Still Austin Whiskey
Still Austin Whiskey Co. is an Austin, Texas-based grain-to-glass craft distillery producing 100% Texas-grown whiskey, rye, gin, and limited releases served through its distillery tasting room, online shop, and selective U.S. retail to premium whiskey enthusiasts.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Still Austin Whiskey does
Still Austin Whiskey Co. is a privately held, grain-to-glass craft distillery headquartered in Austin, Texas, operating from a 440 East St. Elmo Road facility that combines a production distillery, public tasting room, and the Antone's Stage live music venue. The company sources 100% of its grains from Texas farmers and applies proprietary production techniques, including a slow-water reduction aging method tuned to Central Texas weather cycles and the rare Petites Eaux proofing technique adapted from Cognac and Armagnac traditions, alongside distinctive mash bills featuring heritage grains such as Malted Blue Corn, Brasetto rye, Sonora wheat, and Winterhawk wheat. Its portfolio spans core expressions (The Musician Straight Bourbon, The Artist Straight Rye, Cask Strength Bourbon and Rye, The Naturalist American Gin, Single Barrel, Bottled in Bond), an annual Distillery Reserve Series of limited releases (Monster Mash, Rare Stock, Nancy's Pick monthly cask-strength selections), ultra-premium SKUs (Tanager Cigar Blend Bourbon at $150+), and a ready-to-drink Cold Fashioned cocktail. The Order of Nancy membership program provides priority access to limited releases.
The business operates a hybrid direct-to-consumer and selective wholesale model. Revenue is generated through on-site tasting room and bottle sales at the Austin distillery, an online shop (shop.stillaustin.com) with in-person pickup requirements for limited releases, distillery tours, private events, and venue rentals, plus a growing but still limited retail footprint of approximately 5% of Nielsen-tracked stores. Premium and limited-release pricing ($100-$150+ per bottle) supports margin, while limited supply is allocated via lottery and first-come-first-served drops that intensify demand. The customer base consists of premium whiskey enthusiasts, individual consumers, and reviewers, with no enterprise or anchor accounts disclosed; whiskey critics from UPROXX and The Whiskeyfellow have publicly endorsed the products.
In 2025, Still Austin reported 100,542 case depletions representing 45% year-over-year growth, ranking as the ninth highest-velocity premium American whiskey brand in the United States. In February 2026, the company secured a $20 million working capital facility from FERO (Ferovinum Inc.), expandable to $30 million, to fund production and aging capacity expansion to address supply-constrained demand. With 20,200+ barrels in storage and a small team (11-50 employees), the company is scaling a craft production platform whose near-term growth is gated primarily by aging inventory and distillery capacity rather than brand demand.
Still Austin Whiskey firmographics
Firmographics- Name
- Still Austin Whiskey
- Legal name
- Still Austin Whiskey Co.
- Website
- https://stillaustin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Still Austin Whiskey Co. is an Austin, Texas-based grain-to-glass craft distillery producing 100% Texas-grown whiskey, rye, gin, and limited releases served through its distillery tasting room, online shop, and selective U.S. retail to premium whiskey enthusiasts.
- Ownership category
- akta.pro rank
Still Austin Whiskey industry classification
Industry- Product category
- Craft Whiskey / Premium American Whiskey
- NAICS
- Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
- akta.pro secondary industries
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Still Austin Whiskey is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Still Austin Whiskey business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Direct Bottle Sales: Primary revenue from selling whiskey bottles directly to consumers at the distillery tasting room and via online shop. Limited releases command premium pricing ($100-$150+).
- Retail Distribution: Sales through select retailers, currently available in approximately 5% of Nielsen-tracked retail stores, with significant room for distribution growth.
