NoHo Hospitality Group

Name

NoHo Hospitality Group

Legal name

NoHo Hospitality Group

Website

https://nhgnyc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Restaurant hospitality services
• Hotel food beverage management
• Fine dining concepts
• Private dining events
• Cocktail bar operations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Revenue: Revenue from customer dining at restaurant locations including full-service meals, cocktails, and beverages across all restaurant concepts.
2. Delivery & Pickup: Revenue from food delivery and pickup orders through online ordering systems for select locations including The Dutch, Bar Primi, Lafayette, Leuca, Mister Dips, San Morello, and Penny Red's.
3. Private Dining & Events: Revenue from hosting private events, group dining, buyouts, and catering at various restaurant venues. Venues include Locanda Verde, The Dutch, Lafayette, Joe's Pub, The Library at The Public, Bar Primi, Westlight, Leuca, Mister Dips, San Morello, Evening Bar, The Brakeman, Gilly's Clubhouse, Saksey's, Carne Mare, Café Carmellini, Bar Torino, and Sky Loft.
4. Gift Cards: Revenue from sale of eGift Cards and Physical Gift Cards for NYC and Detroit locations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NoHo Hospitality Group operates a diversified portfolio of 20+ restaurant, bar, and hospitality venues across New York City and Detroit under founders Chef Andrew Carmellini, Luke Ostrom, and Josh Pickard. The portfolio spans fine dining, casual dining, Italian, French and American restaurants, fast-casual concepts, rooftop cocktail bars, hotel bars, sports bars, live music venues, and beer halls. The company also provides hotel food and beverage management services at four partner hotels (The Greenwich Hotel, The William Vale, Shinola Hotel, The Fifth Avenue Hotel), along with private dining/events, delivery/pickup ordering, and gift card programs.

Product overview

NoHo Hospitality Group operates a diversified portfolio of 20+ distinct restaurant brands and hospitality services across New York City, Detroit, and Miami Beach. The portfolio includes fine dining establishments (Café Carmellini, Locanda Verde), casual dining (The Dutch, Lafayette), fast-casual concepts (Mister Dips, Bar Primi, Penny Red's), cocktail bars and lounges (Westlight, Evening Bar, Saksey's, The Portrait Bar, Bar Torino), live music venues (Joe's Pub), sports bars (Gilly's Clubhouse), hotel restaurants (San Morello, Leuca), and beer halls (The Brakeman). Beyond direct restaurant operations, the company provides hotel food and beverage management services at four partner hotels (The Greenwich Hotel, The William Vale, Shinola Hotel, The Fifth Avenue Hotel), private dining and event services, delivery/pickup operations, and gift card programs. The company was founded by Chef Andrew Carmellini, Luke Ostrom, and Josh Pickard in 2009 and has received Michelin star recognition and multiple James Beard Foundation awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Locanda Verde Italian restaurant serving seasonal Italian cuisine in a taverna-style setting with locations at TriBeCa (The Greenwich Hotel) and Hudson Yards.
• The Dutch American restaurant and oyster room located in SoHo, New York, featuring New York-inspired cuisine with a focus on seafood.
• Lafayette French grand café and bakery located on a landmark NoHo corner, featuring French cuisine and baked goods.
• Joe's Pub Legendary live music and performance venue serving a New York-inspired dinner and drink menu at The Public Theater.
• The Library at The Public Dinner and drink lounge located inside The Public Theater on Astor Place, offering cocktails and light fare.
• Bar Primi Casual Italian pasta shop with locations on Bowery and in Penn District, specializing in primi piatti (Italian pasta dishes).
• Westlight 22nd floor rooftop cocktail bar in Williamsburg featuring sweeping views of Manhattan and surrounding boroughs, designed by Studio Munge.
• Leuca Neighborhood restaurant in Williamsburg inspired by Southern Italy, serving house-made pastas, pizzas, and wood-fired dishes.
• Mister Dips Seasonal fast-casual concept serving griddle burgers, waffle fries, and flavor-dipped ice cream cones at Seaport, NY and Detroit, MI locations.
• San Morello Southern Italian and Sicilian-inspired restaurant at Shinola Hotel in Detroit, serving authentic wood-fired dishes, pizzas, and house-made pastas.
• Evening Bar Classic, intimate hotel bar at Shinola Hotel in Detroit featuring expertly-crafted cocktails, creative bar bites, and low-slung seating by Gachot Studios.
• The Brakeman American beer hall and rec hall in Detroit featuring draft craft beers, fried chicken buckets, honey-butter biscuits, and local farmstand sides.
• Penny Red's Fried chicken concept in Detroit featuring buckets of fried chicken, honey-butter biscuits, and draft craft beers, adjacent to The Brakeman.
• Gilly's Clubhouse Sports bar in Downtown Detroit featuring a 120 sq. ft. TV, rooftop, multiple event spaces, and full bar service.
• Saksey's Throwback cocktail bar in Detroit paying homage to the original tavern run by Sam Gilbert in the 1960s and '70s, celebrating classic cocktails.
• Carne Mare Italian chophouse in Seaport, NY offering prime cuts of steaks, fine seafood, and Italian specialties with Brooklyn Bridge views.
• Café Carmellini Fine dining restaurant at The Fifth Avenue Hotel by Chef Andrew Carmellini, offering a modern marriage of Italian and French cooking with classic New York sensibility in a neoclassical landmark mansion designed by Martin Brudnizki.
• Bar Torino Italian bar and café on the mezzanine level of 50 Hudson Yards, accommodating private events for up to 120 guests.
• The Portrait Bar Sophisticated cocktail bar at The Fifth Avenue Hotel featuring wood-paneled design, carved stone fireplace, and elevated bar fare.
• Hotel F&B Management Services Food and beverage operations management at partner hotels including The Greenwich Hotel, The William Vale, Shinola Hotel, and The Fifth Avenue Hotel.
• Private Dining & Events Private event and group dining services across all restaurant locations with dedicated event spaces, catering menus, and event coordination.
• Delivery & Pickup Delivery and pickup ordering services available from multiple restaurant locations including The Dutch, Bar Primi, Lafayette, Leuca, Mister Dips, San Morello, and Penny Red's.
• Gift Cards eGift cards and physical gift cards available for all NYC and Detroit restaurant locations.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Gilbert FamilycoreStrategic or Co-development Partner · 11 November 2025Partnership with the Gilbert family to develop Saksey's cocktail lounge at Gilly's Clubhouse in Detroit's Parker's Alley. The lounge features nostalgic decor and creative cocktails inspired by Detroit's community and history.
• The Greenwich HotelflagshipStrategic or Co-development Partner · 1 January 2009Since 2009, NoHo Hospitality has partnered with The Greenwich Hotel in TriBeCa, where they opened Locanda Verde. The partnership represents a flagship co-development that launched the group's national portfolio.
• The Public TheatercoreStrategic or Co-development PartnerNoHo Hospitality operates Joe's Pub and The Library at The Public within The Public Theater complex, providing food and beverage service for live music and performance venue guests.
• The William ValecoreStrategic or Co-development PartnerHotel F&B partnership where NoHo Hospitality operates multiple concepts including Westlight rooftop bar, Leuca restaurant, and Mister Dips within the William Vale hotel in Williamsburg, Brooklyn.
• Shinola HotelcoreStrategic or Co-development PartnerNoHo Hospitality operates San Morello restaurant, Evening Bar, and The Brakeman at the Shinola Hotel in Detroit. Also developed Gilly's Clubhouse, Saksey's, and Penny Red's in the Parker's Alley development with Gilbert family.
• The Fifth Avenue HotelflagshipStrategic or Co-development PartnerNoHo Hospitality operates Café Carmellini and The Portrait Bar at The Fifth Avenue Hotel, representing a flagship hotel F&B partnership with the signature restaurant from Chef Andrew Carmellini.
• Seaport Entertainment GroupcoreStrategic or Co-development PartnerPartnership to operate food and beverage at Seaport Entertainment Group's Pier 17 location, operating Mister Dips Seaport and other concepts in the Seaport district.
• VornadominorStrategic or Co-development PartnerPartnership with Vornado for Bar Primi Penn District location at Vornado-managed properties.
• Related CompaniescoreStrategic or Co-development PartnerPartnership for Bar Torino and Sky Loft at 50 Hudson Yards, operated in collaboration with Related Companies' development.

