What Cebeo does

Cebeo is a Belgian B2B electrical wholesale distributor (N.V. CEBEO, BE0405.318.953) serving professional customers in the electrical installation, construction, industry, renewable energy, and data/telecom sectors. The company offers a catalog of 1,900,000+ product references across 14 categories — installation materials, lighting, renewable energy, cable, cable management, energy distribution, building automation, HVAC, datacom, telecom, industrial automation, tools, and consumer — carrying major global brands (ABB, Eaton, Legrand, Schneider Electric, Ledvance, Opple, Technolux, TRADEFORCE). Its operational backbone is a national distribution center in Blandain (Tournai) stocking 50,000+ SKUs that supports next-day delivery for orders placed before 20:00, complemented by a Belgian branch network (HQ in Waregem; locations including Waver, Zedelgem, Kontich, Eupen) and field sales representatives.

Cebeo distributes through an omnichannel model: physical branches for pickup and Click & Collect, a dedicated B2B e-commerce platform (eshop.cebeo.be), native iOS/Android mobile apps, Peppol electronic invoicing, and ERP file-import support. The underlying technology stack includes the Streamliner supply-chain collaboration platform connecting suppliers and transporters, Peripass digital access management at the distribution center, and Microsoft Azure hosting for digital properties. Revenue is generated via transactional wholesale distribution with net, quote-based account-specific pricing (not publicly disclosed), monthly billing, environmental/eco-tax pass-throughs (RECUPEL, PV CYCLE), and a €35 transport fee on orders below €400.

Cebeo is a wholly-owned subsidiary of Sonepar Belgium, itself part of the Sonepar Group — the world's largest electrical distributor — which reported €33.6B in 2025 revenue across 40 countries and 46,000 employees. The leadership of N.V. CEBEO is held by Gedelegeerd bestuurder Stefanie Schneider. Recent strategic activity (2024-2026) has centred on distribution-center relocation, new and renovated branches, the launch of a new e-shop and mobile app, and ecosystem integrations (Streamliner, Peripass), all oriented around deepening local service and digital capabilities within Belgium.

Name

Cebeo

Legal name

N.V. CEBEO

Website

https://cebeo.be

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cebeo is a Belgian B2B electrical wholesale distributor serving professional electricians, contractors, construction firms, and industrial buyers with 1.9M+ product references, a national distribution center enabling next-day delivery, a branch network, and integrated webshop and mobile platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Waregem

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Materials Wholesale: B2B wholesale distribution of electrical installation materials, lighting, renewable energy products, cables, cable management systems, energy distribution equipment, building automation, HVAC, data/telecom, industrial automation, tools, and consumer electronics to professional customers including electricians, contractors, and industrial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cebeo is a Belgian B2B electrical wholesale distributor that sells installation materials, lighting, cables, cable management, energy distribution equipment, building automation, HVAC, datacom/telecom, industrial automation, tools, and consumer electrical products to professional customers (electricians, contractors, installers, industrial buyers, construction firms). The company fulfills orders through an extensive branch network, a national distribution center in Blandain (50,000+ SKUs in stock for next-day delivery), a B2B e-commerce webshop, a mobile app, and dedicated sales representatives. It distributes major brands including ABB, Eaton, Legrand, Schneider Electric, Ledvance, Opple, and Technolux.

Product overview

Cebeo is a Belgian electrical wholesale company and part of the Sonepar Group. The company operates as a multi-category distributor offering over 1.9 million product references across electrical installation materials, lighting, renewable energy, cables, automation, HVAC, and industrial equipment. The product portfolio consists of the Cebeo E-shop (online B2B ordering platform), the Cebeo mobile App, the Streamliner supply chain platform for suppliers/transporters, the Cebeo Club loyalty program, and various tools (calculators, catalogs). Core offerings are organized into 14 product categories including Installatiemateriaal, Verlichting, Renewable, Kabel, Kabelgoten & Kanalen, Energie Distributie, Building Automation & Control, HVAC, Datacom, Telecom, Industriële Automatisatie, Gereedschap, and Consumer. Services include logistics (next-day delivery, Click & Collect), training & events, repair & warranty, copper rate tracking, and the Cebeo Outlet discount section. The company operates across Belgium with multiple branches and a national distribution center in Blandain.

Differentiator

Problem solved

Functional benefit

Products and services

• Cebeo E-shop Full-featured B2B e-commerce platform enabling professional customers to search the catalog, place orders, manage accounts, view invoices, track deliveries, create favorites lists, and access pricing (net and gross views), with stock and brand filters. Available via desktop and mobile web.
• Cebeo Mobile App Native mobile application for iOS and Android providing access to the full electrical product catalog, order management, and account features on smartphones and tablets for professional customers.
• Cebeo Club Customer loyalty program offering exclusive benefits, promotions, and rewards to registered Cebeo professional customers.
• Logistics Services (Logistieke Diensten) Delivery and logistics services for B2B customers including next-day delivery for orders placed before 20:00 (Friday until 19:00), Click & Collect from branches, Speed Desk, SOS 24/7, and express delivery options. Transport fee of €35 applies for orders under €400 unless Cebeo organizes transport.
• Training & Events (Opleidingen & Events) Training programs and events for professional customers covering product knowledge, installation techniques, and industry updates, including the annual Cebeo Technologie event.
• Repair & Warranty (Herstel en Garantie) Repair and warranty services for electrical products and equipment sold by Cebeo.
• Koperkoers (Copper Rate Service) Real-time copper price tracking service for B2B customers, allowing them to monitor material costs that affect cable and conductor pricing.
• Cebeo Calculators Online calculation tools supporting installation calculations for electrical systems and components, helping installers size and configure installations.
• Cebeo Outlet Web-only outlet section offering top electrical brands at discounted prices, including overstock and special offers.
• Installatiemateriaal (Installation Materials) Electrical installation materials product line including wiring accessories, switches, sockets, and related electrical installation components for residential, commercial, and industrial projects.
• Verlichting (Lighting) Lighting products including indoor and outdoor lighting solutions for residential, commercial, and industrial applications, distributed from brands such as Ledvance, Opple, Schneider Electric, and Technolux.
• Renewable (Energy Products) Renewable energy products including solar panels, inverters, and related components for sustainable energy installations.
• Kabel (Cables) Electrical cables and conductors for power transmission, including custom cutting services for cut cable orders (cut-off 17:00 weekdays, 16:00 Fridays).
• Kabelgoten & Kanalen (Cable Management) Cable trays, channels, and conduit systems for organizing and protecting electrical installations.
• Energie Distributie (Energy Distribution) Energy distribution equipment including switchgear, transformers, distribution boards, and protective devices.
• Building Automation & Control Building automation and control systems for smart building management, including HVAC control and lighting control.
• HVAC Heating, ventilation, and air conditioning products for climate control in residential and commercial buildings.
• Datacom Data and communication infrastructure products including network cables, connectors, and equipment for data centers.
• Telecom Telecommunications equipment and infrastructure products for voice and data communication systems.
• Industriële Automatisatie (Industrial Automation) Industrial automation products including PLCs, sensors, motor drives, and control systems for manufacturing operations.
• Gereedschap (Tools) Professional tools and equipment for electrical installation work and maintenance, including the TRADEFORCE own-brand line.
• Consumer (Consumer Electrical Products) Consumer electrical products including wiring devices, circuit breakers, and home electrical accessories.

