Teresa's House
Teresa's House is a private senior living operator providing luxury assisted living and memory care at two North Texas communities. Founded in 2018, the company serves seniors requiring daily living assistance and specialized Alzheimer's and dementia support.
- Company typePrivate
- Founded2018
- HeadquartersMckinney, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Teresa's House does
Teresa's House is a private, for-profit senior living operator headquartered in McKinney, Texas, co-founded in 2018 by Teresa Whittington (RN, BSN) and Godwin Dixon. The company operates two luxury assisted living and memory care communities in North Texas — Teresa's House at Craig Ranch in McKinney and Teresa's House at Argyle — serving seniors who require assistance with daily activities, medication management, and specialized cognitive support for Alzheimer's and dementia. The customer base is direct-to-consumer, with prospective families reached through the company's website, phone consultations, and in-person community tours.
The company's core services include Assisted Living, Memory Care Villages, Enhanced Care, Senior Wellness & Engagement, Shared Dining Experiences, In-House Senior Therapy, and short-term respite stays. A distinguishing design element is the small-house architecture, which replaces traditional large institutional facilities with intimate residential environments, alongside proprietary safety features such as UV lighting integrated into HVAC ventilation systems and the ability to configure every resident room for negative-pressure isolation. Resident engagement is supported through the Never2Late technology platform, providing access to over 4,000 programs and activities, and by caregivers trained in Teepa Snow's Positive Approach to Care (PAC) and Naomi Feil's Validation Therapy. The company maintains 24/7 licensed nursing staff with a 1-to-5 caregiver-to-resident ratio during waking hours.
Teresa's House generates revenue through recurring monthly residential fees covering room, board, care services, dining, and amenities, supplemented by short-term/respite stays at daily or weekly rates; pricing is not publicly disclosed. Per an SEC Form D filing in October 2022, the Argyle entity raised $194,773 through an equity securities offering involving 55 investors. Distribution is direct-to-consumer across two physical locations, supported by content marketing (educational blog), multi-platform social media (Instagram, Facebook, Pinterest, Twitter, LinkedIn, YouTube, Yelp), SMS marketing, and search engine optimization targeting North Texas senior care queries.
Teresa's House firmographics
Firmographics- Name
- Teresa's House
- Legal name
- Teresa's House Argyle, LLC
- Website
- https://teresashouse.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Teresa's House is a private senior living operator providing luxury assisted living and memory care at two North Texas communities. Founded in 2018, the company serves seniors requiring daily living assistance and specialized Alzheimer's and dementia support.
- Ownership category
- akta.pro rank
Teresa's House industry classification
Industry- Product category
- Assisted Living and Memory Care Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
Keywords
Where Teresa's House is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Teresa's House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Residential Senior Living Fees: Teresa's House generates revenue through recurring residential fees charged to residents for assisted living, memory care, and enhanced care services. These are typically monthly fees covering room, board, care services, dining, and amenities. The company also offers short-term/respite stays at daily or weekly rates for temporary care needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Teresa's House product offering
Product offeringCore offering
Teresa's House operates two luxury residential senior living communities in Texas (Craig Ranch in McKinney and Argyle) providing assisted living, memory care for Alzheimer's and dementia, and enhanced care services. The company delivers 24/7 licensed nursing and caregiver support in small-house designed environments with chef-prepared dining, wellness programs, in-house therapy, and short-term respite stays for families and seniors.
Product overview
Teresa's House is a luxury senior living community offering a portfolio of residential care services across two Texas locations (Craig Ranch in McKinney and Argyle). The core offerings include Assisted Living and Memory Care Villages, supplemented by Enhanced Care for higher needs. The service model integrates wellness programs (Senior Wellness & Engagement), culinary experiences (Shared Dining Experiences), and therapeutic services (In-House Senior Therapy), all delivered in a small-house designed environment with 24/7 licensed nursing staff and a 1-to-5 caregiver-to-resident ratio. Respite care is also available for temporary stays.
