Mission Veterinary Partners
Mission Pet Health, formed in late 2024 from the merger of Mission Veterinary Partners and Southern Veterinary Partners, operates 400+ veterinary hospitals, specialty practices, urgent cares, and pet resorts across approximately 25 U.S. states, serving pet owners and independent veterinary practices with integrated clinical and back-office support.
- Company typePrivate
- Founded2014
- HeadquartersNovi, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Mission Veterinary Partners does
Mission Pet Health, formed through the late-2024 merger of Mission Veterinary Partners and Southern Veterinary Partners, operates one of the larger U.S. veterinary service networks, with 400+ animal hospitals, specialty practices, urgent cares, and pet resorts spanning approximately 25 states and employing more than 20,000 teammates. The platform is positioned as a veterinarian-led alternative to traditional corporate veterinary models, with founder Dr. Jay Price and CEO Michael Aubrey emphasizing clinical autonomy for partner hospitals alongside centralized institutional support. Its product surface spans routine wellness, dentistry, ultrasound, and digital radiography delivered through owned hospital locations, supplemented by specialty, urgent, and resort services.
Underlying the network is an integrated back-office operating layer that consolidates HR, finance, inventory management, marketing, recruiting, and operations support across all sites, allowing individual hospital teams to focus on clinical care while leveraging shared scale. The proprietary WAG culture framework (Work Together, Amaze, Grow) and the Livewell founding-DVM program — which lets veterinarians establish practices without personal financial risk while sharing in profits — function as both recruiting funnels and de novo unit-growth engines. Distribution is exclusively direct through physical hospital locations; pricing is set at the individual practice level on a service-based, pay-as-you-go basis with no published corporate tiers.
The go-to-market combines a sales-led acquisition/partnership motion targeting independent veterinary hospitals and a community-led employer brand motion targeting veterinary professionals. End customers are individual pet owners seeking comprehensive care, while partner hospitals are the SMB counterparties on the supply side. The company is privately held, headquartered in Birmingham, Alabama, and has appeared on the Inc. 5000 list for seven consecutive years, ranking #2 in Newsweek's America's Top 100 Most Loved Workplaces in 2025.
Mission Veterinary Partners firmographics
Firmographics- Name
- Mission Veterinary Partners
- Website
- https://missionvetpartners.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mission Pet Health, formed in late 2024 from the merger of Mission Veterinary Partners and Southern Veterinary Partners, operates 400+ veterinary hospitals, specialty practices, urgent cares, and pet resorts across approximately 25 U.S. states, serving pet owners and independent veterinary practices with integrated clinical and back-office support.
- Ownership category
- akta.pro rank
Mission Veterinary Partners industry classification
Industry- Product category
- Veterinary Healthcare Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)
- akta.pro secondary industries
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM)
Keywords
Where Mission Veterinary Partners is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mission Veterinary Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Veterinary Services Revenue: The company generates revenue through ownership and operation of veterinary hospitals, specialty practices, urgent cares, and pet resorts. Revenue comes from providing comprehensive veterinary care services including routine care, specialty services, and urgent care to pet owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Veterinary care services are quoted and billed at individual hospital level based on service type and complexity. |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Mission Veterinary Partners product offering
Product offeringCore offering
Mission Pet Health operates a network of more than 400 veterinary hospitals, specialty practices, urgent cares, and pet resorts across the United States, delivering comprehensive veterinary care including routine wellness, dentistry, ultrasound, digital radiography, specialty services, and urgent care to companion animals. The company provides integrated back-office support (HR, finance, inventory, marketing, recruiting, operations) to partner hospitals while preserving clinical autonomy, and operates the Livewell program that enables founding DVMs to build equity without traditional ownership risk.
Product overview
Mission Pet Health is a unified veterinary hospital network platform formed through the merger of Southern Veterinary Partners (SVP) and Mission Veterinary Partners in late 2024. The platform operates as a network of animal hospitals, specialty practices, urgent cares, and pet resorts across the United States, offering integrated business support services including HR, finance, inventory management, marketing, recruiting, and operations. The portfolio includes the core Mission Pet Health brand, the Livewell sub-brand for founding veterinarian partnerships, and the legacy Southern Veterinary Partners brand. The organization serves over 20,000 teammates across hundreds of locations in multiple states, positioning itself as a veterinarian-led, purpose-driven alternative to traditional corporate veterinary models.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary Hospital Services Comprehensive general-practice veterinary care delivered at 400+ owned animal hospitals across approximately 25 U.S. states, including routine wellness exams, dentistry, ultrasound, digital radiography, and vaccinations for companion animals.
- Specialty Veterinary Practices Specialty veterinary services offered at dedicated practice locations within the network, providing advanced diagnostics and treatment beyond general practice for pet owners referred from primary care hospitals.
- Veterinary Urgent Care Urgent care services for companion animals at dedicated urgent care locations within the network, addressing time-sensitive but non-emergency medical needs.
- Pet Resort Services Boarding, grooming, kennel, and daycare services for companion animals at pet resort locations within the Mission Pet Health network.
- Livewell Founding DVM Partnership Program A partnership offering that allows founding lead Doctors of Veterinary Medicine to start a new veterinary hospital without bearing the financial risk of ownership, while sharing in the profits they generate and growing their career and finances.
