Southern Veterinary Partners
Southern Veterinary Partners, now operating as Mission Pet Health, is a veterinarian-led network of 900+ animal hospitals, specialty practices, urgent cares, and pet resorts across 42 US states, partnering with independent practices to provide integrated back-office support while preserving clinical autonomy for DVMs.
- Company typePrivate
- Founded2014
- HeadquartersBirmingham, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Southern Veterinary Partners does
Southern Veterinary Partners, founded in 2014 by CEO Dr. Jay Price in Birmingham, Alabama, operates a veterinarian-led regional network of animal hospitals, specialty practices, urgent cares, and pet resorts across 42 US states with 900+ locations and 20,000+ teammates. The company runs a partnership-plus-platform model: it acquires and partners with independent veterinary practices that retain clinical autonomy, while the platform provides integrated shared services including human resources, finance, inventory management, marketing, recruiting, and operations. Following its late-2024 merger with Mission Veterinary Partners, the combined entity operates under the Mission Pet Health brand and is one of the largest US veterinary services organizations by footprint.
The core product is the Mission Pet Health network platform, augmented by the Livewell founding DVM program (allowing lead veterinarians to share in profits without bearing full financial risk on new hospital creation), and a multi-pronged talent acquisition module comprising veterinary student programs, vet tech externships, and dedicated 2026 DVM graduate onboarding. Revenue is generated on a service-based model from veterinary medical services delivered at owned and partner locations; specific pricing is not publicly disclosed and varies by location, service type, and procedure. Customer segments span pet owners (consumer end-market) seeking routine, specialty, urgent, and emergency care, independent veterinary hospitals seeking partnership with operational support, and veterinary professionals seeking employment with growth opportunities.
The company is privately held with no public ticker, headquartered at 2204 Lakeshore Dr, Suite 325, Birmingham, Alabama. No proprietary technology stack, patents, or AI/ML capabilities are disclosed in available sources. Early capital came from Advantage Capital in October 2014, and the company has been recognized on the Inc. 5000 list for seven consecutive years and ranked #2 overall and #1 in Veterinary Care on Newsweek's 2025 America's Top 100 Most Loved Workplaces.
Southern Veterinary Partners firmographics
Firmographics- Name
- Southern Veterinary Partners
- Legal name
- Southern Veterinary Partners, LLC
- Website
- https://southernvetpartnersllc.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Southern Veterinary Partners, now operating as Mission Pet Health, is a veterinarian-led network of 900+ animal hospitals, specialty practices, urgent cares, and pet resorts across 42 US states, partnering with independent practices to provide integrated back-office support while preserving clinical autonomy for DVMs.
- Ownership category
- akta.pro rank
Southern Veterinary Partners industry classification
Industry- Product category
- Veterinary Hospital Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Hospitals (8060)
- akta.pro primary industry
- Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)
- akta.pro secondary industry
- Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG)
Keywords
Where Southern Veterinary Partners is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southern Veterinary Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Veterinary Services Revenue: Revenue generated from providing veterinary medical services through a network of animal hospitals, specialty practices, urgent cares, and pet resorts. Services include routine care, specialty services, and urgent care for companion animals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Southern Veterinary Partners product offering
Product offeringCore offering
Southern Veterinary Partners operates a veterinarian-owned and managed network of more than 900 animal hospitals, specialty practices, urgent care centers, and pet resorts across 42 U.S. states, delivering routine, specialty, and urgent veterinary care for companion animals. The company grows by partnering with or acquiring independent veterinary hospitals and layering centralized operational support (HR, finance, marketing, recruiting, inventory) onto each location while preserving clinical autonomy.
Product overview
Mission Pet Health operates as a platform-plus-modules architecture, formed from the merger of Southern Veterinary Partners and Mission Veterinary Partners. The core platform is a veterinary services consolidation network offering integrated support (HR, finance, inventory, marketing, recruiting, operations) to 900+ partner hospitals, specialty practices, urgent cares, and pet resorts across 42 states. The platform is augmented by the Livewell founding DVM partnership program for entrepreneurially-minded veterinarians, plus multiple talent acquisition modules including student programs, vet tech externships, and new graduate onboarding pathways.
Differentiator
Problem solved
Functional benefit
Brands
- Livewell: A founding DVM program that allows veterinarians to partner with the company and share in profits without taking on financial risk
Products and services
- Mission Pet Health Veterinary Hospital Network A network of more than 900 animal hospitals, specialty practices, urgent care centers, and pet resorts delivering routine, specialty, and urgent veterinary care for companion animals across 42 U.S. states. The platform is offered to pet owners as a multi-site provider and to independent veterinary practice owners as a partnership or acquisition opportunity.
- Livewell Founding DVM Program A partnership program designed for entrepreneurial veterinarians who want to start or join a practice within the network while retaining ownership and clinical autonomy. It targets DVMs interested in partnership-track roles rather than purely associate positions, and serves as a recruitment and retention vehicle for the consolidated platform.
