Orgain

What Orgain does

Orgain is a US-based nutrition company founded in 2008 by Andrew Abraham, M.D., headquartered in Irvine, California, and majority-owned by Nestlé Health Science since Q3 2024 (approximately $550 million transaction value). The company develops and sells clean-label, USDA-certified-organic nutritional products — primarily organic protein powders, ready-to-drink shakes, collagen supplements, creatine, kids' nutrition, and protein bars — positioned around ingredient transparency, non-GMO formulations, and B Corp–certified social and environmental practices. Orgain holds the #1 Plant Protein Powder brand position in US Circana MULO tracked sales, and over 75% of its portfolio is USDA-certified organic.

The product portfolio spans flagship plant-based protein powders (21g-30g per serving), 16g-38g ready-to-drink shakes, single-ingredient creatine and collagen supplements, keto-friendly options, and a dedicated kids' line, supported by service programs including Subscribe & Save (Recharge-powered recurring orders at 15% off), ShakeUp Rewards tiered loyalty (Rivo.io), the Protein Calculator personalization tool, and the Orgain Healthcare professional division. Distribution is dual-channel: direct-to-consumer via orgain.com (Shopify storefront) and Amazon, plus retail partnerships with Costco, Sam's Club, Walmart, Target, Whole Foods, Sprouts, BJ's, Kroger, and Publix. Costco exclusives include the A2 Protein Shake RTD and 30g Ultra-Filtered A2 Milk Protein Shake.

The business operates a hybrid revenue model combining one-time retail/wholesale volume and recurring subscription revenue, with customer segments spanning health-conscious general consumers, fitness and sports users, kids and families, and healthcare practitioners. Recent strategic activity includes B Corp certification (March 2025), multiple product launches in 2025-2026 (Clear Protein, Colostrum Immune + Gut Health Powder, creatine stick packs, 30g variety packs), a co-developed A2 Protein Shake RTD with Compound Solutions Inc. for Costco, and pending heavy-metals class-action litigation regarding plant-based protein powder sold at Costco.

Name

Orgain

Legal name

Orgain, Inc.

Website

https://orgain.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Orgain is a US clean-label nutrition brand majority-owned by Nestlé Health Science since 2024, selling USDA-certified-organic protein powders, shakes, collagen, creatine, and kids' nutrition via DTC (Shopify) and major retailers including Costco, Walmart, Target, Amazon, and Whole Foods.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD)

akta.pro secondary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Organic protein powders
• Plant-based nutrition
• Ready-to-drink shakes
• Collagen supplements
• Clean-label supplements

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Orgain sells its full product portfolio directly through its website (orgain.com), including protein powders, ready-to-drink shakes, nutrition shakes, kids products, collagen peptides, creatine, and bundles. The company drives repeat purchase through its ShakeUp Rewards loyalty program and Subscribe & Save subscription service offering a 15% discount on recurring orders.
2. Retail Distribution: Orgain products are sold through major retail partners including Costco, Sam's Club, Walmart, Target, Amazon, Whole Foods, Sprouts, BJ's, Kroger, and Publix, generating revenue through wholesale/retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Orgain produces and sells organic, clean-label nutritional products including protein powders, ready-to-drink shakes, protein bars, collagen peptides, creatine supplements, and kids' nutrition shakes and gummies. The portfolio spans plant-based and grass-fed dairy proteins, with 75%+ of products USDA Certified Organic, and is sold direct-to-consumer via orgain.com (with Subscribe & Save subscriptions and ShakeUp Rewards loyalty) and through major retail partners such as Costco, Walmart, Target, Amazon, Whole Foods, Kroger, and Sprouts.

