastructure validated via a PoC with Visa, Mastercard and the Solana Foundation, and participation in the Canton Network for tokenized product distribution. Shinhan Card's settlement and loyalty use cases extend the AI/digital-asset footprint across subsidiaries.

The business model combines recurring banking interest income, transaction-fee-driven non-interest income (KRW 1.19 trillion in Q1 2026, up 26.5% YoY), and growing overseas earnings (KRW 1.09 trillion pre-tax in 2025, 16.6% of group earnings, targeted to reach 30% by 2030). Distribution runs through 253 offices across 20 countries, the Super SOL mobile channel for Korean retail and SMB customers, and strategic international subsidiaries in Vietnam, Japan, the US and Europe. Go-to-market includes enterprise field sales for institutional and overseas clients, mass-market digital onboarding for retail, and sports-sponsorship-led brand marketing. FY2025 net profit reached KRW 4.97 trillion ($3.4 billion, +11.7% YoY) with 9.1% ROE, and the group operates a 50–60% target shareholder payout ratio.

Name

Shinhan Financial Group

Legal name

Shinhan Financial Group Co., Ltd.

Website

https://shinhangroup.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Shinhan Financial Group is a South Korea-based financial holding company operating 15 subsidiaries spanning banking, cards, securities, insurance and asset management for retail, SME and corporate customers across 20 countries, with the AI-powered Super SOL super-app as its flagship integrated platform.

Ownership category

akta.pro rank

Product category

Financial Holding Company

NAICS

Offices of Bank Holding Companies (551111), Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

State Commercial Banks (6022), Functions Related To Depository Banking, Nec (6099), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Retail banking services
• Investment securities
• Credit card services
• Asset management services
• Life insurance products

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Banking Interest Income: Shinhan Bank generates interest income from lending activities including corporate and retail loans, with stable interest income amid rising market interest rates as a primary earnings driver.
2. Non-interest Income: Non-interest income including securities brokerage, asset management fees and insurance commissions, which rose 26.5% to KRW 1.19 trillion in Q1 2026, driven by stronger equity markets with Shinhan Securities net profit jumping 167% to KRW 288.4 billion.
3. International/Overseas Operations: Overseas pre-tax profit of KRW 1.09 trillion in 2025, the first Korean financial group to surpass this threshold, with international operations contributing 16.6% of total group earnings. Vietnam contributed KRW 272 billion and Japan generated KRW 179.2 billion. Target is to increase share to 30% by 2030.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Shinhan Financial Group operates as a diversified financial holding company delivering banking, credit card, securities, life and non-life insurance, asset management, savings banking, and venture capital services through 15 subsidiaries. Its flagship offering is the Shinhan Super SOL, an AI-powered integrated mobile super-app that consolidates banking, card, securities, and insurance services with conversational AI agents handling approximately 50 financial tasks. Supporting offerings include the Shinhan SOL LINK hybrid banking-securities account, alternative credit assessment using non-financial data, and stablecoin/tokenization infrastructure.

Product overview

Shinhan Financial Group operates as a diversified financial holding company offering a comprehensive suite of banking, card, securities, insurance, and asset management services through its network of subsidiaries. The core offering is Shinhan Super SOL, an AI-powered integrated financial super-app consolidating banking, card, securities, and insurance services into a single mobile application with conversational AI agents handling approximately 50 financial services. Shinhan SOL LINK serves as a flagship hybrid banking-securities account enabling direct stock trading from bank funds. The subsidiary portfolio includes Shinhan Bank (retail and corporate banking), Shinhan Card (credit cards and consumer finance including auto financing), Shinhan Investment Securities (brokerage and investment banking), Shinhan Life (life insurance), Shinhan Capital (corporate lending and leasing), Shinhan Asset Management (investment funds), Jeju Bank (regional banking), Shinhan Savings Bank, Shinhan Asset Trust, Shinhan DS (IT solutions), Shinhan Fund Partners, Shinhan REIT Management, Shinhan Venture Investment, Shinhan EZ General Insurance, and two foundations. The group also operates the Ttaenggyeoyo delivery app, which serves as a data source for alternative credit assessment models.

