What Hospitality Ventures Management Group does

Hospitality Ventures Management Group (HVMG) is a privately held, Alpharetta, Georgia-based third-party hotel management company founded in 2001 by CEO Robert S. Cole and co-founder Mike Wood, operating as HVMG Holdings, LLC. The firm manages 51 hotels totaling more than 8,700 guest rooms across 14+ U.S. states under major flag brands (Marriott, Hilton, Hyatt, IHG, Hard Rock) and independent labels, with service modules spanning management, revenue management, distressed asset turnaround, design and construction, and restaurants and bars. HVMG supplements its core management contracts with the Elevate Renovations + Development platform (overseeing $80M+ in cumulative renovations with a seven-project active pipeline), the HVAnalytics business intelligence platform for prescriptive benchmarking and forecasting, and proprietary talent systems (XLR8 for GM development and TACOE for centralized recruiting). Revenue is generated primarily through base and incentive management fees on managed properties, augmented by project management and asset management fees; the company has been recognized as a top-25 U.S. hotel management company with portfolio gross revenue above $500M annually and consecutive Atlanta Journal-Constitution Top Workplaces awards from 2018 through 2024.

The company's go-to-market is enterprise field sales targeting hotel owners and real estate investors through direct outreach, formalized in 2024 with an EVP & Chief Growth Officer; brand partner networks (Marriott, Hilton, Hyatt, IHG, Hard Rock) act as the principal distribution channel for new management contracts. HVMG has demonstrated a turnaround-led growth playbook with documented GOP margin outperformance versus industry during the pandemic (537% GOP Margin Outperformance, 507% GOPPAR Outperformance) and individual property wins including Sonesta Gwinnett Place (+82.7% GOP vs. 2021, +94.1% vs. 2019), Reverb by Hard Rock Atlanta (460bps margin uplift), and Marriott Winston-Salem (72.1% NOI growth post-renovation). The technology stack centers on HVAnalytics (BI/analytics), talent automation (TACOE/XLR8), and Elevate's project management platform, with no public APIs, SDKs, or disclosed AI/ML models.

Name

Hospitality Ventures Management Group

Legal name

HVMG Holdings, LLC d/b/a Hospitality Ventures Management Group

Website

https://hvmg.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hospitality Ventures Management Group (HVMG) is a privately held, Alpharetta-based third-party hotel management company founded in 2001, operating 51 properties with 8,700+ rooms across major flag brands for hotel owners and real estate investors.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Real Estate Property Managers (53131)

SIC

Hotels & Motels (7011), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industry

Owner Services, Reporting & Portfolio Administration (THAMAKAI)

Keywords

• Hotel management services
• Third-party management
• Hotel asset management
• Revenue management hospitality
• Hotel renovation development

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Third-Party Hotel Management Fees: HVMG generates revenue through management fees charged to hotel owners for operating their properties. As a third-party management company, HVMG manages hotels across multiple brands including Marriott, Hilton, Hyatt, IHG, Hard Rock, and independent hotels. Revenue is generated from a portfolio of 51 properties totaling more than 8,700 guest rooms.
2. Development and Project Management Services: HVMG provides development and project management services for hotel renovations and new developments through its Elevate Renovations + Development platform. The platform has overseen $80+ million in hotel renovations since inception. Services include third-party project management and asset lifecycle services for hotel owners.
3. Asset Management: HVMG provides asset management services to hotel owners, helping maximize hotel value through seasoned experience, entrepreneurship, and innovation. The company has generated $500+ million in revenue over 25+ years of providing development and project management services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HVMG operates as a fully integrated third-party hotel management company that takes over and runs full-service and upscale hotels on behalf of property owners and real estate investors. It provides management services, food and beverage operations, revenue optimization, hotel acquisitions, new development, design and construction oversight, distressed property turnarounds, and asset management across 51 properties with more than 8,700 guest rooms, supported by its proprietary HVAnalytics business intelligence platform and Elevate Renovations + Development project management offering.

Product overview

HVMG operates as a fully-integrated hotel investment, ownership, and management platform. The core offering consists of hotel management services for full-service and upscale properties, supplemented by proprietary tools including HVAnalytics (business intelligence and analytics), Elevate Renovations + Development (project management and asset lifecycle services), TACOE (talent acquisition), and XLR8 (leadership development program). Additional service modules include Revenue Excellence, Acquisitions, New Development, Design & Construction, Restaurants & Bars, and Distressed Hotel Management. The company currently operates 51 properties totaling more than 8,700 guest rooms across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate Renovations: Development and project management platform offered by HVMG for hotel renovation and repositioning projects.

