Bombay Sapphire
Bombay Sapphire is a globally distributed premium gin brand owned by Bacardi Limited, producing classic, flavored, and Premier Cru expressions via vapour infusion distillation at Laverstoke Mill and serving consumers through retail, on-trade, e-commerce, and branded distillery experiences.
- Company typePrivate
- Founded1761
- HeadquartersLaverstoke, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bombay Sapphire does
Bombay Sapphire is a premium gin brand owned by Bacardi Limited, with a portfolio that includes the signature Bombay Sapphire (10 hand-selected exotic botanicals), Bombay Dry Gin (8 botanicals based on a 1761 recipe), the Premier Cru super-premium tier (Murcian citrus and Tuscan Juniper variants), flavored expressions (Bramble, Citron Pressé, Sunset), and ready-to-drink canned Gin & Tonic. The brand's core technology is a vapour infusion distillation process conducted at Laverstoke Mill in Hampshire, England, using original 1830s Carterhead stills (Tom and Mary) alongside modern 12,000-litre copper pot stills (Henry and Victoria); botanicals are suspended in perforated copper baskets above heated spirit vapours rather than boiled, preserving bright aromatic flavours. Botanicals are sourced globally by Master of Botanicals Ivano Tonutti, who maintains decades-long supplier relationships.
The business operates across multiple revenue streams. Bottle sales are distributed through global retail (liquor stores, supermarkets, duty-free) and on-trade (bars, restaurants, hotels), leveraging Bacardi's worldwide distribution network. Direct-to-consumer sales run through the official UK online shop and, in the US, via the ReserveBar delivery platform. A second commercial engine is the Laverstoke Mill distillery, which monetizes ticketed experiences (from £22 distillery tours up to £175 Ultimate VIP experiences), corporate and wedding venue hire (£4,500-£15,000+ packages), and an on-site gin shop. The US import entity is Bombay Spirits Company U.S.A., based in Coral Gables, Florida.
Customer segments are primarily consumer-facing: premium gin purchasers for home consumption, gifting, and cocktails, plus experience-seeking visitors and event customers at Laverstoke Mill. A secondary B2B segment comprises hospitality buyers stocking the brand for on-trade service. The brand is supported by strategic mixer partnerships (Fever-Tree, SanPellegrino, St-Germain, Martini & Rossi) that co-anchor the recommended serves and content marketing around cocktail recipes.
Bombay Sapphire firmographics
Firmographics- Name
- Bombay Sapphire
- Legal name
- Bombay Spirits Company U.S.A.
- Website
- https://bombaysapphire.com
- Company type
- Private
- Founded year
- 1761
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bombay Sapphire is a globally distributed premium gin brand owned by Bacardi Limited, producing classic, flavored, and Premier Cru expressions via vapour infusion distillation at Laverstoke Mill and serving consumers through retail, on-trade, e-commerce, and branded distillery experiences.
- Ownership category
- akta.pro rank
Bombay Sapphire industry classification
Industry- Product category
- Premium Spirits - Gin
- NAICS
- Distilleries (31214)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Bombay Sapphire is headquartered
LocationHeadquarters
- HQ city
- Laverstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bombay Sapphire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Premium Gin Product Sales: Sale of Bombay Sapphire gin products including flagship Bombay Sapphire, Bombay Dry Gin, Premier Cru variants, and ready-to-drink offerings. Products sold through retail, e-commerce, and hospitality venues globally.
- Distillery Experiences: Revenue from ticketed experiences at Laverstoke Mill including Gin Distillery Tours (£22+), Cocktail Masterclasses (£46+), Gin Connoisseur Experiences (£95+), and Ultimate VIP Gin Experiences (£175+). Also includes Afternoon Tea and Aperitivo Evenings.
- Events and Private Hire: Corporate packages, private events, and wedding receptions at the distillery. Day Delegate packages from £4500-6000, evening hire from £1300-1800+, Full Day Wedding packages from £5000-15000+.
- Merchandise and Gift Cards: On-site Gin Shop selling cocktail equipment, engravable bottles, and exclusive products. Gift cards and e-vouchers for experiences valid for 24 months.
