Asset Panda
Asset Panda is a cloud-based SaaS provider of highly configurable asset tracking and management software, serving SMB, enterprise, and government customers across industries via its Asset Panda Pro platform with Ursa AI.
- Company typePrivate
- Founded2012
- HeadquartersFrisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Asset Panda does
Asset Panda is a cloud-based asset tracking and management SaaS company founded in 2012 and headquartered in the Dallas/Fort Worth, Texas area. The company provides a highly configurable platform — Asset Panda Pro — that enables organizations to track, manage, and audit physical and digital assets across desktop and mobile (iOS and Android) interfaces, with built-in barcode scanning, GPS pindrop, offline mode, depreciation calculation, and immutable audit trails. The platform is built on Amazon AWS (EC2 with S3 storage) with TLS 1.2 encryption, and integrates with more than 20 native enterprise systems spanning ERP, ITSM, device management, accounting, identity/SSO, and productivity tools.
In late 2025 and through 2026, Asset Panda layered proprietary AI capabilities onto its platform through Ursa AI, an in-house large language model copilot that delivers conversational natural language interaction, AI-powered column mapping for spreadsheet imports, automated database and category configuration, field autofill, AI translation, and computer vision for image-based field inspections. A dedicated Ursa AI Platform for Government extends these capabilities to state and local agencies with GASB compliance workflows. The product portfolio also includes physical Asset Tags & Barcode Labels that integrate with the platform's mobile scanner.
Asset Panda operates a dual go-to-market combining a product-led growth motion (7-day free trial, self-serve onboarding, bulk import) targeting SMB customers with enterprise field sales (phone, demo, custom quote) targeting government agencies, logistics fleet managers, and large enterprises. Revenue is generated via annual quote-based SaaS subscriptions. The company is privately held with no disclosed funding rounds, parent entity, or institutional investors, and counts Amazon, Toyota, Dyson, Penn State, Carnival, GE Healthcare, and Ripple among its named enterprise customers alongside government and education deployments.
Asset Panda firmographics
Firmographics- Name
- Asset Panda
- Legal name
- Asset Panda
- Website
- https://assetpanda.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Asset Panda is a cloud-based SaaS provider of highly configurable asset tracking and management software, serving SMB, enterprise, and government customers across industries via its Asset Panda Pro platform with Ursa AI.
- Ownership category
- akta.pro rank
Asset Panda industry classification
Industry- Product category
- Asset Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Asset Management (ITAM) Platforms (HDAEALAD)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where Asset Panda is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asset Panda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based asset management software sold as annual or multi-year subscriptions. Pricing is quote-based and customized to organization size and requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organizational requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Asset Panda product offering
Product offeringCore offering
Asset Panda provides a cloud-based, highly configurable asset tracking and management SaaS platform (Asset Panda Pro) that enables organizations to inventory, track, audit, and manage physical and digital assets across web and mobile devices. The platform is paired with Ursa AI, a proprietary AI copilot for conversational asset queries and automated configuration, and is complemented by native integrations with 20+ enterprise systems and custom barcode/asset tags for physical labeling.
Product overview
Asset Panda's product portfolio centers on Asset Panda Pro, a highly configurable, cloud-based asset management platform offered as a single unified solution with specialized modules. Asset Panda Pro integrates with Ursa AI, an in-house AI copilot that provides natural language interaction, automated configuration, and intelligent data processing across the platform. A suite of 20+ native integrations connects the platform to enterprise ERP, accounting, ITSM, device management, and productivity tools. Physical barcode/asset tags complement the software with built-in scanning capabilities. The company also offers Ursa AI as a government-specific platform for state and local agencies.
Differentiator
Problem solved
Functional benefit
Brands
- Ursa: AI copilot and platform for asset management, integrating conversational AI, natural language processing, and AI-powered features such as column mapping, translation, database configuration, and automations.
- Asset Panda Pro
Products and services
- Asset Panda Pro Cloud-based, highly configurable asset management platform for organizations to track, manage, and audit assets across web and mobile. Features flexible configuration, mobile app with offline mode, built-in barcode scanning, unlimited users, automated workflows, and AI-powered capabilities via Ursa. Includes modules for asset tracking, maintenance, compliance, inspections, inventory, fleet, fixed assets, calibration, facilities, and equipment management.
