Name

SJCAM

Legal name

Shenzhen Zhencheng Technology Co., Ltd.

Website

https://sjcam.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics / Action Cameras

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro primary industry

Action Cameras & Rugged Cameras (CRACAPAC)

akta.pro secondary industries

Action Cameras & Adventure Imaging Retail (CRACAHAD), Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)

Keywords

• Action cameras
• Body cameras
• Dash cameras
• Trail cameras
• Consumer electronics

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Hardware Sales (Action Cameras and Accessories): SJCAM generates revenue primarily through the direct sale of physical camera hardware. The product lineup spans action cameras (budget to pro-tier), body cameras, dash cameras, trail/wildlife cameras, digital cameras, and home smart cameras. Accessories including batteries, chargers, mounts, mods, bags, cases, and protective gear are sold through the same storefront, creating an adjacent revenue stream. Pricing ranges from entry-level models (SJ4000 series, FunCam+) to mid-range (C-series, SJ10 Pro) to premium (SJ30, SJ6 Ultra), with most products sold as one-time hardware purchases. No subscription or recurring revenue model is indicated.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SJCAM designs, manufactures, and sells its own brand of consumer and prosumer cameras across multiple categories, including action cameras, body cameras, dash cameras, trail cameras, digital cameras, and home smart cameras. Products are positioned as budget-friendly alternatives to premium brands like GoPro and DJI, featuring high-resolution video (up to 8K), dual-lens systems, electronic image stabilization, and waterproofing, sold directly through the company's e-commerce storefronts and dealer channels.

Product overview

SJCAM is a camera manufacturer offering a diversified portfolio of action cameras and specialty imaging devices. The core product lineup includes Professional Action Cameras (SJ series: SJ30, SJ6 Ultra, SJ20, SJ11, SJ10 Pro, SJ8 Pro), Pocket Action Cameras (C series: S10, C100 Pro, C400, C300, C200 Pro, C110 Plus, C100+), and Budget Action Cameras (SJ4000 series and FunCam+). Beyond action cameras, SJCAM manufactures Body Cameras (A50, A10) for security applications, Dash Cameras (M60, M60S) for vehicles, Home Smart Cameras (S1) for residential security, Digital Cameras (ZV200, ZV100) for content creators, and Trail Cameras (M50) for wildlife monitoring. The company positions itself as a budget-friendly alternative to premium brands like GoPro and DJI, with products ranging from entry-level models under $100 to mid-range 4K and 8K action cameras priced between $160-$279. SJCAM also offers a comprehensive accessories ecosystem including bags, tripods, batteries, mounts, and protective cases.

Differentiator

Problem solved

Functional benefit

Products and services

• SJ30 Action Camera 8K dual-lens action camera featuring a 1/2.0-inch daylight sensor paired with a 1/1.8-inch starlight sensor for enhanced low-light performance, supporting up to 8K at 20fps and 4K at 60fps with SteadyMotion 2.0 stabilization.
• SJ6 Ultra Action Camera Professional action camera positioned as a flagship model in SJCAM's action camera lineup, featuring advanced video recording capabilities.
• SJ20 Dual Lens Action Camera Dual-lens action camera with advanced night vision capabilities, designed for capturing content from daylight to night environments.
• SJ11 Active Action Camera Action camera designed for active lifestyle use, featuring robust construction for adventure recording.
• SJ10 Pro Dual Screen Action Camera Dual-screen action camera with 2.33-inch HD touch screen, designed for versatile recording with front and rear display options.
• SJ8 Pro Action Camera 4K action camera featuring electronic stabilization, 12MP photos with 8x zoom, and touchscreen display.
• S10 4K Wearable Action Camera 4K wearable POV action camera with detachable design, small and portable form factor for flexible mounting options.
• C100 Pro Pocket Action Camera Tiny pocket action camera designed for ultra-compact recording with easy portability.
• C400 Handheld Action Camera Ultra-compact handheld action camera with 3-in-1 design featuring detachable battery handle, built-in screen, and up to 420 minutes battery life.
• C300 Action Camera 4K action camera with electronic image stabilization (EIS), waterproof construction, and compact design suitable for content creators on a budget.
• C200 Pro Action Camera Mini action camera with smaller and smarter design, featuring durable construction and good stabilization for action footage.
• C110 Plus Action Camera Compact pocket action camera marketed as small and portable, designed for capturing colorful moments with easy finger-tip operation.
• C100+ Action Camera Entry-level action camera in the C100 series, offering basic action camera features at budget-friendly price point.
• SJ4000 Dual Screen Action Camera Budget action camera with dual screen design, waterproof to 30 feet for water sports activities including surfing, snorkeling, and rafting.
• FunCam+ Kids Action Camera Kids action camera designed for young users, featuring durable construction and colorful design options.
• SJ4000 WiFi Action Camera Budget action camera with WiFi connectivity, waterproof design for water adventures up to 30 feet depth.
• SJ4000 Air Action Camera Entry-level budget action camera in the SJ4000 series, offering lightweight and compact design.
• SJ6 Pro 4K Action Camera 4K action camera featuring touchscreen display, electronic stabilization, and excellent video quality at competitive price point.
• SJ8 Dual Screen 4K Action Camera Dual-screen 4K action camera with front and back displays for versatile vlogging and action recording.
• SJ5000X Elite 4K Action Camera 4K action camera positioned in the 4K action camera category with advanced features for high-quality recording.
• A50 Body Camera Body camera designed for law enforcement and security use, featuring compact design and recording capabilities.
• A10 Body Camera Body camera for professional recording applications, designed for secure and reliable footage capture.
• M60 Dash Camera Dash camera for car recording, designed to capture driving details with continuous recording capabilities.
• M60S Dash Camera Dash camera model S variant, offering enhanced features for vehicle recording and monitoring.
• S1 Home Smart Camera Home smart security camera designed for smartphone app control, allowing homeowners to monitor homes remotely.
• ZV200 Digital Camera Digital vlogging camera designed for recording colorful life, featuring optimized features for content creators.
• ZV100 Digital Camera Digital camera for everyday recording, compact design for casual photography and videography.
• M50 Trail Camera WiFi trail camera designed for wildlife monitoring, featuring PIR motion sensor, HD video recording, 24MP photos, IP65 waterproof rating, and AA battery power.
• SJCAM Camera Accessories Accessory ecosystem for SJCAM cameras including bags & cases, sticks & tripods, batteries & chargers, mods, mounts & clips, and waterproof protective cases sold alongside the camera lineup.

