Milam & Greene Whiskey

What Milam & Greene Whiskey does

Milam & Greene Whiskey is a privately held American craft distillery founded in 2018 and headquartered in Blanco, Texas. The company produces bourbon, rye, and American whiskey using a proprietary mash bill (70% corn, 22% malted rye, 8% malted barley) and a proprietary yeast recipe, distilled across facilities in Texas and Kentucky with a 300-gallon copper pot still and column stills. Its core technical differentiator is the proprietary 'Texification' aging process, which moves barrels through multiple state climates (Kentucky, Tennessee, Texas) and finishes them in the extreme temperature swings of Texas Hill Country to accelerate flavor extraction. The portfolio spans entry-level ($34.99 Provisions Bourbon) to ultra-premium and limited collector releases ($149.99 Wildlife Collection cask-strength releases, $94.99 Unabridged Volumes), plus specialty cask finishes including Port wine and charred French oak.

The company is led by Founder Marsha Milam alongside Master Blender and CEO Heather Greene (Master Blender of the Year 2023) and Master Distiller Marlene Holmes (Whisky Hall of Fame inductee, Master Distiller of the Year 2024), whose combined credentials anchor a brand built heavily on critical awards — including Double Platinum Ascot Awards, Double Gold at the San Francisco World Spirits Competition, and Best in Show at the American Craft Spirits Association. Distribution is hybrid: direct-to-consumer sales through the company's e-commerce site (using Flaviar Checkout) and the Blanco tasting room, paired with retail placement in chains such as Total Wine, Spec's, and Whole Foods across the United States.

The customer base is long-tail and diversified across whiskey enthusiasts and collectors, bars and restaurants, gift buyers, and bourbon beginners, with no concentrated enterprise accounts. Revenue is generated through one-time bottle sales, tasting room purchases, and wholesale transactions; free shipping is offered on DTC orders above $150. The business is bootstrapped and founder-owned with no disclosed funding rounds, parent company, or institutional investment, and operates with a small team of 11-50 employees while maintaining a portfolio of more than a dozen active SKUs across core, blender's reserve, distillery edition, and wildlife/charitable collections.

Name

Milam & Greene Whiskey

Legal name

Milam & Greene

Website

https://milamandgreenewhiskey.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Milam & Greene Whiskey is a craft American whiskey distillery based in Blanco, Texas, founded in 2018. It produces bourbon, rye, and American whiskey using a proprietary Texification multi-state aging process, serving whiskey enthusiasts, bars and restaurants, and gift buyers via DTC e-commerce, a tasting room, and U.S. retail distribution.

Ownership category

akta.pro rank

Product category

Craft Bourbon and American Whiskey

NAICS

Distilleries (312140)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

Keywords

• Craft bourbon whiskey
• American whiskey production
• Cask-strength bourbon
• Limited edition bourbon
• Texas whiskey distilling

Headquarters

HQ city

Blanco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Whiskey Sales: Online sales through milamandgreenewhiskey.com using Flaviar Checkout integration, plus tasting room sales at the Blanco, TX distillery. One-time purchase model for all whiskey products.
2. Retail Distribution: Sales through third-party retail partners including Total Wine, Spec's, Whole Foods, and other liquor retailers across the U.S. Available through both physical stores and the company's store locator.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Milam & Greene is a craft American whiskey distillery that produces, ages, blends, and bottles premium bourbon, rye, and specialty whiskeys. Its core production process uses a proprietary mash bill (70% corn, 22% malted rye, 8% malted barley) and proprietary yeast recipe, distilled in both Texas and Kentucky with copper pot and column stills. The flagship Texification process transfers Kentucky bourbon barrels to Texas Hill Country for accelerated secondary aging, creating the brand's signature flavor profile across a portfolio that ranges from entry-level Provisions Bourbon to limited cask-strength collector releases.

Product overview

Milam & Greene Whiskey is an award-winning craft distillery producing an extensive portfolio of American whiskeys and bourbons. The portfolio is organized into tiers: Core Range (Provisions Bourbon, Triple Cask Bourbon, Port Cask Finished Rye, Single Barrel Bourbon), Blender's Reserve Releases (Bottled in Bond, Very Small Batch, Unabridged Volumes 1-4), Distillery Edition Series (Castle Hill Series, Distillery Edition Batch Four), Wildlife Collections (Live Oak, Bluebonnet, and past releases like Jackalope and Guadalupe Bass), and specialty products (The Answer, Liberty American Whiskey). The distillery also offers bundles and a loyalty club (&Society). Key differentiator is the 'Texification' process - bringing Kentucky bourbon barrels to Texas Hill Country for additional aging in extreme climate conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Wildlife Collection: Limited single barrel releases featuring Texas wildlife themes (Live Oak, Bluebonnet, Jackalope, Guadalupe Bass, Eagle, Mockingbird, Cardinal, Roadrunner, Owl, Hawk, Bobcat, Scorpion, Free-tailed Bat, Rattlesnake, White-Tailed Buck). These are cask-strength collectible bourbons finished in Texas.
• Unabridged Volumes
• Provisions Bourbon
• Bottled in Bond Bourbon
• Very Small Batch Bourbon
• Port Cask Finished Rye
• &Society Whiskey Club
• Distillery Edition Series
• Castle Hill Series
• The Answer Straight Bourbon
• Liberty American Whiskey