Companies that use Southern Veterinary Partners
Customer profileSegments3 records
Ideal customer profiles3 records
Southern Veterinary Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Veterinary Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mission Veterinary PartnerscoreSouthern Veterinary Partners and Mission Veterinary Partners completed a merger in late 2024 to form Mission Pet Health, combining two major veterinary consolidation platforms. This merger created one of the largest veterinary service organizations in the US with over 900 locations across 42 states.
- Veterinary Hospitals and PracticescorePartnership network of independent veterinary hospitals, specialty practices, urgent cares, and pet resorts. The company partners with like-minded veterinary professionals who want to maintain clinical autonomy while gaining access to integrated support services (HR, finance, inventory, marketing, recruiting, operations).
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Southern Veterinary Partners competitors and assessment
Company assessmentBroad incumbents
- Mars Veterinary Health: Mars Veterinary Health is the largest veterinary services platform globally, operating Banfield Pet Hospital and VCA Animal Hospitals. It competes with Mission Pet Health for both companion animal patients and acquisition targets, and is the de facto scale leader in the space.
- PetIQ: PetIQ provides veterinary wellness services through retail and mobile clinics as well as VetIQ clinics. While its model is more retail/advisory than hospital-network, it competes for some of the same non-acute care spend and clinical talent pool.
Direct peers
- National Veterinary Associates (NVA): NVA is one of the largest private veterinary consolidation platforms in the US, partnering with general practice, specialty, and emergency hospitals. It is the most direct competitor to Mission Pet Health in terms of business model, target practice profile, and acquisition strategy.
- PetVet Care Centers: PetVet Care Centers operates a nationwide network of veterinary hospitals, specialty centers, and pet resorts with a similar partnership model to Mission Pet Health. It is a near-direct competitor for both acquisitions and talent.
- VetCor: VetCor partners with a large network of companion animal hospitals across the US, preserving clinical autonomy and culture. It shares the partnership-first, veterinarian-led model that distinguishes Mission Pet Health from corporate-only competitors.
- BluePearl Pet Hospital: BluePearl operates specialty and emergency veterinary hospitals nationwide, many within larger metro markets. It overlaps directly with Mission Pet Health's specialty and urgent care growth strategy.
- Pacific Veterinary Partners (Pathway Vet Alliance): Pathway Vet Alliance (now part of the Pacific Veterinary network) is a veterinary consolidation platform with a comparable partnership model targeting general practice and specialty hospitals across the US.
- Compassion-First Pet Hospitals: Compassion-First is a specialty and emergency veterinary hospital network that competes with Mission Pet Health's specialty growth strategy, especially for board-certified specialists and referring veterinarians.
Regional players
- Western Veterinary Partners: Western Veterinary Partners consolidates companion animal practices primarily across the western and midwestern US. It is comparable in business model and partnership approach but operates in a more geographically focused footprint.
Emerging players
- Petfolk Veterinary & Urgent Care: Petfolk is a newer, tech-enabled veterinary group building modern general practice and urgent care clinics. It is an emerging competitor in the same end-market that may pressure Mission Pet Health in urban/suburban markets where consumer experience matters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Southern Veterinary Partners social profiles
Digital presenceSouthern Veterinary Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Veterinary Partners leadership team
Management profileNumber of profiles
Profiles5 records
Southern Veterinary Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Veterinary Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Veterinary Partners
What does Southern Veterinary Partners do?
Southern Veterinary Partners operates a veterinarian-owned and managed network of more than 900 animal hospitals, specialty practices, urgent care centers, and pet resorts across 42 U.S. states, delivering routine, specialty, and urgent veterinary care for companion animals. The company grows by partnering with or acquiring independent veterinary hospitals and layering centralized operational support (HR, finance, marketing, recruiting, inventory) onto each location while preserving clinical autonomy.
Is Southern Veterinary Partners a public or private company?
Southern Veterinary Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Southern Veterinary Partners founded?
Southern Veterinary Partners was founded in 2014. It employs 5,001 to 10,000 people.
Where is Southern Veterinary Partners based?
Southern Veterinary Partners is headquartered in Birmingham, United States, in the North America region.
How does Southern Veterinary Partners make money?
One revenue line is on record: veterinary Services Revenue.
Who are Southern Veterinary Partners's main competitors?
Broad incumbents on record are Mars Veterinary Health and PetIQ. Direct peers are National Veterinary Associates (NVA), PetVet Care Centers, VetCor, BluePearl Pet Hospital, Pacific Veterinary Partners (Pathway Vet Alliance) and Compassion-First Pet Hospitals. Western Veterinary Partners is listed as a regional player. Petfolk Veterinary & Urgent Care is listed as an emerging player.
Does Southern Veterinary Partners have an API?
No public API is recorded for Southern Veterinary Partners.
What industry is Southern Veterinary Partners in?
Southern Veterinary Partners's product category is Veterinary Hospital Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of AFAEANAG, Veterinary Imaging, Surgery & Specialty Referral Centers. Its NAICS code is 54194 and its SIC code is 8060.