Aviation American Gin
Aviation American Gin is a Diageo-owned premium gin brand co-owned by Ryan Reynolds, producing a flagship 84-proof gin and a 2026 Cranberry & Blood Orange flavor from its Portland, Oregon distillery for distribution through Diageo's national network and direct-to-consumer channels to 21+ cocktail consumers.
- Company typePrivate
- Founded2004
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aviation American Gin does
Aviation American Gin is a premium spirits brand founded in 2004 and headquartered in Portland, Oregon, producing gin from a proprietary four-step maceration and distillation process. The flagship product is distilled to 84 proof (42% Alc/Vol) using a blend of seven botanicals — cardamom, coriander, French lavender, anise seed, sarsaparilla, juniper, and two kinds of orange peel — suspended in neutral grain spirit for 18 hours before steam-jacket distillation, a monitored heart-cut at 142 proof, and dilution/blending to bottle strength. Production is anchored at the Portland distillery, which also operates a public visitor center with a retail store and tasting room.
Since 2020 the brand has been a wholly-owned subsidiary of Diageo (NYSE: DEO), acquired for up to $610 million, with actor Ryan Reynolds serving as a continuous co-owner and brand ambassador. Revenue is generated through wholesale distribution via Diageo's national alcohol retail network, direct-to-consumer e-commerce at aviationgin.com, on-site sales at the Portland visitor center, and a separate merch storefront at shop.aviationgin.com. The target customer is the 21+ premium gin consumer purchasing for home bartending and cocktail occasions. In February 2026 the brand launched Aviation Cranberry & Blood Orange Flavored Gin, its first flavor extension in a 22-year history, signaling an intent to broaden the portfolio beyond the single original expression.
Aviation American Gin firmographics
Firmographics- Name
- Aviation American Gin
- Legal name
- Aviation American Gin
- Website
- https://aviationgin.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aviation American Gin is a Diageo-owned premium gin brand co-owned by Ryan Reynolds, producing a flagship 84-proof gin and a 2026 Cranberry & Blood Orange flavor from its Portland, Oregon distillery for distribution through Diageo's national network and direct-to-consumer channels to 21+ cocktail consumers.
- Ownership category
- akta.pro rank
Aviation American Gin industry classification
Industry- Product category
- Premium Spirits (Gin)
- NAICS
- Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where Aviation American Gin is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aviation American Gin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Spirits Sales: Direct sales of Aviation American Gin products to consumers through the brand's e-commerce website and at the Portland visitor center/distillery. Revenue is generated through one-time consumer purchases at retail and online pricing.
- Wholesale Distribution: Sales through nationwide retail distribution channels including local and online retailers. The brand is distributed as a Diageo-owned spirits product, available at liquor stores, bars, and restaurants across the United States.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Aviation American Gin product offering
Product offeringCore offering
Aviation American Gin produces and sells premium gin and flavored gin variants to adult consumers. The flagship Aviation American Gin is distilled to 84 proof (42% Alc/Vol) using a proprietary four-step process with seven botanicals. The portfolio is sold through direct e-commerce, the Portland visitor center/retail store, and nationwide retail distribution. In February 2026, the brand launched Aviation Cranberry & Blood Orange Flavored Gin as its first flavor extension.
Product overview
Aviation American Gin is a Diageo-owned premium spirits brand co-owned by actor Ryan Reynolds, producing gin and gin-based flavored variants. The core product is the original Aviation American Gin (42% Alc/Vol), a 100% grain neutral spirits gin distilled using a proprietary maceration recipe with seven botanicals. In February 2026, the brand launched its first-ever flavor extension—Aviation Cranberry & Blood Orange Flavored Gin—marking the first new flavor expression in the brand's 22-year history. The portfolio is supported by a library of 47+ cocktail recipes and a visitor center/distillery experience in Portland, Oregon.
Differentiator
Problem solved
Functional benefit
Brands
- Aviation Cranberry & Blood Orange Flavored Gin: First-ever flavor innovation launched in 2026, combining cranberry and blood orange with the brand's signature botanical profile.
Products and services
- Aviation American Gin (Original) The flagship Aviation American Gin product, distilled to 84 proof (42% Alc/Vol) using a proprietary four-step maceration and distillation process. The botanical blend includes cardamom, coriander, French lavender, anise seed, sarsaparilla, juniper, and two kinds of orange peel, macerated for 18 hours before distillation. Marketed as smooth enough to drink solo or to elevate mixed cocktails.
- Aviation Cranberry & Blood Orange Flavored Gin The brand's first flavor extension, launched February 2026, combining cranberry and blood orange flavors with Aviation's signature botanical profile. Available nationwide as a permanent portfolio addition, designed to create new consumption occasions and expand the brand into additional drinking moments.
