What Snipe IT does

Snipe-IT, developed and operated by Grokability, Inc. since 2013, is a free, open-source IT asset management (ITAM) platform licensed under AGPL v3. The software enables organizations to track hardware assets, software licenses, accessories, and consumables across the full lifecycle — procurement through secure retirement — via features including QR code label generation, barcode scanner compatibility, check-in/check-out workflows, custom fields, license expiration alerts, and full audit history. The technical stack is built on Laravel (PHP) with a Vue.js front end, jQuery, AdminLTE dashboard, and Bootstrap Table components, and is supported by a well-documented JSON REST API with community-developed SDKs in Python, .NET, and PowerShell, plus a third-party MCP server for LLM tool integration. The product runs on AWS infrastructure across 13 global regions with a 99.99% SLA, and integrates natively with JAMF, Kandji, Active Directory/LDAP, Google Secure LDAP, SAML/SCIM, Slack, Jira, and dozens of security, ITSM, and low-code automation platforms.

The company operates a freemium go-to-market: the software is permanently free for self-hosting on any Linux, Windows, or Mac server with no feature restrictions, while paid cloud hosting tiers range from $39.99/month (Basic) to $749.99/month (Dedicated Large) and annual professional support plans span $449.99/year (Basic) to $4,999.99/year (Enterprise). Distribution is community-led, anchored on a 330+ contributor open-source community, 12,000+ GitHub commits, Discord and GitHub user forums, and sponsorship of Let's Encrypt and various PHP/Diversity conferences. Customer base spans 6,030 active customers managing over 21 million assets and 10 million users globally, with named enterprise references including Microsoft, Duo Security, Parfois, Eastman School of Music, and East Carter County R-II School District. The company is bootstrapped, founder-led (CEO Alison Gianotto, who created the original product to recover $25k+ of missing assets during an office move), remote-first with a 10-person team, and headquartered in San Diego, California. Revenue also includes a wholly-owned subsidiary, GoodForms, providing ethical email address verification.

Name

Snipe IT

Legal name

Grokability, Inc.

Website

https://snipeitapp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Snipe-IT is an open-source IT asset management platform, operated by Grokability, Inc., that lets organizations track hardware, software licenses, and accessories across their full lifecycle via a free self-hosted version or paid cloud hosting on AWS.

Ownership category

akta.pro rank

Product category

IT Asset Management Software

NAICS

Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Secure File Transfer & Managed File Transfer (MFT) (HDADAFAK)

Keywords

• IT asset management
• Open source software
• Cloud hosting
• Hardware inventory tracking
• REST API integration

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Cloud Hosting Subscriptions: Hosted cloud accounts with automatic maintenance, upgrades, and security. Tiers range from Basic at $39.99/month to Dedicated (small) at $249.99/month to Dedicated (large) at $749.99/month. Annual billing saves 16%.
2. Professional Support Plans: Basic Support at $449.99/year for self-hosted users needing installation and upgrade help. Enterprise Support at $4,999.99/year includes private Slack, API integration assistance, phone support, and security questionnaire support.
3. Donations: Voluntary donations accepted from community users who appreciate the free software but want to support the project financially.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Snipe-IT is an open-source IT asset management platform that enables organizations to track hardware assets, software licenses, accessories, consumables, and components across their full lifecycle, including procurement, check-in/check-out, maintenance records, and retirement. The software is offered free for self-hosting under AGPL v3, with paid cloud hosting tiers and optional Basic and Enterprise support subscriptions for customers who prefer managed infrastructure or hands-on assistance.

Product overview

Snipe-IT is a free, open-source IT asset management platform offered as a single unified product with multiple deployment and support tiers. The core Snipe-IT software is freely available for self-hosting on any Linux, Windows, or Mac server. Paid cloud hosting tiers (Basic Hosting, Small Business Hosting, Dedicated Hosting in small/medium/large sizes) provide managed infrastructure with automated maintenance. Professional support options (Basic Support, Enterprise Support) offer escalating levels of assistance for self-hosted deployments. All deployments use identical software with no feature restrictions between free and hosted versions.

Differentiator

Problem solved

Functional benefit

Brands

• GoodForms: Ethical email address verification service that never stores customers' email addresses on servers.

Products and services

• Snipe-IT Open Source Asset Management Free, open-source IT asset management software licensed under AGPL v3 that organizations install on their own Linux, Windows, or Mac servers. Includes all core features for tracking hardware assets, software licenses, accessories, consumables, and components through the full lifecycle, with no limitations on users, assets, or API calls.
• Snipe-IT Cloud Hosting Managed cloud-hosted Snipe-IT service with multiple subscription tiers (Basic, Small Business, Dedicated Small/Medium/Large) running on AWS infrastructure with automated maintenance, backups, upgrades, TLS/SSL, and 99.99% SLA.
• Snipe-IT Professional Support Plans Annual professional support subscriptions for self-hosted Snipe-IT users. Basic Support includes email/helpdesk support and installation/upgrade assistance. Enterprise Support adds phone support, private Slack channel, hands-on API integration help, security questionnaire support, and priority feature requests.
• Snipe-IT REST API Built-in JSON REST API enabling developers to create custom integrations and automations. Available across all plans with documented endpoints at snipe-it.readme.io/reference, rate limits varying by hosting tier, and community SDKs in Python, .NET, and PowerShell.