Quantifiable outcome

• The SJ30 supports up to 7 hours of continuous 4K recording with its 2000mAh battery and optional power handle, significantly exceeding typical action camera battery endurance.
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Awin (Affiliate Network)minorGTM or Marketing PartnerSJCAM operates an affiliate marketing program through Awin (merchant profile 46659), enabling content creators, influencers, and marketing partners to earn commissions by referring customers to SJCAM's e-commerce storefronts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoPro: GoPro is the market-leading premium action camera brand (Hero series) competing directly with SJCAM's action camera lineup. Both serve content creators, action sports enthusiasts, and adventure users with rugged, stabilized cameras, though GoPro occupies the premium price tier while SJCAM targets the budget segment.
• DJI: DJI competes directly with SJCAM via its Osmo Action lineup of stabilized action cameras, while also bringing vastly broader imaging resources (drones, gimbals, cinema cameras). DJI is the primary premium competitor SJCAM references in pricing comparisons and is increasingly moving downmarket with budget Osmo Action models.
• Insta360: Insta360 is a leading action and 360-degree camera brand that competes with SJCAM across similar creator, adventure, and vlogging use cases. Like SJCAM, Insta360 has built strong direct-to-consumer global distribution and emphasizes stabilization and modular form factors, but typically at mid-to-premium price points.
• AKASO: AKASO is one of SJCAM's closest direct competitors, offering a broad lineup of budget action cameras, dash cams, and body cameras at comparable price points. Both companies target the same budget-conscious creator and adventure segments with feature-rich, low-cost alternatives to premium brands.
• Yi Technology: Yi Technology (backed by Xiaomi) produces action cameras (Yi Action, Yi 4K+) and home security cameras that directly overlap with SJCAM's portfolio. Both compete in the budget action camera and home camera segments with similar feature-led, value-priced offerings.

Broad incumbents

• Xiaomi: Xiaomi's broader consumer electronics ecosystem includes Mi Action Cameras and home cameras that compete with SJCAM at similar price points. As a much larger incumbent with smartphone distribution advantages, Xiaomi represents a scale-driven competitive threat to SJCAM in Asian and emerging markets.
• Garmin: Garmin's VIRB action camera line and broader outdoor GPS/sports ecosystem compete with SJCAM in the action sports segment. Garmin offers higher-priced, ruggedized cameras with deep integration into its wearables and automotive product lines, targeting premium adventure users.
• Sony: Sony is a global leader in imaging sensors and cameras (including action and camcorder lines) whose image sensor technology likely powers many competitor action cameras including SJCAM. Sony represents both an upstream supplier relationship and a downstream competitive threat across consumer imaging.
• Canon: Canon is a major incumbent in the broader consumer and prosumer camera market, with digital cameras and vlogging-focused models that increasingly overlap with SJCAM's ZV series digital cameras. While Canon focuses on interchangeable-lens cameras, its push into creator-focused compact cameras places it in adjacent competition.

Emerging players

• EKEN: EKEN is a Shenzhen-based budget action camera brand that competes with SJCAM at the entry-level price tier, often below $100. Both brands target similar value-conscious buyers on Amazon and global marketplaces, making EKEN a relevant emerging peer in SJCAM's core budget segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sjcam_official
• Facebookfacebook.com/sjcamofficial
• LinkedInlinkedin.com/company/sjcam-action-camera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJCAM