VIVA Creative

Name

VIVA Creative

Legal name

VIVA Creative

Website

https://vivacreative.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Creative & Brand Campaign Development (BPAFAAAB), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Experiential marketing services
• Event production agency
• Interactive brand activations
• Live event management
• Brand content production

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Production Services: Full-service event production and management including conferences, meetings, concerts, tradeshows, product launches, award shows, galas, and entertainment events. Revenue generated through project-based fees for creative design, production management, technical production, and on-site execution.
2. Interactive Experiences and Activations: Design and production of interactive installations including AR/VR experiences, kinetic walls, gamified activations, projection mapping, and immersive environments. Revenue generated through custom installation projects and experiential marketing campaigns.
3. Content and Video Production: Brand content creation including broadcast content, commercial production, unscripted series, documentary-style production, social media content, and interview/dialogue-driven storytelling. Revenue through production fees for video content campaigns.
4. Brand Campaigns and Marketing Strategy: Creative campaign development including consumer campaigns, leadership campaigns, visionary branded campaigns. Revenue through strategic consulting and campaign production services.
5. Studio Rental and Production Support: Production studio rental with full crew support, equipment packages, and hospitality services. Revenue generated through day-rate bookings and production packages.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VIVA Creative is a full-service experiential marketing agency that designs and produces live, virtual, and hybrid events; brand video and broadcast content; interactive installations including AR/VR, kinetic walls, and projection mapping; and integrated brand marketing campaigns. Services span creative strategy, production management, technical production, on-site execution, and post-production, delivered through its in-house VIVA Creative Studios facility and creative team.

Product overview

VIVA Creative is an experiential marketing agency offering a unified suite of services centered around live events, content production, interactive experiences, and brand campaigns. The core offerings include: Event Production (live/hybrid/virtual events), Content Production (video/brand content), Interactive Experiences (AR/VR/kinetic installations), Marketing Campaigns, and VIVA Creative Studios (production facilities). These services work together as an integrated offering—the agency's strength lies in combining multiple disciplines (events, content, interactive tech, campaigns) to deliver comprehensive experiential marketing solutions for clients across industries.

Differentiator

Problem solved

Functional benefit

Products and services

• VIVA Creative Studios A bookable, full-service production studio facility in Rockville, Maryland offering green screen, black box, podcast, and lifestyle studios; live-streaming control rooms; editing suites; makeup and greenrooms; and full kitchen amenities, with in-house producers, directors, DPs, camera ops, gaffers, audio engineers, technical directors, and stage managers available for hire. Targeted at brands, agencies, and creators seeking professional production facilities in the Washington DC region.
• Event Production Full-service live, virtual, and hybrid event production and management including conferences, meetings, product launches, trade shows, award ceremonies, galas, concerts, sports events, entertainment events, and leadership summits. Targeted at enterprise clients and large organizations requiring end-to-end event execution and technical production.
• Content Production End-to-end video and brand content production including broadcast content, event content, commercial production, social media content, unscripted series, documentary-style content, and curated content campaigns. Targeted at brands and media companies needing broadcast- and digital-quality video assets tied to live event or standalone brand storytelling initiatives.
• Interactive Experiences Design and production of interactive and immersive digital experiences including AR, VR, projection mapping, gamified installations, social media activations, live demos, workshops, and sensory brand activation zones. Targeted at brands seeking technology-driven, social-media-worthy engagement activations at events and exhibitions.
• Marketing Campaigns Brand campaign development including consumer campaigns, creative strategies, leadership empowerment campaigns, and visionary branded campaigns designed to drive change and audience engagement. Targeted at enterprise marketing leaders seeking integrated brand storytelling across multiple channels.

