CCL Products

What CCL Products does

CCL Products (India) Limited (BSE: 519600) is a publicly listed coffee manufacturer founded in 1994 by Challa Rajendra Prasad, headquartered in Hyderabad with its registered office in Duggirala, Andhra Pradesh. The company is recognized as one of the world's largest private-label instant coffee manufacturers and India's largest coffee exporter, operating four manufacturing plants across India (two), Vietnam (Ngon Coffee Company), and Switzerland (Continental Coffee SA), with combined annual capacity of approximately 55,000 tonnes and presence in 110+ countries. The core technology stack spans spray drying, spray-dried agglomeration, freeze concentration (operating at sub-zero temperatures to preserve aroma), freeze drying, roast and ground processing, and premix formulation, producing over 1,000 customized blends with Fairtrade, Organic, Rainforest, and UTZ certifications.

The business operates a dual model. Approximately 75% of revenue comes from B2B private-label instant coffee exports, where coffee is procured against confirmed customer orders under a cost-plus pricing structure that shields margins from commodity volatility. The remaining ~25% of revenue is generated through domestic Indian branded retail — primarily the Continental Coffee brand (India's third-largest coffee brand), alongside sub-brands Xtra, Speciale, Freeze Dried, Malgudi, and THIS premix coffee, plus the UK-acquired Percol premium brand launched in India in June 2025. Distribution channels span B2B direct export, owned e-commerce (shop.continental.coffee), major third-party e-commerce platforms, Tier-1 city supermarkets in North and West India, and regional OEM-style supply from the Swiss and Vietnamese hubs serving European and Asia-Pacific markets respectively.

In FY26, CCL reported revenue of ₹4,457 crores (43% YoY growth) and net profit of ₹388 crores (25% YoY), with Q3 FY26 net profit up 59% YoY. Domestic branded revenue reached approximately ₹440 crores. Capacity utilization stood at 65%, with management guiding for 15% volume and 15% EBITDA growth in FY27 and utilization rising to 72-73%. Net debt was reduced by over ₹750 crores to approximately ₹1,073 crores. Recent strategic actions include the 2023 Percol acquisition, the ₹400 crore Continental Coffee Park plant in Andhra Pradesh (16,000 MT capacity), the November 2025 renewable energy stake in Mukkonda Renewables, and a 2025 entry into the snacks category via the Malgudi brand. The company has also signaled evaluation of U.S. market entry for Percol.

Name

CCL Products

Legal name

CCL Products (India) Limited

Website

https://cclproducts.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

CCL Products (India) Limited is a publicly listed B2B private-label instant coffee manufacturer and exporter, the world's largest private-label coffee producer, serving global retailers and brands across 110+ countries from four plants in India, Vietnam, and Switzerland, while also operating the Continental Coffee branded business in India.

Ownership category

akta.pro rank

Product category

Instant Coffee Manufacturing

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Instant coffee manufacturing
• Private label coffee
• Freeze dried coffee
• Coffee export services
• Roast and ground coffee

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Private Label Coffee Exports: Private-label instant coffee manufacturing and export to 110+ countries. Uses cost-plus model where coffee is procured against confirmed customer orders. Currently accounts for 75% of total revenue.
2. Domestic Branded Coffee Business (Continental Coffee): Building domestic branded coffee business under Continental Coffee brand. Has become India's third-largest coffee brand and turned profitable in FY26 with sales of approximately INR 440 crores. Includes brands like Xtra, Speciale, Freeze Dried, Malgudi, and THIS.
3. Percol Premium Coffee (UK Brand): Premium UK-based coffee brand acquired in 2023, introducing freeze-dried instant coffee variants to Indian market through e-commerce and supermarkets
4. Malgudi Snacks Brand: Diversification into snacks category as part of broader food and beverage FMCG expansion strategy

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CCL Products (India) Limited is one of the world's largest private-label coffee manufacturers and India's largest coffee exporter, producing instant coffee, spray-dried, freeze-dried, agglomerated, roast and ground, and premix coffee products from four manufacturing plants across India, Vietnam and Switzerland with an annual capacity of approximately 55,000 tonnes. The company supplies customized coffee blends (over 1,000 varieties) to global retailers, coffee brands and food service companies in 110+ countries, while also building a domestic Indian branded coffee business under the Continental Coffee portfolio (including Xtra, Speciale, Malgudi, THIS) and the acquired UK premium brand Percol.

Product overview

CCL Products is one of the world's largest private-label coffee manufacturers and India's largest coffee exporter, operating as a B2B private-label manufacturer while building its domestic branded business. The company offers over 1000 coffee blends across multiple product categories: Spray Dried Coffee Powder, Spray-Dried Agglomerated Coffee, Freeze Concentrated Liquid Coffee, Roast & Ground Coffee, Roasted Coffee Beans, Freeze Dried Coffee, and Premix Coffee. In India, these products are sold under owned brands including Continental Coffee (main brand), Xtra, Speciale, Freeze Dried, Malgudi, and THIS, while the company also acquired the UK premium brand Percol in 2023. The product portfolio spans instant coffee, roast & ground coffee, premix coffee, and flavoured coffee categories, with retail packaging options including jars, cans, pouches, sachets, big bags, bulk boxes, and drums.