- Direct Delivery (US Market): Online ordering with delivery to US customers via ReserveBar platform, offering ground shipping (3-5 business days) and express options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bombay Sapphire Gin Distillery Tour |
| One time/ perpetual license | Pay-as-you-go | Gin Cocktail Masterclass & Distillery Tour |
| One time/ perpetual license | Pay-as-you-go | Gin Connoisseur Experience |
| One time/ perpetual license | Pay-as-you-go | Ultimate VIP Gin Experience |
| One time/ perpetual license | Pay-as-you-go | Afternoon Tea Experience |
| One time/ perpetual license | Pay-as-you-go | Aperitivo Evenings |
| One time/ perpetual license | Pay-as-you-go | Cinema Nights |
| Subscription | Multi-year contract | Corporate Day Delegate Package |
| One time/ perpetual license | Pay-as-you-go | Full Day Wedding Package |
| Unit Pricing | Pay-as-you-go | Gin Product Retail |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Bombay Sapphire product offering
Product offeringCore offering
Bombay Sapphire manufactures and sells a portfolio of premium gins distilled using a proprietary vapour infusion process through 1830s Carterhead stills at Laverstoke Mill, featuring ten hand-selected exotic botanicals including juniper, Moroccan cubeb berries, West African Grains of Paradise, and lavender. Beyond the bottled gin range (signature Bombay Sapphire, Bombay Dry Gin, Premier Cru Murcian Lemon and Tuscan Juniper, flavoured variants Bramble, Citron Pressé and Sunset, plus ready-to-drink canned Gin & Tonics), the brand operates ticketed distillery experiences at Laverstoke Mill covering tours, cocktail masterclasses, connoisseur tastings, and VIP sessions, alongside private venue hire for weddings and corporate events.
Product overview
Bombay Sapphire is a gin brand with a portfolio of spirit products and experiential offerings. The core products include Bombay Sapphire (the signature blue-bottle gin with 10 vapour-infused botanicals), Bombay Dry Gin (a classic London dry gin with 8 botanicals based on a 1761 recipe), and the premium Bombay Sapphire Premier Cru line (small-batch expressions featuring Murcian citrus). Additional flavoured gins include Bombay Bramble, Bombay Citron Pressé, and Bombay Sunset. Ready-to-drink offerings include canned Bombay Sapphire Gin & Tonic and Bombay Sapphire And Light Tonic. The experiential division operates the Bombay Sapphire Distillery at Laverstoke Mill in Hampshire, England, offering guided distillery tours, cocktail masterclasses, gin connoisseur experiences, VIP experiences, afternoon tea, and cinema nights.
Differentiator
Problem solved
Functional benefit
Brands
- Bombay Sapphire Premier Cru Murcian Lemon: Small-batch gin celebrating Murcian citrus (Fino lemons, mandarins, Navel oranges) from southeast Spain with sustainable sourcing.
- Bombay Sapphire Premier Cru Tuscan Juniper
Products and services
- Bombay Sapphire Gin
Companies that use Bombay Sapphire
Customer profileSegments4 records
Ideal customer profiles3 records
Bombay Sapphire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bombay Sapphire partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Fever-TreecorePreferred tonic water partner for Bombay Sapphire G&T cocktails. Fever-Tree Indian Tonic Water, Club Soda, and Light Tonic specifically recommended in cocktail recipes on the official website. Co-development of signature serves showcasing Bombay Sapphire's botanical flavours.
- SanPellegrinominorSanPellegrino Limonata used as the recommended mixer for the Bombay Sapphire Sparkling Lemon cocktail serve. Featured in official recipe instructions.
- St-GermainminorElderflower liqueur partner featured in multiple cocktail recipes including Sparkling Lemon with St.Germain, French Blonde, and Bombay Summer Punch.
- Martini & RossicoreItalian bitter and vermouth brand. Master Botanicalist Ivano Tonutti hand-selects botanicals for both Bombay and Martini & Rossi brands, specifically creating products that work together. Featured in Negroni, Classic Martini, and Red Snapper cocktails.
- Cocktail CourierminorThird-party partnership for selling French Blonde cocktail kits. Provides direct purchase pathway for cocktail ingredients and curated extras. Available for celebrating occasions in style.
- Heatherwick StudiosminorAward-winning architecture studio responsible for the inspired design of the distillery. Their design work is featured as part of the guided tour experience, highlighting the unique glasshouses.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bombay Sapphire competitors and assessment
Company assessmentOthers
- Fever-Tree Mixers: Premium tonic and mixer brand that is a core strategic partner to Bombay Sapphire (designated tonic across serves) and a key complementary product in the same premium serves occasion; comparable as a premium-beverage brand but not a direct competitor.
