Central National Bank

What Central National Bank does

Central National Bank is a privately held, FDIC-insured community bank founded in 1884 and headquartered in Junction City, Kansas. The bank operates a network of branches across 24 communities in Kansas, Nebraska, and Missouri, with mortgage lending extended across six states and auto/RV/boat/motorcycle lending across Kansas, Nebraska, and Missouri. It serves individual consumers, families, small businesses, and credit-rebuilding customers with a full suite of deposit products (checking, savings, money market, CDs, and second-chance New Opportunity Checking), lending products (mortgages, auto, personal loans, credit cards, HELOCs, and credit lines), and fee-based services (ACH, remote deposit capture, lockbox, payroll cards, merchant processing). Wealth management is delivered through a Raymond James Financial Services partnership and, as of February 2025, an Eko-powered Digital Investing offering.

The bank's digital banking stack is built on Jack Henry & Associates' Banno Digital Platform, augmented by a Finicity-powered account aggregation tool (launched August 2023) that lets customers view external accounts in a single dashboard, an Atomic-powered automated direct deposit switching feature (launched March 2023), mobile deposit, interactive teller machines, online bill pay, and e-statements. The bank is also one of two FDIC-insured partner banks for Chime, providing the regulated banking chassis behind Chime's 22.3 million-user neobank and generating interchange and deposit-funding economics from that relationship.

Revenue is generated through a mix of net interest income from lending and deposit taking, transaction and service fees on business banking products (ACH, remote deposit capture, lockbox, credit card processing, payroll cards), interchange and BaaS-related revenue from the Chime partnership, and wealth management revenue via Raymond James. Pricing signals include tiered auto-loan APRs (5.99%–7.86% depending on vehicle age and active-checking status), a 12-month CD special at 3.75% APY for active checking customers, credit cards with 3x rewards points on groceries, gas, restaurants, and discount stores, and Home Possible and FHA/VA mortgage programs. Marketing is conducted through a hybrid community-and-content model combining branch presence, community events, the CNBconnect and My Financial Wingman blogs, and Facebook.

Name

Central National Bank

Legal name

Central National Bank

Website

https://centralnational.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

251–500 employees

Short description

Central National Bank is a privately held, FDIC-insured community bank founded in 1884 and headquartered in Junction City, Kansas, serving retail consumers, small businesses, and credit-rebuilding customers across 24 communities in Kansas, Nebraska, and Missouri with deposits, lending, and digital banking, and acting as a partner bank for Chime.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Core Banking & Ledger Systems (Cloud Core, Deposits, Accounts) (FSAGAAAC)

Keywords

• Community banking services
• Consumer lending products
• Commercial lending services
• Mortgage lending
• Wealth management services

Headquarters

HQ city

Junction City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Neobank Partnership Services: Central National Bank serves as a partner bank for Chime, providing FDIC-insured services. This generates interchange fee revenue and access to deposit funding through the neobank's 22.3 million user base.
2. Interest Income from Lending: Revenue generated from interest on mortgages, auto loans, personal loans, home equity lines of credit, and commercial lending. Products offered include conventional loans, FHA-insured loans, VA-guaranteed loans, and specialized mortgage programs.
3. Deposit Taking and Account Fees: Revenue from deposit accounts including checking, savings, money market accounts, and certificates of deposit. Generates interest spread between borrowing and lending rates.
4. Fee-Based Services: Revenue from various banking services including credit card processing for businesses, ACH services, remote deposit capture, lockbox services, payroll cards, and safe deposit boxes.
5. Investment and Wealth Management: Revenue from investment products and services, including Raymond James Financial Services partnerships, trust services, and wealth management offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Central National Bank provides community banking services including deposit products (personal and business checking, savings, money market, and certificates of deposit), consumer lending (home mortgages, auto/RV/boat/motorcycle loans, personal loans, credit cards, and lines of credit), commercial banking (business checking, commercial lending, ACH services, remote deposit capture, lockbox services, payroll cards, and credit card processing), and wealth management through a Raymond James Financial Services partnership. The bank delivers services via 24 physical branch locations combined with an online and mobile banking platform powered by Jack Henry & Associates, serving communities across Kansas, Nebraska, Missouri, and six states for mortgage lending.

Product overview

Central National Bank offers a comprehensive suite of banking, lending, and investment products for consumers and businesses across six states. The core product portfolio includes personal and business checking/savings accounts, Certificates of Deposit, and lending products (mortgages, auto/RV/boat/motorcycle loans, personal credit lines, credit cards, and HELOCs). Digital banking add-ons include Online and Mobile Technology (Smartphone App, Interactive Teller Machines, Bill Pay, E-Statements, Mobile Deposit), Account Aggregation via Finicity for viewing external accounts, Automated Direct Deposit Switching via Atomic, and Digital Investing. Specialized consumer products include New Opportunity Checking for credit rebuilding, It Makes ¢ents! savings with card-spend rewards, and LifeNOW Rewards credit card program. Business services encompass ACH Services, Central Business Banking, Credit Card Processing, Remote Deposit Capture, Payroll Cards, and Lockbox Services. Investment offerings are provided through a partnership with Raymond James Financial Services.

Differentiator

Problem solved

Functional benefit

Brands

• LifeNOW Rewards: Rewards program offering benefits like identity theft protection, roadside assistance, cell phone protection, and more for checking account holders.

Products and services

• Personal Checking Accounts Standard personal checking accounts for individual consumers, featuring access to online and mobile banking, bill pay, debit cards, FDIC insurance, and LifeNOW Rewards benefits including identity theft protection and roadside assistance.
• New Opportunity Checking Second-chance checking account for individuals who have previously lacked banking access or need to rebuild banking history, featuring minimal fees and no minimum balance requirements with a graduation path to traditional checking.
• Savings & Money Market Accounts Interest-bearing savings and money market accounts for individual consumers to grow funds while maintaining FDIC-insured deposit protection.
• It Makes Cents Savings Savings account that rewards card swipes by earning money back on purchases, designed to help customers save with every transaction.
• Certificates of Deposit (CDs) Timed deposit products with terms ranging from 90 days to 5 years, FDIC insured, minimum opening deposits of $1,000, with promotional rates for active checking account holders.
• Home Mortgages Comprehensive home lending products available across six states, including conventional loans, FHA-insured loans, VA-guaranteed loans, HomeOne loans for first-time buyers, Home Possible mortgages, HELOCs, second home loans, investment property loans, and refinances with in-house underwriting.
• Auto, RV, Boat, and Motorcycle Loans Vehicle financing for new and used automobiles, recreational vehicles, boats, motorcycles, ATVs, travel trailers, fifth wheels, and motor homes, with 100% financing options and tiered rates by vehicle age.
• Personal Loans Personal installment loans and the Central Line of Credit offering flexible access to funds for vacations, education, gifts, or unplanned expenses.
• Credit Cards Credit cards issued through UMB Bank partnership, featuring the LifeNOW Rewards program with 3x points on grocery stores, gas stations, discount stores, restaurants, and fast food, plus Visa Zero Liability and auto rental coverage.
• Credit Lines / Personal Lines of Credit Personal and Platinum lines of credit including overdraft protection that automatically accesses funds when checking balance drops below zero, with both secured and unsecured options.
• Home Equity Line of Credit (HELOC) Home equity lines of credit for homeowners seeking revolving access to funds secured by home equity, available across the bank's six-state mortgage lending footprint.
• Investment Services (Raymond James) Wealth management, investment products, trust services, and financial planning offered through the bank's partnership with Raymond James Financial Services.
• Digital Investing Digital wealth management offering available through the bank's platform, designed to help customers build wealth and achieve financial goals through digital tools.
• Business Checking Accounts Business checking accounts for local and regional businesses, providing deposit capabilities paired with merchant services, ACH, and treasury tools.
• Commercial Lending Commercial and agricultural lending for small and mid-sized businesses through dedicated commercial and ag loan officers serving markets including Salina and Manhattan.
• Business Service Solutions Integrated suite of business banking services including ACH services, Central Business Banking, credit card processing, remote deposit capture, payroll cards, and lockbox services for small to medium businesses.
• Safe Deposit Boxes Safe deposit box rentals at branch locations providing secure physical storage for valuables and important documents for personal banking customers.

Quantifiable outcome

• Serving customers since 1884 (over 140 years of continuous operation)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, major and supporting.

• FinicitycoreTechnology or Integration · 9 August 2023Finicity provides account aggregation technology that enables Central National Bank customers to view account balances from multiple financial institutions in a single dashboard. The partnership uses secure API connections rather than screen scraping, representing early adoption of open banking technology among community banks.
• AtomiccoreTechnology or Integration · 2 March 2023Atomic provides payroll connectivity technology enabling automated direct deposit switching capabilities. Central National Bank customers can connect or switch their payroll deposit directly through the banking app, improving customer retention and convenience.
• ChimemajorChannel Partner/ Reseller/ DistributorCentral National Bank serves as one of two partner banks (alongside The Bancorp Bank) providing FDIC-insured deposit services for Chime's mobile banking platform. This is a significant partnership as it positions the bank to benefit from the growth of the largest US neobank with 22.3 million users and approximately 11 million primary bank users.
• Jack Henry & AssociatescoreTechnology or IntegrationJack Henry & Associates provides the core digital banking infrastructure including the Banno Digital Platform that powers Central National Bank's online and mobile banking services. This is the primary technology platform for all digital banking operations.
• Raymond James Financial ServicessupportingStrategic or Co-development PartnerRaymond James Financial Services provides investment products and services offered through Central National Bank's investment department, enabling the bank to offer comprehensive wealth management and financial planning services.
• UMB Bank, n.a.supportingTechnology or IntegrationUMB Bank, n.a. issues Central National Bank's credit card products, providing the card infrastructure, card center portal (www.cardcenterdirect.com), and customer service for credit card account management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Jack Henry & Associates: Core banking and digital platform provider (Banno) used by CNB. As the technology infrastructure partner serving hundreds of community banks, JHA is the foundational ecosystem enabler for CNB's digital banking capabilities.
• Chime: Neobank partner customer. While not a peer in the traditional sense, Chime's growth directly drives CNB's deposit and interchange economics, making it a critical ecosystem participant in CNB's revenue model.

Direct peers

• Great Western Bank: Mid-size community bank with multi-state Midwest presence including Nebraska, offering similar consumer and commercial banking products to overlapping customer segments.
• Heartland Tri-State Bank: Small community bank serving rural Kansas and neighboring states with similar agricultural and consumer lending focus and comparable scale.
• Intrust Bank: Kansas-based community bank with similar multi-branch footprint across the state, comparable consumer and commercial banking products, and overlapping geographic coverage in central Kansas.
• Emprise Bank: Wichita-based Kansas community bank offering consumer and business banking, lending, and wealth services. Comparable in size, product mix, and Kansas community banking focus.
• The Bancorp Bank: The other of two partner banks providing FDIC-insured services for Chime's neobank platform. Directly comparable as the co-partner bank with similar neobank-driven deposit and interchange economics.
• CrossFirst Bank: Kansas-headquartered community bank with multi-state commercial and consumer lending, similar in scale and regional footprint, competing for the same business banking customers.

Broad incumbents

• Commerce Bank: Kansas/Missouri-based regional bank offering consumer, business, and wealth services. Larger incumbent competitor with overlapping geography in Kansas City and central Kansas markets.
• UMB Bank: Regional bank holding company based in Kansas City that issues CNB's credit card products. Larger institution with broader product portfolio and national presence, serving as both partner and competitor in commercial banking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CentralNationalBank
• Xx.com/CentralNational

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central National Bank