Differentiator

Problem solved

Functional benefit

Brands

• Shinhan Super SOL: AI-powered all-in-one financial platform consolidating banking, card, securities, and insurance services into single mobile application with AI agents.
• Shinhan SOL LINK
• Super SOL
• Shinhan Value-Up 2.0
• Rookie Sponsorship

Products and services

• Shinhan Super SOL AI-powered integrated financial super-app consolidating banking, card, securities, and insurance services into a single mobile application, with conversational AI agents handling approximately 50 financial tasks for retail consumers via natural language commands.
• Shinhan SOL LINK Hybrid banking-securities account within the Super SOL platform enabling customers to use bank funds directly for stock transactions without complicated transfers, with trading fees of 0.01% for domestic stocks and 0.07% for overseas stocks.
• Shinhan Bank (Retail and Corporate Banking) Primary commercial banking subsidiary offering retail and corporate banking services including deposits, loans, foreign exchange, and retail/corporate account products through domestic branches and 253 international offices across 20 countries.
• Shinhan Card (Credit Card and Consumer Finance) Credit card services subsidiary offering consumer finance including card payments, auto financing, and overseas settlement services, including stablecoin-based PoC settlement infrastructure tested with Visa, Mastercard, and Solana Foundation in May 2026.
• Shinhan Investment Securities (Brokerage and Investment Banking) Securities and investment services subsidiary providing brokerage, investment banking, and asset management services, participating in tokenization initiatives via Canton Network for distribution of tokenized products to offshore global investors.
• Shinhan Life Insurance Life insurance subsidiary offering life insurance and financial protection products to individual consumers.
• Shinhan Asset Management Asset management services subsidiary providing investment funds, portfolio management solutions, and tokenized products distributed through the Canton Network blockchain.
• Shinhan Capital Corporate lending, leasing, and venture capital services subsidiary serving SMEs and corporate borrowers.
• Jeju Bank Regional commercial bank subsidiary based in Jeju Island offering local banking services.
• Shinhan Savings Bank Savings bank subsidiary offering loan products for small businesses and individuals.
• Alternative Credit Assessment Model Alternative credit scoring model using non-financial data from delivery apps (Ttaenggyeoyo) and budget mobile services to evaluate borrowers with limited financial histories, enabling loans to previously underserved small merchants and individuals.
• Stablecoin Payment Infrastructure (PoC) Stablecoin-based overseas settlement infrastructure tested via Proof of Concept with Visa, Mastercard, and the Solana Foundation, designed to modernize cross-border payments, reduce FX/remittance costs, and integrate digital assets with traditional card payments.
• Shinhan REITs Management Real estate investment trust management subsidiary offering REIT products and services.
• Shinhan EZ General Insurance General insurance subsidiary offering non-life insurance products and services.
• Shinhan Venture Investment Venture capital investment subsidiary supporting innovation and startup ecosystems.

