Strauss Group
Strauss Group is an Israeli international food and beverage company operating through three units—Strauss Israel (dairy, snacks, water), Strauss Coffee B.V. (international coffee), and Strauss Water (home purification)—serving retail consumers, food service, and institutional customers in approximately 20 countries via 27 production sites and strategic joint ventures with PepsiCo, Danone, São Miguel, Haier, and Culligan.
- Company typePublic
- Founded1939
- HeadquartersPetah Tiqva, Israel
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Strauss Group does
Strauss Group Ltd. is a publicly traded (TASE:STRS; TA-35 Index; ilAA+ credit rating) Israeli international food and beverage corporation headquartered in Petah Tiqva, operating through three core business pillars—Strauss Israel (dairy, dips & spreads, chocolate/confectionery, salty snacks via PepsiCo partnership, water, fresh vegetables, olive oil, pasta, bakery), Strauss Coffee B.V. (international coffee operations across Israel, Poland, Romania, Ukraine, Russia, Brazil via the 50/50 3corações JV with São Miguel, Germany, Netherlands, Switzerland), and Strauss Water (home water purification via the Tami4 brand, with JVs in China with Haier and in the UK originally with Virgin and now with Culligan). Founded in 1939 as a Nahariya dairy by Richard and Hilde Strauss (IPO/merger with Elite in 1997/2004), the company serves retail consumers, food-service operators, and institutional channels through 27 production sites in approximately 20 countries, distributing daily to roughly 13,000 retail points of sale in Israel and operating 70 Elite Coffee cafés domestically; it employs 12,707–17,000 people globally.
The technology stack centers on branded consumer-goods manufacturing with proprietary elements including Tami4 water purification (US patent, 1987; evolved into tami4maze), precision fermentation for CowFree animal-free BLG dairy proteins launched in 2025, a dedicated food-tech incubator (The Kitchen Hub, est. 2015), and large-scale specialized facilities such as the LEED-certified Sabra Virginia hummus plant ($70M) and the new Michael's Campus plant-based facility in Achihud (NIS 270M, 2025). Revenue derives primarily from branded packaged food and beverage sales (B2C retail, B2C cafés, B2B food service/institutional), with monetized international growth delivered through 50/50 joint ventures and licensing relationships rather than direct distribution; divestiture of the Sabra/Obela stake to PepsiCo in November 2024 ($244M) shifted the mix further toward fully owned brands.
FY-2025 reported revenue of NIS 12.5 billion (up 11.6% reported / 21.6% ex-FX and divested activities), EBIT of NIS 1,020M at an 8.2% margin (vs 6.7% prior), net income to shareholders of NIS 450M, and free cash flow of NIS 215M (turning positive from negative NIS 51M in FY-2024); the company maintained an ilAA+ rating, trades in the TA-35 Index, and declared a NIS 250M dividend (NIS 2.14/share) payable April 2026.
Strauss Group firmographics
Firmographics- Name
- Strauss Group
- Legal name
- Strauss Group Ltd.
- Website
- https://strauss-group.com
- Company type
- Public
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Strauss Group is an Israeli international food and beverage company operating through three units—Strauss Israel (dairy, snacks, water), Strauss Coffee B.V. (international coffee), and Strauss Water (home purification)—serving retail consumers, food service, and institutional customers in approximately 20 countries via 27 production sites and strategic joint ventures with PepsiCo, Danone, São Miguel, Haier, and Culligan.
- Ownership category
- akta.pro rank
Strauss Group industry classification
Industry- Product category
- Food and Beverage Manufacturing
- NAICS
- Beverage Manufacturing (3121), Ice Cream and Frozen Dessert Manufacturing (311520), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Dairy Products (2020), Beverages (2080), Ice Cream & Frozen Desserts (2024), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)
Keywords
Where Strauss Group is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices7 records
Markets served
Strauss Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Strauss Israel: Dairy products, dips & spreads, chocolate & confectionery, salty snacks, water, fresh vegetables, olive oil, honey & confitures, pasta, and bakery & cereals sold in Israel
- Strauss Coffee B.V. Coffee operations in Israel, Poland, Romania, Ukraine, Russia, Brazil (via Três Corações JV) and Central Eastern Europe, including ground coffee, instant coffee, and single-serve coffee pods
- Strauss Water: Water purification products and solutions under Tami4 brand, water dispensers, and related services in Israel, UK (via Virgin JV), and China (via Haier JV)
- 3corações Joint Venture (Brazil): Leading Brazilian coffee company operations with expansion into food products including Yoki acquisition, generating record results and driving international coffee growth
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Strauss Group product offering
Product offeringCore offering
Strauss Group is an international food and beverage corporation that manufactures and distributes dairy products, dips and spreads (hummus), coffee, chocolate and confectionery, salty snacks, fresh vegetables, pasta, bakery products, and water purification solutions through its three core businesses: Strauss Israel, Strauss Coffee B.V., and Strauss Water. The company distributes to retail and food-service channels in approximately 20 countries via company-owned infrastructure and strategic joint ventures with partners including PepsiCo, Danone, São Miguel, Haier, and Virgin.