Direct peers
- Tanqueray: Flagship premium gin owned by Diageo, the most direct global competitor to Bombay Sapphire in the premium London Dry and flavoured gin category, distributed through similar on-trade and retail channels worldwide.
- Hendrick's Gin: Super-premium gin owned by William Grant & Sons, positioned on unusual botanicals (cucumber, rose) and distinctive bottle design — a direct competitor to Bombay Sapphire in the premium-and-above gin tier with similar global on-trade presence.
- Beefeater Gin: Iconic London Dry gin owned by Pernod Ricard, competing head-to-head with Bombay Sapphire across retail and on-trade, particularly strong in European markets where Bombay Sapphire also has a heritage presence.
- The Botanist Islay Dry Gin: Premium craft-style gin produced at Bruichladdich distillery and owned by Rémy Cointreau, marketed on provenance and a long botanical bill — directly comparable to Bombay Sapphire's premium craft and storytelling positioning.
- Sipsmith London Dry Gin: Premium London craft gin (now owned by Beam Suntory) that pioneered the modern craft gin movement in the UK; competes with Bombay Sapphire for the same premium on-trade accounts and gifting occasions.
- Monkey 47 Schwarzwald Dry Gin: Super-premium German craft gin with 47 botanicals, competing with Bombay Sapphire Premier Cru in the ultra-premium gift and connoisseur segment, with strong on-trade presence in Europe and the US.
Broad incumbents
- Gordon's Gin: Mass-market London Dry gin owned by Diageo and one of the world's best-selling gins; sits below Bombay Sapphire in price but competes for the same G&T occasion and shelf space in retail and on-trade.
- Patrón Tequila: Premium tequila also owned by Bacardi Limited, providing a direct comparison for portfolio strategy, premium positioning, and experiential marketing approaches used by the same parent company.
- Grey Goose Vodka: Super-premium vodka brand also owned by Bacardi Limited, offering a benchmark for how the parent commercialises a flagship premium spirits brand globally and operates a sister-category line to Bombay Sapphire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bombay Sapphire social profiles
Digital presenceBombay Sapphire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bombay Sapphire leadership team
Management profileNumber of profiles
Profiles1 record
Bombay Sapphire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bombay Sapphire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bombay Sapphire
What does Bombay Sapphire do?
Bombay Sapphire manufactures and sells a portfolio of premium gins distilled using a proprietary vapour infusion process through 1830s Carterhead stills at Laverstoke Mill, featuring ten hand-selected exotic botanicals including juniper, Moroccan cubeb berries, West African Grains of Paradise, and lavender. Beyond the bottled gin range (signature Bombay Sapphire, Bombay Dry Gin, Premier Cru Murcian Lemon and Tuscan Juniper, flavoured variants Bramble, Citron Pressé and Sunset, plus ready-to-drink canned Gin & Tonics), the brand operates ticketed distillery experiences at Laverstoke Mill covering tours, cocktail masterclasses, connoisseur tastings, and VIP sessions, alongside private venue hire for weddings and corporate events.
Is Bombay Sapphire a public or private company?
Bombay Sapphire is a private company. It is classified as corporate owned and is currently operating.
When was Bombay Sapphire founded?
Bombay Sapphire was founded in 1761. It employs 11 to 50 people.
Where is Bombay Sapphire based?
Bombay Sapphire is headquartered in Laverstoke, United Kingdom, in the Europe region.
How does Bombay Sapphire make money?
Five revenue lines are on record. Premium Gin Product Sales are the primary driver. The others are distillery Experiences, events and Private Hire, merchandise and Gift Cards and direct Delivery (US Market).
Who are Bombay Sapphire's main competitors?
Fever-Tree Mixers is listed as an others. Direct peers are Tanqueray, Hendrick's Gin, Beefeater Gin, The Botanist Islay Dry Gin, Sipsmith London Dry Gin and Monkey 47 Schwarzwald Dry Gin. Broad incumbents are Gordon's Gin, Patrón Tequila and Grey Goose Vodka.
Does Bombay Sapphire have an API?
No public API is recorded for Bombay Sapphire.
What industry is Bombay Sapphire in?
Bombay Sapphire's product category is Premium Spirits - Gin. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 31214 and its SIC code is 2080.