Quantifiable outcome

• Order before 20:00 for next-day delivery (Friday until 19:00)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ABBcoreOthersMajor brand partnership. ABB is a leading global technology company specializing in electrical equipment, automation, and robotics. Cebeo distributes ABB products including installation equipment, control systems, and automation solutions.
• EatoncoreOthersKey brand partnership for electrical, hydraulic, and aerospace equipment. Eaton products distributed include power management solutions, electrical distribution, and industrial automation components.
• LedvancecoreOthersBrand partnership for lighting solutions. Ledvance specializes in professional and consumer lighting products including LED solutions, traditional lamps, and smart lighting systems.
• LegrandcoreOthersMajor global specialist in electrical and digital building infrastructure. Legrand products distributed include wiring devices, cable management, building automation, and electrical protection.
• OpplecoreOthersBrand partnership for lighting products. Opple Lighting is a global lighting manufacturer offering professional LED lighting solutions, fixtures, and smart lighting systems.
• Schneider ElectriccoreOthersFlagship brand partnership for energy management and automation solutions. Schneider Electric products distributed include power distribution, building automation, industrial automation, and renewable energy solutions.
• TechnoluxminorOthersLuxembourg-based lighting manufacturer partnership offering professional lighting solutions and fixtures.
• TRADEFORCEminorOthersOwn brand/partnership for tools and equipment. TRADEFORCE offers professional-grade tools and equipment for electrical installations.
• SoneparcoreOthersCebeo is a subsidiary of Sonepar, the world leader in electrical distribution. Sonepar operates in 40 countries with €33.6 billion revenue (2025) and 46,000 employees. The group provides the parent company's resources, governance framework, and strategic direction including Code of Conduct, Supplier Code of Conduct, and Whistleblowing policies.
• Streamliner (Cloud Transportation Management)coreTechnology or IntegrationSupply chain collaboration platform for managing delivery appointments, transport orders, and supplier coordination at the distribution center. Streamliner connects Cebeo with suppliers and transport companies to streamline logistics operations.
• PeripasscoreTechnology or IntegrationDigital access management system for the distribution center in Blandain. Peripass provides visitor registration kiosks, QR code scanning, and SMS-based PIN access for secure site entry by visitors, suppliers, and transporters.
• Microsoft AzurecoreTechnology or IntegrationCloud hosting service provider for Cebeo's digital platforms and websites.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Solar Group: Northern European B2B electrical distributor serving installers and contractors via branches and digital channels; also part of the Sonepar Group. Directly comparable in catalogue breadth, customer segments, and logistics-driven value proposition.
• Rexel: Global B2B electrical distributor with strong European presence, serving installers, contractors, and industrial customers with a similar multi-channel model (branches, e-commerce, sales force). Closest direct competitor to Cebeo across product range and customer type.
• ALRO Group: Belgian industrial and electrical supplies distributor serving professional customers across Belgium. Direct national competitor to Cebeo with overlapping installer and industrial customer base.
• Distrelec: European B2B distributor of electronic components, automation, and industrial supplies, now part of RS Group. Competes with Cebeo on industrial automation, datacom, and electrical components to engineering and installer customers.
• Hagem: Benelux-focused B2B electrical wholesaler operating branches and an e-commerce platform targeting professional installers; sister company within Sonepar alongside Cebeo. Nearly identical product categories, customer base, and go-to-market motion.
• Conrad Electronic: European B2B distributor of electronic components, electrical installation materials, automation, and tools with a deep catalog and e-commerce-first model. Comparable to Cebeo on catalogue breadth and customer overlap in installer/industrial segments.
• RS Group (RS Components): Global B2B distributor of industrial and electronic components, including electrical installation supplies, with strong digital/e-commerce catalog and B2B service. Competes with Cebeo on electronic parts, automation, and installer-grade electrical products.
• Farnell / element14: Global B2B distributor of electronic components, semiconductors, and industrial automation products; part of Avnet. Overlaps with Cebeo's industrial automation, datacom, and electronic components categories for engineering and installer-adjacent customers.

Broad incumbents

• Würth: Global broadline industrial-supplies distributor with strong trade and installation footprint across Europe. Overlaps with Cebeo on tools, electrical consumables, and installer customers but covers a much wider category set (fasteners, chemicals, automotive).

Regional players

• Frans Bonhomme: French B2B distributor of building materials, plumbing, and sanitary supplies with a dense branch network serving trades professionals. Adjacent rather than direct — overlaps on construction-trade customer overlap but is geography- and category-different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQMZ-95AmkWWKgeOg1vfN1A
• Facebookfacebook.com/cebeonv
• LinkedInlinkedin.com/company/cebeo
• Instagraminstagram.com/cebeo_be

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cebeo