- Ursa AI AI copilot and integrated AI platform within Asset Panda Pro that provides conversational natural language interaction for asset queries, AI column mapping for spreadsheet imports, automated database and category configuration, field autofill, and AI-powered translation. Built on proprietary in-house LLMs that do not train on customer data.
- Asset Tags & Barcode Labels Custom barcode and QR code labels compatible with Asset Panda's built-in mobile barcode scanning. Available in light-duty and durable formats for challenging environments; users generate and print unique barcode labels directly from the platform.
- Ursa AI Platform for Government Dedicated AI-powered asset management platform designed for state and local government agencies, integrating conversational AI into Asset Panda Pro to track assets, perform inspections, generate reports and analytics via natural language prompts, and maintain GASB compliance through automated reporting and immutable asset history logs.
Quantifiable outcome
- Average client achieves 800% ROI (8X savings compared to subscription cost)
- +6 more outcomes
Companies that use Asset Panda
Customer profileNamed customers22 records
Segments11 records
Ideal customer profiles3 records
Asset Panda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability8 records
Feature11 records
Asset Panda partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- XerocoreNative integration allowing record management and automatic depreciation data transfer to Xero as journal entries for financial reporting.
- Dell WarrantycoreDevice management integration syncing Dell Service Tags to automatically add warranty status, expiration dates, and service levels to asset records.
- ArcGIS OnlinecoreRecord management integration importing Asset Panda data into ArcGIS layers for map-based asset visibility and geographic operations.
- Oracle NetSuitecoreEnterprise integration seamlessly syncing vendor data, items, purchase orders, and financial records between Oracle NetSuite and Asset Panda Pro.
- Microsoft IntunecoreDevice management integration streamlining IT devices into Asset Panda with seamless data updates between Microsoft Intune and Asset Panda.
- ServiceNowcoreRecord management integration automatically syncing new devices, users, and tickets from ServiceNow to Asset Panda for improved ITSM workflows.
- QuickBookscoreRecord management integration saving time by automatically sending depreciation data to QuickBooks Online for streamlined financial reporting.
- Jamf ProcoreDevice management integration streamlining Apple devices into Asset Panda with bidirectional data sync for comprehensive device tracking.
- Google WorkspacecoreUser and device management integration securely accessing Google admin console to import users and sync Google devices for asset tracking.
- ConnectWisecoreRecord management integration connecting with ConnectWise Manage's technology support, sales, and service system for up-to-date sync.
- ZendeskcoreTicket management integration associating the right asset with the right service ticket for seamless resolution and agent efficiency.
- SlackcoreProductivity integration delivering real-time Asset Panda notifications to Slack users or public/private channels.
- JiracoreTicket management integration attaching the right asset to the right service ticket for improved response times in ITSM workflows.
- OktacoreUser management integration syncing user data from Okta for easy asset assignment and enhanced visibility with employee information.
- Microsoft Entra IDcoreUser management integration synchronizing user accounts and managing access through Microsoft Entra ID for enhanced security.
- Microsoft Active DirectorycoreUser management integration maintaining up-to-date employee directory in Asset Panda with automatic sync between platforms.
- Microsoft TeamscoreProductivity integration sending real-time Asset Panda notifications to Microsoft Teams Channels.
- Cisco MerakicoreDevice management integration syncing all device information from Cisco Meraki to Asset Panda's centralized platform.
- FreshservicecoreTicket management integration automatically importing Freshservice support tickets into Asset Panda's centralized platform.
- HexnodecoreDevice management integration importing device, hardware, software, policy, and organizational data from Hexnode to Asset Panda.
- KandjicoreDevice management integration increasing visibility into Apple device inventory by automatically syncing data from Kandji.
- LenovocoreWarranty management integration ensuring all relevant warranty details are associated with the right assets for seamless management.
- Apple Business ManagercoreDevice management integration boosting efficiency and optimizing device management with Apple Business Manager.
- OraclecoreCustom ERP integration automating asset tracking workflows and aligning purchasing, depreciation, and inventory records with Oracle ERP.
- SAPcoreCustom ERP integration synchronizing asset, procurement, and financial data for improved lifecycle visibility and reporting with SAP.
- WorkdaycoreCustom ERP integration connecting asset inventory with finance and operations data for stronger lifecycle control and audit readiness.
- Microsoft Dynamics 365coreCustom ERP integration streamlining asset tracking while syncing procurement, inventory, and financial reporting data.
- Tyler MuniscoreCustom ERP integration syncing asset records, purchase details, and financial data for streamlined public sector asset tracking.