Product overview

Orgain is a nutritional wellness company offering a diversified portfolio of organic protein powders, ready-to-drink protein shakes, protein bars, and children's nutrition products. The product ecosystem centers on Organic Protein™ Plant Based Protein Powder (their flagship 21g plant protein product), Organic Nutrition Shake (the core 16g ready-to-drink nutrition shake), and 30g high-protein performance products. The portfolio extends to specialized supplements including Creatine Monohydrate and Creatine Lean Muscle for muscle/strength support, Plant Protein Plus Collagen and various collagen peptides for beauty-from-within benefits, and keto-friendly options. Children's products include Kids Protein Organic Nutrition Shake and Kids Organic Plant Protein Nutritional Shake. The business operates subscription (Subscribe & Save) and loyalty (ShakeUp Rewards) programs, a Protein Calculator tool for personalized recommendations, and an Orgain Healthcare division serving healthcare professionals. Major retail distribution includes Costco, Walmart, Target, Amazon, Kroger, and Whole Foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Protein Plant Based Protein Powder Orgain's flagship organic plant-based protein powder delivering 21g of plant protein per serving with prebiotic fiber, available in multiple flavors including Creamy Chocolate Fudge, Vanilla Bean, Peanut Butter, and Birthday Cake. Aimed at health-conscious consumers seeking USDA Organic, clean-label daily nutrition.
• 30g Plant Protein Powder High-performance plant protein powder delivering 30g of complete plant protein and 9g of EAAs/BCAAs per serving, with organic fruit and veggie blend, tart cherry, turmeric, and ginger. Targets fitness enthusiasts seeking post-workout recovery and muscle support.
• Creatine Monohydrate Powder Unflavored micronized creatine monohydrate delivering 5g per serving to support muscle strength, power, recovery, and brain health. Certified by Informed Choice, vegan, gluten-free, with no additives, fillers, or preservatives.
• Creatine Lean Muscle 3-in-1 formula combining 5g creatine monohydrate with 200mcg chromium picolinate to support muscles, brain health, and metabolism. Targeted at strength training and daily wellness routines.
• Nut Butter Protein Powder Plant protein powder delivering 20g of organic plant protein with 140 calories per serving, certified plant-based and USDA Organic, no added sugar. Inspired by Justin's dark chocolate peanut butter cups.
• Plant Protein Plus Collagen Combination powder providing 15g of plant protein plus 10g of grass-fed collagen peptides and 1 billion probiotics per serving. Supports muscle, hair, nail, joint, and gut health.
• Collagen Peptides + Prebiotics & Probiotics Unflavored collagen powder with 20g of Type I & III grass-fed collagen peptides combined with prebiotics and 1 billion probiotics. Supports hair, skin, nails, joints, and gut health.
• Grass Fed Pasture Raised Collagen Peptides Collagen peptide powder sourced from grass-fed, pasture-raised cattle, supporting hair, skin, nails, and joint health.
• Marine Collagen Powder Wild-caught marine collagen powder supporting skin elasticity, joint health, and overall wellness.
• Multi Collagen Peptides Powder Five types of collagen combined with Vitamin C to support skin, hair, nail, and joint health. Part of Orgain's performance product line.
• Organic Meal Powder Complete food-based meal replacement powder providing balanced nutrition for busy lifestyles, with 25g of organic plant-based protein per serving when mixed with milk.
• Superfoods + Immunity Up! Powder Superfoods powder featuring 50 superfoods with probiotics and immunity-support nutrients, available in Honeycrisp Apple flavor.
• Organic Superfoods Probiotics Powder Superfoods powder with 50 organic superfoods and one billion probiotics per serving for gut health and nutritional support.
• Colostrum Immune + Gut Health Powder Colostrum-based powder supporting immune health and gut health, launched January 2026.