- Distillery Experiences: Revenue from distillery tours, tasting room food and beverage, private event rentals, and venue rentals including Antone's Stage music venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Limited Release Distillery Reserve Series |
| Unit Pricing | Pay-as-you-go | Collaborative/Limited Edition Spirits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Still Austin Whiskey product offering
Product offeringCore offering
Still Austin Whiskey Co. is a grain-to-glass craft distillery in Austin, Texas that manufactures and sells premium American whiskeys and gin distilled from 100% Texas-grown grains. The portfolio spans flagship straight bourbon and rye expressions, cask strength variants, gin, ultra-premium limited releases (e.g., Tanager Cigar Blend Bourbon aged via the French Petites Eaux technique), and annual Distillery Reserve Series releases, complemented by distillery tours, tastings, and membership-based access.
Product overview
Still Austin Whiskey Co. is a grain-to-glass craft distillery in Austin, Texas, offering a portfolio of whiskeys and spirits made from 100% Texas-grown grains. The core lineup includes flagship expressions: The Musician (Straight Bourbon), The Artist (Straight Rye), Cask Strength Bourbon, Cask Strength Rye, and The Naturalist (American Gin). The portfolio also includes ultra-premium offerings like Tanager Cigar Blend Bourbon aged using the French Petites Eaux technique, and an annual Distillery Reserve Series featuring limited releases such as Monster Mash, Nancy's Pick (monthly cask-strength selections), and Rare Stock Series expressions. Additional offerings include Single Barrel selections, Bottled in Bond spirits, and a ready-to-drink Cold Fashioned product. The distillery operates a public tasting room and Whiskey Wonderland tour experience, complemented by The Order of Nancy membership program for exclusive access to limited releases.
Differentiator
Problem solved
Functional benefit
Products and services
- The Musician - Straight Bourbon Whiskey Flagship straight bourbon whiskey featuring sweet notes and bright tones; made with 100% Texas-grown grains and targeted at whiskey enthusiasts.
- The Artist - Straight Rye Whiskey Straight rye whiskey balancing rye spice with corn sweetness and malted barley; awarded Double Gold at San Francisco World Spirits Competition 2023.
- Cask Strength Bourbon Whiskey Barrel-proof bourbon bottled at 118 proof combining power and subtlety; awarded Double Gold medals at SFWSC 2022 and 2024.
- Cask Strength Rye Whiskey Rye whiskey combining nuance with robust barrel-proof intensity; awarded Gold at SFWSC 2024.
- The Naturalist - American Gin American gin featuring twelve botanicals; made from 100% Texas-grown grains.
- Tanager - Cigar Blend Bourbon Whiskey Ultra-premium cigar blend bourbon made from red, white, and blue corn; aged six years using the French Petites Eaux technique for ultra-premium expressions.
- Monster Mash Annual Distillery Reserve Series Halloween release featuring supernatural mash bills with multiple grain varieties including malted white corn, wheat, rye, and barley.
- Distillery Reserve Series Limited-release whiskey series featuring unique mash bills and techniques crafted by Head Distiller John Schrepel, with custom bottle labels by Texas artists; includes Rare Stock Series expressions.
- Nancy's Pick Monthly selection of exceptional cask-strength barrels aged at least five years, selected by Master Blender Nancy Fraley; available exclusively at the Austin distillery.
- Single Barrel Whiskey Single barrel whiskey selections available for purchase at the Austin distillery.
- Bottled in Bond Bottled in Bond whiskey meeting federal standards for spirit production.
- Cold Fashioned Frozen take on a classic Old Fashioned cocktail - smooth, refreshing, lightly sweet ready-to-drink whiskey beverage.
- Whiskey Wonderland Distillery Experience World-class distillery open to the public for tours, tastings, live music events, and private event rentals; home to Antone's Stage music venue.
- The Order of Nancy Membership Exclusive membership program offering early access to limited releases, special tasting events, and distillery perks.
Quantifiable outcome
- 45% year-over-year case depletion growth in 2025
- +1 more outcomes
Companies that use Still Austin Whiskey
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Still Austin Whiskey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Still Austin Whiskey partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Still Austin Whiskey competitors and assessment
Company assessmentDirect peers
- Balcones Distilling: Waco, Texas craft distillery producing American whiskey with innovative grain bills and finishing techniques. Closely comparable in craft positioning, Texas terroir focus, and premium pricing.