- CGI AdvantagecoreCustom ERP integration centralizing asset management while syncing procurement and financial information for government operations.
- InforcoreCustom ERP integration syncing inventory, purchasing, and asset data for real-time visibility across departments and locations.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Asset Panda competitors and assessment
Company assessmentEmerging players
- Jamf: Jamf specializes in Apple device management with inventory and asset tracking capabilities — a partial overlap relevant to Asset Panda's education and IT-asset deployments, especially given their existing integration partnership.
- NinjaOne: NinjaOne provides endpoint management with growing IT asset visibility features — an emerging SaaS player targeting similar IT operations and asset management buyers with a mobile-first, automation-led approach.
Direct peers
- Reftab: Reftab is a SaaS asset management and IT asset tracking platform with similar configurability, API access, and integrations targeting SMB and mid-market customers — directly comparable on product scope, customer profile, and pricing model.
- Fiix (Rockwell Automation): Fiix is a CMMS/asset maintenance management platform with mobile functionality, integrations, and AI features — competing directly for maintenance and equipment management use cases in industrial and facilities segments.
- Freshservice (Freshworks): Freshservice is an ITSM platform with native asset management capabilities, mobile app, and AI-powered features — directly competing for the same IT/asset management buyer with overlapping integrations (ServiceNow-like workflow).
- UpKeep: UpKeep is a CMMS and asset operations management platform with mobile-first design, offline capability, and integrations — comparable to Asset Panda's maintenance management and equipment tracking modules.
- Lansweeper: Lansweeper is an IT asset discovery and inventory platform offering network scanning, CMDB features, and integrations with ITSM/ERP systems — competing with Asset Panda in ITAM, particularly for discovery and inventory use cases.
Broad incumbents
- Ivanti: Ivanti offers a broad IT asset management and IT service management suite with unified endpoint management, asset discovery, and ITSM — a larger, more established player competing across the same enterprise ITAM buyer.
- ServiceNow: ServiceNow's Hardware Asset Management (HAM) and IT Asset Management modules sit inside its broader enterprise workflow platform — a dominant incumbent that Asset Panda integrates with but also competes against for large enterprise deals.
- ManageEngine (Zoho): ManageEngine offers AssetExplorer and a broader suite of IT management tools (ITSM, endpoint management, CMDB) — competing across SMB and enterprise segments with a much larger R&D and distribution footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Asset Panda social profiles
Digital presenceAsset Panda compliance and trust
Trust signalCompliance2 records
Asset Panda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asset Panda leadership team
Management profileNumber of profiles
Profiles2 records
Asset Panda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asset Panda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asset Panda
What does Asset Panda do?
Asset Panda provides a cloud-based, highly configurable asset tracking and management SaaS platform (Asset Panda Pro) that enables organizations to inventory, track, audit, and manage physical and digital assets across web and mobile devices. The platform is paired with Ursa AI, a proprietary AI copilot for conversational asset queries and automated configuration, and is complemented by native integrations with 20+ enterprise systems and custom barcode/asset tags for physical labeling.
Is Asset Panda a public or private company?
Asset Panda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asset Panda founded?
Asset Panda was founded in 2012. It employs 101 to 250 people.
Where is Asset Panda based?
Asset Panda is headquartered in Frisco, United States, in the North America region.
How does Asset Panda make money?
One revenue line is on record: saaS Subscription.
Who are Asset Panda's main competitors?
Emerging players on record are Jamf and NinjaOne. Direct peers are Reftab, Fiix (Rockwell Automation), Freshservice (Freshworks), UpKeep and Lansweeper. Broad incumbents are Ivanti, ServiceNow and ManageEngine (Zoho).
Does Asset Panda have an API?
Yes. Asset Panda offers a full REST API and SFTP export capabilities for connecting with ERP, HRIS, or accounting systems. The API allows programmatic bulk attachment uploads and supports bi-directional data exchange for users, asset details, and depreciation values. Custom ERP integrations can be built for systems including Oracle, Tyler Munis, Workday, CGI Advantage, Dynamics 365, Infor, and SAP. No API documentation URL, authentication method, rate limits, or versioning details are specified in the source material.
What industry is Asset Panda in?
Asset Panda's product category is Asset Management Software. Its primary akta.pro industry code is HDAEALAD, IT Asset Management (ITAM) Platforms, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 518 and its SIC code is 7373.