Quantifiable outcome

• 800% increase in participation after registration for Avaya Virtual Partner Forum
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• AIPACcoreStrategic or Co-development PartnerOver 20-year partnership with AIPAC for Policy Conference production. VIVA provides event design, on-site show production, content creation, and creative services. The annual conference brings together 18,000+ attendees including five general conferences (15k-18k people per), mega breakout sessions (3k-5k people per), and interactive exhibit hall spanning over three football fields.
• MTVcoreStrategic or Co-development PartnerCreative partnership with MTV for awards show production including the 2020 MTV Video Music Awards hybrid ceremony. VIVA introduced creative technologies engaging fans before, during, and after broadcast, including XR stage technology with virtual fan integration.
• Harpo ProductionscoreStrategic or Co-development PartnerProduction partnership with Harpo Productions for Oprah Winfrey's primetime television events. VIVA handles scenic design, production logistics, technical production, audience management, and post-production for groundbreaking television specials.
• AvayacoreStrategic or Co-development PartnerOngoing partnership with Avaya for event production including Champions Excellence Summit and Virtual Partner Forum development. Created interactive virtual community for channel partners and employees with 800% participation increase.
• Washington NationalscoreStrategic or Co-development PartnerAgency of Record relationship with Washington Nationals for brand advertising, marketing strategy, and creative production. Launched successful 'YOUR PLACE' campaign that increased ticket sales and fan engagement.
• Mary KaycoreStrategic or Co-development PartnerLong-term partnership for annual Leadership Conference production featuring 40,000+ attendees with Broadway-style staging, original production numbers, and elaborate entertainment. Achieved industry-firsts in larger-than-life shows featuring aerialists, acrobats, and specialty performers.
• American Express Global Business TravelcoreStrategic or Co-development PartnerPartnership since 2015 for Pacesetters annual recognition event. VIVA manages every aspect including strategy, design, theming, graphics, videos, sessions, networking, activities, and awards. Works with airline sponsors including American, Delta, United, Qatar, Lufthansa, Etihad.
• IndeedcoreStrategic or Co-development PartnerMulti-year conference production partnership for Indeed Interactive Global Conference. VIVA handles full audience journey design, stage productions, interactive games, brand activations, and streaming for 1,000+ talent leaders.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Octagon: Global sports and entertainment marketing agency producing events, sponsorships, and brand experiences for major rights holders and sponsors; broader incumbent with overlap in sports/entertainment event production.
• Freeman Company: Large-scale event and experience management company producing trade shows, expositions, and corporate events; broader incumbent in the experiential services space with overlapping event production capabilities.

Direct peers

• MKG: Independent experiential and creative agency focused on live brand experiences, activations, and content; comparable mid-sized alternative for enterprise clients seeking non-holding-company partners.
• GMR Marketing: Experiential marketing agency specializing in sports, entertainment, and consumer brand activations; comparable in producing large-scale sponsored events and fan engagement programs for major enterprise sponsors.
• MAS Event Design: Experiential design and event production agency creating large-scale brand experiences and corporate events; comparable in scope and target enterprise buyer profile.
• George P. Johnson Experience Marketing: Large experience marketing agency producing events, exhibits, and immersive brand experiences for enterprise technology, healthcare and consumer clients; directly comparable in service mix and target buyer profile.
• Mosaic Group: Experiential marketing and event agency serving enterprise clients across consumer, technology and healthcare verticals; comparable full-service offerings including events, content, and field activations.
• Jack Morton Worldwide: Global brand experience agency producing live, virtual and hybrid events, content, and activations for major enterprise clients; Interpublic-owned and one of the largest direct experiential peers to VIVA Creative in scope and client type.
• Sparks: Experiential marketing agency producing trade shows, brand activations and digital experiences for enterprise clients; direct competitor in the experiential events space serving overlapping verticals.

Emerging players

• Pivotl Creative: Boutique experiential and creative agency producing immersive brand activations and events; emerging player competing for similar enterprise experiential briefs with a more nimble creative profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viva-creative
• Instagraminstagram.com/vivacreative
• Xx.com/vivacreative
• Facebookfacebook.com/vivacreativemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIVA Creative