Sheertex
Sheertex is a Montreal-based DTC women's hosiery brand founded in 2017 that designs and sells patented rip-resistant polymer-knit tights, shaping hosiery, and legwear through its own regional e-commerce sites across the US, Canada, EU, and UK.
- Company typePrivate
- Founded2017
- HeadquartersMontréal, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sheertex does
Sheertex (legal entity SRTX Inc.) is a Montreal-based direct-to-consumer women's hosiery and legwear company founded in 2017 that engineered and commercialized a proprietary rip-resistant polymer knit technology. The core technology uses one of the world's strongest polymers, typically found in ballistics and climbing equipment, knit into hosiery that the company claims is 4x tougher against rips, 6x stronger stretch, 2x stronger toe seams, and 10x more durable than traditional tights. The product portfolio centers on Classic Sheer Rip-Resist Tights in multiple shades and waistband heights, and has expanded into Luxury Shaping tights, Semi-Opaque tights, Maternity tights, Bodysuits, Thigh Highs, and bundled gift sets — all backed by a 90-Day Rip-Resist Guarantee.
The company operates an exclusively direct-to-consumer e-commerce model through four regional websites (sheertex.com, ca.sheertex.com, eu.sheertex.com, uk.sheertex.com) and ships products directly from its Montreal factory, with a minor distribution extension through the Aeroplan eStore loyalty program. Pricing is uniform at $49 per pair across core SKUs, with clearance discounting of 25–50% and digital gift cards ranging from $25 to $1,000. The company serves individual female consumers seeking durable, inclusive-size hosiery (XXS to 4XL) and markets through social channels (Instagram, TikTok, YouTube, Facebook), email, content/blog, and clearance-driven promotional campaigns.
Sheertex raised over US$200 million from strategic backers including H&M Group, Export Development Canada, and Investissement Québec, and grew to 251–500 employees across North America and EMEA. The company encountered high production costs, scaling delays, and liquidity issues, leading to a strategic review in October 2025 and a filing under the Bankruptcy and Insolvency Act in January 2026. In February 2026, the Quebec Superior Court approved the sale of SRTX Inc.'s assets, including the Sheertex brand and proprietary materials technology, to A.Y.K International Inc., a Montreal-based hosiery and apparel manufacturer, which intends to retain limited employees to continue the Sheertex business.
Sheertex firmographics
Firmographics- Name
- Sheertex
- Legal name
- SRTX Inc.
- Website
- https://sheertex.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Sheertex is a Montreal-based DTC women's hosiery brand founded in 2017 that designs and sells patented rip-resistant polymer-knit tights, shaping hosiery, and legwear through its own regional e-commerce sites across the US, Canada, EU, and UK.
- Ownership category
- akta.pro rank
Sheertex industry classification
Industry- Product category
- Women's Hosiery
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Flexible Cosmetic Packaging (Pouches, Sachets, Stick Packs) (IMALAJAE)
Keywords
Where Sheertex is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sheertex business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce websites. Products are shipped directly from the Montreal factory to customers. Revenue is generated through one-time product purchases at various price points. Additional revenue from digital gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Sheer Rip-Resist Tights |
| Unit Pricing | Pay-as-you-go | Luxury Shaping Sheer Rip-Resist Tights |
| Unit Pricing | Pay-as-you-go | Classic Semi-Opaque Rip-Resist Tights |
| Unit Pricing | Pay-as-you-go | Digital Gift Cards |
| Unit Pricing | Pay-as-you-go | Clearance Items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sheertex product offering
Product offeringCore offering
Sheertex designs, manufactures, and sells rip-resistant women's hosiery—including classic sheer tights, shaping tights, semi-opaque tights, maternity tights, thigh highs, bodysuits, and bundled sets—using a proprietary polymer knit made from ultra-strong fibers typically used in ballistics and climbing equipment. Products are sold direct-to-consumer through owned e-commerce sites in the US, Canada, EU, and UK, fulfilled from a Montreal factory, and backed by a 90-Day Rip-Resist Guarantee.
Product overview
Sheertex is a Montreal-based hosiery and legwear company that offers a focused portfolio of rip-resist tights and hosiery products engineered with proprietary technology. The core product line centers on the Classic Sheer Rip-Resist Tights (available in 4" and 2" waistband variants), which come in multiple colors including Black, Latte, and Nude shades (Oat Milk, Cappuccino, Mocha, Americano, Espresso). The portfolio extends to Luxury Shaping Sheer Rip-Resist Tights for compression support, Classic Semi-Opaque Rip-Resist Tights for more coverage, Classic Maternity Semi-Sheer Rip-Resist Tights for expecting mothers, and specialty items like Mystery Tights, Winter Essentials Duo bundle, and Sheer Rip-Resist Bodysuit. The products are unified by Sheertex's patented rip-resist knit technology using high-strength polymers, with a 90-Day Rip-Resist Guarantee backing all products. The company operates under AYK International Inc. following its acquisition of SRTX Inc.'s assets.
Differentiator
Problem solved
Functional benefit
Products and services
- Black Classic Sheer Rip-Resist Tights – 4" Waistband
Quantifiable outcome
- 4x tougher against rips compared to competitors (lab results)
- +4 more outcomes
Companies that use Sheertex
Customer profileSegments2 records
Ideal customer profiles3 records
Sheertex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sheertex partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AYK International Inc.coreMontreal-based hosiery and apparel manufacturer that acquired SRTX Inc. assets including the Sheertex brand through court-approved BIA sale. Intends to retain limited employees to continue Sheertex business and develop proprietary materials technology. Transaction conducted under Bankruptcy and Insolvency Act with PricewaterhouseCoopers as trustee.
- AeroplanminorSheertex products available through Aeroplan eStore platform, allowing members to earn points on purchases.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sheertex competitors and assessment
Company assessmentDirect peers
- Wolford: Austrian premium hosiery and legwear brand known for high-end tights and shaping hosiery at premium price points, directly comparable to Sheertex's positioning in durable, fashion-forward women's hosiery.
- Commando: US-based DTC luxury hosiery and shapewear brand selling premium tights and leggings, closely overlapping with Sheertex on premium DTC legwear for women.
- Falke: German premium hosiery and sock manufacturer with a global DTC and wholesale presence; comparable to Sheertex as a premium technical-hosiery brand emphasizing durability and fit.
- Spanx: US shaping apparel brand with a significant hosiery and tights line; competes directly with Sheertex in shaping tights and shapewear-adjacent legwear.
- Hue: US women's hosiery and legwear brand with broad assortment of tights, socks, and shaping styles; comparable mid-to-premium positioning in the same women's hosiery category.
- Berkshire Hosiery: US-based hosiery manufacturer focused on socks, tights, and sheer hosiery across price points; comparable as a women's hosiery producer in the same core category.
Broad incumbents
- Hanesbrands: Mass-market innerwear and hosiery conglomerate (Hanes, L'eggs, Maidenform); competes broadly with Sheertex in tights but at commodity price points and at much greater scale.
- Calvin Klein (hosiery line): Global fashion brand with a women's hosiery line; comparable as a premium branded competitor in women's tights though hosiery is a small slice of a much broader apparel portfolio.
Emerging players
- Tommy John: US DTC apparel basics brand selling premium underwear, socks, and loungewear with emphasis on comfort and durability; comparable as a premium DTC basics brand targeting overlapping customer demographics.
- Heist Studios: UK-based DTC premium hosiery and shapewear brand focused on technical tights with size-inclusive ranges; directly comparable premium DTC hosiery peer with overlapping inclusive sizing positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Sheertex social profiles
Digital presenceSheertex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheertex leadership team
Management profileNumber of profiles
Sheertex funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheertex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheertex
What does Sheertex do?
Sheertex designs, manufactures, and sells rip-resistant women's hosiery—including classic sheer tights, shaping tights, semi-opaque tights, maternity tights, thigh highs, bodysuits, and bundled sets—using a proprietary polymer knit made from ultra-strong fibers typically used in ballistics and climbing equipment. Products are sold direct-to-consumer through owned e-commerce sites in the US, Canada, EU, and UK, fulfilled from a Montreal factory, and backed by a 90-Day Rip-Resist Guarantee.
Is Sheertex a public or private company?
Sheertex is a private company. It is classified as corporate owned and is currently acquired.
When was Sheertex founded?
Sheertex was founded in 2017. It employs 251 to 500 people.
Where is Sheertex based?
Sheertex is headquartered in Montréal, Canada, in the North America region.
How does Sheertex make money?
One revenue line is on record: direct E-commerce Sales.
Who are Sheertex's main competitors?
Direct peers on record are Wolford, Commando, Falke, Spanx, Hue and Berkshire Hosiery. Broad incumbents are Hanesbrands and Calvin Klein (hosiery line). Emerging players are Tommy John and Heist Studios.
Does Sheertex have an API?
No public API is recorded for Sheertex.
What industry is Sheertex in?
Sheertex's product category is Women's Hosiery. Its primary akta.pro industry code is IMALAJAE, Flexible Cosmetic Packaging (Pouches, Sachets, Stick Packs). Its NAICS code is 315 and its SIC code is 2300.