- Aviation American Gin Distillery and Visitor Center Experience A distillery and visitor experience located in Portland, Oregon (2075 Northwest Wilson Street), offering public tours, tastings, and a retail store. Open Thursday through Sunday (12pm–7pm), with advance reservations recommended. All ages welcome; guests must be 21 with valid ID to sample.
Quantifiable outcome
- 40-60% reduction in customer acquisition costs for celebrity-backed brands compared to non-celebrity equivalents
- +1 more outcomes
Companies that use Aviation American Gin
Customer profileSegments1 record
Ideal customer profiles1 record
Aviation American Gin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aviation American Gin partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aviation American Gin competitors and assessment
Company assessmentDirect peers
- Bombay Sapphire: Bombay Sapphire is a premium global gin brand (Bacardi-owned) competing in the same premium-bottle, botanical-forward gin segment as Aviation American Gin. Closely aligned on product positioning, cocktail occasion, and retail channel.
- Hendrick's Gin: Hendrick's (William Grant & Sons) is a premium craft-positioned gin with a distinctive botanical recipe and apothecary-style branding. Closest direct competitor to Aviation on premium positioning, cocktail occasion, and on-premise cocktail culture.
- Monkey 47: Monkey 47 (Pernod Ricard) is a super-premium craft gin from Germany's Black Forest with a long botanical list, competing in the same premium/craft shelf space and cocktail enthusiast segment as Aviation.
- Beefeater: Beefeater (Pernod Ricard) is a major premium London Dry gin sold across the same retail and on-premise channels as Aviation. Direct competitor in the same price tier and cocktail occasion space.
- Tanqueray: Tanqueray is a Diageo-owned premium gin competing head-to-head with Aviation within Diageo's own portfolio. Direct intra-portfolio competitor in the same distribution, same occasions, and overlapping consumer base.
- Roku Gin: Roku (Beam Suntory) is a Japanese craft botanical gin with a defined botanical set (six Japanese botanicals), directly comparable to Aviation on its botanical-forward, signature-recipe positioning and premium pricing.
- Sipsmith London Dry Gin: Sipsmith (Beam Suntory) is a London Dry craft gin with a proprietary small-batch distillation process, competing directly with Aviation on craft authenticity and cocktail-led positioning.
- The Botanist Islay Dry Gin: The Botanist (Rémy Cointreau) is a premium botanical gin positioned on provenance and a complex botanical recipe — closely comparable to Aviation's botanical-blend, craft-positioned marketing approach.
Emerging players
- Casamigos Tequila: Casamigos (Diageo) is the most successful celebrity-driven spirits brand to date (George Clooney), sharing Aviation's celebrity-co-owner marketing model and Diageo parent ownership, and serving as a comp for how celebrity-led brands scale under the same corporate parent.
- Empress 1908 Gin: Empress 1908 is a Canadian craft gin distinguished by its indigo color-changing butterfly pea flower infusion, competing in the premium cocktail-occasion segment with a strong visual/branding story similar to Aviation's celebrity-driven distinctiveness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aviation American Gin social profiles
Digital presenceAviation American Gin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aviation American Gin leadership team
Management profileNumber of profiles
Profiles3 records
Aviation American Gin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aviation American Gin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aviation American Gin
What does Aviation American Gin do?
Aviation American Gin produces and sells premium gin and flavored gin variants to adult consumers. The flagship Aviation American Gin is distilled to 84 proof (42% Alc/Vol) using a proprietary four-step process with seven botanicals. The portfolio is sold through direct e-commerce, the Portland visitor center/retail store, and nationwide retail distribution. In February 2026, the brand launched Aviation Cranberry & Blood Orange Flavored Gin as its first flavor extension.
Is Aviation American Gin a public or private company?
Aviation American Gin is a private company. It is classified as corporate owned and is currently operating.
When was Aviation American Gin founded?
Aviation American Gin was founded in 2004. It employs 11 to 50 people.
Where is Aviation American Gin based?
Aviation American Gin is headquartered in Portland, United States, in the North America region.
How does Aviation American Gin make money?
Two revenue lines are on record. Spirits Sales are the primary driver. The others are wholesale Distribution.
Who are Aviation American Gin's main competitors?
Direct peers on record are Bombay Sapphire, Hendrick's Gin, Monkey 47, Beefeater, Tanqueray, Roku Gin, Sipsmith London Dry Gin and The Botanist Islay Dry Gin. Emerging players are Casamigos Tequila and Empress 1908 Gin.
Does Aviation American Gin have an API?
No public API is recorded for Aviation American Gin.
What industry is Aviation American Gin in?
Aviation American Gin's product category is Premium Spirits (Gin). Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 312140 and its SIC code is 2080.