Product overview
Strauss Group is an international Food & Beverage company headquartered in Israel with three main business segments: Strauss Coffee B.V., Strauss Israel, and Strauss Water. The company operates in approximately 20 countries with 27 production sites and 17,000 employees. Strauss Israel's portfolio includes dairy products (Yotvata, Milky, Danone, Strauss Brand), dips and spreads (Achla hummus), chocolate and confectionery (Elite, Parra Chocolate, Mekupelet), salty snacks (Doritos, Cheetos via PepsiCo partnership), and water solutions. Strauss Coffee operates internationally in Brazil (Três Corações JV), Poland, Romania, Ukraine, Russia, Germany, and Israel with brands including Elite, MK Café, Doncafé, Fort, Chernaya Karta, and Ambassador. Strauss Water offers home water purification products under Tami4 brand, with joint ventures in China (Haier Strauss Water) and UK (Culligan). The company has recently launched innovation initiatives including CowFree (animal-free dairy proteins via precision fermentation) and Tami4Shabbat (Sabbath-compliant water bars).
Differentiator
Problem solved
Functional benefit
Brands
- Elite: Chocolate and confectionery brand, also includes coffee products
- Yotvata
- Milky
- Danone
- Achla
- Strauss Coffee
- Strauss Water / Tami4
- Doritos
- Cheetos
- Três Corações
- Activia
- Actimel
- Gamadim
- Yad Mordechai
- Bazooka
- Energy
- Parra Chocolate
- CowFree
Products and services
- Strauss Coffee International coffee business offering ground coffee, instant coffee, and single-serve coffee pods across Israel, Poland, Romania, Ukraine, Russia, Brazil, and other countries through joint ventures and subsidiaries.
- TrêS Corações Leading coffee company in Brazil through joint venture with São Miguel, offering a wide range of coffee products including ground coffee, instant coffee, and single-serve coffee pods.
- Yotvata Dairy Products Dairy brand from kibbutz in the Arava desert, offering milk drinks, chocolate milk (Choco), mocha beverages, yogurt, cheese, and cream products in Israel.
- Milky Chilled dairy dessert brand, the most successful in Israel, combining chocolate and whipped cream in an irresistible format.
- Achla Hummus and Dips Dips and spreads brand offering Mediterranean salads and hummus products in Israel, available in various flavors including fried onion and shifka pepper.
- Elite Chocolate and Confectionery Chocolate and confectionery brand offering premium chocolate products including Parra Chocolate and Mekupelet, with global presence through specialty stores.
- Tami4 Water Purification Products Home water purification and filtration products including water bars, featuring advanced tami4maze purification technology, distributed in Israel, the UK (via Virgin JV), and China (via Haier JV).
- Doritos Salty Snacks Salty snack brand offering crunchy tortilla chips distributed through partnership with PepsiCo Frito-Lay in Israel.
- Cheetos Salty Snacks Cheesy crunchy snack brand available in baked and classic varieties through PepsiCo partnership in Israel.
- CowFree Animal-Free Dairy Products Animal-free dairy alternatives using precision fermentation technology, producing BLG protein identical to cow's milk proteins. Includes Yotvata CowFree products and Symphony cream cheese alternatives for Israeli consumers.
- Tami4Shabbat Water Bar Water bar designed for Sabbath observance, certified Mehadrin by Badatz Rubin to meet the strictest halachic standards, featuring tami4maze purification technology for Jewish households in Israel.