- Garrison Brothers Distillery: Texas-based craft bourbon distillery and Still Austin's most direct geographic and product competitor. Both are Texas grain-to-glass whiskey producers competing for the same craft consumer and retail shelf space.
- Wilderness Trail Distillery: Kentucky craft bourbon and rye producer with strong growth trajectory and premium positioning. Comparable as a craft whiskey scaling into broader retail distribution.
- Milam & Greene Whiskey: Texas-based craft distillery producing bourbon and rye with heritage grain focus. Direct competitor in Texas craft whiskey with overlapping limited-release strategy and consumer base.
- Firestone & Robertson Distilling Co. Fort Worth-based Texas craft whiskey producer competing in the same regional premium craft category. Comparable in scale, distribution approach, and Texas grain sourcing strategy.
- Treaty Oak Distilling (TX Whiskey): Texas craft distillery with the TX Whiskey brand, producing grain-to-glass whiskeys. Direct competitor in the Texas craft whiskey category targeting similar premium consumers.
- WhistlePig: Vermont-based premium craft rye and bourbon producer with strong D2C and limited-release strategy. Comparable in premium craft positioning, innovative aging techniques, and scarcity-driven brand building.
Broad incumbents
- Wild Turkey (Campari Group): Major Kentucky bourbon producer owned by Campari Group with deep retail penetration and heritage brand recognition. Broad incumbent that competes for premium American whiskey shelf space and consumer preference.
- MGP Ingredients: Major U.S. whiskey distiller and ingredient supplier producing whiskey at scale for both owned brands and private label. Broad incumbent relevant to industry pricing, supply dynamics, and category benchmarks.
- Buffalo Trace Distillery (Sazerac): One of the largest and most iconic American whiskey producers, owned by Sazerac. Sets the competitive benchmark for premium American whiskey brands Still Austin competes against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Still Austin Whiskey social profiles
Digital presenceStill Austin Whiskey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Still Austin Whiskey leadership team
Management profileNumber of profiles
Profiles2 records
Still Austin Whiskey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Still Austin Whiskey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Still Austin Whiskey
What does Still Austin Whiskey do?
Still Austin Whiskey Co. is a grain-to-glass craft distillery in Austin, Texas that manufactures and sells premium American whiskeys and gin distilled from 100% Texas-grown grains. The portfolio spans flagship straight bourbon and rye expressions, cask strength variants, gin, ultra-premium limited releases (e.g., Tanager Cigar Blend Bourbon aged via the French Petites Eaux technique), and annual Distillery Reserve Series releases, complemented by distillery tours, tastings, and membership-based access.
Is Still Austin Whiskey a public or private company?
Still Austin Whiskey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Still Austin Whiskey founded?
Still Austin Whiskey was founded in 2015. It employs 11 to 50 people.
Where is Still Austin Whiskey based?
Still Austin Whiskey is headquartered in Austin, United States, in the North America region.
How does Still Austin Whiskey make money?
Three revenue lines are on record. Direct Bottle Sales are the primary driver. The others are retail Distribution and distillery Experiences.
Who are Still Austin Whiskey's main competitors?
Direct peers on record are Balcones Distilling, Garrison Brothers Distillery, Wilderness Trail Distillery, Milam & Greene Whiskey, Firestone & Robertson Distilling Co., Treaty Oak Distilling (TX Whiskey) and WhistlePig. Broad incumbents are Wild Turkey (Campari Group), MGP Ingredients and Buffalo Trace Distillery (Sazerac).
Does Still Austin Whiskey have an API?
No public API is recorded for Still Austin Whiskey.
What industry is Still Austin Whiskey in?
Still Austin Whiskey's product category is Craft Whiskey / Premium American Whiskey. Its primary akta.pro industry code is THAJAGAF, Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka), with a secondary code of THAFALAJ, Spirits/Cocktail Bars Operated by Producers. Its NAICS code is 312140 and its SIC code is 5180.