Patrick Ta
Patrick Ta Beauty is a founder-owned, direct-to-consumer professional makeup and cosmetics brand selling globally through its Shopify storefront, targeting individual consumers and professional makeup artists with face, lip, body, and accessory products anchored by celebrity artist Patrick Ta.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Patrick Ta does
Patrick Ta Beauty is a privately held, founder-owned professional makeup and cosmetics brand that sells directly to consumers worldwide through its Shopify-based e-commerce storefront at patrickta.com. The company was founded by Patrick Ta, a first-generation Vietnamese American celebrity makeup artist, and is positioned around the tagline "beauty that brings you out," emphasizing natural enhancement and self-confidence over heavy transformation. The product portfolio spans face (foundations, concealers, blushes, highlighters, bronzers), eyes (eyeshadow palettes and brushes), lips (moisture-smoothing lip balms and sets), body (the Major Glow line of bronzing oils, body crèmes, fragrance mists, balms, and brushes), accessories (creaseless hair clips), and curated gift sets, with unit prices ranging from approximately $15 to $283.
The business is run as a single-brand DTC operation with no disclosed external investors, parent company, or third-party retail distribution. Distribution is global, with the storefront shipping to more than 60 countries. The go-to-market motion is product-led and content-driven: TikTok and Instagram (@patricktabeauty) serve as top-of-funnel discovery channels, the Patrick Ta Techniques blog and educational content sit in the mid-funnel, and four shade-matching quizzes (blush, transition blush, foundation, concealer) convert intent into product selection. Post-purchase engagement is handled by the Major Rewards loyalty program, which offers early access to product drops, exclusive promotional codes (e.g., SUMMERVIP for 20% off), Friends & Family events, and complimentary gifts on orders over $100; a separate PRO program targets professional makeup artists as a credentialed secondary segment. Revenue is generated through one-time product purchases under a unit-pricing model, with free US standard shipping on orders over $50 and seasonal promotional discounting.
The company has no disclosed AI/ML capabilities, APIs, patents, certifications, awards, partnerships, B2B customer accounts, or financial metrics such as revenue, headcount, or funding history in the available data. Core technology is the Shopify e-commerce platform; products are described as professional-grade, cruelty-free, and developed by Patrick Ta personally, with proprietary technique-driven formulations such as the Crème & Powder Blush Duo and Patrick's 3-Step Blush System anchoring the brand's artist-credibility positioning.
Patrick Ta firmographics
Firmographics- Name
- Patrick Ta
- Legal name
- Patrick Ta Beauty
- Website
- https://patrickta.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Patrick Ta Beauty is a founder-owned, direct-to-consumer professional makeup and cosmetics brand selling globally through its Shopify storefront, targeting individual consumers and professional makeup artists with face, lip, body, and accessory products anchored by celebrity artist Patrick Ta.
- Ownership category
- akta.pro rank
Patrick Ta industry classification
Industry- Product category
- Professional Cosmetics and Beauty
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)
- akta.pro secondary industries
- Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Eye Makeup (Eyeshadow, Eyeliner, Mascara, Brow Products, Eye Primer) (CRABACAB), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)
Keywords
Where Patrick Ta is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Patrick Ta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Product Sales: Patrick Ta Beauty generates revenue through direct-to-consumer sales of professional-grade makeup and cosmetics via its e-commerce platform. Products include face, eyes, lips, body, and tools across various categories including foundations, concealers, blushes, highlighters, bronzers, lip balms, and body glow products. Revenue is generated through one-time product purchases at varying price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual makeup and cosmetics products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Patrick Ta product offering
Product offeringCore offering
Patrick Ta Beauty is a professional makeup and cosmetics brand that sells face, eye, lip, and body products directly to consumers through its own e-commerce website. The product portfolio includes the Major Skin complexion line (foundations, concealers), Major Glow body care line (balms, oils, body crèmes, fragrance mists), Major Headlines and Transition Blush systems, eyeshadow palettes, tools, and curated gift sets, supported by interactive shade-matching quizzes.
Product overview
Patrick Ta Beauty is a professional makeup and cosmetics brand offering a comprehensive range of beauty products organized by category (Face, Eyes, Lips, Body, Tools) and curated sets. The product portfolio centers around the Major Skin complexion collection (foundations, concealers), Major Glow body care line (balms, bronzing oils, body crèmes, fragrance mists), and the Major Headlines/Transition Blush systems. The brand also offers interactive shade-matching tools (Blush Quiz, Foundation Quiz, Concealer Quiz, Transition Blush Quiz), a Major Rewards loyalty program, and a PRO program for professional makeup artists. Products range from face makeup (foundations, concealers, blushes, highlighters) and eye products (eyeshadow palettes) to body care, fragrances, and professional-grade tools, with seasonal limited editions and bundled gift sets.
Differentiator
Problem solved
Functional benefit
Products and services
- Major Moisture Smoothing Lip Balm A moisturizing lip balm available in multiple shades including Strawberry Shortcake (Medium Neutral Pink), Crème Brûlée (Neutral Brown), and Pink Salted Caramel (Warm Pink), sold as a single item for $25.
- Strawberry Lip Balm Set A curated gift set featuring the Strawberry Shortcake Lip Balm with a mirror, offered as a members-only exclusive.
- She Left Me On Red Strawberry Blush Duo A warm vivid red strawberry-themed blush duo from the Spring 2025 collection.
- Strawberry Blush & Balm Set A bundled gift set combining the Strawberry Blush and Strawberry Lip Balm products.
- Strawberry Creaseless Hair Clips Strawberry-themed creaseless hair clips designed to prevent hair marks, priced at $15.
