MOORvision
MOORvision Technologies Inc. is a Los Angeles-based hardware startup that designs and sells the Ucam 1.0, a two-part modular wearable action camera sold direct-to-consumer to sports enthusiasts and content creators for hands-free first-person video capture.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MOORvision does
MOORvision Technologies Inc. is a Los Angeles-based private hardware startup that designs and sells the Ucam 1.0, a two-part wearable action camera system. The device consists of a 40x40mm front camera module worn on the outside of clothing and a 55x55mm rear battery module worn on the inside, totaling 38 grams and 24mm in thickness, with no mounting accessories required. The Ucam captures up to 4K video at 24–240fps via a 48MP sensor with built-in stabilization and runs 90–120 minutes on the integrated battery.
The company operates a pure direct-to-consumer model: reservations are taken at $99 against a $200 balance on shipment, for a $299 total price with a one-year warranty, processed through Stripe on the ucam.moorvision.com storefront. There are no disclosed retail, reseller, or B2B channels, and marketing relies on earned media (Forbes, Vetted Sports, Gizmodo Japan) rather than paid acquisition. A companion mobile app for camera control, live streaming, content management, and content monetization is listed as "coming soon," representing a planned extension of the hardware business into software and creator-economy economics.
MOORvision is in a pre-launch phase with no disclosed revenue, no announced funding rounds, no patent filings, and headcount of 1–10. Ownership, investor base, and management details beyond two CEO-named individuals (Ali-Han Ibragimov and Rashan Allen) are not disclosed in available material, and the company has no public filings or exchange listings.
MOORvision firmographics
Firmographics- Name
- MOORvision
- Legal name
- MOORvision Technologies Inc.
- Website
- https://moorvision.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOORvision Technologies Inc. is a Los Angeles-based hardware startup that designs and sells the Ucam 1.0, a two-part modular wearable action camera sold direct-to-consumer to sports enthusiasts and content creators for hands-free first-person video capture.
- Ownership category
- akta.pro rank
MOORvision industry classification
Industry- Product category
- Wearable Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Action Cameras & Rugged Cameras (CRACAPAC)
Keywords
Where MOORvision is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MOORvision business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Hardware Sales - Ucam 1.0: One-time purchase revenue from sale of the Ucam 1.0 wearable action camera. Customers pay a $99 reservation fee to pre-order, followed by $200 upon camera shipment. Total price point of $299 for the complete device with 1-year warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ucam 1.0 - Complete Wearable Action Camera |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
MOORvision product offering
Product offeringCore offering
MOORvision designs, develops, and sells the Ucam 1.0, a wearable action camera consisting of a front camera module (40x40mm) and a back battery module (55x55mm) that together weigh 38 grams and can be worn directly on clothing without mounting accessories. The camera captures up to 4K video at 24-240fps via a 48MP sensor with built-in stabilization, and is paired with a companion mobile app (in development) for camera control, streaming, content management, and monetization. Units are sold direct-to-consumer through the company's own e-commerce site via a $99 reservation plus $200 at shipment flow totaling $299 with a 1-year warranty.
Product overview
MOORvision offers a two-product portfolio centered on the Ucam wearable action camera system. The core product is the Ucam 1.0, a two-part modular wearable action camera that shoots up to 4K video at 24-240fps with a 48MP sensor. This hardware product is paired with the Ucam Companion App, a mobile application providing camera control, streaming, content management, and monetization functionality. The two products function together as a complete wearable camera ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Ucam 1.0 Wearable Action Camera A two-part wearable action camera consisting of a front module (40x40mm) housing the camera and a back module (55x55mm) housing the battery, weighing 38 grams total with 24mm thickness. Worn directly on apparel without accessories. Records up to 4K video at 24-240fps via a 48MP image sensor with built-in stabilization; battery life 90-120 minutes. Sold to sports enthusiasts and content creation consumers via the company's own e-commerce site.
- Ucam Companion App Mobile companion application for Ucam 1.0 owners that enables camera control, live streaming, content management, and monetization of captured footage. Targeted at Ucam buyers who want to manage and monetize their captured first-person content.
Quantifiable outcome
- 40x40mm front module and 55x55mm back module dimensions
- +3 more outcomes
Companies that use MOORvision
Customer profileSegments2 records
Ideal customer profiles1 record
MOORvision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
MOORvision partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
MOORvision competitors and assessment
Company assessmentBroad incumbents
- Nikon: Established imaging brand whose KeyMission line attempted to enter the action camera space; representative of legacy camera makers that could re-enter the category.
- Sony: Major imaging incumbent with extensive camera and lens portfolio including some action-oriented offerings; represents the broader consumer/prosumer imaging competitor MOORvision would face at scale.
Direct peers
- Garmin: Field-tested VIRB action camera line competes in the outdoor/adventure segment that overlaps with MOORvision's sports enthusiast primary segment.
- DJI: Dominant drone and consumer camera company with the Osmo Action line competing in the action camera space, backed by massive engineering and supply-chain resources.
- Insta360: Direct competitor with its Insta360 GO line of small, wearable, magnet-mounted cameras — the closest functional analog to Ucam's two-part modular wearable concept.
- GoPro: Category-defining action camera maker (Hero line) competing directly in the same wearable sports POV segment MOORvision targets, with vastly larger brand, distribution, and R&D.
- AKASO: Budget action camera brand competing in the affordable end of the same wearable POV category, with established Amazon and retail distribution MOORvision lacks.
- SJCAM: Value-tier action camera maker targeting similar sports and outdoor enthusiasts with lower-priced alternatives; shares MOORvision's focus on accessible pricing.
- GoPro (rental/lifestyle): Listed once for emphasis — GoPro's subscription (GoPro Premium) and content platform ambitions parallel MOORvision's planned content-monetization roadmap.
Emerging players
- Humane: Wearable-first consumer electronics startup exploring accessory-free body-worn capture/compute; thematically comparable as a small, design-led hardware entrant with similar capital-constrained scale-up challenges.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MOORvision social profiles
Digital presenceMOORvision financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOORvision leadership team
Management profileNumber of profiles
Profiles2 records
MOORvision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOORvision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOORvision
What does MOORvision do?
MOORvision designs, develops, and sells the Ucam 1.0, a wearable action camera consisting of a front camera module (40x40mm) and a back battery module (55x55mm) that together weigh 38 grams and can be worn directly on clothing without mounting accessories. The camera captures up to 4K video at 24-240fps via a 48MP sensor with built-in stabilization, and is paired with a companion mobile app (in development) for camera control, streaming, content management, and monetization. Units are sold direct-to-consumer through the company's own e-commerce site via a $99 reservation plus $200 at shipment flow totaling $299 with a 1-year warranty.
Is MOORvision a public or private company?
MOORvision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MOORvision founded?
MOORvision was founded in 2022. It employs 1 to 10 people.
Where is MOORvision based?
MOORvision is headquartered in Los Angeles, United States, in the North America region.
How does MOORvision make money?
One revenue line is on record: hardware Sales - Ucam 1.0.
Who are MOORvision's main competitors?
Broad incumbents on record are Nikon and Sony. Direct peers are Garmin, DJI, Insta360, GoPro, AKASO, SJCAM and GoPro (rental/lifestyle). Humane is listed as an emerging player.
Does MOORvision have an API?
No public API is recorded for MOORvision.
What industry is MOORvision in?
MOORvision's product category is Wearable Consumer Electronics. Its primary akta.pro industry code is CRACAPAC, Action Cameras & Rugged Cameras. Its NAICS code is 334310 and its SIC code is 3861.