Obviously
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Obviously firmographics
Firmographics- Name
- Obviously
- Legal name
- Obviously Social, LLC
- Website
- https://obvious.ly
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Obviously industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer & Creator Marketing (BPAFAAAG)
Keywords
Where Obviously is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Obviously business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Influencer Marketing Services: Full-service agency providing end-to-end influencer marketing campaigns including creator network development, content production, campaign management, and analytics. Revenue generated through project fees, retainer agreements, and campaign-based pricing for enterprise clients.
- Creator Fee Programs: Typical 90-day LinkedIn influencer programs costing $20,000 to $60,000 in creator fees per program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | 90-day LinkedIn influencer programs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Obviously product offering
Product offeringCore offering
Obviously is a full-service influencer marketing agency that builds exclusive, brand-specific creator networks and runs end-to-end influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and other social platforms. Offerings include campaign strategy, creator identification and vetting, content production, paid amplification, ambassador programs, seeding, and UGC repurposing for commerce channels (including Amazon storefronts). The agency supports this work with proprietary AI-driven dashboards, brand safety monitoring, and competitive intelligence analytics.
Product overview
Obviously is a full-service influencer marketing agency and technology platform. The core offering consists of a proprietary technology platform including the Studio Dashboard for real-time campaign monitoring and analytics, and Share of Influence for competitive intelligence. The service portfolio includes Quick-Turn Content (48-hour turnaround), Always-On Ambassador Programs, Seeding and Custom Boxes, UGC for Commerce, and Creator-Driven Commerce. Platform-specific services cover Instagram, TikTok, and YouTube influencer marketing. The company also offers industry-specific solutions including Technology & Services, Retail, Lifestyle, Healthcare, and other verticals. The platform has executed over 152,000 influencer collaborations generating 5.1 billion+ organic impressions and 425,000+ unique content pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Dashboard
Quantifiable outcome
- 152,562+ influencer collaborations completed
- +7 more outcomes
Companies that use Obviously
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Obviously technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Obviously partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- VMLcoreObviously is identified as 'a VML company' throughout its website. VML is a global creative agency that owns Obviously as part of its portfolio of marketing and technology services.
- LinkedInminorObviously runs LinkedIn influencer programs for AI and SaaS companies, leveraging LinkedIn as a platform for B2B influencer marketing to enterprise professionals and C-suite executives.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Obviously competitors and assessment
Company assessmentEmerging players
- CreatorIQ: Enterprise creator marketing platform providing influencer discovery, CRM, campaign management, and analytics. Comparable to Obviously's Studio Dashboard and Share of Influence technology layer, and increasingly competes for the same enterprise SaaS-style budgets.
- Upfluence: Influencer marketing platform with discovery, outreach, and analytics capabilities, plus agency services. Comparable on the technology/CRM layer that competes with Obviously's Studio Dashboard.
- Aspire (formerly AspireIQ): Influencer marketing platform and managed services provider for enterprise and mid-market brands. Comparable in offering both technology tooling and agency services, mirroring Obviously's hybrid model.
- IZEA Worldwide: Public company offering influencer marketing software plus managed services across social platforms. Comparable in influencer campaign execution, content licensing, and analytics, though more platform-and-self-serve oriented than Obviously's full-service model.
- Vamp (Creator Marketplace): Creator marketplace and campaign platform focused on performance-driven influencer marketing. Comparable in creator sourcing and campaign execution, particularly for commerce-driven campaigns similar to Obviously's UGC for Commerce offering.
Direct peers
- Open Influence: Data-driven influencer marketing agency serving global brands with end-to-end campaign management. Direct agency peer to Obviously with similar Fortune 500 client focus and full-service delivery model.
- HireInfluence: Full-service influencer marketing agency offering end-to-end campaign management, content creation, and creator strategy. Directly comparable to Obviously in service scope (strategy, casting, execution, reporting) and enterprise client focus.
- The Influencer Marketing Factory: Full-service influencer marketing agency providing campaign strategy, talent sourcing, content production, and analytics. Overlaps with Obviously in platform coverage (TikTok, Instagram, YouTube) and mid-to-large brand target market.
Broad incumbents
- Ogilvy (WPP): Global creative agency network and Obviously's sister company within WPP. Comparable as a broad incumbent that includes influencer marketing within a wider portfolio of advertising, PR, and digital services for enterprise clients.
- VML (WPP): Global brand and customer experience agency within WPP that houses Obviously. Closely comparable as a broad incumbent offering integrated marketing, creative, and technology services — the parent context in which Obviously operates and cross-sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Obviously social profiles
Digital presenceObviously financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obviously leadership team
Management profileNumber of profiles
Profiles4 records
Obviously funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obviously M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obviously
What does Obviously do?
Obviously is a full-service influencer marketing agency that builds exclusive, brand-specific creator networks and runs end-to-end influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and other social platforms. Offerings include campaign strategy, creator identification and vetting, content production, paid amplification, ambassador programs, seeding, and UGC repurposing for commerce channels (including Amazon storefronts). The agency supports this work with proprietary AI-driven dashboards, brand safety monitoring, and competitive intelligence analytics.
Is Obviously a public or private company?
Obviously is a private company. It is classified as corporate owned and is currently operating.
When was Obviously founded?
Obviously was founded in 2013. It employs 101 to 250 people.
Where is Obviously based?
Obviously is headquartered in New York, United States, in the North America region.
How does Obviously make money?
Two revenue lines are on record. Influencer Marketing Services are the primary driver. The others are creator Fee Programs.
Who are Obviously's main competitors?
Emerging players on record are CreatorIQ, Upfluence, Aspire (formerly AspireIQ), IZEA Worldwide and Vamp (Creator Marketplace). Direct peers are Open Influence, HireInfluence and The Influencer Marketing Factory. Broad incumbents are Ogilvy (WPP) and VML (WPP).
Does Obviously have an API?
No public API is recorded for Obviously.
What industry is Obviously in?
Obviously's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAAAG, Influencer & Creator Marketing. Its NAICS code is 54181 and its SIC code is 7311.