MAS Holdings
MAS Holdings is a Sri Lanka-based, vertically integrated apparel-tech conglomerate founded in 1987, manufacturing intimates, activewear, swimwear, shapewear, Femtech, and wearable technology for global brands like Victoria's Secret, Nike, and lululemon across 13 countries with 115,000+ employees.
- Company typePrivate
- Founded1987
- HeadquartersBattaramulla, Sri Lanka
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What MAS Holdings does
MAS Holdings is a Sri Lanka-headquartered, privately held apparel-tech conglomerate founded in 1987 by the Amalean brothers (Mahesh, Ajay, and Sharad), operating as a vertically integrated concept-to-delivery solutions provider for global apparel brands. The company runs manufacturing operations across 13 countries with 115,000+ employees, producing intimates, activewear, swimwear, shapewear, athleisure, adaptive apparel, FemTech, and wearable technology products for clients including Victoria's Secret, Nike, lululemon, Calvin Klein, Speedo, Triumph, Patagonia, and Walmart. Its vertically integrated ecosystem spans raw materials (Trischel Fabrics, Noyon lace, Silueta thermal moulding, Stretchline elastics, Prym accessories) through innovation (Twinery with proprietary Phoenix thermal, Dryvantage water-repellent, Lifecycled biodegradable polyester, Firefly illumination, and Planetones natural dye technologies) to logistics (Hellmann MAS Supply Chain joint venture, MAS ACME), shared services (MAS Legato), and consumer brands (amante, Softmatter, Femography).
The business model combines contract manufacturing (B2B apparel production with major global brands) with vertically integrated materials supply, digital product creation services using 3D prototyping (Browzwear, Clo3D, Optitex), supply chain orchestration and 4PL logistics, BPO shared services, and emerging consumer brands. Pricing is not publicly disclosed as the company operates under bespoke contract manufacturing arrangements; the 13-country geographic footprint, ~95,000-115,000 employee base, and descriptor as a '$2 billion product co-creation partner' place MAS among the largest apparel manufacturers globally. GTM motion is enterprise field sales to global brand owners augmented by strategic partnerships (Hellmann logistics JV, Trent/Tata retail JV in India, Toray advanced materials JV). Sustainability commitments are central to commercial positioning: Plan for Change 2030 targets 75% revenue from sustainable products, 75% of wet processing facilities are bluesign-aligned, and the company has committed to Net Zero by 2048. Recent strategic moves signal aggressive geographic and vertical expansion, particularly into India (multiple JVs and a 2025 groundbreaking), Femtech/wearables, and circular textile supply chains via HeiQ AeoniQ and Ambercycle partnerships.
MAS Holdings firmographics
Firmographics- Name
- MAS Holdings
- Legal name
- MAS Holdings (Private) Limited
- Website
- https://masholdings.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- MAS Holdings is a Sri Lanka-based, vertically integrated apparel-tech conglomerate founded in 1987, manufacturing intimates, activewear, swimwear, shapewear, Femtech, and wearable technology for global brands like Victoria's Secret, Nike, and lululemon across 13 countries with 115,000+ employees.
- Ownership category
- akta.pro rank
MAS Holdings industry classification
Industry- Product category
- Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Textile Product Mills (314), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knitting Mills (2250)
- akta.pro primary industry
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
- akta.pro secondary industries
- Greige Woven Fabric Mills (IMAOABAA), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)
Keywords
Where MAS Holdings is headquartered
LocationHeadquarters
- HQ city
- Battaramulla
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices8 records
Markets served
MAS Holdings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Apparel Manufacturing: Concept-to-delivery manufacturing of lingerie, sportswear, sleepwear, swimwear, athleisure, shapewear, adaptive clothing, Femtech, and Healthtech products for global brands.
- Vertical Integration Materials & Components: Internal manufacturing of fabrics, lace, bra cups, elastics, trims, and accessories for self-supply and external customers.
- Logistics & Supply Chain Services: Warehousing, distribution, 4PL services through Hellmann MAS Supply Chain joint venture, and supply chain orchestration through MAS ACME.
- Digital Solutions & BPO Services: 3D prototyping, digital product creation, data science-led supply chain orchestration, and shared services/BPO through MAS Legato.
- Consumer Brands: Direct-to-consumer brands including amante (lingerie brand), Silueta, Softmatter (wearable technology), and Femography.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MAS Holdings product offering
Product offeringCore offering
MAS Holdings is a vertically integrated global apparel-tech conglomerate that provides concept-to-delivery manufacturing solutions for the world's leading apparel brands. The company designs, develops, and manufactures intimates, sportswear, athleisure, swimwear, shapewear, adaptive apparel, wearable technology, and Femtech products, while also offering proprietary textile technologies, fabric production, supply chain orchestration, and logistics services through its ecosystem of subsidiaries.
Product overview
MAS Holdings is a global apparel-tech conglomerate providing concept-to-delivery solutions for the world's leading apparel brands. The company operates as a vertically integrated ecosystem spanning design, product development, manufacturing, and logistics. Core product categories include Intimates, Leisure & Athleisure, Training & Performance, Swimwear, and Shapewear, alongside specialized divisions for Wearable Technology, FemTech, Health Tech, and Adaptive Apparel. Manufacturing verticality includes Trischel Fabrics (synthetic fabrics), MAS Fabrics-Matrix (knit apparel), Linea Intimo (seamless knit), Noyon Lanka (lace), and Silueta (thermal moulding/bra cups). The company portfolio includes subsidiary brands Softmatter (wearable technology), Femography (femtech), MAS Legato (BPO services), MAS ACME (supply chain orchestration), MAS Athena (training), MAS Fabric Park (industrial parks), Twinery (innovation hub), and MAS KREEDA (activewear). Key textile technologies include Phoenix (thermal regulation), Dryvantage (water repellent), Firefly (illumination), Lifecycled (biodegradable polyester), and Planetones (natural dyes). The company serves major global brands and offers digital product creation services using 3D prototyping technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Silueta: Thermal moulding and silicone application technology for bra cups and shapewear
- Softmatter
- MAS Legato
- Twinery
- MAS Athena
- Femography
- MAS Fabric Park
- Noyon
- amante
Products and services
- Intimates (Lingerie) Manufacturing Large-scale contract manufacturing of bras, briefs, and men's essentials incorporating the latest fashion, technology and materials. Manufactured for global intimate apparel brands such as Victoria's Secret, PINK, Calvin Klein, Triumph, Marks & Spencer, Hanes Brands, Soma, MeUndies, Skims, and Jockey.
- Leisure & Athleisure Apparel Design, development and manufacturing of functional and fashion-forward leisure and athleisure products including yoga wear, gym wear, track suits, sweatshirts, polo shirts, and tank tops for activewear brands.
- Training & Performance Wear Performance wear including sports bras and activewear designed for comfort and movement, managing moisture and regulating body temperature. Manufactured for performance brands such as Nike, lululemon, Athleta, New Balance, Gymshark, and Patagonia.
- Swimwear Manufacturing Competitive and fashion swimwear, guards, and board shorts manufactured for swimwear brands including Speedo International for Olympic-level competition swimwear.
- Shapewear Manufacturing Shapewear products leveraging unique and patented capabilities with technology that prevents riding up and provides invisible edges, including Silueta thermal moulding technology.
- Wearable Technology Products Smart textiles and connected clothing developed through the Softmatter vertical, at the intersection of soft goods and wearables for consumer health and consumer technology applications.
- FemTech Products Specialized products for women's health including menstruation and urinary incontinence products, menstrual pain solutions, menopausal products, and maternity products. MAS positions itself as first organization with full range capability in this category.
- Health Tech Apparel Healthcare apparel solutions including products for management and recovery, using in-depth understanding of consumer needs to help protect, manage and speed up recovery.
- Adaptive Apparel Apparel designed for persons with disabilities and limited mobility, incorporating design thinking to address mobility restrictions and emotional pain points of conventional clothing.
- MAS Legato BPO Services Shared services and BPO solutions delivering services across Finance, Human Resources, Analytics, and Automation to internal MAS entities and external clients.
- MAS ACME Supply Chain Orchestration Supply chain orchestration connecting brands and retailers with intelligent sourcing, end-to-end logistics (DDP, 3PL-5PL, FTZ) and advanced analytics including U.S. FTZ staging and last-mile services.
- amante Lingerie Brand Direct-to-consumer intimate apparel brand operated by MAS Holdings, providing lingerie products through owned retail and digital channels.
Quantifiable outcome
- 75% of revenue from sustainable products target by 2030
- +3 more outcomes
Companies that use MAS Holdings
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles3 records
MAS Holdings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature10 records
MAS Holdings partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major, strategic and minor.
- Hellmann Worldwide LogisticscoreJoint venture Hellmann MAS Supply Chain (HMSC) established in 2018 for contract logistics and 4PL services in Sri Lanka. Launched new 8,000+ sq metre fashion logistics hub in Kimbulapitiya near Bandaranaike International Airport supporting regional distribution across Asia, Africa, and Europe with sustainability features including solar panels.
- Victoria's Secret & Co (VS&CO)coreLong-term strategic partnership as one of the world's largest lingerie brands. MAS serves as major vendor for Victoria's Secret and PINK product lines.
- Triumph Universal AGcoreStrategic partnership with leading global intimate apparel brand Triumph.
- Stretchline Holdings LimitedcoreWorld's largest manufacturer of narrow elasticated fabric and major supplier of covered elastomeric yarn, textile coating and bonding solutions.
