Teresa's House

What Teresa's House does

Teresa's House is a private, for-profit senior living operator headquartered in McKinney, Texas, co-founded in 2018 by Teresa Whittington (RN, BSN) and Godwin Dixon. The company operates two luxury assisted living and memory care communities in North Texas — Teresa's House at Craig Ranch in McKinney and Teresa's House at Argyle — serving seniors who require assistance with daily activities, medication management, and specialized cognitive support for Alzheimer's and dementia. The customer base is direct-to-consumer, with prospective families reached through the company's website, phone consultations, and in-person community tours.

The company's core services include Assisted Living, Memory Care Villages, Enhanced Care, Senior Wellness & Engagement, Shared Dining Experiences, In-House Senior Therapy, and short-term respite stays. A distinguishing design element is the small-house architecture, which replaces traditional large institutional facilities with intimate residential environments, alongside proprietary safety features such as UV lighting integrated into HVAC ventilation systems and the ability to configure every resident room for negative-pressure isolation. Resident engagement is supported through the Never2Late technology platform, providing access to over 4,000 programs and activities, and by caregivers trained in Teepa Snow's Positive Approach to Care (PAC) and Naomi Feil's Validation Therapy. The company maintains 24/7 licensed nursing staff with a 1-to-5 caregiver-to-resident ratio during waking hours.

Teresa's House generates revenue through recurring monthly residential fees covering room, board, care services, dining, and amenities, supplemented by short-term/respite stays at daily or weekly rates; pricing is not publicly disclosed. Per an SEC Form D filing in October 2022, the Argyle entity raised $194,773 through an equity securities offering involving 55 investors. Distribution is direct-to-consumer across two physical locations, supported by content marketing (educational blog), multi-platform social media (Instagram, Facebook, Pinterest, Twitter, LinkedIn, YouTube, Yelp), SMS marketing, and search engine optimization targeting North Texas senior care queries.

Name

Teresa's House

Legal name

Teresa's House Argyle, LLC

Website

https://teresashouse.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Teresa's House is a private senior living operator providing luxury assisted living and memory care at two North Texas communities. Founded in 2018, the company serves seniors requiring daily living assistance and specialized Alzheimer's and dementia support.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Assisted living services
• Memory care communities
• Senior residential care
• Luxury senior living
• Respite care services

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Senior Living Fees: Teresa's House generates revenue through recurring residential fees charged to residents for assisted living, memory care, and enhanced care services. These are typically monthly fees covering room, board, care services, dining, and amenities. The company also offers short-term/respite stays at daily or weekly rates for temporary care needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Teresa's House operates two luxury residential senior living communities in Texas (Craig Ranch in McKinney and Argyle) providing assisted living, memory care for Alzheimer's and dementia, and enhanced care services. The company delivers 24/7 licensed nursing and caregiver support in small-house designed environments with chef-prepared dining, wellness programs, in-house therapy, and short-term respite stays for families and seniors.

Product overview

Teresa's House is a luxury senior living community offering a portfolio of residential care services across two Texas locations (Craig Ranch in McKinney and Argyle). The core offerings include Assisted Living and Memory Care Villages, supplemented by Enhanced Care for higher needs. The service model integrates wellness programs (Senior Wellness & Engagement), culinary experiences (Shared Dining Experiences), and therapeutic services (In-House Senior Therapy), all delivered in a small-house designed environment with 24/7 licensed nursing staff and a 1-to-5 caregiver-to-resident ratio. Respite care is also available for temporary stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Personalized assisted living services providing luxury amenities and concierge-style care with 24/7 licensed staff and a 1-to-5 caregiver-to-resident ratio during waking hours.
• Memory Care Villages Specialized memory care designed for residents with Alzheimer's and dementia, featuring safe structured environments with staff trained in PAC (Positive Approach to Care) and Naomi Feil's Validation Therapy.
• Enhanced Care

Quantifiable outcome

• 1-to-5 caregiver-to-resident ratio during waking hours
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across all care levels; relevant as a scaled competitor in Texas markets where Teresa's House operates.
• Atria Senior Living: One of the largest U.S. operators of senior living communities with a broad portfolio spanning independent living, assisted living, and memory care across 200+ locations, serving as a scaled incumbent competing for the same private-pay customers.
• Sunrise Senior Living: National senior living operator with a strong emphasis on assisted living and memory care in upscale settings, comparable in positioning and dementia-care programming to Teresa's House but at far greater scale.
• Sonida Senior Living: Senior housing operator with assisted living and memory care communities, providing a comparable asset-light operating model in the same industry segment as Teresa's House.

Direct peers

• Belmont Village Senior Living: Belmont Village operates upscale assisted living and memory care communities with proprietary programs and high staff-to-resident ratios, directly comparable to Teresa's House's luxury small-house model and dementia specialization.
• Sagora Senior Living: Texas-headquartered senior living operator with assisted living and memory care communities across the South-Central U.S., competing head-to-head with Teresa's House in the DFW market and targeting similar affluent private-pay demographics.
• Discovery Senior Living: Operates upscale assisted living and memory care communities (some under the "Aston Gardens" brand) with a Southern U.S. footprint, directly competing with Teresa's House for affluent seniors and private-pay revenue.
• The Arbor Company: Family-owned senior living operator focused on assisted living and memory care with an Engaged Living program, comparable to Teresa's House's small-house, high-touch care philosophy.

Emerging players

• Watermark Retirement Communities: Mid-sized upscale senior living operator with communities offering assisted living, memory care, and CCRCs, comparable to Teresa's House in luxury positioning but with broader geographic reach.

Regional players

• Eagle Senior Living: Texas-based assisted living and memory care operator competing in the same DFW market as Teresa's House with comparable small-community operating philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/teresashouse
• Facebookfacebook.com/teresashouse
• Instagraminstagram.com/teresashouse
• Pinterestpinterest.com/teresashouse
• LinkedInlinkedin.com/company/teresas-house-assisted-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teresa's House