Motive Practicing Wisely Solutions
Motive Practicing Wisely Solutions provides claims-based physician performance analytics to healthcare payers and providers, scoring individual physician decisions against evidence-based guidelines across 18 specialties. Its Appropriate Practice Score platform serves 400-plus clients, including all eight largest U.S. health plans.
- Company typePrivate
- Founded1996
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Motive Practicing Wisely Solutions does
Motive Practicing Wisely Solutions (also operating as Motive Medical Intelligence) is a healthcare analytics company founded in 1996 and headquartered at 555 California Street, Suite 350, in San Francisco. The company operates a claims-based analytics platform that evaluates individual physician clinical decision-making against evidence-based clinical guidelines and current peer practice patterns. Its core product surface consists of four analytics solutions: Appropriateness Measures (including the Appropriate Practice Score, or APS, a 0–10 physician rating bracketed by a proprietary Range of Better Practice methodology), Quality Measures, Cost Measures, and Evidence-Based Goldcarding (a prior-authorization exemption module launched in October 2023). The platform is supported by an Evidence Curation Engine that processes approximately one million medical articles per year using library-science methods and machine learning to maintain a continuously updated evidence hierarchy across 18 specialties plus primary care and pediatrics, and by a network of 600+ board-certified, academically affiliated clinicians who adjudicate measures.
The company derives revenue from annual subscription-based analytics licenses and related professional services (implementation, integration, and support) sold via direct enterprise sales to healthcare payer and provider organizations in the United States. Pricing is quote-based and not publicly disclosed; contracts are typically annual. The customer base spans health plans, health systems, ACOs, physician-owned practices, and risk-bearing provider organizations, and includes over 400 clients — among them all eight of the nation's largest health plans. The sales motion targets medical executives, quality leaders, and value-based-care strategists and is reinforced by content marketing, PR-driven research publications, and conference presence.
Distribution and reach have expanded materially through two 2024 strategic integration partnerships: with Quest Analytics (April 2024), which embeds Motive's physician performance data inside the Quest Enterprise Services (QES) network-management platform, and with Amino Health (September 2024), which launched Amino Motivate, a packaged ACO optimization solution combining Motive's analytics with Amino Health's care-navigation capabilities. The company addresses a sizable avoidable-cost problem — roughly $265 billion in annual U.S. unnecessary care — and cites evidence of $100+ per member per year savings from redirecting members to higher-value providers, alongside reduced prior-authorization burden through evidence-based goldcarding exemptions.
Motive Practicing Wisely Solutions firmographics
Firmographics- Name
- Motive Practicing Wisely Solutions
- Legal name
- Motive Practicing Wisely Solutions
- Website
- https://motivepw.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Motive Practicing Wisely Solutions provides claims-based physician performance analytics to healthcare payers and providers, scoring individual physician decisions against evidence-based guidelines across 18 specialties. Its Appropriate Practice Score platform serves 400-plus clients, including all eight largest U.S. health plans.
- Ownership category
- akta.pro rank
Motive Practicing Wisely Solutions industry classification
Industry- Product category
- Healthcare Analytics – Physician Performance Measurement
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
Keywords
Where Motive Practicing Wisely Solutions is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motive Practicing Wisely Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Analytics Solutions Subscription: Cloud-based subscription analytics solutions providing evidence-based medical intelligence to healthcare organizations. Pricing likely based on organization size and scope of measures deployed.
- Professional Services: Implementation, consulting, and support services for deploying measurement systems and integrating with existing payer/provider workflows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing for payer and provider organizations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Motive Practicing Wisely Solutions product offering
Product offeringCore offering
Motive Practicing Wisely Solutions develops and sells a cloud-based physician measurement platform that operationalizes evidence-based clinical guidelines into individual physician performance scores. Its core offerings are four analytics solutions — Appropriateness of Care Measures, Quality Measures, Cost Measures, and Evidence-Based Goldcarding — built around an Appropriate Practice Score (APS) system bracketed by the Range of Better Practice (ROBP) methodology. The platform is sold to U.S. healthcare payer and provider organizations as an enterprise analytics subscription, with implementation, consulting, and support services delivered alongside.
Product overview
Motive Practicing Wisely Solutions offers a cloud-based physician measurement platform consisting of four core analytics solutions: Appropriateness of Care Measures (evaluating clinical decision-making), Quality Measures (healthcare compliance standards), Cost Measures (efficiency analysis), and Evidence-Based Goldcarding (prior authorization optimization). The platform centers on an Appropriate Practice Score (APS) system that benchmarks individual physician performance against peer evidence. Additional offerings include Amino Motivate (ACO optimization with Amino Health partnership) and integration with Quest Analytics Enterprise Services for provider network management. The solution serves payers, providers, and accountable care organizations seeking to improve care quality and reduce costs through evidence-based physician performance measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Appropriateness of Care Measures Evidence-based measures that evaluate the suitability of medical procedures and clinical decision-making against peer benchmarks. Delivered via an Appropriate Practice Score (APS) system analyzing physician practice patterns against current clinical evidence to identify overuse, underuse, and inappropriate care; available for healthcare payers, providers, ACOs, and risk-bearing groups.
- Quality Measures Standardized quality measurement solutions that track compliance with healthcare quality standards and certification requirements across organizations. Ingests and manages nearly 2,500 measure specifications from regulatory bodies including AHRQ, CMS, MIPS/MACRA, NCQA, and NQF, with automated tracking of updates and changes for healthcare payer and provider organizations.
- Cost Measures Analytics solutions that identify cost-saving opportunities by analyzing net direct costs per case, uncovering overuse, overtreatment, and over-diagnosis patterns. Enables validation against national and regional benchmarks to drive efficiency improvements for healthcare payers and providers.