Quantifiable outcome

• Organizations can track thousands of assets across distributed teams with unlimited users and assets even on entry hosted plans
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Let's EncryptminorGTM or Marketing PartnerSilver sponsor of Let's Encrypt, a free, automated, and open Certificate Authority. This partnership provides free SSL/TLS certificates for Snipe-IT users and aligns with the company's security-first values.
• Longhorn PHPminorGTM or Marketing PartnerSponsor of Longhorn PHP, a PHP Conference in Austin, TX. Community outreach and developer relations.
• Lonestar PHPminorGTM or Marketing PartnerSponsor of Lonestar PHP, a low-cost PHP conference in Addison, Texas. Community outreach.
• DEAF CONminorGTM or Marketing PartnerSponsor of DEAF CON, making Deaf and Hard of Hearing hackers a bigger part of DEFCON. Diversity and inclusion initiative.
• App Camp for GirlsminorGTM or Marketing PartnerSponsor of App Camp for Girls, promoting gender equity in technology. Diversity initiative.
• codefortyninecoreTechnology or IntegrationThird-party developer creating Snipe-IT for Jira - a Jira integration for Snipe-IT allowing asset management directly in Jira issue fields, free for up to 10 users.
• Mars TechnologycoreTechnology or IntegrationDeveloper of SnipeMate - native mobile apps for Snipe-IT available on Apple App Store and Google Play Store.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting infrastructure provider. Snipe-IT's hosted platform runs entirely on AWS across 13 global regions with 99.99% SLA uptime guarantee.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lansweeper: Lansweeper is a direct competitor in IT asset management, offering network discovery, hardware/software inventory, and asset lifecycle tracking for IT teams. Both Snipe-IT and Lansweeper target IT departments needing centralized asset visibility with self-hosted and SaaS deployment options.
• Asset Panda: Asset Panda is a cloud-based asset tracking and management platform serving IT, facilities, and education markets. Like Snipe-IT, it emphasizes customizability, mobile barcode scanning, and tracking of IT equipment across organizations.
• Reftab: Reftab is a modern SaaS asset management platform targeting IT teams and organizations needing equipment lending, check-in/check-out, and license tracking. It directly overlaps with Snipe-IT's core use cases but is a more recent commercial SaaS entrant.
• InvGate Assets: InvGate Assets is an IT asset management solution that tracks hardware, software, licenses, and contracts with CMDB functionality. It competes with Snipe-IT in the SMB-to-mid-market ITAM segment with similar feature emphasis on lifecycle and license management.

Broad incumbents

• ManageEngine Endpoint Central (Zoho): ManageEngine (a Zoho division) offers a comprehensive endpoint management and IT asset management suite including AssetExplorer. It competes with Snipe-IT across ITAM but bundles it into a much broader endpoint management, patch, and ITSM portfolio.
• Freshservice (Freshworks): Freshservice is an IT service management platform that includes asset management capabilities as part of a broader ITSM/ITOM suite. It competes with Snipe-IT's ITAM functionality but offers a much wider feature set including ticketing, change management, and AI-assisted workflows.
• ServiceNow IT Asset Management: ServiceNow's ITAM module is part of its enterprise platform, providing hardware/software asset tracking integrated with CMDB, ITSM, and procurement. It targets large enterprises that Snipe-IT also serves via its Enterprise Support tier, but with substantially greater scale and integrations.
• Ivanti Neurons for ITAM: Ivanti's Neurons platform includes IT asset management as part of its unified endpoint management, security, and service management offerings. It competes in the same ITAM space as Snipe-IT but bundles ITAM into a much larger enterprise software portfolio.
• Flexera One IT Asset Management: Flexera is an established IT asset management and software license optimization vendor serving large enterprises. It overlaps with Snipe-IT's software license and asset tracking capabilities but targets much larger organizations with ITAM/SAM specialists.

Emerging players

• Snipe-IT (open-source alternatives: Odoo, GLPI): GLPI is an open-source IT asset management and helpdesk platform with similar self-hosted, free licensing model as Snipe-IT. It competes directly for budget-constrained IT teams and represents the most comparable open-source ITAM alternative in deployment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snipeitapp
• GitHubgithub.com/grokability/snipe-it
• YouTubeyoutube.com/channel/UC3yi2tLQc-cmPqRdZJD2bQA
• Facebookfacebook.com/snipeitapp
• LinkedInlinkedin.com/company/snipe-it

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snipe IT