American Airlines Center

What American Airlines Center does

American Airlines Center is a multi-purpose sports and entertainment arena located at 2500 Victory Avenue in Dallas, Texas. Operated by Center Operating Company, L.P. (a Texas limited partnership), the venue opened in 1998 and serves as the home arena for the Dallas Mavericks (NBA) and Dallas Stars (NHL) under leases that run through 2031. The venue is in advanced negotiations to add the Dallas Wings (WNBA) beginning in the 2027 season, which would expand per-game capacity from approximately 7,000 to 20,000 fans. Beyond professional sports, the arena maintains a dense calendar of concerts (e.g., Joji, Lionel Richie, Doja Cat, Tame Impala, Kacey Musgraves), WWE Monday Night Raw, and family shows extending through late 2026. Approximately 1,001-5,000 employees support venue operations.

The arena generates revenue across five primary streams: ticket sales via Ticketmaster, suite rentals and premium seating memberships (including Admiral Theater Box Lounge, RYSE Energy Club, Regions Bank Champions Club, and Platinum Season Tickets), corporate sponsorships anchored by a flagship American Airlines naming-rights deal plus Ford, AT&T, Lexus, PNC Bank, Michelob Ultra, and Kimberly Clark Professional, food and beverage through in-house partner Levy Restaurants, and parking services covering over 5,000 on-site spaces plus 3,000+ adjacent spaces, with rideshare enabled by Lyft. Distribution channels include Ticketmaster, a physical box office on North Houston Street, premium seating sales, and group booking. The core operating stack is a conventional event venue management platform; the venue has no proprietary software products, APIs, or AI-powered technology offerings.

The most material strategic consideration is the 2031 lease cliff: both anchor tenants' agreements expire that year, and the Dallas Mavericks have publicly committed to pursue a new arena at the former Valley View Mall site in far North Dallas, ending a 46-year downtown presence. The Wings negotiations represent an explicit defensive diversification effort. Recent partnership activity includes Harvey as Official Legal AI Partner (March 2026), Hilti North America as Official Tool Provider (May 2026), and a PNC Bank renewal (January 2026).

Name

American Airlines Center

Legal name

Center Operating Company, L.P.

Website

https://americanairlinescenter.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

American Airlines Center is a 20,000-seat Dallas sports and entertainment arena operated by Center Operating Company, L.P., home to the Dallas Mavericks (NBA) and Dallas Stars (NHL), hosting concerts, WWE events, and premium hospitality experiences.

Ownership category

akta.pro rank

Product category

Sports and Entertainment Arena Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Sports and entertainment venue
• Arena event hosting
• Premium suite rentals
• Corporate sponsorship activation
• Arena food and beverage

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Ticket Sales: Revenue from ticket sales for sports games, concerts, and entertainment events through Ticketmaster platform
2. Premium Seating and Suites: Revenue from suite rentals and premium seating options for events
3. Corporate Sponsorships: Naming rights and sponsorship agreements with partners including American Airlines, Ford, AT&T, Michelob Ultra, Lexus, PNC Bank, and Kimberly Clark Professional
4. Food and Beverage: Concessions and catering services through Levy Restaurants
5. Parking Services: Parking operations with over 5,000 spaces, managed lots, and rideshare pickup/dropoff services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American Airlines Center is a multi-purpose indoor arena in Dallas, Texas that operates as a sports and entertainment venue. It serves as the home arena for the Dallas Mavericks (NBA) and Dallas Stars (NHL) and hosts concerts, family shows, and special events for up to approximately 20,000 attendees. The venue monetizes event hosting through ticket sales, suite and premium seating rentals, on-site food and beverage via Levy Restaurants, parking, and corporate sponsorships.