Products and services

• Provisions Bourbon Entry-level bourbon representing Milam & Greene's signature Texification process — pot-distilled in Blanco, Texas and married with Kentucky bourbon, with additional aging in the Texas Hill Country climate. Bottled at 40% ABV for approachability. Targeted at bourbon beginners and accessible gifting.
• Triple Cask Straight Bourbon Whiskey Award-winning flagship bourbon aged across three states before final aging, batching, proofing, and bottling in Texas. Mash bill 70% corn, 22% malted rye, 8% malted barley. Bottled at 47% ABV (94 Proof). SRP $46.99.
• Triple Cask Cask Strength Straight Bourbon Whiskey Cask-strength expression of Triple Cask Bourbon, bottled uncut straight from the barrel. Distilled in both Blanco, Texas and Bardstown, Kentucky. Bottled at 117.2 Proof and sold as a distillery-exclusive release.
• Straight Rye Whiskey Finished in Port Wine Casks Rye whiskey brought from Indiana to Texas, batched in the Blanco rickhouse and finished in old Port wine casks. Won Best in Show at American Craft Spirits Association 2021 and 92 Points at 2026 Bartender's Spirits Awards. Bottled at 47% ABV (94 Proof). SRP $51.99.
• Single Barrel Straight Bourbon Whiskey Hand-selected single barrel expressions from Milam & Greene's sourced collection. Each barrel yields approximately 280 bottles with the cask number, proof, and ABV handwritten on the label. Sourced from Kentucky and Tennessee.
• Bottled in Bond Straight Bourbon Whiskey Distilled in Kentucky in Autumn 2019, aged over 4 years in char-4 barrels in a U.S. bonded warehouse. 72 barrels brought to Texas for batching and hand-bottling at exactly 100 Proof (50% ABV). SRP $64.99.
• Very Small Batch Straight Bourbon Whiskey High-end sipper that batches Kentucky Straight Bourbon aged in Kentucky and Texas with Tennessee Straight Bourbon, finished with house-charred French oak staves. Winner of Double Gold at the 2026 San Francisco World Spirits Competition. Bottled at 54% ABV (108 Proof). SRP $69.99.
• Unabridged Volume 1 Straight Bourbon Whiskey Literary-themed cask-strength blend created with Heather Greene, Noah Rothbaum, and David Wondrich, using 38 barrels and paying homage to Heather Greene's book 'Whiskey Distilled.' Double Platinum winner at the Ascot Awards. Bottled at 59% ABV (118 Proof).
• Unabridged Volume 3 Straight Bourbon Whiskey Literary-themed blend paying homage to Master Blender Heather Greene's book 'Whiskey Distilled.' Non-chill filtered cask-strength bourbon sold in an enclosed gift box. Bottled at 59% ABV (118 Proof).
• Unabridged Volume 4 Straight Bourbon Whiskey Cask-strength blend with the smallest yield in the Unabridged series to date, using only 8 carefully chosen casks from Kentucky, Tennessee, and Texas. Unfiltered and finished in Texas Hill Country heat. Winner of 2026 Double Platinum ASCOT Award. Bottled at 59.2% ABV (118.4 Proof). SRP $94.99.
• Live Oak Straight Bourbon (2026 Wildlife Collection) Cask-strength bourbon from four barrels, distilled in Bardstown in May 2019 and finished aging in Texas Hill Country rickhouses through extreme temperature cycles. Only 180 bottles released online. 123.4 Proof (61.7% ABV), aged 6 years 11 months. Proceeds support the Blanco County Conservation Initiative. SRP $149.99.
• Bluebonnet Straight Bourbon (2026 Wildlife Collection) First 2026 Wildlife Collection release. Distilled in Kentucky using Milam & Greene's proprietary mash bill, aged entirely in Texas for 5 years 7 months through extreme Hill Country weather. Named for the Texas state flower. Proceeds benefit the Lady Bird Johnson Wildflower Center. 113.5 Proof (56.75% ABV).
• The Answer Straight Bourbon Groundbreaking side-by-side aging study comparing Kentucky vs. Texas climate effects on bourbon. Sold as a set of two 375ml bottles (Kentucky-aged 108 Proof, Texas-aged 116 Proof) in a bespoke wooden box. Same distillate, different climates, aged 5 years.
• Milam & Greene Liberty American Whiskey First Straight American Whiskey from Milam & Greene. Blend of 6 carefully selected barrels (3 pot-distilled in Blanco, Texas and 3 column-distilled in Bardstown, Kentucky), matured in once-used Texas bourbon barrels. Bottled at 120.8 Proof (60.4% ABV). SRP $76.00.
• Distillery Edition Straight Bourbon Whiskey (Batch Four) Certified Texas Whiskey pot-distilled by Master Distiller Marlene Holmes in a 300-gallon copper still. Non-chill filtered, cask-strength at 117.7 Proof (58.9% ABV). Aged 4 years with final months influenced by Texas weather including an ice storm, hail, and tornado warning — described as 'Texas weather finished' whiskey.
• Castle Hill Series Straight Bourbon Whiskey Limited-edition series of 13–15 year old hand-selected straight bourbon whiskies bottled at barrel proof. Named for the historic Texas Military Institute ('The Castle') in Austin where Heather Greene's blending lab is located. Batch 3 released with only 3,000 bottles. Bottled at 111 Proof (55.5% ABV).
• Blender's Reserve Bundle Bundle containing Very Small Batch Bourbon (108 Proof), Bottled in Bond Bourbon (100 Proof), and Unabridged Cask-Strength Bourbon (118 Proof), offering the Blender's Reserve tier in a single purchase.
• Top Selling Duo Bundle Bundle containing one 750ml bottle of Port Cask Finished Rye (94 Proof) and one 750ml bottle of Triple Cask Bourbon (94 Proof), combining the two top-selling Core Range products.
• &Society Whiskey Club Loyalty program offering first access to new releases, early-bird access to online drops, invites to exclusive events with live music and meet-and-greet merchandise, and a planned loyalty rewards system for repeat customers.