Differentiator
Problem solved
Functional benefit
Products and services
- Assisted Living Personalized assisted living services providing luxury amenities and concierge-style care with 24/7 licensed staff and a 1-to-5 caregiver-to-resident ratio during waking hours.
- Memory Care Villages Specialized memory care designed for residents with Alzheimer's and dementia, featuring safe structured environments with staff trained in PAC (Positive Approach to Care) and Naomi Feil's Validation Therapy.
- Enhanced Care
Quantifiable outcome
- 1-to-5 caregiver-to-resident ratio during waking hours
- +1 more outcomes
Companies that use Teresa's House
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Teresa's House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Teresa's House partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Teresa's House competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across all care levels; relevant as a scaled competitor in Texas markets where Teresa's House operates.
- Atria Senior Living: One of the largest U.S. operators of senior living communities with a broad portfolio spanning independent living, assisted living, and memory care across 200+ locations, serving as a scaled incumbent competing for the same private-pay customers.
- Sunrise Senior Living: National senior living operator with a strong emphasis on assisted living and memory care in upscale settings, comparable in positioning and dementia-care programming to Teresa's House but at far greater scale.
- Sonida Senior Living: Senior housing operator with assisted living and memory care communities, providing a comparable asset-light operating model in the same industry segment as Teresa's House.
Direct peers
- Belmont Village Senior Living: Belmont Village operates upscale assisted living and memory care communities with proprietary programs and high staff-to-resident ratios, directly comparable to Teresa's House's luxury small-house model and dementia specialization.
- Sagora Senior Living: Texas-headquartered senior living operator with assisted living and memory care communities across the South-Central U.S., competing head-to-head with Teresa's House in the DFW market and targeting similar affluent private-pay demographics.
- Discovery Senior Living: Operates upscale assisted living and memory care communities (some under the "Aston Gardens" brand) with a Southern U.S. footprint, directly competing with Teresa's House for affluent seniors and private-pay revenue.
- The Arbor Company: Family-owned senior living operator focused on assisted living and memory care with an Engaged Living program, comparable to Teresa's House's small-house, high-touch care philosophy.
Emerging players
- Watermark Retirement Communities: Mid-sized upscale senior living operator with communities offering assisted living, memory care, and CCRCs, comparable to Teresa's House in luxury positioning but with broader geographic reach.
Regional players
- Eagle Senior Living: Texas-based assisted living and memory care operator competing in the same DFW market as Teresa's House with comparable small-community operating philosophy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Teresa's House social profiles
Digital presenceTeresa's House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teresa's House leadership team
Management profileNumber of profiles
Profiles3 records
Teresa's House funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teresa's House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teresa's House
What does Teresa's House do?
Teresa's House operates two luxury residential senior living communities in Texas (Craig Ranch in McKinney and Argyle) providing assisted living, memory care for Alzheimer's and dementia, and enhanced care services. The company delivers 24/7 licensed nursing and caregiver support in small-house designed environments with chef-prepared dining, wellness programs, in-house therapy, and short-term respite stays for families and seniors.
Is Teresa's House a public or private company?
Teresa's House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teresa's House founded?
Teresa's House was founded in 2018. It employs 11 to 50 people.
Where is Teresa's House based?
Teresa's House is headquartered in Mckinney, United States, in the North America region.
How does Teresa's House make money?
One revenue line is on record: residential Senior Living Fees.
Who are Teresa's House's main competitors?
Broad incumbents on record are Brookdale Senior Living, Atria Senior Living, Sunrise Senior Living and Sonida Senior Living. Direct peers are Belmont Village Senior Living, Sagora Senior Living, Discovery Senior Living and The Arbor Company. Watermark Retirement Communities is listed as an emerging player. Eagle Senior Living is listed as a regional player.
Does Teresa's House have an API?
No public API is recorded for Teresa's House.
What industry is Teresa's House in?
Teresa's House's product category is Assisted Living and Memory Care Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.