Product overview

American Airlines Center is a physical sports and entertainment venue (not a software product) located in Dallas, Texas. The venue operates as a multi-purpose arena hosting the Dallas Mavericks (NBA) and Dallas Stars (NHL), plus concerts and special events. Its service offerings include event hosting, suite rentals (available for groups of 18-50+), premium seating options (Admiral Theater Box Lounge, RYSE Energy Club, Regions Bank Champions Club, Platinum Season Tickets), food and beverage services through Levy Restaurants, and parking services with over 8,000 total spaces. Tickets are sold through Ticketmaster. The venue has no software products, APIs, or AI-powered technology offerings.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Hilti North AmericacoreTechnology or Integration · 20 May 2026Hilti North America designated as the Official Tool Provider for American Airlines Center, supporting maintenance operations through the Nuron cordless battery platform. The partnership provides performance and management features to improve operational efficiency.
• HarveycoreTechnology or Integration · 13 March 2026Harvey was named the Official and Exclusive Legal AI Partner for Dallas Mavericks and American Airlines Center in a multi-year partnership. Harvey will have visible presence at home games and will support its growing Dallas office, reinforcing commitment to the Texas region.
• PNC BankcoreGTM or Marketing Partner · 21 January 2026Dallas Stars and American Airlines Center announced multi-year renewal of sponsorship agreement with PNC Bank, extending partnership first established in 2020. Includes naming rights for PNC Plaza at the venue, featuring fan activations and Mike Modano statue unveiling.
• American AirlinesflagshipGTM or Marketing PartnerNaming rights partner for American Airlines Center. Flagship sponsorship providing primary venue naming rights and associated branding.
• FordcoreGTM or Marketing PartnerMajor sponsor and advertising partner at American Airlines Center
• AT&TcoreGTM or Marketing PartnerMajor sponsor and advertising partner at American Airlines Center
• Michelob UltracoreGTM or Marketing PartnerBeer sponsor and advertising partner at American Airlines Center
• LexuscoreGTM or Marketing PartnerLuxury automotive sponsor with preferred parking in Lexus Garage. Partnership includes branding and exclusive access to priority parking spaces.
• Kimberly Clark ProfessionalminorGTM or Marketing PartnerProfessional products sponsor at American Airlines Center
• LyftcoreGTM or Marketing PartnerOfficial Rideshare Partner of American Airlines Center. Rideshare pickup/dropoff located on north side of arena with promotional code AACENTER for 50% off first 2 rides.
• JustParkminorGTM or Marketing PartnerOfficial parking partner for American Airlines Center, powering online parking reservations
• Levy RestaurantscoreImplementation/ SI/ Consulting PartnerIn-house catering and food & beverage partner for American Airlines Center. Provides pre-designed and custom menus for suite rentals and events.
• DART (Dallas Area Rapid Transit)minorGTM or Marketing PartnerPublic transportation partner with Green and Orange lines serving Victory Station for event access

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Madison Square Garden Entertainment: MSG operates the iconic Madison Square Garden, a multi-purpose indoor arena hosting NBA (Knicks), NHL (Rangers), concerts, and special events. Directly comparable to AAC in operating model: anchor league tenants, premium seating tiers, naming-style sponsorships, and integrated F&B/parking operations in a major U.S. market.
• United Center (Chicago): United Center is home to the Chicago Bulls (NBA) and Chicago Blackhawks (NHL), with a comparable ~20,000 capacity and similar tenant composition to AAC. Operates as a multi-purpose arena with premium seating, suites, and major concert bookings in a major U.S. market.
• TD Garden (Boston): TD Garden is home to the Boston Celtics (NBA) and Boston Bruins (NHL), bearing a bank naming-rights sponsorship analogous to AAC's American Airlines deal. Comparable arena operator model: dual league anchor tenants, premium hospitality, and concert/event programming.
• Crypto.com Arena (Los Angeles): Formerly Staples Center, Crypto.com Arena hosts the LA Lakers (NBA), LA Kings (NHL), and LA Sparks (WNBA), with major concerts and events. Directly comparable to AAC's pending expansion to include the WNBA's Dallas Wings, demonstrating the multi-tenant arena model.
• Scotiabank Arena (Toronto): Scotiabank Arena hosts the Toronto Raptors (NBA) and Toronto Maple Leafs (NHL), operates premium seating programs, and runs integrated F&B and parking operations. Closely comparable dual-tenant NBA/NHL arena with bank naming rights.
• Ball Arena (Denver): Ball Arena is home to the Denver Nuggets (NBA) and Colorado Avalanche (NHL), with a similar mid-sized indoor arena footprint (~20,000 capacity), concert programming, and premium hospitality offerings comparable to AAC's operations.
• Barclays Center (Brooklyn): Barclays Center is a multi-purpose arena hosting the Brooklyn Nets (NBA) and major concerts/events. Comparable to AAC in terms of premium seating tiers, suite leasing model, urban location, and integrated transportation partnerships.
• Chase Center (San Francisco): Chase Center is home to the Golden State Warriors (NBA) with premium hospitality tiers, suite rentals, concert programming, and corporate sponsorship model analogous to AAC. Represents the newer generation of arena experience that AAC competes with.
• Little Caesars Arena (Detroit): Little Caesars Arena hosts the Detroit Pistons (NBA) and Detroit Red Wings (NHL), with premium club seating, suite rentals, and integrated dining. Directly comparable dual-tenant NBA/NHL arena in a mid-sized U.S. market.

Broad incumbents

• Oakland Arena / Arena Holdings: Oakland Arena (formerly Oakland Coliseum Arena) is a competing multi-purpose venue in the San Francisco Bay Area, formerly home to the Golden State Warriors and Oakland Athletics. Broader incumbent comparable as an established arena operator in a major market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AACenter
• Facebookfacebook.com/insideaacenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Airlines Center