Hanesbrands

What Hanesbrands does

Hanesbrands Inc. is a global apparel manufacturer founded in 1901 and headquartered in Winston-Salem, North Carolina. The company produces and markets innerwear, intimate apparel, activewear, and basic apparel under a portfolio of heritage brands including Hanes, Bali, Maidenform, Playtex, GOLDTOE, Peds, Bonds, Comfort Colors, and American Apparel. It operates a vertically integrated manufacturing model spanning yarn-spinning, textiles, sewing, and distribution across 40+ combined facilities globally, with proprietary production technology such as PrintNOW reducing printing time by up to 40% versus conventional methods. The Champion athletic apparel brand was previously a portfolio anchor but was divested to Authentic Brands Group in 2024.

Hanesbrands distributes through wholesale partnerships — notably an expanded arrangement with Walmart for men's apparel across U.S. stores and online — supplemented by direct-to-consumer channels via brand websites and licensing arrangements including a 2026 global deal with Designer's Linen Inc. for the Hanes Home textiles line. Pricing is mass-market oriented, with products such as the Champion Hoodie positioned at $40–$60 targeting the affordable comfort segment of the $400 billion global apparel market. The company's customer base spans men's, women's, and activewear segments with a horizontal segmentation approach.

On December 1, 2025, Gildan Activewear completed its acquisition of Hanesbrands for approximately $2.2 billion in equity and $4.4 billion in enterprise value, creating a combined apparel entity with ~$6.9 billion in annual revenue, ~$200 million in targeted cost synergies, and approximately 185 million shares outstanding. Following the transaction, Hanesbrands became a wholly-owned subsidiary of Gildan Activewear Inc., with operational leadership headquartered in Montréal, Québec while maintaining significant presence in Winston-Salem, North Carolina. A $78 million expansion of the Martinsville, Virginia manufacturing complex was announced in February 2026, signaling continued capital investment post-acquisition.

Name

Hanesbrands

Legal name

Hanesbrands Inc.

Website

https://hanesbrands.com

Company type

Private

Founded year

1901

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Hanesbrands is a vertically integrated apparel manufacturer producing basic, intimate, and activewear under heritage brands including Hanes, Bali, Maidenform, and Playtex, serving mass-market consumers through wholesale (notably Walmart), direct-to-consumer, and licensing channels. Acquired by Gildan Activewear in December 2025, the combined entity operates 40+ manufacturing facilities globally with approximately $6.9 billion in annual revenue.

Ownership category

akta.pro rank

Product category

Basic Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (42435), Clothing and Clothing Accessories Retailers (45811)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA), Men’s Apparel Retail (CRAAABAC)

Keywords

• Basic apparel manufacturing
• Innerwear and socks
• Intimate apparel brands
• Activewear apparel
• Vertically integrated textiles

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale/Apparel Sales: Traditional wholesale distribution of underwear, intimate apparel, activewear, and socks through major retail partners like Walmart.
2. Direct-to-Consumer: Direct-to-consumer channels through brand websites and retail stores for core brands including Champion.
3. Licensing Royalties: Licensing deals such as the global licensing agreement with Designer's Linen Inc. for Hanes Home textiles line.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hanesbrands is a global apparel manufacturer that designs, produces, and sells basic and intimate apparel, socks, hosiery, and activewear under owned consumer brands including Hanes, Bali, Maidenform, Playtex, GOLDTOE, Peds, Comfort Colors, American Apparel, and Bonds. Its products are primarily distributed through mass-market wholesale retailers (notably Walmart) and direct-to-consumer brand websites, with manufacturing executed across a vertically integrated global footprint.

Product overview

Hanesbrands Inc. was a global apparel company that manufactured and marketed innerwear, activewear, and intimate apparel under multiple well-known brands. The portfolio included Champion (athletic apparel), Hanes (underwear and basics), and intimate apparel brands such as Bali, Maidenform, Playtex, and others. Following the acquisition by Gildan Activewear in December 2025, Hanesbrands became part of a combined company with approximately $6.9 billion in annual revenue. Prior to acquisition, Hanesbrands invested in direct-to-consumer channels, sustainable sourcing, and licensing deals, while leveraging core brands like Champion and its underwear portfolio to maintain market share in the athleisure and intimate apparel markets.