- Yad Mordechai Honey and Olive Oil Honey products, olive oil and confitures brand partnering with kibbutz Yad Mordechai apiary in Israel.
- Danone Yogurt and Probiotics (Israel) Yogurt and dairy products including Danone Bio yogurt, Activia for digestive health, and Actimel probiotics, distributed in Israel under partnership with Groupe Danone.
- Strauss Brand Multi-Category Products Corporate consumer brand active in 7 categories: cheese, dairy chilled desserts, pasta, packaged fresh vegetables, hummus and Mediterranean dips and spreads, water dispensers, and energy bars in Israel.
- Bazooka Bubble Gum Bubble gum brand that is part of Israeli childhood and culture, sold under the Strauss brand portfolio.
- Energy Snack Bars Healthy, tasty snack brand for quick energy boosts under the Strauss brand portfolio.
- Gamadim Toddler Supplements Vitamins and minerals supplements for toddlers, offering a unique combination of nutrients.
- International Coffee Brands Portfolio Multi-brand international coffee portfolio including Chernaya Karta and Ambassador (Russia/Ukraine), MK Café (Poland), Doncafé (Serbia/Romania), Fort (Romania/Poland/Brazil JV), Elite Health (Russia/Ukraine), and Pimpinela/Fino Grão (Brazil) under Strauss Coffee B.V.
Quantifiable outcome
- Q1 2026 EBIT margin expanded to 10.5% from 6.3% in Q1 2025
- +3 more outcomes
Companies that use Strauss Group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Strauss Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Strauss Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- Culligan InternationalmajorStrategic collaboration with Culligan International announced in 2023 to boost Strauss Water business in the UK through Strauss Water subsidiary.
- Haier GroupcoreJoint venture with Haier Group, China's leading home appliance and consumer electronics company, established in 2011 for home water solutions market in China. New company Haier Strauss Water launched products in Chinese market in 2011. Expanded marketing into four additional provinces in China in 2013.
- Virgin GroupmajorJoint venture established in 2011 with Virgin Group investment firm for Strauss Water operations in UK. Partnership operates marketing, sale and servicing of Strauss Water products in UK and Ireland, based on Strauss Water's UK operations established in 2004.
- LavazzaminorStrategic collaboration with Italian espresso company Lavazza (operations in over 70 countries) for distribution of Lavazza products in institutional market in Israel and other countries where Strauss Group operates.
- Yad Mordechai ApiaryminorPartnership with Yad Mordechai Apiary since 2002 through acquisition of 51% of enterprise. Includes development, manufacture, sale, marketing and distribution of honey products, olive oil and confitures under Yad Mordechai brand.
- São Miguel HoldingscoreJoint venture Três Corações (Three Hearts) with São Miguel Holdings, established in 2000 when Elite acquired Brazilian coffee company for $41 million. Partnership expanded in 2005 with merger of Strauss-Elite's Brazil coffee operations with Santa Clara. Extended for 20 more years in 2022. Partnership controls 50% ownership and made company second largest in Brazil coffee market.
- Kibbutz YotvatacorePartnership with Kibbutz Yotvata for milk drinks in Israel since 1997. Strauss acquired 50% of Yotvata Dairy. Successful partnership improved dairy's management, production and marketing processes, making Yotvata the leading brand in Israeli milk drink market.
- PepsiCocorePepsiCo holds 50% partnership in Strauss's salty snacks business (Strauss Frito-Lay) since 1992, distributing international brands like Doritos, Cheetos, and Ruffles in Israel. Also 50% partner in Sabra dips and spreads joint venture in USA and Canada since 2008, expanding hummus and Mediterranean dips globally.
- Groupe DanonecoreDanone holds 20% stake in Strauss Dairies. Original partnership began in 1969 with know-how agreement for dairy products. The collaboration facilitated innovation and product development, granting Strauss ability to manufacture and market Danone products in Israel. Partnership has been productive and long-lasting.
Scale indicators17 records
Recent moves10 records
Expansion highlights5 records
Strauss Group competitors and assessment
Company assessmentBroad incumbents
- Nestlé: Global F&B conglomerate with overlapping categories including dairy, coffee (Nescafé/Nespresso), water, and plant-based alternatives. Strauss's portfolio breadth (dairy, coffee, water, snacks, confectionery) most closely mirrors Nestlé's diversified CPG approach among global majors.
