UsedFULLY
UsedFULLY is a New Zealand cleantech company that converts waste textiles into StrengthTex®, a recycled cellulose asphalt modifier for road construction and adjacent heavy-industry applications, sold directly to contractors, manufacturers and councils.
- Company typePrivate
- Founded2009
- HeadquartersWellington, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What UsedFULLY does
UsedFULLY is a privately held New Zealand cleantech company that has developed a proprietary process for converting unwanted textiles into high-performance industrial materials, most notably StrengthTex®, a cellulose replacement used as an asphalt modifier in road construction. The company's flagship product is engineered to improve asphalt strength and crack resistance, extend pavement and chipseal life, and reduce bitumen consumption by up to 15%, while delivering a claimed carbon footprint of 156kg CO2e per tonne versus roughly 2000kg CO2e per tonne for virgin fibre alternatives. StrengthTex® is supported by additional use cases across construction composites, protective coatings and sealants, extractive-industry stabilising fibres, and textile waste recycling services, positioning the company as a materials supplier to heavy-duty industries rather than a single-product roading vendor.
The business operates on a hardware-sales model, selling technical materials directly to contractors, manufacturers, councils and industry leaders through an enterprise, consultative go-to-market anchored by technical data sheet requests and product consultations. Pricing is quote-based and not publicly disclosed. Marketing is built around a content-led website, LinkedIn and Instagram presence, and direct engagement with infrastructure buyers, with explicit alignment to Europe's Circular Economy Action Plan and Green Deal climate targets as a demand-side narrative. The firm is headquartered in Wellington, New Zealand, employs 1–10 people, and reports a lean leadership team spanning marketing, operations, materials science (CTO with a PhD in Chemistry), business strategy, governance and marketing coordination.
The capital structure appears founder/management-owned; the only disclosed capital inflow is a $15,452 Callaghan Innovation grant dated 2023-07-27, with no subsequent institutional venture funding, acquisitions, partnerships, patents, awards, or revenue figures disclosed. Customer logos, contract values, and unit economics are not public, making commercial validation the principal open question for prospective investors.
UsedFULLY firmographics
Firmographics- Name
- UsedFULLY
- Legal name
- UsedFULLY
- Website
- https://usedfully.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UsedFULLY is a New Zealand cleantech company that converts waste textiles into StrengthTex®, a recycled cellulose asphalt modifier for road construction and adjacent heavy-industry applications, sold directly to contractors, manufacturers and councils.
- Ownership category
- akta.pro rank
UsedFULLY industry classification
Industry- Product category
- Sustainable Industrial Materials
- NAICS
- Textile and Fabric Finishing and Fabric Coating Mills (3133), Nonwoven Fabric Mills (31323), Fabric Coating Mills (31332)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Repair, Refurbishment & Upcycling Services (Industrial Scale) (IMAOAMAK)
- akta.pro secondary industries
- Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse) (IMALAMAA), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)
Keywords
Where UsedFULLY is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
UsedFULLY business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Industrial Materials Sales: Sale of recycled textile-based industrial products (StrengthTex®) to contractors, manufacturers, councils, and industry for road construction, construction, and coatings applications. Products are sold as technical materials with performance guarantees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
UsedFULLY product offering
Product offeringCore offering
UsedFULLY is a cleantech manufacturer that uses proprietary textile recycling technology to transform unwanted textiles into high-performance industrial materials. Its flagship product, StrengthTex®, is a 100% recycled cellulose replacement used as an asphalt modifier in road construction, delivering improved pavement performance, up to 15% bitumen reduction, and lower CO2e emissions versus virgin fibres. The company also supplies recycled composites, fillers, and additives for construction, coatings, sealants, and extractive industries.
Product overview
UsedFULLY is a cleantech company offering a portfolio of high-performance industrial materials derived from recycled textiles. The primary product is StrengthTex®, a proprietary asphalt modifier and cellulose replacement made from 100% recycled textiles. This product is used primarily in road construction and infrastructure projects, where it improves asphalt performance, reduces bitumen usage by up to 15%, and extends pavement life while lowering carbon emissions. The company positions its offerings as sustainable solutions for heavy-duty industries where material performance is non-negotiable, including roading, construction, and coatings sectors.
Differentiator
Problem solved
Functional benefit
Brands
- StrengthTex®: A cellulose replacement made from 100% recycled textiles used as an asphalt modifier. Improves asphalt performance, reduces rutting, extends pavement life, and cuts bitumen usage by up to 15%.