• Keto Collagen Protein Powder Keto-friendly collagen protein powder in Vanilla and Chocolate flavors, designed for low-carb lifestyles.
• Clear Protein Powder Light/clear protein powder format in Watermelon and Tropical Punch flavors, launched at Expo West 2026 as an alternative to traditional creamy protein shakes.
• Organic Nutrition Shake Flagship ready-to-drink nutrition shake with 16g of organic grass-fed protein, 20 essential vitamins and minerals, and organic fruits and veggies. Available in Creamy Chocolate Fudge, Sweet Vanilla Bean, Strawberries & Cream, and Iced Cafe Mocha flavors.
• 30g Protein Shake High-protein ready-to-drink shake delivering 30g of complete milk protein per serving with only 1g of sugar. Available in Chocolate Fudge, Vanilla Bean, Fruity Cereal, and Café Latte flavors.
• 38g Protein Shake Highest-protein ready-to-drink shake delivering 38g of protein per serving in Vanilla Bean and Chocolate Fudge flavors.
• 26g Organic Protein Grass Fed Protein Shake Ready-to-drink shake with 26g of organic grass-fed milk protein for active lifestyles.
• 20g Clean Protein Shake Grass-fed protein shake with 20g of protein per serving and clean-label formulation, available in Vanilla Bean and Chocolate Fudge flavors.
• 20g Plant-Based Protein Shake Lactose-free plant protein shake with 20g of protein per serving in Chocolate flavor; non-dairy option.
• 20g Plant Protein + 50 Superfoods Shakes Ready-to-drink shake combining 20g plant protein with 50 superfoods for enhanced nutritional profile in Creamy Chocolate flavor.
• Vegan Organic Nutrition Shake Plant-based nutrition shake, dairy-free and lactose-free, providing meal replacement nutrition with organic protein in Vanilla Bean and Smooth Chocolate flavors.
• A2 Protein Shake RTD Ultra-filtered A2 milk protein shake delivering 30g of A2 protein per serving with easier digestion benefits. Costco exclusive product featuring patented OnoSweet sweetener technology.
• Kids Protein Organic Nutrition Shake Complete nutrition shake for children with 8g of grass-fed protein, 22-23 vitamins & minerals, and 3-4g of fiber per serving. Available in Vanilla, Strawberry, Chocolate, and Fruity Cereal flavors.
• Kids Organic Plant Protein Nutritional Shake Plant-based protein shake for kids with 8g of organic plant protein, non-dairy, gluten-free, and non-GMO. Available in Vanilla and Chocolate flavors.
• Kids Protein Nutrition Shake Mix Protein powder mix for kids with 8g of protein, 4g of fiber, and 22-23 vitamins & minerals per serving, in Chocolate Brownie and Vanilla Bean Ice Cream flavors.
• Kids Super Vitamin Gummy Vitamin gummy supplement for children featuring 50 superfoods in Mixed Berry flavor.
• Organic Protein Bar Organic protein bar with 10g of protein per bar, available in Chocolate Brownie, Chocolate Chip Cookie Dough, Peanut Butter, and Peanut Butter Chocolate Chunk flavors.
• Perfect Blend Plant Protein Powder Minimal-ingredient plant protein powder with clean-label formulation in Chocolate flavor.
• Simple Organic Plant-Based Protein Powder Clean, simple-ingredient plant protein powder in Peanut Butter flavor for consumers seeking minimal ingredient lists.
• Subscribe & Save Subscription service allowing customers to save 15% on recurring orders with free shipping, powered by Recharge Payments platform.
• ShakeUp Rewards Loyalty program powered by Rivo.io offering points for purchases, tiered rewards across Insider, Star, and Icon VIP levels, birthday rewards, anniversary surprises, and exclusive access to new products and sales.
• Protein Calculator Online quiz tool providing personalized protein intake recommendations based on age, height, weight, activity level, life stage, and fitness goals, developed with registered dietitian consultation.
• Orgain Healthcare Healthcare professional program providing sampling kits, professional education, The Good Clean Nutrition Podcast, science-based briefs, product catalogs, and a dedicated healthcare mobile app.
• Product Bundles Curated product bundles offering 35% savings, including Orgain Essentials Bundle, Fitness Bundle, Family On The Go Bundle, Habit Stacking Bundle, and On The Go Bundle.

