Cupid

What Cupid does

Cupid Limited is an Indian publicly listed manufacturer and exporter of contraceptives and fast-moving consumer goods (FMCG), headquartered in India and listed on Indian exchanges as a smallcap stock. The company's core product is condoms, positioning it as a leading condom manufacturer in India with established international distribution. Beyond its core condom business, Cupid is expanding into broader FMCG categories as part of a diversification strategy, supported by capacity expansion and new product launches. (Note: input firmographics describe a UK-based online dating platform founded in 2005 in Edinburgh, which conflicts with the majority of the input data; this analysis is grounded in the Indian manufacturer Cupid Limited data, which is corroborated by financial figures, customer contracts, export awards, and corporate structural moves.)

The company's revenue model centers on B2B and government procurement contracts for contraceptive products, with a notable ₹115 crore order from the Government of South Africa for condom supply, procurement starting December 2025 through FY26 and beyond. Cupid exports internationally and is establishing its first manufacturing facility outside India in Saudi Arabia to strengthen its presence in the GCC region, with completion targeted for March 2027. The company pursues both vertical expansion (within healthcare and wellness) and horizontal expansion (into FMCG categories beyond contraceptives). It serves government public health customers (sexual health, family planning), as well as consumer-facing channels in personal care and wellness categories.

Operationally, Cupid has delivered strong recent performance: Q2 FY26 net profit more than doubled to ₹24 crore and income grew 91% to ₹90 crore, with management guiding that Q3 FY26 will be the best-ever quarter. FY26 revenue is guided at over ₹335 crore. The company received the Maharashtra State Export Award 2025 for export performance and reduced promoter share pledges from 36.13% to 20%, indicating improved financial strength. Customer concentration is anchored by the South Africa government contract alongside broader public health and consumer-facing segments.

Name

Cupid

Legal name

Cupid Limited

Website

https://cupidplc.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Cupid Limited is an Indian publicly listed manufacturer of contraceptives and FMCG products, exporting globally and guiding FY26 revenue above ₹335 crore. The company serves public health and consumer goods markets across India, South Africa, and the GCC region.

Ownership category

akta.pro rank

Product category

Online Dating Platforms

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

Keywords

• Online dating platforms
• Dating subscription services
• Matchmaking websites
• Online personals
• Niche dating sites

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Cupid operates a portfolio of online dating websites and subscription platforms that connect users through profile creation, messaging, and matching tools. The company targets individual consumers seeking romantic connections and has expanded its brand portfolio through acquisitions of regional and niche dating sites across multiple geographies.

Product overview

Cupid operates as a manufacturer and exporter of healthcare and wellness products, with its core product being condoms. The company has expanded into broader FMCG (Fast-Moving Consumer Goods) categories, supported by capacity expansion and new product launches. The product portfolio centers on its leading condom manufacturing business in India, complemented by the growing FMCG product line. Cupid exports to international markets including South Africa and is establishing manufacturing facilities in Saudi Arabia to support its GCC regional expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Dating Platforms

Quantifiable outcome

• Net profit more than doubled to ₹24 crore with 91% income growth to ₹90 crore
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zoosk: Subscription and freemium online dating platform using behavioral matching and messaging, directly overlapping Cupid plc's profile-and-matching value proposition.
• Bumble: Public online dating platform (Bumble, Badoo) that sells subscription-based matching and messaging to the same consumer segment; one of the closest direct comparables to Cupid plc's brand-portfolio approach.
• eHarmony: Long-running subscription-based online dating service using profile-based matching, with the same core product mechanics (profiles, matching algorithms, paid subscriptions) as Cupid plc's sites.
• OkCupid: Profile-driven, subscription-supported online dating platform with matching algorithms — essentially the same product category and monetization model as Cupid plc's portfolio.
• Hinge: Profile-and-matching dating app owned by Match Group, targeting the same subscription-paying relationship-seeker segment and competing directly for Cupid plc's target users.
• PlentyOfFish (POF): Freemium/subscription dating platform built on profile-based matching and messaging, comparable in scale tier and revenue model to Cupid plc's consumer-facing offering.

Broad incumbents

• Match Group: Public parent of Tinder, Hinge, Match.com, OkCupid, PlentyOfFish, and other dating apps — operates the same subscription-based online dating model at vastly greater scale and is the category leader against which Cupid plc's multi-brand portfolio competes.

Emerging players

• Grindr: Subscription-based dating app serving a specific user segment; comparable business model (subscriptions + freemium) to Cupid plc but differentiated by audience focus, illustrating niche-portfolio positioning.

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/cupidplc
• Facebookfacebook.com/cupidplccom
• LinkedInlinkedin.com/company/cupid-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cupid