Products and services
- StrengthTex® A cellulose replacement made from 100% recycled textiles used as an asphalt modifier in road construction. StrengthTex® improves asphalt performance, reduces rutting, extends pavement life, cuts bitumen usage by up to 15%, lowers carbon footprint, and diverts textile waste from landfill. It is targeted at roading contractors, civil engineers, councils, and infrastructure developers requiring high-performance sustainable road materials.
Quantifiable outcome
- Up to 15% less bitumen needed in road construction with StrengthTex®
- +3 more outcomes
Companies that use UsedFULLY
Customer profileSegments4 records
UsedFULLY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UsedFULLY partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
UsedFULLY competitors and assessment
Company assessmentBroad incumbents
- Eastman (Naia Renew): Eastman produces Naia Renew cellulosic fiber with recycled content for apparel and industrial applications, competing broadly with UsedFULLY's recycled-cellulose positioning from a much larger corporate platform.
- Lenzing AG: Lenzing is a global incumbent in sustainable cellulosic fibers (TENCEL, VEOCEL) serving apparel, hygiene and industrial markets; it competes with UsedFULLY at the cellulose-input layer with much broader scale and customer reach.
Direct peers
- MacRebur: MacRebur incorporates recycled plastics into asphalt binder for road construction, offering comparable recycled-input-asphalt-modifier products to road authorities and contractors — the closest direct analogue to UsedFULLY's StrengthTex® positioning.
- Infinited Fiber Company: Infinited Fiber converts textile waste into Infinna regenerated cellulose fiber for apparel and industrial applications, using a similar textile-recycling-to-cellulose-inputs thesis that competes with UsedFULLY's recycled cellulose platform.
- Circ: Circ recycles blended textile waste into regenerated cellulose pulp used as a feedstock for new fibers, directly competing with UsedFULLY's textile-to-industrial-material recycling technology and serving sustainability-mandated downstream buyers.
- Worn Again Technologies: Worn Again Technologies recovers and recycles polyester and cellulose from textile waste streams, directly overlapping with UsedFULLY's textile-waste-to-industrial-feedstock value chain and targeting similar circular-economy procurement mandates.
- Renewcell: Renewcell developed Circulose, a recycled textile dissolving pulp, operating as a direct peer in the textile-to-cellulose recycling space; while now in restructuring, it remains the reference competitor for technology and commercial benchmarks.
Emerging players
- Arqlite: Arqlite upcycles recycled plastics into construction aggregates and asphalt modifiers, partially overlapping with UsedFULLY's recycled-inputs-for-roading thesis and competing for similar infrastructure procurement budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
UsedFULLY social profiles
Digital presenceUsedFULLY financial estimates
Financial estimateRevenue estimate
Valuation estimate
UsedFULLY leadership team
Management profileNumber of profiles
UsedFULLY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UsedFULLY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UsedFULLY
What does UsedFULLY do?
UsedFULLY is a cleantech manufacturer that uses proprietary textile recycling technology to transform unwanted textiles into high-performance industrial materials. Its flagship product, StrengthTex®, is a 100% recycled cellulose replacement used as an asphalt modifier in road construction, delivering improved pavement performance, up to 15% bitumen reduction, and lower CO2e emissions versus virgin fibres. The company also supplies recycled composites, fillers, and additives for construction, coatings, sealants, and extractive industries.
Is UsedFULLY a public or private company?
UsedFULLY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UsedFULLY founded?
UsedFULLY was founded in 2009. It employs 1 to 10 people.
Where is UsedFULLY based?
UsedFULLY is headquartered in Wellington, New Zealand, in the Oceania region.
How does UsedFULLY make money?
One revenue line is on record: industrial Materials Sales.
Who are UsedFULLY's main competitors?
Broad incumbents on record are Eastman (Naia Renew) and Lenzing AG. Direct peers are MacRebur, Infinited Fiber Company, Circ, Worn Again Technologies and Renewcell. Arqlite is listed as an emerging player.
Does UsedFULLY have an API?
No public API is recorded for UsedFULLY.
What industry is UsedFULLY in?
UsedFULLY's product category is Sustainable Industrial Materials. Its primary akta.pro industry code is IMAOAMAK, Repair, Refurbishment & Upcycling Services (Industrial Scale), with a secondary code of IMALAMAA, Fiber-Based Sustainable Packaging (Recycled Paper, Molded Fiber, Bagasse). Its NAICS code is 3133 and its SIC code is 2821.