- Speedo International LimitedcoreStrategic partnership for swimwear manufacturing including Olympic competition swimwear.
- Trent Limited (TATA Enterprise)coreJoint venture with Tata Group's Trent Ltd. in India for market expansion. Strategic retail partnership.
- Prym Intimates Group LimitedmajorWorld's leading manufacturer of customised lingerie accessories supplying leading fashion brands. Prym Intimates Lanka supplies hooks, eye tapes, soft seals, shoulder straps, rings, slides, ribbon bows and bra wires.
- Cascale (Technical Advisory Council)majorMAS Holdings participates in Cascale's Technical Advisory Council providing structured guidance on sustainability measurement tools including Higg Index, Better Buying, and Sustainable Furnishings alongside Patagonia, Columbia Sportswear, and WWF.
- The Lycra CompanymajorHolds exclusive distribution rights for HeiQ AeoniQ yarn technology developed with MAS and other partners.
- AmbercyclestrategicCircular polyester offtake agreement for sustainable textile materials supporting circular economy initiatives.
- Kornit DigitalstrategicStrategic partnership between Kornit Digital and MAS ACME USA enabling agile fashion and apparel production through on-demand digital printing technology.
- BAM KnittingstrategicNew venture with BAM Knitting for manufacturing expansion and capabilities.
- Prym Intimates LankamajorSri Lanka partner for lingerie accessories manufacturing, part of world's leading Prym Intimates Group.
- Trischel FabricscoreSynthetic fabric manufacturer capable of warp and weft knitting, dyeing, finishing and printing. Produces functional, luxurious and performance fabrics for lingerie, swimwear, sportswear and athleisure.
- HRH Princess Anne VisitmajorHRH Princess Anne visited MAS Holdings as first stop on her Official Visit to Sri Lanka, recognizing MAS as benchmark for sustainable and ethical manufacturing.
- Global Fashion AgendastrategicCollaboration at Global Fashion Summit for sustainability in fashion industry. MAS participates in discussions on sustainability implementation and resilience building.
- National Olympic Committee of Sri LankamajorOfficial clothing partner for Sri Lanka Athletics until 2028 Olympics. Also partner for National Paralympic Committee.
- Sri Lanka CricketminorOfficial clothing sponsor for 2023 ICC Women's T20 World Cup.
- Sri Lanka Tennis AssociationminorMAS Active and Sri Lanka Tennis Association partnership to elevate Sri Lankan tennis.
- UN Global Compact Network Sri LankastrategicMAS Holdings invited to be Patron of the Diversity & Inclusion Working Group of UN Global Compact Network Sri Lanka.
- Asian Development BankstrategicADB delegation visited MAS Fabric Park to discuss development initiatives and sustainable manufacturing.
- ToraystrategicToray-MAS Holdings joint venture for advanced apparel manufacturing in Odisha, India as part of India's textile hub development.
Scale indicators10 records
Recent moves9 records
Expansion highlights7 records
MAS Holdings competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights8 records
Customer concentration
MAS Holdings social profiles
Digital presenceMAS Holdings compliance and trust
Trust signalCompliance6 records
MAS Holdings financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAS Holdings leadership team
Management profileNumber of profiles
Profiles15 records
MAS Holdings subsidiaries and ownership
Company hierarchySubsidiaries19 records
MAS Holdings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAS Holdings M&A and investment
M&A and investmentM&A
Investments12 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAS Holdings
What does MAS Holdings do?
MAS Holdings is a vertically integrated global apparel-tech conglomerate that provides concept-to-delivery manufacturing solutions for the world's leading apparel brands. The company designs, develops, and manufactures intimates, sportswear, athleisure, swimwear, shapewear, adaptive apparel, wearable technology, and Femtech products, while also offering proprietary textile technologies, fabric production, supply chain orchestration, and logistics services through its ecosystem of subsidiaries.
Is MAS Holdings a public or private company?
MAS Holdings is a private company. It is classified as family owned and is currently operating.
When was MAS Holdings founded?
MAS Holdings was founded in 1987. It employs 5,001 to 10,000 people.
Where is MAS Holdings based?
MAS Holdings is headquartered in Battaramulla, Sri Lanka, in the Asia region.
How does MAS Holdings make money?
Five revenue lines are on record. Apparel Manufacturing is the primary driver. The others are vertical Integration Materials & Components, logistics & Supply Chain Services, digital Solutions & BPO Services and consumer Brands.
Does MAS Holdings have an API?
No public API is recorded for MAS Holdings.
What industry is MAS Holdings in?
MAS Holdings's product category is Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies, with a secondary code of IMAOABAA, Greige Woven Fabric Mills. Its NAICS code is 315 and its SIC code is 2300.