- Major Headlines Double-Take Crème & Powder Blush Duo A dual-texture blush combining crème and powder formulas, available in shades including Out Of Office (Cool Pink), Thank Me Later (Lilac), and Soft Launch (Coral).
- Transition Blurring Blush Duo A blurring blush duo designed to transition seamlessly across skin tones, available in Shy at First (Pink), Did You Notice (Peach), and Between Us (Lilac).
- Liquid Transition Brightening Blush A liquid formula blush designed to brighten and provide a transition effect for the complexion.
- Dual-Ended Transition Blush Brush A dual-ended brush designed for application of the Transition Blush products, featuring different brush textures for crème and powder formulas.
- Major Skin Brightening Concealer & Dual-Ended Brush Set A brightening concealer paired with a dual-ended brush for precise application and blending, priced up to $60.
- Major Skin Soft Blur Brightening Concealer A soft blur concealer that brightens the under-eye area, available in Fair Rosy 1, Fair Neutral 2, and Fair Golden 3 shades.
- Mini Major Skin Hydra-Luxe Luminous Foundation A mini-sized luminous foundation from the Major Skin collection featuring hydra-luxe technology for skin-perfecting coverage, available in 1 Golden, 2 Rosy, and 3 Rosy Neutral.
- Major Dimension Artistry Eyeshadow Palette & Dual-Ended Brush Set
Companies that use Patrick Ta
Customer profileSegments1 record
Ideal customer profiles2 records
Patrick Ta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Patrick Ta partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights5 records
Patrick Ta competitors and assessment
Company assessmentDirect peers
- MERIT Beauty: Minimalist DTC color-cosmetics brand emphasizing essential, multi-use face, lip, and eye products. Comparable on DTC-only distribution, curated SKU strategy, and Millennial/Gen-Z target consumer.
- Rare Beauty: Soft-launch DTC prestige cosmetics brand founded by celebrity Selena Gomez with strong social media identity and broad face/eye/lip/body assortment — the most direct comparator to Patrick Ta Beauty on founder-led DTC model, target consumer, and product breadth.
- Tower 28: Clean-beauty DTC color cosmetics brand with a curated face, cheek, lip, and eye assortment. Comparable on direct-to-consumer go-to-market, clean positioning, and influencer- and editor-led discovery.
- Kosas: DTC beauty brand positioned at the intersection of complexion, lip, and clean formulas, with strong editorial content and a quiz/shade-matching toolkit. Direct peer on product-led DTC motion and demographic targeting.
- Il Makiage: Technology-enabled DTC color cosmetics brand using a shade-matching quiz to drive conversion across face, eye, and lip ranges. Most direct comparator on the quiz-driven conversion model and global DTC operations.
- Glossier: Iconic DTC-native beauty brand with a focus on skin-forward face, eye, and lip products and a strong loyalty/community model. Direct comparator on DTC e-commerce mechanics, brand-building playbook, and consumer demographics.
Broad incumbents
- MAKE UP FOR EVER: Professional-grade color cosmetics brand with PRO/artist programs and broad face, eye, lip, and body ranges. Comparable on professional-artist heritage, inclusive shades, and the dual prosumer/consumer go-to-market approach.
- NARS Cosmetics: Prestige artistry-driven makeup brand founded by a celebrity makeup artist (François Nars), offering comprehensive face, eye, lip, and body products across DTC and department-store retail. Comparable on artistry pedigree and full category coverage.
- Fenty Beauty: Celebrity-founded inclusive beauty brand (Rihanna) with LVMH backing and broad complexion, lip, eye, and body ranges. Operates DTC and global retail, setting the competitive benchmark for shade range, brand heat, and scale that Patrick Ta Beauty is measured against.
- Charlotte Tilbury: Prestige makeup brand built around a celebrity makeup artist's identity, offering face, eye, lip, and complexion products. Larger-scale incumbent with multichannel retail and global distribution, providing a comparable go-to-market template for Patrick Ta Beauty.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Patrick Ta social profiles
Digital presencePatrick Ta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patrick Ta leadership team
Management profileNumber of profiles
Profiles1 record
Patrick Ta funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patrick Ta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patrick Ta
What does Patrick Ta do?
Patrick Ta Beauty is a professional makeup and cosmetics brand that sells face, eye, lip, and body products directly to consumers through its own e-commerce website. The product portfolio includes the Major Skin complexion line (foundations, concealers), Major Glow body care line (balms, oils, body crèmes, fragrance mists), Major Headlines and Transition Blush systems, eyeshadow palettes, tools, and curated gift sets, supported by interactive shade-matching quizzes.
Is Patrick Ta a public or private company?
Patrick Ta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patrick Ta founded?
Patrick Ta was founded in 2019. It employs 11 to 50 people.
Where is Patrick Ta based?
Patrick Ta is headquartered in Los Angeles, United States, in the North America region.
How does Patrick Ta make money?
One revenue line is on record: product Sales.
Who are Patrick Ta's main competitors?
Direct peers on record are MERIT Beauty, Rare Beauty, Tower 28, Kosas, Il Makiage and Glossier. Broad incumbents are MAKE UP FOR EVER, NARS Cosmetics, Fenty Beauty and Charlotte Tilbury.
Does Patrick Ta have an API?
No public API is recorded for Patrick Ta.
What industry is Patrick Ta in?
Patrick Ta's product category is Professional Cosmetics and Beauty. Its primary akta.pro industry code is CRABACAA, Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter), with a secondary code of CRABACAC, Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint). Its NAICS code is 456120 and its SIC code is 2844.