VeloPro
VeloPro provides AI-powered, dynamic periodized cycling training plans to amateur and competitive cyclists via a $10/month self-serve subscription, with affiliate/white-label partnerships serving studios, event organizers, and tour operators.
- Company typePrivate
- Founded2015
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What VeloPro does
VeloPro is a Portland, Oregon-based software company that operates an AI-driven, dynamic cycling training platform. Its core product generates and continuously adapts personalized, periodized training plans for road, gravel, mountain bike, cyclocross, and touring cyclists based on event distance, elevation, date, athlete schedule, and incoming power, heart rate, and HRV data. The platform integrates with Strava, Zwift, and a broad set of GPS head units, power meters, and HRV wearables, and includes an Estimated Power feature that extends usability to cyclists without power meters.
The company is co-founded by head coach Adnan Kadir (USAC Level 1), software architect Robert Vizza, and CMO Jon Seaman, and the team is small (approximately 10–12 people). Technology differentiators center on a proprietary ML-based plan-generation and adaptation engine that produces FTP forecasts, training-load ratios, and adjusted daily workouts, with integrations functioning as the primary distribution surface.
VeloPro monetizes through a $10/month subscription with a 30-day free trial, prepaid gift subscriptions (3/6/12-month tiers), and an Affiliate/White-Label Program that lets spin studios, event organizers, and club teams offer the service under their own brand in exchange for a revenue share. Go-to-market is product-led growth supplemented by content (blog, YouTube, email), PR in cycling media, brand ambassadors, and channel partnerships such as TEMPO Cycling & Pilates and RAID Cycling. The company is privately held, founder-owned, incorporated in Oregon, and bootstrapped, with no disclosed venture capital, private equity, or institutional backing.
VeloPro firmographics
Firmographics- Name
- VeloPro
- Legal name
- VeloPro, Inc.
- Website
- https://velopro.bike
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VeloPro provides AI-powered, dynamic periodized cycling training plans to amateur and competitive cyclists via a $10/month self-serve subscription, with affiliate/white-label partnerships serving studios, event organizers, and tour operators.
- Ownership category
- akta.pro rank
VeloPro industry classification
Industry- Product category
- Cycling Training Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where VeloPro is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VeloPro business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription: Recurring monthly subscription at $10 per month providing full access to AI-powered dynamic training system with personalized periodized training plans, Zwift integration, and Strava sync.
- Gift Subscriptions: Prepaid gift subscriptions sold in 3-month ($27), 6-month ($54), and 12-month ($108) increments. Provides gifting option for cyclists to purchase for friends and family.
- Affiliate Program Revenue Share: Affiliate partners (spin studios, event organizers, club teams) can white-label the service under their own brand and share in subscription revenue generated from their referred users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription - Full access to all features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VeloPro product offering
Product offeringCore offering
VeloPro is a subscription-based, AI-powered cycling training platform that generates personalized periodized training plans for road, gravel, mountain, and cyclocross events. A proprietary machine learning algorithm ingests power meter, heart rate, HRV, and ride data to build and continuously adapt each athlete's plan in response to schedule changes, completed workouts, and performance progression. The service integrates with Strava for automatic ride imports and with Zwift for one-click indoor workout export, and is sold directly to cyclists at $10 per month following a 30-day free trial.
Product overview
VeloPro is a single unified product (the world's first AI-powered dynamic cycling training system) that creates personalized periodized training plans for cyclists. The core VeloPro platform integrates with Strava and Zwift, supports multiple GPS devices (Garmin, Wahoo, Lezyne, Bryton, Hammerhead), and power meters including HRV wearables. Supporting offerings include the My First Century goal-event program, the Affiliate Program for white-labeling to studios/clubs, gift subscription options, Professional Coach Tools for managing athlete clients, and a Knowledge Base/How-To Videos/Glossary support ecosystem. The service is priced at $10/month with a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- VeloPro AI-Powered Dynamic Cycling Training System A subscription software product that generates personalized periodized training plans for road, gravel, mountain, and cyclocross events using a proprietary machine learning algorithm, with continuous adaptation based on power, heart rate, HRV, and ride data; for self-directed amateur and competitive cyclists.
- My First Century Program A specialized structured training program that guides cyclists through preparation for century-distance events, providing step-by-step programming for first-time century riders.
- VeloPro Affiliate / White-Label Program A white-label offering that lets spin studios, event organizers, and club teams rebrand VeloPro's adaptive training system under their own brand, customize a landing page, and share in subscription revenue from referred users; for cycling businesses rather than individual athletes.
- VeloPro Gift Subscriptions Prepaid gift subscriptions of the VeloPro training service sold in 3-month ($27), 6-month ($54), and 12-month ($108) durations, intended for purchase as gifts to friends or family cyclists.
- Professional Coach Tools A version of the VeloPro platform targeted at professional cycling coaches, enabling them to manage multiple athletes' schedules, run periodization, monitor training load ratios, and streamline workout prescription instead of doing it manually.
Companies that use VeloPro
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
VeloPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature5 records
VeloPro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RAID CyclingcorePartnership with premium cycling tour operator RAID Cycling to provide AI-powered training preparation for cyclists joining RAID tours. All RAID Cycling guests receive 3 months of VeloPro access included with their tour booking. VeloPro creates customized training programs based on tour distance, elevation, and date.
- TEMPO Cycling & Pilates StudiocoreLaunch of 'TEMPO remote' - the first offering from VeloPro's Affiliate Program. World champion track cyclist Kirk Whiteman's studio leverages VeloPro's adaptive training system to bring world-class training to athletes anywhere in the world. Kirk Whiteman has won multiple National and World Championships in track cycling and coached 10 crowned world champions.
- StravacoreIntegration partnership enabling automatic ride data imports from Strava. Users can sync their Strava account to automatically import ride data for training analysis and plan optimization.
- ZwiftcoreCompatibility partnership enabling VeloPro workouts to be exported and converted to Zwift-compatible format for indoor training sessions. Users can transfer their prescribed outdoor workouts directly to Zwift with a single click.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VeloPro competitors and assessment
Company assessmentDirect peers
- TrainerRoad: Subscription-based cycling training platform delivering structured, adaptive indoor and outdoor workout plans with deep analytics. Closely comparable to VeloPro in target customer (performance cyclists), pricing model, and adaptive-plan positioning.
- TrainingPeaks: The dominant online cycling and endurance training platform, offering structured training plans, workout prescription, and coach-athlete tools. Directly competes with VeloPro in the same target market of self-coached cyclists seeking structured periodization.
- Today's Plan: Online endurance training platform offering periodized training plans, power-based analysis, and coach-athlete tools. Comparable to VeloPro in core offering (structured, data-driven cycling training plans) and audience.
- Xert: AI-driven cycling performance analytics and adaptive training platform focused on FTP prediction, training load, and dynamic workout prescription. Overlaps with VeloPro's adaptive ML-driven approach to periodized cycling training.
- FasCat Coaching: Online cycling coaching service offering custom training plans, FTP-based workouts, and coach-led programs for amateur and competitive cyclists. Comparable to VeloPro's target customer and value proposition, though more coach-led than AI-driven.
- intervals.icu: Free and premium cycling and endurance training analytics platform that ingests data from Strava and major head units and generates adaptive training recommendations. Direct functional overlap with VeloPro's data-driven adaptive plan generation.
Emerging players
- Humango: AI-powered adaptive training platform for endurance athletes across running, cycling, and triathlon. A newer entrant applying ML-driven personalization to a multi-sport endurance audience, competing for the same AI-coaching positioning as VeloPro.
- Athletica: AI-based endurance coaching platform generating personalized training plans for runners and cyclists. An emerging AI-native peer directly contesting VeloPro's positioning as a science-driven, adaptive training service.
Broad incumbents
- Wahoo SYSTM: Wahoo Fitness's subscription training platform offering video workouts, structured plans, and indoor cycling content. Broader fitness hardware incumbent that overlaps with VeloPro on adaptive training plans while leveraging Wahoo's hardware ecosystem.
- Zwift: Leading virtual indoor cycling platform with structured training plans, workouts, and a massive subscriber base. A critical integration partner for VeloPro but also a potential competitor as it expands adaptive coaching capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
VeloPro social profiles
Digital presenceVeloPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
VeloPro leadership team
Management profileNumber of profiles
Profiles3 records
VeloPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VeloPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VeloPro
What does VeloPro do?
VeloPro is a subscription-based, AI-powered cycling training platform that generates personalized periodized training plans for road, gravel, mountain, and cyclocross events. A proprietary machine learning algorithm ingests power meter, heart rate, HRV, and ride data to build and continuously adapt each athlete's plan in response to schedule changes, completed workouts, and performance progression. The service integrates with Strava for automatic ride imports and with Zwift for one-click indoor workout export, and is sold directly to cyclists at $10 per month following a 30-day free trial.
Is VeloPro a public or private company?
VeloPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VeloPro founded?
VeloPro was founded in 2015. It employs 1 to 10 people.
Where is VeloPro based?
VeloPro is headquartered in Portland, United States, in the North America region.
How does VeloPro make money?
Three revenue lines are on record. Monthly Subscription is the primary driver. The others are gift Subscriptions and affiliate Program Revenue Share.
Who are VeloPro's main competitors?
Direct peers on record are TrainerRoad, TrainingPeaks, Today's Plan, Xert, FasCat Coaching and intervals.icu. Emerging players are Humango and Athletica. Broad incumbents are Wahoo SYSTM and Zwift.
Does VeloPro have an API?
No public API is recorded for VeloPro.
What industry is VeloPro in?
VeloPro's product category is Cycling Training Software. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 71394.