TD Garden
- Company typePrivate
- Founded1995
- HeadquartersBoston, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
TD Garden firmographics
Firmographics- Name
- TD Garden
- Legal name
- Delaware North Companies, Inc.-Boston d/b/a TD Garden
- Website
- https://tdgarden.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
TD Garden industry classification
Industry- Product category
- Sports and Entertainment Venue
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where TD Garden is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TD Garden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Tickets: Revenue from ticket sales for Bruins games, Celtics games, concerts, and other events through Ticketmaster and the TD Garden Box Office.
- Premium Suite Rentals: Corporate hospitality and group event suite rentals accommodating 12-240 guests with inclusive food and beverage packages. Single event suites start at $12,625 for Bruins games.
- Food & Beverage: Concession sales operated by Delaware North Sportservice, including restaurants Banners Kitchen & Tap, Momosan, and Hub Hall dining options.
- Parking: North Station Garage parking for events, available for pre-purchase through Ticketmaster.
- Retail (ProShop): Boston ProShop powered by '47 sells official team merchandise for Boston Bruins and Boston Celtics, located at The Hub on Causeway.
- Gift Cards: Mobile gift cards available through the TD Garden Hub App for use at concessions and retail stands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Boston Bruins Suite Package |
| One time/ perpetual license | Multi-year contract | Rapid7 Rafters Studios |
| Unit Pricing | Pay-as-you-go | Event Bag Check |
| One time/ perpetual license | Pay-as-you-go | Single Event Suite |
| One time/ perpetual license | Multi-year contract | The Garden View |
| One time/ perpetual license | Pay-as-you-go | Jameson Lounge |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
TD Garden product offering
Product offeringCore offering
TD Garden is a multi-purpose sports and entertainment arena in Boston that serves as the home venue for the Boston Bruins (NHL) and Boston Celtics (NBA), and hosts major concert tours, family shows, and corporate events. It generates revenue through ticket sales via Ticketmaster, premium suite rentals for corporate hospitality, on-site food and beverage operations managed by Delaware North Sportservice, parking, and retail merchandise through Boston ProShop.
Product overview
TD Garden is a multi-purpose sports and entertainment venue in Boston, home to the Boston Bruins (NHL) and Boston Celtics (NBA). The venue operates a unified experience platform consisting of its mobile app (TD Garden Hub App), premium seating membership (Boston Garden Society), suite rental services, and digital ticketing. Key attractions include Heritage Hall museum and The Sports Museum. The venue also provides operational features like a chatbot for guest services and SafeTix mobile ticketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Suite Rentals Private suite and studio rentals accommodating groups of 12 to 240 guests for Boston Bruins, Boston Celtics, and TD Garden event nights, offering exclusive entrances, HD televisions, private restrooms, in-suite catering, dedicated attendants, and inclusive food and beverage packages.
- Boston Garden Society Premium seating membership program providing exclusive access to Society Suites, Rafters, Club Seating, The Heineken Star Club, Jameson Lounge, The Lofts, and Ford SportsDeck with luxury amenities and private entrance access.
- TD Garden Hub Mobile App Combined mobile application for TD Garden and The Hub on Causeway enabling ticket management, chatbot interaction, exclusive content delivery, and event notifications for iOS and Android users.
- Heritage Hall Interactive museum experience on the second floor of TD Garden featuring cutting-edge technology and rare artifacts from Boston Bruins history, offering team All-Access Tours for premium ticket holders.
- The Sports Museum Boston sports museum located on levels 5 and 6 of the arena featuring memorabilia and photos from Boston sports' most memorable moments, offering guided tours for visitors.
Quantifiable outcome
- Third straight season sellout for Connecticut Sun WNBA games at TD Garden
Companies that use TD Garden
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
TD Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TD Garden partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, flagship and minor.
- Delaware North CompaniescoreDelaware North Companies, Inc.-Boston operates TD Garden as the venue management company. The parent company provides hospitality services, food and beverage operations, and venue management expertise.
- Boston BruinscoreBoston Bruins are the NHL home team at TD Garden. The team plays home games at the arena, and TD Garden provides game-day operations, suite services, and premium hospitality for Bruins games.
- Boston CelticscoreBoston Celtics are the NBA home team at TD Garden. The team plays home games at the arena, with TD Garden providing venue operations and premium hospitality services.
- TicketmastercoreOfficial ticketing partner for TD Garden. Provides the primary ticketing platform for all event tickets, suite rentals, and parking passes. TD Garden uses Ticketmaster's SafeTix barcode technology for secure ticket validation.
- TD BankflagshipNaming rights sponsor of TD Garden. Collaborates with TD Garden on the House Artist program, announcing Ryan Adams as the 2026 TD Garden House Artist in partnership with TD Bank U.S.
- Boston ProShopcoreOfficial team merchandise retail partner powered by '47. Operates the physical retail store at The Hub on Causeway (84 Causeway St.) and online store for Boston Bruins and Celtics merchandise.
- ORORO Heated ApparelminorORORO is the Official Heated Apparel Partner of Boston Bruins fans. Featured in TD Garden's Holiday Gift Guide with special picks by the Bruins and Charlie McAvoy for heated apparel gear.
- Bauer HockeyminorBauer Hockey partnered with ororo to create the Bauer REDLINE Heated Collection featuring heated apparel and accessories for hockey players, coaches, and fans.
- Delaware North SportservicecoreFood, beverage, and retail service provider for TD Garden. Operates concession stands, restaurants (Banners Kitchen & Tap, Momosan, Hub Hall), and in-venue dining experiences.
- Patina GroupminorRestaurant partner for TD Garden gift cards. Restaurant gift cards available for Banners Kitchen & Tap, Momosan, and Hub Hall dining venues.