Differentiator

Problem solved

Functional benefit

Brands

• Hanes®: Core apparel brand including underwear, socks, and basics
• Bonds®
• Maidenform®
• Bali®
• Playtex®
• GOLDTOE®
• Peds®
• Champion
• Comfort Colors®
• American Apparel®

Products and services

• Hanes (core underwear and basics brand) Core underwear and basics apparel brand sold through mass-market wholesale (notably Walmart across U.S. stores and online channels) and direct-to-consumer channels, serving everyday apparel needs of consumers.
• Hanesbrands Intimate Apparel (Bali, Maidenform, Playtex) Intimate apparel including bras, underwear, shapewear, and lingerie marketed under the Bali, Maidenform, and Playtex brands for women seeking comfort, style, inclusivity, and body-positive fit. Listed among major players in the global intimate wear market.
• Hanesbrands Underwear Core underwear products marketed under multiple Hanesbrands-owned labels, sold to mass-market consumers and competing in the $92.30 billion global underwear market alongside Shenzhou International, Gildan, Delta Galil, and MAS Holdings.
• Hanesbrands Socks and Hosiery (GOLDTOE, Peds) Socks and hosiery products sold under the GOLDTOE and Peds brands for everyday comfort, durability, and affordability.
• Champion Hoodie Heritage cotton-heavy hoodie product line positioned as an affordable comfort icon within the $400 billion global apparel market, priced at $40-$60 and competing against fast-fashion and performance-activewear brands.
• Hanesbrands Decorated Apparel Customizable apparel offering including screen printing, digital printing, and direct-to-garment printing services, utilizing PrintNOW technology that reduces production time by up to 40%.
• Hanes Home (licensed textiles line) Licensed home textiles line covering utility bedding, sheets, comforters, towels, and crib items, distributed via Designer's Linen Inc. as part of a global licensing agreement.
• Bonds Apparel (Australia) Apparel brand within the Hanesbrands portfolio serving the Australian market.
• Comfort Colors Garments Apparel brand within the Hanesbrands portfolio specializing in dyed garments.
• American Apparel Apparel brand within the Hanesbrands portfolio.

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Designer's Linen Inc. (DLI)coreOEM/ Whitelabel/ Licensing Partner · 31 March 2026Designer's Linen Inc. signed a global licensing deal with Hanes to develop a Hanes Home textiles line, scheduled to launch in 2026. The license covers utility bedding, sheets, comforters, towels, and crib items, extending DLI's portfolio strategy which includes Roberto Cavalli Home, Lisa Vanderpump Home, and John Richmond.
• Gildan Activewear Inc.flagshipStrategic or Co-development Partner · 1 December 2025Gildan Activewear completed acquisition of HanesBrands for US$2.2 billion (equity) / US$4.4 billion enterprise value. Transaction finalized December 1, 2025. Combined entity has approximately US$6.9 billion in annual revenue with $200 million expected cost synergies.
• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 January 2025HanesBrands expanding partnership with Walmart to scale men's apparel distribution across U.S. stores and online channels. Key industry development identified in DataM Intelligence's menswear market report.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Under Armour: Athletic apparel brand competing with the former Champion line in activewear. Comparable to Hanesbrands' activewear ambitions and to the Champion brand Hanesbrands previously owned and divested.
• Authentic Brands Group: Brand licensing platform that acquired Champion from Hanesbrands in 2024. Comparable as a counterparty in brand licensing transactions and as an evolving competitor in activewear brand management.

Broad incumbents

• Ralph Lauren: Iconic American apparel brand with multi-channel distribution (wholesale, DTC, licensing). Comparable to Hanesbrands in brand-portfolio strategy, wholesale-retail balance, and use of licensing deals to extend brand equity.
• Levi Strauss & Co. Iconic American apparel brand with wholesale and DTC distribution. Comparable to Hanesbrands as a heritage brand operating across wholesale partnerships, DTC, and licensing in a $400B global apparel market.
• PVH Corp: Apparel conglomerate owning Calvin Klein and Tommy Hilfiger, listed alongside Hanesbrands as a major player in global apparel. Comparable as a brand-driven apparel platform with wholesale and DTC distribution, though with a more fashion-forward portfolio.

Regional players

• MAS Holdings: Sri Lanka-based apparel manufacturer competing in intimates, activewear, and basics. Comparable to Hanesbrands as a vertically integrated apparel manufacturer in the same global underwear and intimates wholesale supply chain.

Direct peers

• Gildan Activewear: Now the parent company of Hanesbrands following the December 2025 acquisition. Gildan manufactures basic apparel including activewear, socks, and underwear, and competes directly with Hanesbrands in printwear, socks, and basics across similar wholesale channels.
• Delta Galil Industries: Global manufacturer of intimate apparel, socks, and activewear. Comparable to Hanesbrands as a vertically integrated basic apparel manufacturer competing in the same underwear and intimates wholesale channels.
• Fruit of the Loom (Berkshire Hathaway): Manufacturer of basic apparel including underwear, t-shirts, and activewear, owned by Berkshire Hathaway. Directly comparable to Hanesbrands in the basics/wholesale channel with similar mass-retail distribution.
• Jockey International: Manufacturer of underwear and intimate apparel, listed alongside Hanesbrands as a major player in global intimate wear. Directly comparable in intimates and underwear with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hanesbrands
• Facebookfacebook.com/hanesbrandsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanesbrands