TrainingPeaks
TrainingPeaks is a cloud-based SaaS endurance training platform for athletes and coaches, offering structured workouts, performance analytics, strength training, and indoor virtual cycling, used by 15 WorldTour cycling teams and 40+ national governing bodies.
- Company typePrivate
- Founded1999
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What TrainingPeaks does
TrainingPeaks is a privately held SaaS company founded in 1999 and headquartered in Louisville, Colorado, that provides an endurance training platform for athletes and coaches across cycling, running, triathlon, swimming, and other endurance disciplines. The core platform is a cloud-based system with multi-device synchronization, supporting structured workout delivery, performance analytics (including the Performance Management Chart tracking ATL/CTL fitness and fatigue metrics), strength training via a library of 1,000+ video-guided movements, and indoor virtual cycling through TrainingPeaks Virtual. The platform integrates with thousands of compatible devices and apps including Garmin, Wahoo, Apple Watch, Polar, Oura, WHOOP, Zwift, and TrainerRoad. It is used by 15 WorldTour cycling teams and 40+ National Governing Bodies, establishing it as the dominant training infrastructure in professional endurance sports.
The company monetizes through three primary streams: a Premium annual subscription priced at $134.99/year with a 14-day free trial; Coach Match coaching packages at three tiers ($149 Bronze, $229 Silver, $359 Gold per month) that bundle Premium access with personalized coaching from accredited coaches; and a Training Plan Store offering one-time purchases of expert-designed structured plans. The go-to-market combines a self-serve, product-led freemium motion for individual athletes with a hybrid sales channel through Coach Match, where accredited coaches act as both service providers and subscription resellers. Leadership includes co-founder Dirk Friel (Chief Evangelist), co-founder Andy Stephens (CEO), and CTO Bernardo Fanti, who also heads product.
In August 2024, TrainingPeaks acquired IndieVelo, an indoor cycling and e-racing platform, rebranding it as TrainingPeaks Virtual. The acquisition brought in founder George Gilbert (previously builder of Zwift's ZADA anti-cheating system) as a full-time employee and expanded TrainingPeaks into direct competition with Zwift in the indoor cycling market. The platform has since added integrations with hDrop for hydration metrics, FORM for swim goggles, and multiple nutrition and HRV partners, broadening the data ecosystem beyond traditional training metrics.
TrainingPeaks firmographics
Firmographics- Name
- TrainingPeaks
- Legal name
- TrainingPeaks
- Website
- https://trainingpeaks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TrainingPeaks is a cloud-based SaaS endurance training platform for athletes and coaches, offering structured workouts, performance analytics, strength training, and indoor virtual cycling, used by 15 WorldTour cycling teams and 40+ national governing bodies.
- Ownership category
- akta.pro rank
TrainingPeaks industry classification
Industry- Product category
- Endurance Training Software
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where TrainingPeaks is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Markets served
TrainingPeaks business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- TrainingPeaks Premium Subscription: Annual subscription providing access to all training, analytics, and planning tools including TrainingPeaks Virtual, structured workouts, Performance Management Chart, strength training, and device integrations. Priced at $134.99/year with 14-day free trial.
- Coach Match Coaching Packages: Three-tier coaching service ($149-$359/month) providing personalized coaching with accredited coaches including custom training plans, communication, and plan adjustments. Includes TrainingPeaks Premium account.
- Training Plans Store: One-time purchase of expert-designed training plans for various sports and goals. Currently offering 25% off Premium when purchased with a plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Annual Subscription |
| Subscription | Monthly | Coach Match Bronze Package |
| Subscription | Monthly | Coach Match Silver Package |
| Subscription | Monthly | Coach Match Gold Package |
| One time/ perpetual license | Pay-as-you-go | Training Plans |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
TrainingPeaks product offering
Product offeringCore offering
TrainingPeaks provides a cloud-based endurance training SaaS platform that enables athletes and coaches to plan, sync, and analyze structured workouts across cycling, running, swimming, and triathlon. The platform combines multi-sport performance analytics (Performance Management Chart with fitness, fatigue, and form metrics), a 1,000+ video-guided strength training library, an indoor virtual cycling environment (TrainingPeaks Virtual), and the Coach Match service that pairs athletes with accredited coaches. It integrates with thousands of compatible wearables, smart trainers, and apps to automatically capture and deliver training data.
Product overview
TrainingPeaks is a comprehensive endurance training ecosystem consisting of a core platform and multiple integrated modules and services. The core TrainingPeaks platform provides planning, tracking, and analysis tools for endurance athletes across multiple sports. It integrates with TrainingPeaks Virtual for immersive indoor cycling experiences, TrainingPeaks Strength for video-guided strength workouts, the Coach Match service for personalized coaching connections, and the Training Plan Store for structured workout programs. Premium subscription ($134.99/year) provides access to advanced analytics, TrainingPeaks Virtual, and enhanced coaching tools. The platform is used by 15 WorldTour cycling teams and 40+ National Team Governing Bodies.
Differentiator
Problem solved
Functional benefit
Brands
- TrainingPeaks Virtual: Indoor cycling and e-racing platform formerly known as IndieVelo, offering virtual rides, races, and structured workouts with realistic physics and data synchronization with TrainingPeaks.
- TrainingPeaks Strength
- Coach Match
Products and services
- TrainingPeaks Platform Cloud-based endurance training platform for athletes and coaches to plan workouts, sync data from wearables and smart trainers, and analyze fitness, fatigue, and form across cycling, running, swimming, and triathlon.