Quantifiable outcome

• Q1 2026 net profit of KRW 1.62 trillion, up 9% year-over-year, a quarterly record
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Uzbekistan Ministry of Investment, Industry and TrademinorStrategic or Co-development Partner · 25 June 2026Shinhan Financial Group met with Uzbekistan's Minister of Investment, Industry and Trade in Seoul to discuss expanding financial cooperation and supporting Korean companies' investments in the Central Asian country. Shinhan Bank, with a representative office in Tashkent since 2009, is preparing to launch a local subsidiary.
• Seoul National University Hospital (SNUH)minorStrategic or Co-development Partner · 19 June 2026Shinhan Financial Group will co-host an event with SNUH and Korea Technology Finance Corporation following BIO USA 2026, featuring Stanford Biodesign collaboration for Korean bio companies seeking global market entry.
• Stanford BiodesignminorStrategic or Co-development Partner · 19 June 2026Stanford Biodesign collaboration through a joint event with SNUH and Korea Technology Finance Corporation, aimed at supporting Korean bio companies' global market entry.
• Korea Technology Finance CorporationminorStrategic or Co-development Partner · 19 June 2026Shinhan Financial Group co-hosts a post-BIO USA 2026 event with SNUH and Korea Technology Finance Corporation featuring Stanford Biodesign for Korean bio companies.
• SK AXminorStrategic or Co-development Partner · 16 June 2026SK AX and Shinhan Financial Group collaborate on AI transformation initiatives, with Shinhan sharing its experiences with autonomous manufacturing and AI agent work models as part of the 'Imagine AX 2026' conference.
• Canton NetworkcoreTechnology or Integration · 8 June 2026Shinhan Financial Group, including Shinhan Asset Management and Shinhan Investment & Securities, signed tokenization collaboration agreements with the Canton Foundation for the privacy-focused Canton Network blockchain. The partnership aims to distribute tokenized products to offshore global investors and participate in network governance.
• Won-denominated Stablecoin Coalition (KB Financial Group, BNK Financial Group, Industrial Bank of Korea, Toss, iM Bank)coreChannel Partner/ Reseller/ Distributor · 1 June 2026Shinhan Financial Group joined a coalition with KB, Toss, IBK, BNK and iM Bank on June 1, 2026 to explore a won-denominated stablecoin, creating a rival alliance to Hana Financial Group's consortium with Dunamu and Naver. The competing stablecoin projects aim to accelerate crypto adoption, modernize payments infrastructure, and reduce remittance costs.
• Visa, Mastercard, Solana FoundationcoreTechnology or Integration · 25 May 2026Shinhan Card tested stablecoin-based overseas settlements with Visa, Mastercard and the Solana Foundation as part of its stablecoin payment infrastructure development ahead of finalized regulations for won-backed stablecoins.
• VisacoreStrategic or Co-development Partner · 2 April 2026Shinhan Financial Group and Visa are exploring cooperation in AI-driven financial services, digital assets, B2B payment innovation, and global platform-linked businesses. The collaboration aims to leverage Visa's global payments network and Shinhan's domestic banking strength to expand in international markets and support Shinhan's AI transformation.
• Korea Tourism OrganizationminorStrategic or Co-development Partner · 17 March 2026Shinhan Financial Group participates in Korea Tourism Organization's 2026 Tourism Open Innovation program alongside Kakao Mobility and Lotte World, driving AI-powered tourism initiatives including concierge services and financial data platforms.
• Seoul Startup Hub (Seoul Business Agency)minorStrategic or Co-development Partner · 17 March 2026Shinhan Financial Group participates in the Seoul Startup Hub open innovation program with six large and medium enterprises, seeking startups for proof-of-concept collaboration opportunities.
• Financial Services Commission (FSC)coreStrategic or Co-development PartnerShinhan Financial Group works with the FSC and Ministry of SMEs and Startups as part of the venture funding initiative, committing KRW 100 billion over four years toward an KRW 800 billion private-sector venture fund of funds.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• KB Financial Group: Korea's largest financial holding company with a comparable structure spanning banking, securities, insurance, and card. Direct competitor across retail, corporate and overseas banking and a co-member of the won-stablecoin coalition with Shinhan.
• Woori Financial Group: One of Korea's top four financial holding companies with overlapping banking, securities and insurance subsidiaries. Competes head-to-head with Shinhan for corporate, retail and overseas clients.
• Hana Financial Group: Direct Korean financial holding company peer competing across banking, securities, and asset management. Heads the rival won-stablecoin consortium with Dunamu and Naver that directly contests Shinhan's coalition.
• Mirae Asset Financial Group: Korean financial group with strong securities, asset management and venture investment arms. Competes with Shinhan Investment Securities and Shinhan Asset Management in brokerage and fund management.
• NongHyup Financial Group: Major Korean financial holding group combining banking, securities, insurance and card. Competes with Shinhan Bank, particularly in agricultural and SME lending, and in retail deposits.

Broad incumbents

• OCBC Group: Singapore-headquartered integrated financial services group with banking, insurance and asset management across Southeast Asia. Comparable regional incumbent competing for cross-border Asian wealth and corporate banking.
• HSBC Holdings: Global bank with extensive Asia-Pacific presence and wealth management focus. Comparable as a globally distributed incumbent with similar overseas earnings mix goals and integrated wealth and transaction banking offerings.
• Mitsubishi UFJ Financial Group: Japan's largest financial group with diversified banking, trust and securities. Comparable as a regional mega-bank pursuing integrated financial services and digital transformation across Asia.
• Standard Chartered: UK-based bank with a deep Asian, African and Middle East franchise. Comparable as a globally distributed bank competing with Shinhan in cross-border trade finance, wealth and ASEAN corporate banking.
• DBS Group Holdings: Singapore-based, Asia-leading digital bank pursuing integrated financial services and digital transformation. Comparable as a regional incumbent executing on AI-driven super-app and ASEAN expansion strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJSNpKmXlsTc5bP33X3kz6A
• Facebookfacebook.com/shinhangroup.official
• Instagraminstagram.com/shinhangroup_official
• LinkedInlinkedin.com/company/shinhan-financial-group-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries16 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A3 records

Investments44 records

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Frequently asked questions about Shinhan Financial Group