Differentiator

Problem solved

Functional benefit

Brands

• Continental Coffee: Primary domestic brand offering instant coffee, roast & ground coffee, premix coffee and flavored coffee in the Indian market.
• Percol
• Malgudi
• Xtra
• Speciale
• THIS
• Freeze Dried

Products and services

• Spray Dried Coffee Powder Standard instant coffee powder produced through spray drying, suitable for retail and bulk packaging in various sizes; supplied to global private-label customers and used across the company's own branded portfolio.
• Spray-Dried Agglomerated Coffee Spray-dried coffee powder processed into granules for improved solubility and visual appeal, available in multiple origins and certified variants (Fairtrade, Organic, Rainforest, UTZ).
• Freeze Concentrated Liquid Coffee Specialty liquid coffee produced using freeze concentration technology that retains product quality by operating at sub-zero temperatures, eliminating vapor/liquid interfaces and preserving aroma and sensory properties.
• Roast and Ground Coffee Whole bean and ground coffee available in multiple roasts, origins, and coffee-chicory blends for various brewing preferences.
• Roasted Coffee Beans Whole roasted coffee beans available in light, dark, medium, medium dark, and customized roast profiles.
• Freeze Dried Coffee Premium freeze-dried instant coffee that preserves all essential aspects of coffee extract, retaining aroma and flavour; available in cold brew, flavoured, 100% pure, decaffeinated, micro-ground infused and functional variants with Fairtrade, Organic, Rainforest and UTZ certifications.
• Premix Coffee Ready-to-mix coffee products including 3-in-1 premix, 2-in-1 premix, cappuccino, functional premix, and flavoured premix (hazelnut, caramel, vanilla, mocha) combining instant coffee, creamer, and sugar.
• Continental Coffee (Domestic Brand) Company's primary domestic Indian brand offering instant coffee, roast and ground coffee, premix coffee and flavoured coffee products sold in the Indian market through e-commerce and supermarkets.
• Percol (Acquired UK Brand) UK-based premium coffee brand acquired by CCL Products in 2023; the first coffee brand in the UK to earn Fairtrade certification, offering freeze-dried instant coffee variants Intenzo, Da Essenza and Espresso Noir in the Indian market.

Quantifiable outcome

• 43% revenue growth to ₹4,457 crores in FY26
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Mukkunda Renewables Private LimitedminorStrategic or Co-development Partner · 5 November 2025CCL Products acquired a 26% stake in Mukkunda Renewables Private Limited for Rs 12.12 crores to secure access to 10 MW of renewable wind and solar energy for captive consumption. This strategic investment supports the company's sustainability initiatives and renewable energy goals.
• PercolcoreStrategic or Co-development Partner · 16 June 2023UK-based premium coffee brand acquired in 2023. Founded in 1987, Percol was the first coffee brand in the UK to earn Fairtrade certification. The brand was introduced to the Indian market in June 2025 with three freeze-dried instant coffee variants (Intenzo, Da Essenza, and Espresso Noir) sourced from Colombia, Vietnam, and other renowned coffee-growing regions. Products are distributed through major e-commerce platforms and select supermarkets in Tier-1 cities.

Scale indicators16 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Trung Nguyen: Vietnam's largest coffee company, focused on roasted and instant coffee across Southeast Asia. Comparable to CCL as a vertically integrated Vietnamese-origin coffee peer, especially relevant given CCL's Ngon Coffee subsidiary in Vietnam.

Broad incumbents

• JDE Peet's: One of the world's largest pure-play coffee and tea groups with brands like Douwe Egberts, Jacobs, and Peet's. Overlaps with CCL on instant coffee manufacturing for global retailers and as a major branded coffee competitor.
• Starbucks: Global coffee leader operating retail stores and packaged goods (Starbucks via Nestlé). Comparable to CCL as an indirect competitor through its packaged instant and ground coffee products and global brand-driven premiumization.
• Illy: Premium Italian espresso brand with selective private-label and foodservice exposure. Comparable to CCL on premium coffee positioning and as an indirect competitor in the premium/specialty segment.
• Nestlé India: Operates Nescafé, the dominant instant coffee brand in India, and is also a global buyer of private-label soluble coffee. Comparable to CCL as a counterparty/competitor across both B2B soluble coffee and Indian branded retail coffee.
• Lavazza: Italy-based global coffee group with strong espresso heritage and expanding soluble/freeze-dried offerings. Comparable to CCL as a multinational with both branded and private-label businesses across 90+ countries.

Direct peers

• Strauss Group: Israeli F&B group whose coffee unit (Strauss Coffee) operates one of the largest instant and roast-and-ground private-label platforms globally. Direct peer to CCL on private-label soluble coffee manufacturing.
• Massimo Zanetti Beverage Group: Italian private-label coffee roaster and manufacturer (Boncafé, Hills Bros, Chock full o'Nuts). A direct comparable to CCL on private-label roasting, soluble coffee, and global B2B coffee supply.
• Mother Parkers Tea & Coffee: Canadian private-label coffee and tea manufacturer serving major North American retailers. Direct comparable to CCL on private-label coffee manufacturing, blends, and customized B2B supply.
• Tata Coffee: Indian integrated coffee company that grows, curries, blends, and markets both instant and roast & ground coffee under Tata brands and private label. Directly comparable to CCL as a major Indian coffee producer with both B2B and branded playbooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCL Products