What Movers+Shakers does

Movers+Shakers is a US-based social-first creative agency founded in 2016 by Evan Horowitz (CEO) and Geoffrey Goldberg, operating from offices in New York (headquarters) and Los Angeles. The agency specializes in producing TikTok-native and short-form social content for enterprise brands seeking cultural relevance with Gen Z and Millennial audiences, with named clients spanning beauty (e.l.f. Cosmetics), streaming (Netflix), e-commerce (Amazon Fashion), entertainment (Warner Bros.), toys/gaming (Hasbro/Mattel, Monopoly), food/beverage (Chipotle), and fitness (Planet Fitness). Its core operating methodology combines an in-house 'culture squad' that monitors microcultures and platform trends with proprietary frameworks for TikTok-native storytelling (raw authentic production, POV/text-callout formats, trend participation) and original branded-music development; cumulative campaign output exceeds 250 billion views, anchored by the e.l.f. #eyeslipsface campaign, which is widely cited as TikTok's first major viral marketing moment.

The agency's revenue model is project-based professional services — branded campaigns, influencer marketing, brand strategy, and TikTok Shop activation — sold through direct enterprise engagement and inbound interest driven by thought leadership (Gen Z on Gen Z podcast, The Playlist blog, webinars). Pricing is not publicly disclosed and engagements are quote-driven. Go-to-market blends sales-led outreach with community-led content marketing and event-driven education, positioning the agency's own media properties as top-of-funnel demand generation. In November 2023, the company joined Stagwell (a publicly traded marketing and communications holding company) to access scale and complementary capabilities, while founders Horowitz and Goldberg continue to lead the agency; the legal entity is Movers and Shakers LLC. Recognition includes Ad Age Small Agency of the Year Gold (2021), Adweek #1 Fastest-Growing Agency (2021, 2,000%+ three-year growth), and Inc. 5000 #78 (2021, #4 Marketing Agency).

Name

Movers+Shakers

Legal name

Movers and Shakers LLC

Website

https://moversshakers.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Movers+Shakers is a US creative agency specializing in TikTok-native and social-first campaigns for enterprise brands targeting Gen Z and Millennial audiences. The firm combines trend monitoring, original branded music, and platform-native storytelling to deliver branded content that has accumulated over 250 billion views.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)

Keywords

• Creative agency services
• Tiktok marketing
• Social media marketing
• Influencer marketing
• Brand strategy

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative services including social media campaign development, TikTok content creation, influencer marketing, and brand strategy. Revenue generated through branded campaign projects for client brands.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Movers+Shakers is a creative agency that delivers project-based, social-first marketing services for enterprise brand clients. Its core deliverable is the design and execution of TikTok-native campaigns — including brand channel development, viral hashtag challenges, influencer partnerships, branded music production, and TikTok Shop activation — aimed at driving cultural relevance with Gen Z and Millennial audiences.

Product overview

Movers+Shakers is a social-first creative agency specializing in driving cultural relevance for brands with Gen Z and Millennial audiences. The agency's offering consists of TikTok-focused marketing services (including brand channels, campaigns, influencer partnerships, music integration, strategy, and TikTok Shop), supplemented by educational content including the Gen Z on Gen Z podcast, Gen Z Emoji Cheat Sheet resources, and marketing webinars. The company has created campaigns for major brands including e.l.f. Cosmetics, Netflix, Amazon, Chipotle, Hasbro, Mattel, Warner Bros., and others, with over 250 billion views across its campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok Marketing Services Comprehensive TikTok marketing services for enterprise brands, including TikTok brand channel development, viral campaign creation, influencer/creator partnerships, original music integration, social strategy and playbooks, and TikTok Shop activation. Designed for brands seeking to engage Gen Z and Millennial audiences through TikTok-native content.
• Social-First Brand Campaign Services Project-based creative agency services for enterprise brands, including social-first brand strategy, viral hashtag challenge design, original branded music development, and end-to-end campaign execution. Focuses on driving cultural relevance with Gen Z and Millennial audiences on TikTok and adjacent platforms.
• Influencer & Creator Partnership Services Influencer marketing and creator partnership programs, leveraging the agency's creator network to activate TikTok creators for branded campaign content, hashtag challenges, and platform-native activations for enterprise brand clients.
• Cultural Trend Intelligence & Strategy Consulting Strategic consulting powered by the agency's "culture squad" of cultural trend analysts, providing brands with insights into emerging social media and microculture trends, platform behavior shifts, and culturally relevant activation opportunities for Gen Z and Millennial audiences.

Quantifiable outcome

• 250+ billion views across campaigns
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• StagwellcoreStrategic or Co-development Partner · 2 November 2023Movers+Shakers joined Stagwell, a marketing and communications holding company, as part of their next phase of growth. The acquisition expanded the agency's capabilities and resources within a larger organization of complementary agencies. Founders Evan Horowitz and Geoffrey Goldberg continue to lead the agency under the Stagwell umbrella.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VaynerMedia: A large social-first and digital creative agency founded by Gary Vaynerchuk, focused on brand strategy, content, and paid social for major consumer brands. Directly comparable to Movers+Shakers in serving enterprise clients seeking culturally relevant social and creator-driven campaigns.
• Obviously: A global creative and influencer marketing agency that builds brand campaigns across TikTok, Instagram, and YouTube for enterprise clients. Overlaps closely with Movers+Shakers' influencer marketing, TikTok-native content production, and viral campaign services.
• Whalar Group: A creator marketing agency and talent representation firm operating the Whalar Creator Network, working with brands on influencer strategy and short-form video. Comparable in its blend of creator representation, brand campaign work, and TikTok-native focus.
• Tinuiti: A performance-focused digital marketing agency specializing in paid social, retail media, and TikTok advertising for major consumer brands. Comparable in serving the same enterprise client base on TikTok and social commerce.

Emerging players

• Captiv8: An influencer marketing platform and agency that connects brands with creators and manages end-to-end campaign execution. Comparable to Movers+Shakers in serving enterprise marketers but with a stronger technology-platform orientation.
• Jellysmack: A creator economy company that helps digital creators distribute, grow, and monetize video content across TikTok, YouTube, and Facebook. Tangentially comparable in its deep knowledge of short-form video platform mechanics adjacent to Movers+Shakers' creator strategy work.
• Creatively Squared: A creative production platform that matches brands with vetted freelance creatives for content and campaign assets at scale. Comparable as a creator-driven content production partner competing for the same social content budgets that Movers+Shakers services.

Broad incumbents

• Mother NYC: An independent creative agency known for culturally resonant, award-winning advertising campaigns for major brands. Comparable as a creatively driven agency competing for the same kind of brand-led, culturally relevant briefs that Movers+Shakers pursues.
• Droga5: A large WPP-owned creative agency known for award-winning, culture-driven brand campaigns for Fortune 500 clients. Comparable in competing for high-stakes enterprise creative briefs but operates with a much broader traditional advertising remit than Movers+Shakers.
• Dentsu Creative: The creative arm of Dentsu, one of the largest global advertising holding companies, with full-service social, content, and influencer capabilities. Comparable as a major holding-company competitor pursuing the same enterprise social-first briefs, and a parallel to Stagwell's positioning around Movers+Shakers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moversshakersco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movers+Shakers