Quantifiable outcome

• Over 75% of Orgain's product portfolio is USDA Certified Organic, with 100% of suppliers audited for quality and food safety on a regular basis.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Compound Solutions, Inc. (CSI)coreTechnology or Integration · 4 June 2026Compound Solutions, Inc. (CSI) partnered with Orgain for the launch of Orgain's new A2 Protein Shake RTD at Costco, featuring CSI's patented OnoSweet sweetener. CSI's CEO Matt Titlow commented on the product's quality and competitive taste profile. CSI provides the proprietary sweetener technology for this Costco-exclusive product.
• Costco WholesalecoreChannel Partner/ Reseller/ DistributorCostco is a major retail distribution partner for Orgain, selling products both in-club and on Costco.com. Costco also carries Orgain exclusive products including the A2 Protein Shake RTD and 30g Ultra-Filtered A2 Milk Protein Shake. The partnership has also been the subject of litigation regarding Orgain protein powder products containing toxic heavy metals.
• Walmart, Target, Amazon, Whole Foods, Sam's Club, Kroger, Publix, Sprouts, BJ'scoreChannel Partner/ Reseller/ DistributorOrgain products are distributed through an extensive network of major retail partners including Walmart, Target, Amazon, Whole Foods Market, Sam's Club, Kroger, Publix, Sprouts Farmers Market, and BJ's Wholesale Club, covering warehouse clubs, mass merchandisers, natural/specialty grocery, and e-commerce channels.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vega: Vega is a plant-based protein and nutrition brand (owned by Danone) offering plant protein powders, RTD shakes, and bars. Direct peer to Orgain in plant protein category with overlapping clean-label positioning and similar retail distribution.
• Garden of Life: Garden of Life is an organic, non-GMO nutrition brand (owned by Nestlé Health Science - same parent as Orgain) offering plant and grass-fed whey protein powders, bars, and supplements. Direct peer competing in the same organic, clean-label protein category with similar retailer footprint.
• OWYN: OWYN (Only What You Need) is a plant-based protein RTD shake and powder brand positioned around clean ingredients, high protein, and allergen-free formulations. Direct peer competing head-to-head in RTD protein shakes at mass and natural retailers.
• Premier Protein: Premier Protein is a high-protein RTD shake and powder brand with deep retail penetration (especially Costco). Direct peer competing in the high-protein shake category, though positioned at a lower price point with less organic/clean-label emphasis.
• Aloha: Aloha is a plant-based protein bar and powder brand emphasizing organic, non-GMO, and vegan credentials. Direct peer competing in organic plant protein bars and powders with comparable clean-label retail positioning.
• KOS: KOS is a plant-based organic protein powder and superfood brand. Direct peer in the organic plant protein powder category with comparable clean-label, non-GMO positioning sold through natural and online channels.
• Ka'Chava: Ka'Chava is a plant-based meal replacement shake brand positioned at premium price points with whole-food, organic formulations. Direct peer in the clean-label meal replacement and plant-based nutrition category.
• Sunwarrior: Sunwarrior is a plant-based protein powder and superfood brand built on organic, vegan, and clean-label credentials. Direct peer in the plant protein powder category with overlapping organic, non-GMO positioning.
• Ritual: Ritual is a clean-label, traceable nutrition supplement brand (multivitamins, protein, synbiotics) emphasizing ingredient transparency and third-party testing. Direct peer in the clean-label, traceable nutrition category with overlapping consumer values.
• Amazing Grass: Amazing Grass is an organic greens, plant-based protein, and superfood brand. Direct peer in the organic plant-based nutrition and clean-label supplement category with comparable retail and DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DrinkOrgain
• YouTubeyoutube.com/channel/UCgu994NZ_pbxRcWdMwQk-og
• Facebookfacebook.com/drinkorgain
• Instagraminstagram.com/drinkorgain
• Pinterestpinterest.com/Drinkorgain

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orgain