Products and services

• Management Services Core third-party hotel management services for full-service and upscale hotels, including operational turnarounds of underperforming assets and renovation/repositioning engagements for hotel owners and investors.
• Restaurants and Bars Food and beverage operations management across HVMG's hotel properties, including branded and proprietary restaurant concepts such as 8Up, Butcher & Bull, Harvest & Reel, and Red Oak Craft Bar & Rotisserie.
• Revenue Excellence Standalone revenue management and optimization service offering to maximize hotel performance, RevPAR, and GOP for hotel owners.
• Acquisitions Hotel acquisition and investment services, including evaluating and underwriting new hotel acquisitions and third-party management opportunities for owners and investors.
• New Development New hotel development services for owners, including site selection, feasibility analysis, and project oversight from inception through opening.
• Design and Construction Design and construction management services for hotel renovations and new development projects, including CapEx process management.
• Distressed Hotel Management Specialized management services for underperforming or distressed hotel properties, focused on operational turnaround, performance recovery, and value maximization for owners.
• Elevate Renovations and Development Third-party project management and asset lifecycle services platform for hotel owners, overseeing hotel renovations and development projects. The platform has overseen $80+ million in hotel renovations since inception, with an active pipeline of seven projects across five states.

Quantifiable outcome

• 537% GOP Margin Outperformance vs. industry during pandemic period
• +7 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Marriott InternationalcoreStrategic or Co-development PartnerHVMG partners with Marriott International to manage Marriott-branded hotels. The company operates multiple Marriott properties including Courtyard, Residence Inn, Sheraton, Moxy, and other Marriott brands.
• Hilton WorldwidecoreStrategic or Co-development PartnerHVMG partners with Hilton Worldwide to manage Hilton-branded hotels. The company operates multiple Hilton properties including Embassy Suites, DoubleTree, Hilton Garden Inn, Homewood Suites, and other Hilton brands.
• Hyatt Hotels CorporationcoreStrategic or Co-development PartnerHVMG partners with Hyatt Hotels Corporation to manage Hyatt-branded hotels including Hyatt Place and Hyatt Regency properties.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerHVMG partners with IHG to manage Holiday Inn and other IHG-branded hotel properties.
• Hard Rock InternationalcoreStrategic or Co-development PartnerHVMG manages Hard Rock Hotel Daytona Beach and Reverb by Hard Rock properties. The company has a strong existing relationship with Hard Rock Hotel family and received 2020 Hotel of the Year award for Hard Rock Hotel Daytona Beach.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HEI Hotels & Resorts: HEI Hotels & Resorts is an owner and operator of premium-branded hotels with both owned/operated and third-party managed properties across Marriott, Hilton, Hyatt, and IHG brands. Comparable to HVMG as a brand-agnostic operator with a similar upper-upscale and luxury positioning.
• Highgate Hotels: Highgate is a major third-party hotel management, investment, and development company operating over 400 properties across the U.S. Direct competitor to HVMG in the third-party management space, with a similar brand-agnostic strategy and focus on full-service and lifestyle hotels, but with greater capital deployment capability.
• Chartwell Hospitality: Chartwell Hospitality is a hotel development, management, and ownership company operating upscale and upper-upscale hotels across multiple states. Comparable to HVMG in scale, third-party management focus, and brand relationships with Marriott, Hilton, and Hyatt.
• White Lodging Services Corporation: White Lodging is a hotel ownership, management, and development company operating approximately 50-60 properties primarily in the upper-upscale and luxury segments. Closely comparable to HVMG in scale, brand mix (Marriott, Hilton, Hyatt), and focus on third-party management.
• Sage Hospitality Group: Sage Hospitality is a hotel management, investment, and development company operating branded and independent hotels across multiple markets. Comparable to HVMG in the third-party management model and full-service focus, with a similar focus on upper-upscale properties.
• TPG Hotels & Resorts: TPG Hotels & Resorts is a hospitality management company operating full-service, select-service, and resort hotels across the U.S. Directly comparable to HVMG as a third-party management company with brand partnerships across major hotel families.
• Pyramid Global Hospitality: Pyramid Global Hospitality is a third-party hotel management company operating branded and independent properties across the U.S. Directly comparable to HVMG in its third-party management model and brand-agnostic approach to hotel operations.
• Aimbridge Hospitality: Aimbridge Hospitality is the largest third-party hotel management company in North America, managing over 1,500 properties across all major brands. Directly comparable to HVMG as a brand-agnostic third-party operator with a similar full-service and focused-service portfolio approach, but at significantly greater scale.
• Concord Hospitality Enterprises: Concord Hospitality is a hotel development, management, and ownership company operating over 100 hotels across Marriott, Hilton, Hyatt, and IHG brands. Comparable to HVMG in its focus on third-party management with brand partnerships and similar size.
• Crescent Hotels & Resorts: Crescent Hotels & Resorts is a third-party hotel management and investment company operating upscale and luxury properties across major brands. Directly comparable to HVMG in the third-party management model and brand mix, with a similar focus on full-service and resort properties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hvmgcareers
• Facebookfacebook.com/hvmghotels
• LinkedInlinkedin.com/company/hospitality-ventures-management-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospitality Ventures Management Group