Packt
Packt Publishing operates a digital learning platform for software developers and IT professionals, offering a subscription plus individual sales of 8,500+ technical eBooks, video courses, and audiobooks across programming, cloud, data, AI, security, and web development, distributed via 50+ country storefronts and retail partners.
- Company typePrivate
- Founded2003
- HeadquartersBirmingham, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Packt does
Packt Publishing Limited, founded in 2003 and headquartered in Birmingham, UK, operates a digital learning platform serving professional software developers, engineers, data scientists, and IT practitioners. Its core offering is a tiered subscription service ($9.99/month, $139.99/year, $195.99 for 18 months) that provides unlimited access to a library of over 8,500 eBooks and video courses spanning programming, cloud computing, data, AI, cybersecurity, web development, mobile, IoT, and game development. Packt publishes 50+ new titles monthly into this catalog, authored by practitioners and experts, and supplements the library with audiobooks, curated bundles, and print paperback sales at a 35% discount for subscribers. The platform is delivered through a feature-rich interactive reader with advanced full-text search across the entire library, a mobile app with offline access, and an embedded AI Assistant for in-book tutoring.
Packt firmographics
Firmographics- Name
- Packt
- Legal name
- Packt Publishing Limited
- Website
- https://packtpub.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Packt Publishing operates a digital learning platform for software developers and IT professionals, offering a subscription plus individual sales of 8,500+ technical eBooks, video courses, and audiobooks across programming, cloud, data, AI, security, and web development, distributed via 50+ country storefronts and retail partners.
- Ownership category
- akta.pro rank
Packt industry classification
Industry- Product category
- Technical Learning Content Publishing
- NAICS
- Book Publishers (513130)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH), Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Packt is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Packt business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription Service: Monthly, annual, and 18-month subscription plans providing unlimited access to over 8,500 eBooks and video courses. Subscribers receive DRM-free downloads, discounts on additional purchases, and early access to new titles.
- Individual Product Sales: One-time purchases of individual eBooks, video courses, and audiobooks at various price points, with periodic promotional sales.
- Bundles: Curated collections of top tech books and courses sold as packages at discounted rates.
- Print/Paperback Sales: Physical paperback books available for purchase, including 35% discount for subscription members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with full library access |
| Subscription | Annual | Annual subscription with full library access |
| Subscription | Multi-year contract | 18-month subscription (best value) |
| Unit Pricing | Pay-as-you-go | Individual eBook/video purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Packt product offering
Product offeringCore offering
Packt publishes and sells technical learning content for software developers, IT engineers, and data practitioners through eBooks, video courses, audiobooks, and paperback books spanning programming, cloud, data, AI, cybersecurity, web development, game development, mobile, and IoT/hardware. The flagship offering is an unlimited-access subscription providing over 8,500 titles, complemented by one-time digital and print purchases, curated bundles, and an embedded AI Assistant tutor.
Product overview
Packt is a global technical learning content provider offering a multi-format portfolio centered around its core Packt Subscription service, which provides unlimited access to 8,500+ eBooks and video courses. The company distributes individual books, eBooks, videos, and audiobooks across nine technology categories: Data, Programming, Cloud & Networking, Web Development, Business & Other, Security, Game Development, Mobile, and IoT & Hardware. The subscription is enhanced by AI-powered features including an AI Assistant tutor embedded within digital books and the Packt Learning Hub focused on GPT technologies. Additional offerings include live events, curated bundles, and a feature-packed interactive reader with text-to-speech, note-taking, and advanced search capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Packt Subscription: Subscription service offering unlimited access to 8,500+ ebooks and videos with plans starting at $9.99/month.
- Packt Learning Hub
- AI Assistant
- Packt China
Products and services
- Packt Subscription Subscription service granting unlimited access to Packt's library of 8,500+ eBooks and video courses, including the AI Assistant, personalized recommendations, customizable playlists, notes, advanced full-text search, a mobile app with offline access, and a free monthly DRM-free download; available in monthly, annual, and 18-month tiers with a 7-day free trial. Targets individual developers, IT professionals, and learners pursuing self-directed technical upskilling.
- Books and eBooks Packt's library of 7,000+ technical books and eBooks covering programming, data, cloud & networking, web development, security, business, game development, mobile, and IoT/hardware, offered as digital downloads and physical paperbacks for individual purchase and through retail partners. Targets individual technologists and learners seeking title-by-title purchases of practitioner-authored technical content.
- Videos and Video Courses Packt's collection of video-based technical courses and tutorials with expert-led instruction from industry practitioners, sold individually and bundled into the Packt Subscription; spans the same nine technology categories as Packt's books and eBooks. Targets learners who prefer video-based instruction in programming, cloud, data, AI, security, web, mobile, game, and IoT/hardware topics.
- Audiobooks Audio-format editions of Packt technical titles, allowing users to consume the same technical content audibly via Packt's interactive reader and audio catalog; sold individually and via the Packt Subscription. Targets learners who prefer listening while commuting or multitasking.
- Curated Bundles Hand-picked multi-title collections of Packt's top tech books and video courses sold together at a discounted package price, organized around a specific topic or theme. Targets learners who want curated, multi-format learning paths in a single discounted purchase rather than selecting titles individually.
Quantifiable outcome
- Access to 8,500+ eBooks and videos covering 1,000+ technologies
- +2 more outcomes
Companies that use Packt
Customer profileSegments1 record
Ideal customer profiles1 record
Packt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Packt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- GoogleminorGoogle is listed as a partner, likely co-marketing and platform integration partner.
- AmazonminorAmazon serves as a retail distribution partner for Packt's books and digital products.
- MicrosoftminorMicrosoft is listed as a partner, potentially for author relations and co-marketing.
- OracleminorOracle is listed as a partner in Packt's ecosystem.
- MetaminorMeta is listed as a partner, possibly for developer community engagement.
- SalesforceminorSalesforce is listed as a partner in Packt's ecosystem.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Packt competitors and assessment
Company assessmentDirect peers
- O'Reilly Media: O'Reilly operates the leading subscription-based technical learning platform (O'Reilly Learning) with books, videos, and live events for developers, directly competing with Packt for the same professional developer audience.
- Manning Publications: Manning is an independent technical book publisher with deep strength in programming, cloud, and data, including a video subscription (Manning LiveVideo) — closely mirroring Packt's curated book + video subscription model.
- Apress: Apress is a technical publisher focused on programming, data, and IT professional books, directly comparable to Packt in catalog scope and target audience of developers and IT practitioners.
- No Starch Press: No Starch publishes technically rigorous books for developers, hackers, and makers across similar categories (programming, security, data), with comparable author-driven publishing operations.
- Skillsoft: Skillsoft provides enterprise tech and developer learning content via subscription, including books, videos, and courses via the Skillsoft platform and partners like O'Reilly — a comparable subscription-led learning model.
- Pluralsight: Pluralsight is a tech-focused skills subscription platform with courses, assessments, and paths for developers and IT pros, operating at the intersection of subscription learning that Packt occupies.
Broad incumbents
- Wiley: Wiley is a large, multi-vertical publisher with technical and professional learning content under brands like Wiley Efficient Learning, providing a broader incumbent competitor in technical book publishing.
- LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) offers a broad subscription library of professional video courses including tech content, competing for the same professional learning wallet as Packt's subscription.
- Pearson: Pearson owns Addison-Wesley and other technical imprints, and runs enterprise learning platforms such as Pearson VUE and IT/tech certification content, making it a broad incumbent in the same publishing and learning space as Packt.
- Udemy: Udemy operates a creator-led course marketplace with a large catalog of technical and development courses, overlapping with Packt's audience of self-directed professional learners seeking tech content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Packt social profiles
Digital presencePackt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packt leadership team
Management profileNumber of profiles
Profiles2 records
Packt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packt
What does Packt do?
Packt publishes and sells technical learning content for software developers, IT engineers, and data practitioners through eBooks, video courses, audiobooks, and paperback books spanning programming, cloud, data, AI, cybersecurity, web development, game development, mobile, and IoT/hardware. The flagship offering is an unlimited-access subscription providing over 8,500 titles, complemented by one-time digital and print purchases, curated bundles, and an embedded AI Assistant tutor.
Is Packt a public or private company?
Packt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Packt founded?
Packt was founded in 2003. It employs 251 to 500 people.
Where is Packt based?
Packt is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Packt make money?
Four revenue lines are on record. Subscription Service is the primary driver. The others are individual Product Sales, bundles and print/Paperback Sales.
Who are Packt's main competitors?
Direct peers on record are O'Reilly Media, Manning Publications, Apress, No Starch Press, Skillsoft and Pluralsight. Broad incumbents are Wiley, LinkedIn Learning, Pearson and Udemy.
Does Packt have an API?
No public API is recorded for Packt.
What industry is Packt in?
Packt's product category is Technical Learning Content Publishing. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDAFACAH, Digital Reading Content & eBooks (Leveled Readers, Libraries). Its NAICS code is 513130.