- Evidence-Based Goldcarding Prior authorization exemption solution that enables health plans to exempt physicians from prior authorization requirements based on evidence-based appropriateness performance rather than legacy denial rates. Includes semi-annual analytics for ongoing physician monitoring and performance evaluation; targeted at U.S. health plan and payer organizations.
- Amino Motivate ACO-specific optimization solution developed jointly with Amino Health. Combines Motive's physician performance analytics with Amino Health's care navigation technology to help accountable care organizations improve physician performance, optimize resource allocation, and enhance patient care quality through detailed performance analytics, actionable insights, and custom guidance.
Quantifiable outcome
- $100+ per member per year savings by redirecting patients from lower-value to higher-value providers
- +2 more outcomes
Companies that use Motive Practicing Wisely Solutions
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Motive Practicing Wisely Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
Motive Practicing Wisely Solutions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amino HealthcorePartnership announced September 16, 2024, launching 'Amino Motivate' - an ACO optimization solution combining Amino Health's care navigation platform with Motive's physician performance analytics. The solution provides detailed performance analytics comparing ACO physicians to peers, actionable insights for resource allocation, and custom guidance for care navigation, enabling ACOs to improve physician performance and patient care quality.
- Quest AnalyticscoreStrategic integration partnership announced April 9, 2024, combining Quest Analytics' provider network compliance and performance solutions with Motive's appropriateness of care measures. Quest Enterprise Services (QES) platform clients can access Motive's physician performance data alongside Quest's proprietary claims data, enabling more holistic physician quality assessment during network design and optimization.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Motive Practicing Wisely Solutions competitors and assessment
Company assessmentDirect peers
- Amino Health:
- Quest Analytics: Quest Analytics provides provider network adequacy, performance, and compliance analytics to health plans. While also a Motive integration partner, Quest is a direct competitor in the payer-facing network quality analytics space and serves many of the same largest US health plans.
- Health Catalyst: Health Catalyst is a healthcare analytics company serving health systems and payers with data, analytics, and performance improvement solutions. Comparable to Motive on provider-side quality and cost measurement, and increasingly in value-based care analytics.
- Milliman MedInsight: Milliman MedInsight provides healthcare analytics, benchmarking, and population health management tools to payers, providers, and employers. Directly comparable to Motive on quality, cost, and appropriateness measurement capabilities and customer base.
- Inovalon: Inovalon provides cloud-based analytics platforms to payers, providers, and pharmacy organizations, with a strong focus on quality outcomes, risk adjustment, and value-based care performance — directly overlapping with Motive's payer and provider measurement use cases.
- Cotiviti: Cotiviti is a direct competitor in payer-focused healthcare analytics, offering payment accuracy, risk adjustment, quality, and performance analytics to major US health plans. Highly comparable to Motive on customer persona (large payers) and overlapping solution footprint in quality and performance measurement.
Broad incumbents
- Optum (UnitedHealth Group): Optum is the analytics, technology, and care services arm of UnitedHealth Group, serving payers, providers, and employers at massive scale. As a broad incumbent, Optum competes with Motive in payer and provider analytics but operates across a vastly wider portfolio of services.
Emerging players
- Clarify Health: Clarify Health offers an analytics platform combining claims, clinical, and social data for value-based care performance measurement across payers and providers. Comparable to Motive on physician- and provider-level performance analytics, but with broader life sciences applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Motive Practicing Wisely Solutions social profiles
Digital presenceMotive Practicing Wisely Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motive Practicing Wisely Solutions leadership team
Management profileNumber of profiles
Profiles11 records
Motive Practicing Wisely Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motive Practicing Wisely Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motive Practicing Wisely Solutions
What does Motive Practicing Wisely Solutions do?
Motive Practicing Wisely Solutions develops and sells a cloud-based physician measurement platform that operationalizes evidence-based clinical guidelines into individual physician performance scores. Its core offerings are four analytics solutions — Appropriateness of Care Measures, Quality Measures, Cost Measures, and Evidence-Based Goldcarding — built around an Appropriate Practice Score (APS) system bracketed by the Range of Better Practice (ROBP) methodology. The platform is sold to U.S. healthcare payer and provider organizations as an enterprise analytics subscription, with implementation, consulting, and support services delivered alongside.
Is Motive Practicing Wisely Solutions a public or private company?
Motive Practicing Wisely Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motive Practicing Wisely Solutions founded?
Motive Practicing Wisely Solutions was founded in 1996. It employs 51 to 100 people.
Where is Motive Practicing Wisely Solutions based?
Motive Practicing Wisely Solutions is headquartered in San Francisco, United States, in the North America region.
How does Motive Practicing Wisely Solutions make money?
Two revenue lines are on record. Analytics Solutions Subscription is the primary driver. The others are professional Services.
Who are Motive Practicing Wisely Solutions's main competitors?
Direct peers on record are Amino Health, Quest Analytics, Health Catalyst, Milliman MedInsight, Inovalon and Cotiviti. Optum (UnitedHealth Group) is listed as a broad incumbent. Clarify Health is listed as an emerging player.
Does Motive Practicing Wisely Solutions have an API?
No public API is recorded for Motive Practicing Wisely Solutions.
What industry is Motive Practicing Wisely Solutions in?
Motive Practicing Wisely Solutions's product category is Healthcare Analytics – Physician Performance Measurement. Its primary akta.pro industry code is HLACAHAD, Care Management & Coordination Platforms (case/disease management workflows). Its NAICS code is 5132 and its SIC code is 7372.