- Veterinarian Student Programs Programs for veterinary students including DVM graduate opportunities, veterinary technician externships, and student support designed to build the next generation of veterinary professionals within the Mission Pet Health network.
Companies that use Mission Veterinary Partners
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Mission Veterinary Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mission Veterinary Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Southern Veterinary PartnerscoreSouthern Veterinary Partners and Mission Veterinary Partners completed a merger in late 2024 to form Mission Pet Health. This merger combined two major veterinary consolidation platforms, creating one of the largest veterinary networks in the United States. The combined entity operates under the Mission Pet Health brand and name, consolidating operations, culture (WAG), and leadership under Dr. Jay Price as CEO.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mission Veterinary Partners competitors and assessment
Company assessmentEmerging players
- PetIQ: US pet health and wellness company operating veterinary clinics and preventative care service locations, including wellness centers inside retail partners. Adjacent to Mission Pet Health's GP and wellness services, with a lower-cost, retail-anchored model.
Regional players
- VetStrategy: Canadian-owned veterinary practice consolidator with a large network of clinics across Canada and select US presence. Comparable acquisition-led, autonomy-preserving growth model to Mission Pet Health, though primarily a Canadian peer rather than a US head-to-head competitor.
Broad incumbents
- BluePearl Pet Hospital: Mars-affiliated specialty and emergency veterinary hospital network with hundreds of locations across the US. Overlaps directly with Mission Pet Health's specialty and urgent care services and competes for the same referral and acquisition pipelines.
- National Veterinary Associates (NVA): One of the largest US veterinary consolidators with a national footprint of GP, specialty, and ER hospitals, backed by long-standing sponsor ownership. Comparable scale and acquisition-driven growth model to Mission Pet Health's post-merger footprint.
- VCA Animal Hospitals: Operates one of the largest networks of general practice, specialty, and emergency veterinary hospitals in the US and Canada under Mars Petcare. Directly comparable to Mission Pet Health as a multi-site veterinary consolidator with both GP and specialty capacity, though larger and broader in scope.
Direct peers
- Pieper Veterinary: Veterinary consolidator in the Northeastern US operating general practice, specialty, and emergency hospitals under a unified brand. Comparable multi-modality regional platform competing for similar partnership opportunities.
- VetCor: Veterinary practice consolidator operating several hundred community animal hospitals across the US with a strong culture-led, autonomy-preserving pitch similar to Mission Pet Health. Directly comparable GP-focused acquisition model and employer-brand positioning.
- Thrive Pet Healthcare: US veterinary services platform (formerly Pathway Vet Alliance) offering general practice, specialty, and emergency hospitals under one brand. Closely comparable multi-modality model to Mission Pet Health and a direct competitor for acquisitions and DVM talent.
- Innovetive Petcare: US veterinary practice management group acquiring and partnering with GP and specialty hospitals, with a focus on preserving local culture and clinical autonomy. Closely analogous partnership-style acquisition approach to Mission Pet Health's pre- and post-merger strategy.
- PetVet Care Centers: Growing network of veterinary hospitals across the US offering general practice, specialty, and emergency services. Operates a similar multi-site, multi-modality model and competes head-to-head with Mission Pet Health for independent practice acquisitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mission Veterinary Partners social profiles
Digital presenceMission Veterinary Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Veterinary Partners leadership team
Management profileNumber of profiles
Profiles13 records
Mission Veterinary Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Veterinary Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Veterinary Partners
What does Mission Veterinary Partners do?
Mission Pet Health operates a network of more than 400 veterinary hospitals, specialty practices, urgent cares, and pet resorts across the United States, delivering comprehensive veterinary care including routine wellness, dentistry, ultrasound, digital radiography, specialty services, and urgent care to companion animals. The company provides integrated back-office support (HR, finance, inventory, marketing, recruiting, operations) to partner hospitals while preserving clinical autonomy, and operates the Livewell program that enables founding DVMs to build equity without traditional ownership risk.
Is Mission Veterinary Partners a public or private company?
Mission Veterinary Partners is a private company. It is classified as unknown and is currently operating.
When was Mission Veterinary Partners founded?
Mission Veterinary Partners was founded in 2014. It employs 5,001 to 10,000 people.
Where is Mission Veterinary Partners based?
Mission Veterinary Partners is headquartered in Novi, United States, in the North America region.
How does Mission Veterinary Partners make money?
One revenue line is on record: veterinary Services Revenue.
Who are Mission Veterinary Partners's main competitors?
PetIQ is listed as an emerging player. VetStrategy is listed as a regional player. Broad incumbents are BluePearl Pet Hospital, National Veterinary Associates (NVA) and VCA Animal Hospitals. Direct peers are Pieper Veterinary, VetCor, Thrive Pet Healthcare, Innovetive Petcare and PetVet Care Centers.
Does Mission Veterinary Partners have an API?
No public API is recorded for Mission Veterinary Partners.
What industry is Mission Veterinary Partners in?
Mission Veterinary Partners's product category is Veterinary Healthcare Services. Its primary akta.pro industry code is HLAMAMAI, Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice), with a secondary code of AFAEANAA, Companion Animal Veterinary Clinics & Hospitals. Its NAICS code is 541940 and its SIC code is 8000.