Quantifiable outcome

• 2026 Texas Whiskey Festival People's Choice Award
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• AzamaraminorStrategic or Co-development Partner · 1 March 2026Milam & Greene whiskey is featured in a groundbreaking experiment on Azamara's 188-day world cruise. The partnership involves a bourbon aging study taking place aboard the cruise ship, as featured in Forbes March 2026 coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garrison Brothers Distillery: Texas-based craft bourbon distillery headquartered in Hye, TX. Directly comparable as a Texas craft bourbon brand using local climate-driven aging, multi-SKU portfolio from entry-level to cask-strength, and national distribution through specialty retailers.
• Balcones Distilling: Texas craft distillery in Waco producing bourbon, rye, and American whiskey with distinctive terroir-driven expressions. Comparable as a Texas-based craft producer leveraging local climate and grain sourcing for unique flavor profiles.
• Still Austin Whiskey Co. Austin-based grain-to-glass Texas whiskey distillery with a multi-SKU bourbon and rye portfolio. Comparable craft Texas distillery focused on local sourcing, climate-driven aging, and direct-to-consumer plus retail distribution.
• Treaty Oak Distilling: Texas craft distillery producing bourbon, rye, and red wheat whiskey in Dripping Springs, TX. Comparable Texas-based craft producer with multiple whiskey expressions and DTC plus retail distribution model.
• Bardstown Bourbon Company: Kentucky-based craft bourbon distillery with an extensive portfolio including sourced and in-house distillate, custom finishing programs, and on-site rickhouses. Comparable multi-SKU craft bourbon model with similar blending and aging experimentation approach.
• Wilderness Trail Distillery: Kentucky craft bourbon and rye distillery known for science-driven production and small-batch releases. Comparable craft whiskey producer with award-winning expressions and a focus on bourbon and rye portfolios.
• Rabbit Hole Distillery: Louisville-based craft bourbon producer owned by Pernod Ricard, focused on small-batch innovative bourbon expressions. Comparable craft bourbon brand with award-winning portfolio and modernized production techniques.
• Penelope Bourbon: American whiskey brand sourcing and blending bourbon at multiple proof tiers, with strong DTC and retail presence. Comparable sourced-and-blended craft bourbon model using multi-state distillate married in a single finishing program.
• New Riff Distilling: Kentucky craft bourbon distillery producing bourbon, rye, and malt whiskey with a single-minded focus on quality and authenticity. Comparable craft whiskey producer with award-winning core and limited expressions.

Broad incumbents

• Maker's Mark: Beam Suntory-owned premium bourbon brand produced in Loretto, KY with broad U.S. and international distribution. Comparable as a benchmark incumbent in the premium craft-adjacent bourbon category with multiple expressions and limited releases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@milamgreenewhiskey/featured
• Xx.com/MilamandGreene
• Facebookfacebook.com/milamandgreenewhiskey
• LinkedInlinkedin.com/company/milam-greene

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milam & Greene Whiskey