- Mondelez International: Global snacks and confectionery major with direct overlap to Strauss's chocolate/confectionery portfolio (Elite, Parra, Mekupelet) and cookies/crackers. Comparable brand-led CPG business model with multinational distribution.
- PepsiCo: Long-time Strauss partner (50% in salty snacks; 50% in Sabra/Obela until 2024). Comparable in beverages, salty snacks, and dips categories, and now full owner of Sabra/Obela after buying Strauss out — making it a structural peer across Strauss's former and current US/Israel businesses.
- Associated British Foods: Diversified food, ingredients, and retail conglomerate (Twinings, AB Mauri, Kingsmill, Primark) with a similarly broad food portfolio including grocery, bakery, and beverages. Comparable diversified-F&B operating model to Strauss Group's multi-segment structure.
- Orkla: Nordic-based branded consumer goods company with broad food, snacks, and home-care portfolio. Comparable to Strauss Group in operating multi-category F&B brands across multiple European countries, with similar JV/partnership history and small-to-mid-cap public-listed profile.
Direct peers
- Danone: Direct dairy and yogurt peer; Danone also holds a 20% stake in Strauss Dairies as part of the long-standing partnership since 1969. Overlaps in yogurt, probiotic drinks (Activia/Actimel also sold by Strauss in Israel), and the broader strategic focus on plant-based and healthy dairy alternatives.
- Keurig Dr Pepper: Pure-play coffee and beverage company with strong single-serve pod platform. Strauss Coffee B.V. competes in similar instant, ground, and single-serve coffee formats across Eastern European and Latin American markets where Keurig Dr Pepper and JAB holdings also operate.
- JDE Peet's: Global coffee company (Douwe Egberts, Jacobs, Peet's) competing in the same roast-and-ground and instant coffee markets that Strauss Coffee addresses in Europe, Brazil, and emerging markets, with overlapping Brazil and CEEMEA footprint.
- General Mills: Diversified packaged-food company directly comparable to Strauss's Strauss Israel and Strauss Coffee businesses; General Mills sold its Yoki Brazilian brands to 3corações (Strauss JV), and Strauss operates in similar cereals, dairy, and convenience-food categories globally.
- Saputo: Global dairy manufacturer with a product portfolio centered on milk, cheese, yogurt, and dairy ingredients. Strauss's dairy and dairy-beverage positioning (Yotvata, Milky, Strauss dairy brands) makes Saputo one of the closest pure-comparables for the core Israel dairy business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Strauss Group social profiles
Digital presenceStrauss Group compliance and trust
Trust signalCompliance13 records
Strauss Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strauss Group leadership team
Management profileNumber of profiles
Profiles21 records
Strauss Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Strauss Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strauss Group M&A and investment
M&A and investmentM&A3 records
Investments10 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strauss Group
What does Strauss Group do?
Strauss Group is an international food and beverage corporation that manufactures and distributes dairy products, dips and spreads (hummus), coffee, chocolate and confectionery, salty snacks, fresh vegetables, pasta, bakery products, and water purification solutions through its three core businesses: Strauss Israel, Strauss Coffee B.V., and Strauss Water. The company distributes to retail and food-service channels in approximately 20 countries via company-owned infrastructure and strategic joint ventures with partners including PepsiCo, Danone, São Miguel, Haier, and Virgin.
Is Strauss Group a public or private company?
Strauss Group is a public company. It is classified as public and is currently operating.
When was Strauss Group founded?
Strauss Group was founded in 1939. It employs 5,001 to 10,000 people.
Where is Strauss Group based?
Strauss Group is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does Strauss Group make money?
Four revenue lines are on record. Strauss Israel is the primary driver. The others are strauss Coffee B.V, strauss Water and 3corações Joint Venture (Brazil).
Who are Strauss Group's main competitors?
Broad incumbents on record are Nestlé, Mondelez International, PepsiCo, Associated British Foods and Orkla. Direct peers are Danone, Keurig Dr Pepper, JDE Peet's, General Mills and Saputo.
Does Strauss Group have an API?
No public API is recorded for Strauss Group.
What industry is Strauss Group in?
Strauss Group's product category is Food and Beverage Manufacturing. Its primary akta.pro industry code is AFAKAKAH, Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt). Its NAICS code is 3121 and its SIC code is 2020.