- TrainingPeaks Virtual Indoor cycling and e-racing platform with real-world physics, group rides, structured workouts, GPXplore route uploads, and racing events (Keirin, team racing, elimination). Available on desktop, mobile, and Apple TV, and included with TrainingPeaks Premium.
- TrainingPeaks Strength Strength training offering with 1,000+ video-guided exercise movements, Strength Builder workout creation, color-coded compliance scores, and synchronization with TrainingPeaks calendar and fitness/fatigue scores.
- Coach Match Coaching matching service connecting athletes with accredited coaches; includes a free initial consultation, a 30-day money-back guarantee, and bundled TrainingPeaks Premium access across three pricing tiers.
- Training Plan Store Storefront of structured training plans designed by expert coaches for various endurance sports and goals; plans include structured workouts that sync with compatible devices and offer a 25% Premium bundle discount.
Quantifiable outcome
- Athletes can move workouts to different days to maintain schedule flexibility while completing key training sessions
- +2 more outcomes
Companies that use TrainingPeaks
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
TrainingPeaks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
Feature8 records
TrainingPeaks partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- USA CyclingflagshipTrainingPeaks extended its partnership with USA Cycling through 2028, continuing a collaboration spanning more than two decades. The partnership includes hosting the USA Cycling Esports National Championships on the TrainingPeaks Virtual platform, enabling cyclists to compete virtually on the same software that tracks their power data, fatigue levels, and fitness trends. This integration creates a feedback loop where race performance directly informs future training adjustments for both elite athletes and recreational users.
- hDrop TechnologiescorehDrop Technologies announced a software integration with the TrainingPeaks platform, enabling athletes to automatically synchronize personalized hydration data captured via hDrop's wearable sensor, including sweat loss and sodium loss metrics, directly into their performance analytics workflows. The consolidated data appears alongside traditional metrics such as heart rate and power output, allowing athletes and coaches to identify correlations between hydration behaviors and performance outcomes like perceived exertion, power output consistency, and recovery rates.
- IndieVeloflagshipTrainingPeaks acquired IndieVelo, an indoor cycling app developed by George Gilbert who previously built anti-cheating systems for Zwift (ZADA). The app was rebranded as TrainingPeaks Virtual and provides immersive indoor cycling with real-world physics, group rides, and racing capabilities. George Gilbert became a full-time employee to continue developing the platform with additional resources.
- GarmincoreDevice integration partnership enabling seamless sync of workout data between Garmin devices and TrainingPeaks platform. Athletes can connect Garmin watches, cycling computers, and sensors for automatic workout upload and structured workout download.
- WahoocoreIntegration partnership with Wahoo fitness devices including ELEMNT bike computers and TICKR heart rate monitors for workout data synchronization with TrainingPeaks.
- Apple WatchcoreApple Watch integration allowing workout data sync to TrainingPeaks platform. Athletes can view and analyze Apple Watch workout data alongside other training metrics.
- PolarcorePolar device integration with TrainingPeaks enabling automatic workout synchronization including heart rate, activity data, and recovery metrics from Polar watches and sensors.
- OuracoreOura Ring integration syncing sleep data, readiness scores, and recovery metrics to TrainingPeaks for holistic performance analysis alongside training load data.
- WHOOPcoreWHOOP integration syncing strain, recovery, and sleep data to TrainingPeaks enabling athletes to correlate recovery metrics with training performance.
- SuuntocoreSuunto watch and fitness device integration with TrainingPeaks for workout data synchronization and training analytics.
- STRYDcoreSTRYD power meter integration for running, syncing running power data to TrainingPeaks for advanced running analytics and training optimization.
- COROScoreCOROS watch integration enabling download of workouts and training plans from TrainingPeaks to COROS devices.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TrainingPeaks competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
TrainingPeaks social profiles
Digital presenceTrainingPeaks financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrainingPeaks leadership team
Management profileNumber of profiles
Profiles4 records
TrainingPeaks subsidiaries and ownership
Company hierarchySubsidiaries1 record
TrainingPeaks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrainingPeaks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrainingPeaks
What does TrainingPeaks do?
TrainingPeaks provides a cloud-based endurance training SaaS platform that enables athletes and coaches to plan, sync, and analyze structured workouts across cycling, running, swimming, and triathlon. The platform combines multi-sport performance analytics (Performance Management Chart with fitness, fatigue, and form metrics), a 1,000+ video-guided strength training library, an indoor virtual cycling environment (TrainingPeaks Virtual), and the Coach Match service that pairs athletes with accredited coaches. It integrates with thousands of compatible wearables, smart trainers, and apps to automatically capture and deliver training data.
Is TrainingPeaks a public or private company?
TrainingPeaks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrainingPeaks founded?
TrainingPeaks was founded in 1999. It employs 101 to 250 people.
Where is TrainingPeaks based?
TrainingPeaks is headquartered in Louisville, United States, in the North America region.
How does TrainingPeaks make money?
Three revenue lines are on record. TrainingPeaks Premium Subscription is the primary driver. The others are coach Match Coaching Packages and training Plans Store.
Does TrainingPeaks have an API?
No public API is recorded for TrainingPeaks.
What industry is TrainingPeaks in?
TrainingPeaks's product category is Endurance Training Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 611620 and its SIC code is 7372.