Badgley Phelps

What Badgley Phelps does

Badgley Phelps Wealth Managers, LLC is a Seattle-based registered investment adviser founded in 1966, providing wealth management, investment advisory, and financial planning services to high-net-worth individuals, families, corporations, and foundations across the Pacific Northwest. The firm offers comprehensive financial planning spanning retirement, estate, tax-aware, and investment allocation strategies, with portfolios built around each client's risk tolerance, income, and liquidity needs. Operations are delivered through dedicated wealth managers supported by Tamarac-based client portals (Badgley and Marshall & Sullivan) and ShareFile for secure document exchange, with Charles Schwab serving as custodian/execution partner.

The firm generates revenue through recurring investment advisory fees, billed annually and structured around assets under management consistent with standard SEC-registered RIA economics. Client acquisition is relationship-led, leveraging referrals, professional networks, and content marketing through the firm's blog, LinkedIn, Facebook presence, and email newsletter. Leadership combines deep tenure with credentialed expertise: CEO Julie Parisio Roy (CFA, CFP, joined 2004) has appeared on the Barron's Top 100 Women Advisor list four consecutive years (2022-2025), and Steven Phelps serves as President and Chief Investment Officer, continuing founder-family lineage.

Badgley Phelps was acquired by Focus Financial Partners in 2024 as part of the network's Pacific Northwest consolidation strategy, and in October 2025, the firm acquired Marshall & Sullivan, Inc., a 40-year-old Seattle-based investment advisory firm now operating as a retained sub-brand. The firm is registered with the SEC under the Investment Advisers Act of 1940, is structured as an LLC domiciled in Washington State, and operates exclusively within the United States.

Name

Badgley Phelps

Legal name

Badgley Phelps Wealth Managers, LLC

Website

https://badgley.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Badgley Phelps Wealth Managers is a Seattle-based SEC-registered investment adviser founded in 1966, providing wealth management, investment advisory, and financial planning services to high-net-worth individuals, families, corporations, and foundations in the Pacific Northwest, and operating under Focus Financial Partners since 2024.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

akta.pro secondary industries

Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO), Endowments (Universities, Foundations, Nonprofits) (FSAAAGAC)

Keywords

• Wealth management services
• Investment advisory services
• Financial planning services
• Portfolio management services
• Retirement planning services

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Badgley Phelps generates revenue through investment advisory fees, likely charged as a percentage of assets under management (AUM). The firm is registered with the SEC as an investment adviser under the Investment Advisers Act of 1940 and provides individualized financial planning and investment management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Badgley Phelps provides personalized wealth management and investment advisory services to high-net-worth individuals, families, corporations, foundations, and endowments. Its core offerings include customized portfolio management, financial planning (retirement, estate, tax-aware), institutional investment policy development, and asset allocation — delivered through dedicated wealth managers, a Tamarac-based client portal, and a ShareFile document exchange portal.

Product overview

Badgley Phelps is a wealth management firm offering comprehensive financial planning and investment advisory services. Founded in 1966, the firm provides customized financial solutions through its core wealth management platform, serving individuals, families, corporations, and foundations. The firm has expanded through strategic acquisitions, including the 2025 acquisition of Marshall & Sullivan (a Seattle-based investment advisory firm with 40+ years of history). Client access is provided through multiple service channels including dedicated client portals (Badgley Client Portal, Marshall & Sullivan Client Portal) and secure document sharing via ShareFile Portal. The firm differentiates through research-driven investment philosophy and personalized wealth management services.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Personalized financial planning for individuals, families, corporations, and foundations, covering retirement planning, estate planning, tax-aware planning, and investment allocation strategies.
• Badgley Phelps Wealth Management Services Comprehensive wealth management and investment advisory services for high-net-worth private clients, including financial planning, investment management, and customized portfolio solutions tailored to individual risk tolerances and objectives.
• Badgley Client Portal Online client portal (Tamarac-hosted) providing private clients access to their accounts, portfolio information, and wealth management documents.
• Marshall & Sullivan Client Portal Tamarac-hosted client portal for Marshall & Sullivan clients, providing access to account information and wealth management services after the 2025 acquisition by Badgley Phelps.
• ShareFile Portal Secure document-sharing portal for clients to exchange financial documents and information with Badgley Phelps.
• Investment Research & Commentary Market analysis and investment commentary covering earnings seasons, economic outlooks, and financial planning topics, distributed via blog and email newsletter to clients and prospects.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Marshall & Sullivan, Inc.coreStrategic or Co-development Partner · 1 January 2025Badgley Phelps announced the acquisition of Marshall & Sullivan, Inc., a Seattle-based investment advisory firm with over 40 years of history serving families. This acquisition represents Badgley Phelps' strategic growth journey and expands their footprint in the Seattle market.
• Charles Schwab & Co., Inc.coreOthersCharles Schwab serves as a nonaffiliated business partner providing custodial and execution services for client accounts.
• Focus Operating, LLCcoreOthersAffiliate company under the Focus Financial Partners umbrella.
• Focus Risk Solutions, LLCminorOthersAffiliate company under the Focus Financial Partners umbrella.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fisher Investments: Large independent RIA headquartered in Camas, WA (Pacific Northwest), serving HNW individuals and institutions with discretionary portfolio management. Directly comparable as a West Coast independent RIA competing for similar HNW and institutional clients.
• Brighton Jones: Seattle-based RIA offering wealth management, financial planning, and tax services to HNW individuals, families, and institutions. Closely comparable Pacific Northwest RIA competitor targeting the same client segment.
• Russell Investments: Seattle-based global investment firm with a substantial private wealth management practice serving HNW individuals and families. Comparable as a Pacific Northwest-headquartered wealth and investment manager with similar client mix.
• Moneta Group: Large independent RIA serving HNW individuals and families with comprehensive financial planning and investment management. Comparable independent-RIAs competitor of similar scale and client orientation, also part of a broader rollup ecosystem.
• Freestone Capital Management: Seattle-based independent wealth manager serving HNW individuals, families, and institutions with customized portfolios. Directly comparable Pacific Northwest RIA serving an overlapping HNW client base.
• Moss Adams Wealth Advisors: Pacific Northwest wealth advisory practice affiliated with a regional accounting firm, providing investment management and financial planning to HNW clients. Comparable regional wealth management competitor.

Broad incumbents

• Edelman Financial Engines: One of the largest independent RIAs in the U.S., serving a broad HNW and mass-affluent client base with investment advice and financial planning. Comparable RIA category at materially larger scale.
• Merrill Lynch Wealth Management: Wirehouse-affiliated wealth management division of Bank of America serving HNW and ultra-HNW clients with investment advisory and planning. Comparable HNW wealth advisory services under a much larger incumbent platform.
• Goldman Sachs Personal Financial Management: Goldman Sachs's wealth advisory arm serving mass-affluent and HNW households with planning, investments, and lending. Comparable HNW advisory offering under a large incumbent platform.

Others

• Focus Financial Partners: Parent company and network of independent RIAs (now PE-owned by Clayton, Dubilier & Rice). Functions as the firm's strategic acquirer/partner rather than a peer competitor, but materially shapes Badgley Phelps's growth and consolidation trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/badgleyphelps
• LinkedInlinkedin.com/company/badgley-phelps-wealth-managers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badgley Phelps