Scale indicators5 records

Recent moves7 records

Expansion highlights1 record

Direct peers

• EMM Group: Eugene Remm and Mark Birnbaum's multi-concept NYC hospitality group operating Catch, Lexington Brass, BondSt, and other restaurants/bars. Directly comparable multi-concept NYC model with similar nightlife/lounge offerings.
• TAO Group Hospitality: Multi-concept hospitality group operating upscale dining, nightlife, and event venues across NYC, Las Vegas, and other markets. Comparable in scale, format diversity (restaurant + bar + event), and partnership with hotel/entertainment venues.
• Lettuce Entertain You Enterprises: Chicago-based multi-concept restaurant group founded by Richard Melman operating 100+ concepts across multiple markets. Comparable in scale, multi-format diversification, and chef-driven branding approach.
• BR Guest Hospitality: NYC-based restaurant group operating Blue Water Grill, Dos Caminos, and other concepts with strong hotel F&B footprint. Comparable multi-concept NYC operator with hotel partnership heritage.
• Union Square Hospitality Group: Danny Meyer's NYC-based multi-concept hospitality group operating Union Square Cafe, Gramercy Tavern, Shake Shack (pre-spin), and numerous hotel F&B programs. Direct comparable in scale, NYC focus, fine-dining leadership, and hotel partnership model.
• Major Food Group: Carbone, Torrisi, and Zalaznick's NYC-based hospitality group operating Carbone, Sadelle's, Dirty French, and The Grill. Closest direct peer in terms of chef-driven celebrity brand, multi-format NYC portfolio, and hotel/resort expansion strategy.

Broad incumbents

• Hakkasan Group: Global luxury hospitality group operating upscale restaurants, nightclubs, and hotels worldwide. Comparable in operating premium restaurant brands with hotel partnerships, though at much larger global scale.

Emerging players

• Bread Alone Bakery / Danny Meyer's Bread Alone-style operations: Adjacent artisan bakery/cafe operator; comparable to NoHo's Lafayette bakery-cafe concept in format and NYC positioning.
• AvroKO Hospitality Group: NYC-based hospitality design and operating group with restaurant concepts like The Wayland, Saxon + Parole, and Doughnut Plant. Comparable in NYC hospitality design-driven operating model.

Others

• Five Guys / Shake Shack (as fast-casual reference): Adjacent reference for fast-casual concept scaling comparable to NoHo's Mister Dips and Penny Red's formats; not a direct competitor but useful for unit economics benchmarking in NoHo's fast-casual segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nhgnyc
• Instagraminstagram.com/nhgnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoHo Hospitality Group