- Battery Wharf HotelminorPreferred hotel partner located steps away from TD Garden and Boston Harbor. Offers special TD Garden patron rates and is featured on event pages for out-of-town guests.
- Courtyard Boston Downtown/North StationminorPreferred hotel partner located steps away from TD Garden, within walking distance to Boston's Financial District, Government Center, and North End. Featured on event pages for guest accommodation.
- The Sports MuseumminorLocated on levels 5 and 6 of TD Garden, the museum features memorabilia and photos from Boston sports' most memorable moments. Suite rentals include access to The Sports Museum.
- Heritage HallminorInteractive Boston Bruins experience on the second floor of TD Garden featuring cutting-edge technology and rare artifacts from the team's history. Included in Bruins suite package perks.
- Jet HereminorTransportation partner for private jet services to and from TD Garden events.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
TD Garden competitors and assessment
Company assessmentDirect peers
- Madison Square Garden Entertainment: Operates Madison Square Garden — the iconic NYC arena that hosts the New York Knicks (NBA) and New York Rangers (NHL), plus concerts and special events. Most directly comparable US venue to TD Garden given dual anchor tenant model, premium suite focus, and urban transit-anchored location.
- United Center (operated by Rocky Wirtz/United Center Joint Venture): Chicago's flagship arena, home to the Bulls (NBA) and Blackhawks (NHL). Closely comparable to TD Garden: two-tenant professional sports anchor, premium hospitality focus, major concert venue, large urban market.
- Scotiabank Arena (Maple Leaf Sports & Entertainment): Toronto's flagship arena, home to the Maple Leafs (NHL) and Toronto Raptors (NBA). Operated by MLSE, with premium seating, naming rights sponsorship (Scotiabank), and dual anchor tenant model directly comparable to TD Garden.
- Chase Center (Golden State Warriors): San Francisco's Chase Center is home to the Golden State Warriors (NBA) and hosts major concerts. Newer venue (2019) with premium hospitality focus; comparable to TD Garden on event programming and premium revenue mix, though single NBA anchor.
- Crypto.com Arena (AEG): Los Angeles' Crypto.com Arena (formerly Staples Center) is home to the Lakers, Clippers (NBA), Kings (NHL), and Sparks (WNBA). Operated by AEG; comparable to TD Garden on multi-anchor professional sports tenancy and concert/event hosting.
- Wells Fargo Center (Comcast Spectacor): Philadelphia's Wells Fargo Center is home to the 76ers (NBA) and Flyers (NHL), plus Villanova basketball and major concerts. Operated by Comcast Spectacor; directly comparable dual-anchor professional sports venue.
- Little Caesars Arena (Olympia Entertainment / Ilitch Holdings): Detroit's Little Caesars Arena, opened 2017, is home to the Pistons (NBA) and Red Wings (NHL). Operated within the Ilitch family's diversified holdings; comparable to TD Garden on dual-anchor sports model and urban market positioning.
- American Airlines Center (Center Operating Company): Dallas' American Airlines Center is home to the Mavericks (NBA) and Stars (NHL), plus major concerts. Comparable to TD Garden on dual-anchor model, premium hospitality, and large US market positioning.
- Ball Arena (Kroenke Sports & Entertainment): Denver's Ball Arena is home to the Nuggets (NBA), Avalanche (NHL), and Colorado Mammoth (lacrosse). Operated by KSE; comparable to TD Garden on multi-anchor professional sports model and event hosting depth.
Broad incumbents
- AEG (Anschutz Entertainment Group): Global venue and live entertainment operator owning/managing dozens of arenas, stadiums, and theaters worldwide. While TD Garden is operated by Delaware North, AEG is the broader industry incumbent and a useful comp on portfolio economics, concert touring relationships, and venue operations benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TD Garden social profiles
Digital presenceTD Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
TD Garden leadership team
Management profileNumber of profiles
TD Garden subsidiaries and ownership
Company hierarchySubsidiaries2 records
TD Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TD Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TD Garden
What does TD Garden do?
TD Garden is a multi-purpose sports and entertainment arena in Boston that serves as the home venue for the Boston Bruins (NHL) and Boston Celtics (NBA), and hosts major concert tours, family shows, and corporate events. It generates revenue through ticket sales via Ticketmaster, premium suite rentals for corporate hospitality, on-site food and beverage operations managed by Delaware North Sportservice, parking, and retail merchandise through Boston ProShop.
Is TD Garden a public or private company?
TD Garden is a private company. It is classified as corporate owned and is currently operating.
When was TD Garden founded?
TD Garden was founded in 1995. It employs 251 to 500 people.
Where is TD Garden based?
TD Garden is headquartered in Boston, United States, in the North America region.
How does TD Garden make money?
Six revenue lines are on record. Event Tickets are the primary driver. The others are premium Suite Rentals, food & Beverage, parking, retail (ProShop) and gift Cards.
Who are TD Garden's main competitors?
Direct peers on record are Madison Square Garden Entertainment, United Center (operated by Rocky Wirtz/United Center Joint Venture), Scotiabank Arena (Maple Leaf Sports & Entertainment), Chase Center (Golden State Warriors), Crypto.com Arena (AEG), Wells Fargo Center (Comcast Spectacor), Little Caesars Arena (Olympia Entertainment / Ilitch Holdings), American Airlines Center (Center Operating Company) and Ball Arena (Kroenke Sports & Entertainment). AEG (Anschutz Entertainment Group) is listed as a broad incumbent.
Does TD Garden have an API?
No public API is recorded for TD Garden.
What industry is TD Garden in?
TD Garden's product category is Sports and Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its SIC code is 7900.